Social Tribes

What Social Tribes does

Social Tribes is a full-service creative and digital marketing agency headquartered in Chennai, India, operating since 2019 with a team of 8 employees. The company delivers integrated services across four pillars: brand design (strategy, identity, packaging, campaigns), digital marketing (media planning, social media, SEO/SEM, email, content), product and website design (UI/UX, mobile/web apps, microsites, e-commerce), and video and animation production (corporate videos, stop motion, 3D animation), alongside creative production for print and point-of-sale materials. Its client portfolio spans over 40 brands across 13+ verticals including logistics, financial services, food and beverages, technology, healthcare, industrial manufacturing, e-commerce, education, media, NGO, and hospitality, with marquee accounts such as Larsen & Toubro, Ashok Leyland, Times of India, Singapore Red Cross, and Murugappa Group's Hercules Fitness.

The business operates on a project-based professional services model, with revenue generated through project fees and retainers for enterprise and mid-market clients as well as early-stage startups. Social Tribes acquires clients through direct outreach, referrals, case study showcases, and an active website with contact forms; no formal channel partnerships, no proprietary technology platform, and no AI/ML capabilities are disclosed. The firm uses third-party platforms such as Shopify for client e-commerce builds but does not develop or own software products. Operations are based in Chennai with limited international reach, evidenced by project delivery in Singapore.

Customer segments are bifurcated between large enterprise clients (conglomerates, listed companies, government-linked entities) and startups requiring brand creation from scratch. Pricing is not publicly disclosed and is provided via custom quotes. The company carries no external funding and operates as a privately held, independent agency.

Name

Social Tribes

Legal name

Social Tribes

Website

https://socialtribes.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Tribes is a Chennai-based full-service creative and digital marketing agency founded in 2019, offering branding, digital marketing, UI/UX, e-commerce, and video production services to enterprise and startup clients across 13+ industry verticals in India and Singapore.

Ownership category

akta.pro rank

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Digital Agency Services: Revenue generated through project-based professional services including branding, digital marketing, UI/UX design, web development, e-commerce solutions, video/animation production, and ongoing marketing campaigns. Services are delivered to enterprise and mid-market clients on a project or retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Social Tribes is a creative and digital marketing agency based in Chennai, India that delivers branding, digital marketing, UI/UX design, website and e-commerce builds, and video/animation services to business clients across industries such as fitness, F&B, healthcare, and industrial manufacturing.

Product overview

Social Tribes is a full-fledged creative design and digital marketing agency based in Chennai, India. Rather than a unified software product, the company offers a portfolio of interconnected professional service offerings organized into four main pillars: (1) Brand Design Services covering strategy, identity, architecture, packaging, and campaigns; (2) Digital Marketing Services encompassing media planning, social media, SEO/SEM, email, and content marketing; (3) Product & Website Design Services including UI/UX, mobile/web apps, microsites, and e-commerce development; and (4) Video & Animation Services featuring corporate videos, stop motion, and 3D animation. The agency also provides creative production capabilities for print collaterals. Services are delivered across diverse industry verticals including F&B, healthcare, lifestyle, industrial, technology, and e-commerce, with client-specific projects often combining multiple service lines into comprehensive branding and digital solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Services Brand identity and design services covering visual branding, brand guidelines, and related creative outputs for business clients.
• Digital Marketing Services Digital marketing services including campaign execution, social media marketing, and performance marketing for business clients across industries.
• Product & Website Design Services UI/UX, website, and e-commerce design and development services for businesses needing digital product or web presence builds.
• Video & Animation Services Video production and animation services for brand films, product explainers, and marketing content for business clients.

Named customers8 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schbang: Mumbai-headquartered full-service digital and creative agency offering branding, UI/UX, web, social, and video production to enterprise and D2C clients across India. Most direct Indian competitor to Social Tribes in size, service mix, and target verticals.
• Gozoop Group: Mumbai-headquartered independent digital marketing agency providing social media, performance marketing, branding, and e-commerce services to enterprise and D2C clients in India. Closely comparable size, scope, and target verticals to Social Tribes.
• WatConsult (Dentsu Creative): Mumbai-based digital and social media agency, now part of Dentsu Creative India, serving enterprise clients across branding, social, and digital marketing. Overlaps directly with Social Tribes' service mix and target segments.
• Mirum India: India arm of the WPP-owned Mirum network, providing digital transformation, branding, social, and e-commerce services. Direct competitor serving the same mid-market and enterprise Indian clients with a comparable full-service proposition.
• BC Web Wise: Mumbai-based full-service digital agency offering creative, social media, digital media buying, and web development to enterprise Indian clients. Similar boutique-to-mid-market positioning and service portfolio to Social Tribes.
• Interactive Avenues (IPG Mediabrands): Mumbai-based digital agency within IPG Mediabrands offering digital media, creative, social, and e-commerce solutions. Comparable full-service digital competitor to Social Tribes in the Indian market, though larger and network-affiliated.

Emerging players

• Socialize: India-based social media and digital-first creative agency serving consumer brands with social, content, and influencer marketing. Comparable boutique scale and target client profile to Social Tribes, with a narrower service focus on social-led campaigns.

Broad incumbents

• Leo Burnett India (Publicis): Publicis-owned India creative network providing advertising, digital, and content services. Overlaps with Social Tribes on branding and digital engagements for large Indian brands, with substantially greater scale and integrated media capability.
• Ogilvy India (WPP): India's largest traditional creative and advertising network, offering end-to-end branding, digital, media, PR, and shopper marketing. Competes for the same enterprise branding and digital engagements as Social Tribes, but with vastly greater scale, network reach, and media-buying capability.
• Dentsu Creative India: Global creative network's India operations covering full-service advertising, branding, digital, and customer experience. Competes with Social Tribes for enterprise creative mandates and pitches, but operates as part of a much larger global holding company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/social-tribes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Tribes