Socially Mobile
Socially Mobile is a UK not-for-profit CIC delivering a ten-week online Certificate in Leadership Communication for mid-career PR practitioners from lower socio-economic and under-represented backgrounds, funded via individual fees, place sponsorships, and corporate sponsorship.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Socially Mobile does
Socially Mobile is a UK Community Interest Company (CIC), a not-for-profit social enterprise founded in 2021 and headquartered in London, that delivers a single core product: the Certificate in Leadership Communication, a ten-week executive education programme for mid-career public relations practitioners. It targets practitioners from lower socio-economic backgrounds and under-represented groups (Black and ethnic minority practitioners, LGBTQ+ practitioners, women returners, and practitioners with disabilities), as well as employer-sponsored and self-funded participants aspiring to management roles, returning to work, or starting a PR business.
The programme is delivered entirely online through video lectures, live webinars, assignments, and Q&A sessions, built around seven compulsory core management modules (core skills, creativity, planning and measurement, financial planning, technology and workflow, risk management, and managing people) and five specialist optional modules (starting a business, building better organisations, change management, strategy and growth, leadership and culture). A distinctive component is a live crisis simulation session replacing the traditional guest speaker format in the risk management module. The programme is accredited by the Global Alliance for Public Relations and Communication Management.
Revenue is generated through three primary streams: fee-paying student tuition at £750 per place, individual place sponsorships at £1,000 (or £750 via the '25 for 2025' scheme), and corporate sponsorships at £5,000 per year providing bespoke EDI and ESG support packages. Distribution is driven by partnerships with the CIPR, PRCA, and AMEC industry bodies, which promote the programme to their memberships and confer memberships on fully funded graduates, alongside a Guild-hosted alumni community for ongoing engagement.
Socially Mobile firmographics
Firmographics- Name
- Socially Mobile
- Legal name
- Socially Mobile Community Interest Company
- Website
- https://sociallymobile.org.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Socially Mobile is a UK not-for-profit CIC delivering a ten-week online Certificate in Leadership Communication for mid-career PR practitioners from lower socio-economic and under-represented backgrounds, funded via individual fees, place sponsorships, and corporate sponsorship.
- Ownership category
- akta.pro rank
Socially Mobile industry classification
Industry- Product category
- Executive Education
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Peer Feedback, Discussion Forums & Social Learning Communities (EDAFAGAH)
Keywords
Where Socially Mobile is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Socially Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Fee-paying student tuition: Fee-paying practitioners pay £750 for programme access. These fees contribute to supporting fully funded places for those who need it most.
- Corporate sponsorship: Corporate sponsors pay £5,000 per year for bespoke EDI and ESG support packages that recognise and promote their contribution to diversity initiatives.
- Sponsorship of student places: Industry leaders sponsor individual places at £1,000 per person or £750 per person through the '25 for 2025' fundraising scheme.
- Donations: Individual and organisational donations from supporters. Donations cover operational costs with surplus reinvested into the CIC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Fully funded places for eligible applicants |
| One time/ perpetual license | Pay-as-you-go | Fee-paying individual places |
| Subscription | Annual | Corporate sponsorship package |
| One time/ perpetual license | Pay-as-you-go | Individual place sponsorship |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Socially Mobile product offering
Product offeringCore offering
Socially Mobile is a Community Interest Company that delivers a ten-week executive education programme called the Certificate in Leadership Communication for mid-career public relations practitioners. The programme combines seven compulsory core management modules with five optional specialist modules delivered through video lectures, live crisis simulations, assignments, Q&A sessions and discussions, and is accredited by the Global Alliance for Public Relations and Communication Management.
Product overview
Socially Mobile is a not-for-profit Community Interest Company providing a single educational programme: the Certificate in Leadership Communication. This ten-week executive education course combines seven compulsory core management modules with five specialist optional modules, delivered through video lectures, live crisis simulations, assignments, Q&A sessions, and industry masterclasses. Graduates receive a globally accredited certificate and gain access to ongoing community support through the Guild platform, along with professional body memberships (CIPR, PRCA) and AMEC measurement education. The programme is specifically designed for mid-career PR practitioners from lower socio-economic backgrounds and under-represented groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Certificate in Leadership Communication A ten-week executive education programme equipping mid-career public relations practitioners with management communication skills. Accredited by the Global Alliance for Public Relations and Communication Management, the programme includes video lectures, live crisis simulations, assignments, Q&A sessions and discussions, and is targeted at practitioners from lower socio-economic backgrounds and under-represented groups.
Quantifiable outcome
- 88% of graduates report positive career impact
- +3 more outcomes
Companies that use Socially Mobile
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Socially Mobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Socially Mobile partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Working OptionsminorPartnership to help young people from underprivileged areas discover careers in corporate communications and public relations.
- CIPR (Chartered Institute of Public Relations)coreCIPR provides a year's membership for fully funded graduates and covers the cost of the Chartered exam for the Chief Examiner's Award recipient. CIPR also funds research projects including the 'Missing Women' study exploring barriers to female progression in PR.
- PRCA (Public Relations and Communications Association)corePRCA provides a year's membership for fully funded graduates as part of supporting diversity in the PR industry.
- AMEC (International Association for Measurement and Evaluation of Communication)coreAMEC provides Socially Mobile graduates with access to its Foundation in Media Measurement and Evaluation Course, consisting of six modules on news and social media monitoring, measurement and evaluation.
- GuildcoreGuild provides a secure online community platform for Socially Mobile alumni, hosting the graduate community for networking and ongoing professional development.
- We Are ResourceminorProvides branded notebooks for Socially Mobile students.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Socially Mobile competitors and assessment
Company assessmentOthers
- CIPR (Chartered Institute of Public Relations): UK chartered body for PR professionals and a strategic partner of Socially Mobile. Not a direct competitor — provides membership, training and the Chartered credential that Socially Mobile graduates can pursue; an ecosystem enabler rather than a peer programme.
- PRCA (Public Relations and Communications Association): UK trade body for PR agencies and in-house teams and a strategic partner. Provides membership and industry research that supports Socially Mobile; comparable in serving the same PR community but as a membership body rather than a training programme.
- AMEC (International Association for Measurement and Evaluation of Communication): Global industry body for communications measurement that provides its Foundation course to Socially Mobile graduates. Adjacent ecosystem partner rather than a competitor, but operates in the same PR/comms professional development space.
- Polpeo: Crisis simulation platform used by Socially Mobile to deliver its live crisis simulation module. Adjacent technology provider rather than a peer programme, but operates in the same PR training market with overlapping customers.
Emerging players
- Creative Equals: UK initiative focused on diversity and inclusion across the creative industries, including programmes for emerging leaders. Comparable in mission (workforce diversity) but operates across advertising, media and tech rather than PR specifically.
- WACL (Women in Advertising and Communications Leadership): UK organisation supporting women leaders in advertising and communications through networking, mentoring and recognition programmes. Comparable mission around diversity in comms leadership, but broader scope across advertising and corporate communications.
- BME Pros: Network supporting Black and minority ethnic PR and communications professionals in the UK through events, mentoring and resources. Overlaps with Socially Mobile's target audience and social mobility mission, but more of a community/networking body than a formal training provider.
Direct peers
- Taylor Bennett Foundation: UK charity running a development and mentoring programme for Black, Asian and minority ethnic communications professionals. Closest direct comparable to Socially Mobile — same target demographic, same professional development focus, similar small-team, partner-driven model.
- The Marketing Academy: UK charity running a scholarship programme for emerging marketing leaders from diverse backgrounds. Highly comparable structure — industry-backed scholarships, mentor networks, leadership development — but focused on marketing rather than PR.
- #FuturePRoof: Diversity initiative founded by Socially Mobile co-founder Sarah Waddington, focused on the UK PR industry. Shares the same mission of addressing socio-economic and demographic gaps in PR, and routes awareness into Socially Mobile's programme.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Socially Mobile social profiles
Digital presenceSocially Mobile compliance and trust
Trust signalCompliance2 records
Socially Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socially Mobile leadership team
Management profileNumber of profiles
Profiles8 records
Socially Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socially Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socially Mobile
What does Socially Mobile do?
Socially Mobile is a Community Interest Company that delivers a ten-week executive education programme called the Certificate in Leadership Communication for mid-career public relations practitioners. The programme combines seven compulsory core management modules with five optional specialist modules delivered through video lectures, live crisis simulations, assignments, Q&A sessions and discussions, and is accredited by the Global Alliance for Public Relations and Communication Management.
Is Socially Mobile a public or private company?
Socially Mobile is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Socially Mobile founded?
Socially Mobile was founded in 2021. It employs 1 to 10 people.
Where is Socially Mobile based?
Socially Mobile is headquartered in London, United Kingdom, in the Europe region.
How does Socially Mobile make money?
Four revenue lines are on record. Fee-paying student tuition is the primary driver. The others are corporate sponsorship, sponsorship of student places and donations.
Who are Socially Mobile's main competitors?
Others on record are CIPR (Chartered Institute of Public Relations), PRCA (Public Relations and Communications Association), AMEC (International Association for Measurement and Evaluation of Communication) and Polpeo. Emerging players are Creative Equals, WACL (Women in Advertising and Communications Leadership) and BME Pros. Direct peers are Taylor Bennett Foundation, The Marketing Academy and #FuturePRoof.
Does Socially Mobile have an API?
No public API is recorded for Socially Mobile.
What industry is Socially Mobile in?
Socially Mobile's product category is Executive Education. Its primary akta.pro industry code is EDAFAGAH, Peer Feedback, Discussion Forums & Social Learning Communities. Its SIC code is 8200.