Financia Côte d'Ivoire

What Financia Côte d'Ivoire does

Financia Côte d'Ivoire (FINANCIA CI SA) is a licensed microfinance institution (Système Financier Décentralisé, SFD) headquartered in Abidjan, Côte d'Ivoire, operating since January 2022 as a subsidiary of FINANCIA GROUP, a pan-African holding company with six subsidiaries across three finance domains. The institution serves individuals, salaried employees, professionals, SMBs, legal entities, and associations through five segmented product packs (Salarié, Particulier, Professionnel, Business, Association), offering current accounts, savings, term deposits, consumer and SME credit, the AKADI prepaid Visa card, and insurance distribution.

Its product architecture rests on a digital banking stack comprising the FINANCIA Mobile app, the FinaOnline and FinaPay self-service portals, and the AKADI prepaid Visa card integrated with the GIM-UEMOA interbank network. A distinctive offering is the CAT DUO product, developed in partnership with AFRICABOURSE, which combines term deposits (DAT) with mutual fund investments (FCP) to give retail clients exposure to the UEMOA financial market, with tiered structures (Bronze, Gold, Diamond) starting at 1 million FCFA. The company maintains two physical branches in Abidjan (Cocody Vallons headquarters and Yopougon Ananeraie) and operates on a fee-and-spread revenue model combining account maintenance fees (1,000-10,000 FCFA monthly), pack subscription fees (35,000-70,000 FCFA), and net interest margin from lending activities.

The business model is conventional microfinance: collecting deposits at rates up to 8% on DAT and lending on at higher rates to salaried employees, traders, and small businesses. Leadership comprises Hospice HAZOUME (Chairman, also CEO of FINANCIA GROUP) and Ibrahima DOUMBIA (Director General). Since inception, FINANCIA CI has served 3,500+ savings clients and 1,000+ funded borrowers with cumulative credit disbursements of 20 billion FCFA, supported by founding capital of 500 million FCFA and a team of 51-100 employees.

Name

Financia Côte d'Ivoire

Legal name

FINANCIA CI SA

Website

https://financia-ci.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Financia Côte d'Ivoire is a licensed microfinance institution (SFD) in Abidjan offering savings, credit, prepaid Visa cards, and insurance to individuals, salaried employees, SMBs, and associations through digital platforms and two physical branches.

Ownership category

akta.pro rank

Product category

Microfinance

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

Functions Related To Depository Banking, Nec (6099), Savings Institutions, Not Federally Chartered (6036)

akta.pro industry

PRIMARYFSAGAAAB

Digital Account Opening & Onboarding (eKYC, eSignature, Origination)

Financial & Insurance/Financial Technology (Fintech)/Digital Banking & Neobanking Platforms

Keywords

• Microfinance services
• Consumer credit
• Savings accounts
• Prepaid visa cards
• SME lending

Headquarters

HQ city

Abidjan

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Savings Deposits: Collection of savings deposits from individuals and businesses with interest-bearing accounts. Account types include current accounts, savings accounts, and time deposits (DAT). Revenue generated through spread between lending and deposit rates.
2. Credit/Lending: Provision of credit products including personal loans, salary advances, consumer credit, real estate credit, spot credit, working capital (BFR), and investment financing to individuals and businesses.
3. Monetics/Card Services: AKADI prepaid Visa card issuance and management, integrated with GIM-UEMOA network for withdrawals and purchases across West Africa.
4. Insurance Products: Distribution of insurance products including health, vehicle, and multi-risk professional insurance policies.
5. Account Management Fees: Monthly account maintenance fees ranging from 1,000 to 10,000 FCFA depending on account type, and pack subscription fees ranging from 35,000 to 70,000 FCFA.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

FINANCIA Côte d'Ivoire (FINANCIA CI SA) is a decentralized financial institution (Système Financier Décentralisé / microfinance) headquartered in Abidjan, providing savings accounts, consumer and SME credit, AKADI prepaid Visa card services, and insurance distribution to individuals, salaried employees, professionals, businesses, and associations in Côte d'Ivoire. Founded in January 2022 with 500,000,000 FCFA capital, it operates physical branches in Abidjan alongside digital channels (FINANCIA Mobile app, FinaOnline, FinaPay) and offers the innovative CAT DUO product combining time deposits with mutual fund investments in partnership with AFRICABOURSE.

Product overview

FINANCIA Côte d'Ivoire is a microfinance institution (SFD) offering a comprehensive suite of financial products organized around four core pillars: Credit, Savings (Epargne), Monetics (card services), and Insurance. The product portfolio centers on the AKADI prepaid VISA card and FINANCIA Mobile app as key digital touchpoints. Savings offerings include Compte Epargne Classique and Business accounts (4% p.a.), Plan Epargne products (Classic, Investment, Placement), and term deposits (DAT up to 8% p.a.). The innovative CAT Duo product, developed in partnership with AFRICABOURSE, combines DAT with FCP (Fund Common Placement) investments. The company offers five segmented packs (Salarié, Particulier, Professionnel, Business, Association) each bundling current accounts with tailored services. Digital access is provided via Financia Online and Financia Pay platforms, complemented by value-added services such as personalized IBAN and Mail Agreement.

Differentiator

Problem solved

Functional benefit

Brands

• AKADI: Prepaid VISA card offered by FINANCIA, usable within the GIM-UEMOA network for withdrawals, online purchases, and mobile point-of-sale transactions.

Products and services

• Crédit (Credit) Loan products for individuals, salaried employees, micro enterprises, SMEs, and organizations, including mortgage, check advance, purchase order advance, invoice advance, consumer, spot, working capital, investment, and signature commitment loans.
• Epargne (Savings) Savings accounts with competitive interest rates, including standard savings and business savings accounts earning 4% annually.
• AKADI Prepaid VISA Card Prepaid VISA card offering cash withdrawals at ATMs and tellers, online and in-store purchases via mobile payment terminals, usable within the GIM-UEMOA network.
• Assurance (Insurance) Range of insurance products covering health, vehicles, and multi-risk professional coverage, subscribable remotely via client portal.
• Dépôt à Terme (DAT) Term deposit product for individuals and legal entities, earning up to 8% annually, with monthly interest payments available, tax-free.
• Compte à Terme Duo (CAT Duo) Innovative term account in partnership with AFRICABOURSE combining DAT and FCP (Fund Common Placement) investments, with three tiers: Bronze (1M-10M FCFA), Gold (10M-50M FCFA), and Diamond (50M+ FCFA), offering minimum 6.5% annual returns.
• Pack Salarié Bundled banking package for private sector salaried employees including current account, savings account, personalized IBAN, insurance, Mail Agreement, and SMS Alert services.
• Pack Particulier Bundled banking package for non-salaried, non-merchant individuals with regular income, available in Silver (5,000 FCFA/month, 40,000 FCFA pack) and Gold (10,000 FCFA/month, 50,000 FCFA pack) tiers.
• Pack Professionnel Bundled banking package for sole traders and professional/commercial/service enterprises including working capital facilities, spot credit, investment credit, invoice advance, and payment advance. Monthly fee 5,000 FCFA, Pack cost 50,000 FCFA.
• Pack Business Bundled banking package for legal entities including individual enterprises, EIRL, SA, SARL, SARLU, with corporate accounts, investment financing, and working capital services. Monthly management fee 10,000 FCFA; Pack cost 70,000 FCFA.
• Pack Association Bundled banking package for associations, NGOs, cooperatives, and mutuals including agricultural credit and investment credit. Pack cost 35,000 FCFA (Association), 60,000 FCFA (Association Gold).

Quantifiable outcome

• 3,500 savings clients and 1,000 funded clients served since January 2022
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AFRICABOURSEcoreStrategic or Co-development Partner · 1 January 2022AFRICABOURSE is a Société de Gestion et d'Intermédiation (SGI) specialized in investment services including stock brokerage, investment advisory, securities placement, portfolio management, and UCITS depository. They are ranked 5th among SGIs by assets in UEMOA and named best SGI for 2021 performance. The partnership enables FINANCIA CI to offer CAT DUO, an innovative product combining time deposits (DAT) with mutual fund (FCP) investments on the sub-regional financial market, providing retail customers access to stock market returns. AFRICABOURSE manages the fund component while FINANCIA handles the deposit and client relationship.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NSIA Banque Côte d'Ivoire: NSIA Banque is one of the leading Ivorian banks serving retail, professional, and corporate segments with savings, credit, cards, and insurance distribution—a direct incumbent competitor in the same Abidjan market.
• Ecobank Côte d'Ivoire: Ecobank is a major pan-African commercial bank with a sizeable CI franchise providing deposits, loans, cards, and digital channels—an incumbent broad-scope competitor across all of Financia CI's product pillars.
• Orabank Côte d'Ivoire: Orabank is a WAEMU-wide commercial bank with a strong CI presence offering deposits, credit, and digital banking; broader product portfolio and larger balance sheet, but competes for the same salaried and SME clients Financia CI targets.
• Banque Atlantique Côte d'Ivoire (Groupe Atlantique): Banque Atlantique is a WAEMU banking group with full retail and corporate offerings including prepaid cards and digital platforms; competes with Financia CI on the retail/SME segments and on prepaid Visa acceptance.
• BNI (Banque Nationale d'Investissement) Côte d'Ivoire: BNI is a major Ivorian development and commercial bank providing credit and deposit products to individuals, SMEs, and large corporates—an incumbent competitor especially in the investment-credit and association segments Financia CI targets.

Direct peers

• COFINA Côte d'Ivoire (Compagnie Financière Africaine): COFINA is a pan-West African microfinance and SME finance group operating in Côte d'Ivoire; Financia CI's Director General previously led its Senegal network. Directly comparable on business model, deposit/credit products, and target SME/salaried segments.
• Advans Côte d'Ivoire: Advans is one of the largest microfinance networks in WAEMU and offers deposit accounts, credit, and digital services to underserved individuals and SMEs in Côte d'Ivoire—a near-direct competitor in the SFD/decentralized financial institution segment.
• ACEP Côte d'Ivoire (Agence pour la Création d'Entreprises et le Financement des PME): ACEP is a CI-based SFD focused on microenterprise and SME financing with savings products—directly comparable in regulated SFD status, WAEMU footprint, and SME/individual lending focus.
• Baobab Côte d'Ivoire (formerly Microcred): Baobab operates digital-first microfinance across WAEMU including CI, serving individuals and small businesses with deposits, credit, and mobile banking—closely matching Financia CI's product mix and target segments.

Emerging players

• Wizall Money: Wizall is a CI-based mobile money and digital financial services operator serving unbanked populations with deposits, transfers, and microcredit—an emerging digital-first competitor that overlaps with Financia CI's mass-market, salaried-employee segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Financiaci
• LinkedInlinkedin.com/company/financia-ci
• Xx.com/financiaci

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financia Côte d'Ivoire