Trinys Indústria E Comércio Ltda.

What Trinys Indústria E Comércio Ltda. does

Trinys Indústria E Comércio Ltda., operating commercially as Só Dança, is a Brazilian Sociedade Limitada founded in 1984 that designs, manufactures, and retails dancewear and dance footwear under the Só Dança master brand and a portfolio of sub-brands including Be You, Florescer, Active, ALINA, and Replay. The company sells 1,600+ apparel SKUs and 194 footwear SKUs, supported by a portfolio of proprietary fabrics (LIGHT®, Support, Luna, Memphis, Microfibra Brilho®, SD ID) and recurring designer collaborations with Luciana Sagioro and Claudia Mota.

The business runs an omnichannel go-to-market: a VTEX-powered e-commerce platform serving 70+ countries, supplemented by physical retail locations in Brazil and direct WhatsApp-based customer support. B2B-style relationships with dance schools, studios, and competition teams drive recurring cohort-based demand, while Sizebay virtual fitting technology is integrated to mitigate sizing friction online. LGPD compliance is maintained for data handling.

The revenue model is primarily direct-to-consumer (apparel and footwear at price points typical of branded dancewear), augmented by wholesale/B2B sales to academies and competition teams. The company is privately held, has not disclosed funding rounds or M&A activity, and reports no recent leadership changes.

Name

Trinys Indústria E Comércio Ltda.

Legal name

Trinys Indústria E Comércio Ltda.

Website

https://sodanca.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Só Dança is a Brazilian dancewear manufacturer and retailer, founded in 1984, selling proprietary apparel and footwear across 70+ countries via e-commerce, physical stores, and dance school partnerships under multiple sub-brands.

Ownership category

akta.pro rank

Product category

Dancewear Apparel and Footwear

NAICS

Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Footwear, (No Rubber) (3140)

akta.pro primary industry

Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)

akta.pro secondary industries

Yoga, Pilates & Studio Wear Retail (CRAMACAE), Athletic Footwear & Sport Apparel Retail (CRAMABAC), Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

Keywords

• Dancewear apparel
• Ballet footwear
• Pointe shoes
• Dance apparel manufacturing
• Activewear collections

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Dancewear and footwear product sales: Revenue is generated through direct sales of dance apparel and footwear to end consumers via owned e-commerce platform and physical stores. Products include collants (leotards), ballet skirts, pointe shoes, dance sneakers, tap shoes, jazz shoes, and ballroom dance footwear.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Trinys Indústria E Comércio Ltda. operates the Só Dança brand, manufacturing and selling specialized dancewear apparel and footwear directly to end consumers. The product portfolio includes collants (leotards), ballet pointe shoes, ballet slippers, tap shoes, jazz shoes, dance sneakers, ballroom dance shoes, dance skirts, pants, tops, children's dancewear, designer collaboration collections, activewear, and dance accessories/gifts. Products are sold through the owned e-commerce platform sodanca.com.br and physical retail stores, serving customers in Brazil and more than 70 countries.

Product overview

Trinys Indústria E Comércio Ltda. operates the Só Dança brand, a Brazilian dancewear manufacturer serving over 70 countries. The product portfolio centers on professional dance attire including pointe shoes (Sapatilha de Ponta), ballet slippers (Sapatilha Meia-Ponta), tap shoes (Sapateado), jazz shoes, dance sneakers, and ballroom dance footwear. The apparel line encompasses collants (leotards), dance skirts, pants, tops, and children's dancewear. Designer sub-brands include the premium Luciana Sagioro and Claudia Mota collections, the Active athletic line, the Be You collection celebrating 40 years, and the Florescer and Replay collections. The brand also offers accessories and gifts. Products are available through an e-commerce platform and physical stores, with a virtual fitting room integration for size recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Be You: A sub-brand collection celebrating the 40th anniversary of Só Dança, featuring dance apparel for children and adults.
• Luciana Sagioro
• Claudia Mota
• Florescer

Products and services

• Collants (Dance Leotards) Dance leotards and unitards available in various styles including classic, fashion, and competition designs for ballet, jazz, and contemporary dance. Targeted at dance students, instructors, and professional dancers.
• Sapatilha de Ponta (Pointe Shoes) Ballet pointe shoes designed for beginners through professional dancers, including the Toshie Star series as part of the Passo a Passo concept addressing progressive skill levels. Targeted at ballet students and professional dancers.
• Sapatilha Meia-Ponta (Ballet Slippers) Ballet slippers available in professional and student versions, made from satin, leather, canvas, and synthetic napa. Targeted at ballet students and professionals.
• Sapateado (Tap Shoes) Tap dance shoes for beginner to professional levels, including Flex and Chris Matallo professional lines. Targeted at tap dance students and professional performers.
• Sapatos de Jazz (Jazz Shoes) Jazz shoes available in professional and student versions, including contemporary boot styles. Targeted at jazz dance students and professionals.
• Dance Sneakers Dance sneakers including DK70, DK110, and DK120 models with split sole design and shock-absorbing technology. Targeted at contemporary dance practitioners.
• Dança de Salão (Ballroom Dance Shoes) Ballroom and Latin dance shoes including sandals with various heel heights and sole materials. Targeted at ballroom and Latin dance practitioners.
• Saias (Dance Skirts) Ballet and dance skirts in various styles including tule, asymmetrical, and wrap designs. Targeted at ballet and dance students.
• Calças (Dance Pants) Dance pants including leggings, warming pants, and casual styles for dance and active wear. Targeted at dance and fitness consumers.
• Tops e Croppeds Dance tops, crop tops, and sports bras for dance and fitness activities. Targeted at dance and fitness consumers.
• Infantil (Children's Dancewear) Children's dancewear including leotards, skirts, and shoes designed for young dancers. Targeted at parents purchasing for children in dance training.
• Be You Collection Dancewear collection celebrating the 40th anniversary of Só Dança, featuring collants, skirts, and separates for adults and children. Targeted at existing Só Dança customers seeking anniversary-themed pieces.
• Luciana Sagioro Collection Premium designer collection featuring elegant collants, skirts, and dancewear with sophisticated details, designed by Luciana Sagioro. Targeted at dance practitioners seeking premium designer pieces.
• Claudia Mota Collection Designer dancewear collection featuring collants, skirts, and warming pants with elegant styling, designed by Claudia Mota. Targeted at dance practitioners seeking designer pieces.
• Active Collection Activewear and dance fitness collection including tops, leggings, shorts, and casual comfort pieces. Targeted at fitness and activewear consumers.
• ALINA Brand line featuring dancewear and accessories. Targeted at dance consumers seeking branded dancewear pieces.
• Florescer Collection Dancewear collection featuring floral-inspired designs including collants and skirts. Targeted at dance consumers seeking themed seasonal collections.
• Replay Collection Basic dancewear collection featuring simple, versatile styles. Targeted at dance consumers seeking core dancewear essentials.
• Acessórios (Dance Accessories) Dance accessories and gifts complementing the dancewear collection. Targeted at dance practitioners and gift purchasers.
• Gifts and Gift Cards Gift items and gift cards for dance enthusiasts. Targeted at individuals purchasing gifts for dance students, instructors, and practitioners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mirella / Mondor: Mirella by Mondor is a Canadian dancewear brand producing tights, leotards, and dance apparel for ballet, jazz, and contemporary. Comparable to Só Dança as a specialized dance apparel brand with multi-decade heritage serving schools, dancers, and competition customers globally.
• Russian Pointe: Russian Pointe is a US-distributed pointe shoe brand catering to ballet dancers and schools, comparable to Só Dança's footwear-side offering. The two compete for the same ballet dancer and ballet school buyer in the pointe shoe category specifically.
• Bloch: Bloch is an Australian-founded dancewear brand (established 1932) specializing in ballet shoes, pointe shoes, leotards, and dance apparel, distributed globally to dancers and schools. It competes head-to-head with Só Dança in the same dancewear/footwear verticals and serves an overlapping customer base of ballet and contemporary dancers.
• Grishko: Grishko is a Russian-founded premium pointe shoe and ballet footwear manufacturer with strong global presence in elite ballet. It is comparable to Só Dança as a specialist dance footwear manufacturer with proprietary fitting technology and a focus on the professional ballet segment.
• Wear Moi: Wear Moi is a French dancewear brand offering leotards, skirts, tights, and dance apparel with strong European distribution. It is comparable to Só Dança as a vertically integrated dancewear brand competing in similar price points and channels (own e-commerce plus dance school distribution).
• Sansha: Sansha is a Brazilian dancewear and footwear manufacturer (Triângulo Group) that is the most direct domestic competitor to Só Dança, with overlapping product categories (collants, ballet shoes, tap/jazz footwear) and shared distribution channels through dance schools and physical retail in Brazil.
• Capezio: Capezio is a US-based dancewear and dance footwear brand with over 135 years of heritage, selling leotards, tights, ballet slippers, pointe shoes, tap, and jazz footwear globally. It is a direct competitor to Só Dança in the dance specialty apparel and footwear category, with a similar vertical product mix and target customer base of dancers, schools, and professionals.

Emerging players

• Yumiko: Yumiko is a Latvian dancewear brand that has emerged as a premium contemporary dance apparel label with strong international e-commerce presence. Comparable to Só Dança as a digitally native dancewear brand pursuing designer-aesthetic positioning and international cross-border sales.

Broad incumbents

• Lululemon: Lululemon is a global athleisure incumbent with strong brand equity in yoga, pilates, and studio wear — directly overlapping Só Dança's Active Collection target use cases. Comparable as a competitor for the fitness/pilates/yoga customer Só Dança is pursuing beyond pure dance.
• Nike (Dance / Athleisure): Nike operates broadly in athletic footwear and apparel, with dance-relevant product lines (leggings, training shoes) and dominant scale. Comparable to Só Dança as a competitor for the Active Collection / athleisure customer, though Nike does not specialize in the dance-specific footwear niche.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sodancaoficial
• LinkedInlinkedin.com/company/trinys-ind%C3%BAstria-e-com%C3%A9rcio-ltda.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinys Indústria E Comércio Ltda.