SODA Studio

What SODA Studio does

SODA Studio (legal name: SODA Studio, also traded as SODA) is a London-based design practice founded in 2012 by Laura Sanjuan and Russell Potter, operating from 1 Bourchier Street, Soho. The studio delivers an integrated offering across architecture, interior design and graphic design, supplemented by specialisations in heritage and listed-building projects, hospitality design, flexible workspace design, and cultural venue design. Its practice is organised around the deliberate principle that each project develops its own identity rooted in context, history and the people who use the building, with a notable emphasis on the adaptive reuse of existing structures across the UK and selectively abroad (projects documented in Liverpool, Manchester, Bremen and Milan).

The business is a private, founder-owned professional services firm with no disclosed external investment, parent company, subsidiaries or acquisitions. It employs approximately 29 people across architecture, interiors, graphics and studio support, and lists two co-founders, a Director, a Technical Director, a Studio Manager, a Project Architect, an Associate Interior Designer, Architects and Architectural Assistants. The product mix comprises four core services (Architecture Services, Interior Design, Graphic Design, Spatial Experience Design), four sector/service specialisations (Heritage & Listed Buildings, Hospitality, Workspace, Cultural Venue) and two self-initiated cultural products (SODA Review annual publication and Culture Talks). Documented enterprise clients include Soho House, MYO/Landsec, The Office Group, Soho Estates, Great Portland Estates, Halcyon, Corney & Barrow and White Rabbit, with project construction values ranging from £118,000 (Humble Crumble, Camden) to £50m (Halcyon Hackney Wick).

Revenue is generated through project-based professional services fees charged to enterprise clients (developers, property owners, hospitality operators, workspace providers) and, less frequently, to private individuals. Pricing is not publicly disclosed and is set per engagement based on scope, scale and complexity. Go-to-market is direct, enterprise field sales driven by reputation, portfolio referrals and cultural-community visibility via Instagram (@sodalondon), LinkedIn, the SODA Review publication, and Culture Talks events. Documented strategic partnerships include Projekt (The Factory, Newham), Charcoalblue (Boulevard Theatre), Race Furniture (bespoke theatre seating) and Central Saint Martins Material Futures (MYO King's Cross material reuse).

Name

SODA Studio

Legal name

SODA Studio

Website

https://sodastudio.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SODA Studio is a London-based, founder-owned design practice founded in 2012 delivering integrated architecture, interior and graphic design services — including heritage adaptive reuse, hospitality, workspace and cultural venue projects — to enterprise clients across the UK and selectively abroad.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Project-based professional services revenue from architecture, interiors, and graphic design projects. Clients include developers, property owners, hospitality operators, workspace providers, and private individuals. Projects range from small-scale interventions to large mixed-use developments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SODA Studio is a London-based multidisciplinary design practice that delivers architecture, interior design, and graphic design services for hospitality, workspace, residential, cultural, retail, and mixed-use projects. Services span concept through completion, with particular specialism in the adaptive reuse of heritage and listed buildings across the UK and internationally.

Product overview

SODA Studio is a London-based design practice offering a unified suite of spatial design services rather than a modular software product. The core offering spans three integrated disciplines—architecture, interior design, and graphic design—delivered as a collaborative studio practice. The studio's project portfolio includes Architecture Services (full-service design from concept through completion), Interior Design (for hospitality, retail, workspace, and residential sectors), Graphic Design (brand identity integrated with spatial projects), and Spatial Experience Design. Specialized service areas include Heritage & Listed Building Projects (Grade II/II*/III* restoration), Hospitality Design (restaurants, bars, members' clubs), Workspace Design (flexible offices for providers like The Office Group), and Cultural Venue Design (theatres and performance spaces). The studio extends beyond client work through self-initiated initiatives including SODA Review (annual publication celebrating creative community) and Culture Talks (events featuring designers and creative thinkers). The studio was founded in 2012 by Laura Sanjuan and Russell Potter and works across the UK and internationally.

Differentiator

Problem solved

Functional benefit

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ProjektcoreStrategic or Co-development PartnerCollaboration with Projekt on The Factory project in Newham, London (290,000 sqft, £1.5m). The project brings former Tate & Lyle buildings back into productive use as a flexible destination for creative businesses, cultural events and emerging industries. SODA and Projekt worked together on this adaptive reuse project.
• CharcoalbluecoreStrategic or Co-development PartnerTheatre consultants who collaborated with SODA on the Boulevard Theatre project (9,200 sqft, £7.5m). Charcoalblue provided theatre consulting expertise for the pioneering cylindrical auditorium with revolving stalls and balcony levels that can be reconfigured into multiple performance layouts.
• Race FurnitureminorOthersCollaborated with Race Furniture on bespoke seating for the Boulevard Theatre project, creating seating that sits alongside carefully integrated graphic elements and theatrical detailing.
• Central Saint Martins - Material Futures CourseminorStrategic or Co-development PartnerCollaboration on MYO King's Cross project where materials stripped from existing buildings have been reworked into new furniture, lighting and sculptural objects through a collaboration with Central Saint Martins' Material Futures course, giving discarded materials a second life within the workplace.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Foster + Partners: One of the world's largest and most established architecture practices, headquartered in London. Comparable as a London-anchored design firm competing for high-value commercial, cultural and hospitality commissions, but at far greater scale.
• David Chipperfield Architects: Internationally recognised UK architecture practice renowned for cultural and heritage projects. Directly comparable on heritage/cultural commissions and architectural reputation, though with global scale.
• Wilkinson Eyre: Established London architecture practice working across cultural, transport, commercial and heritage projects. Comparable in London base and cultural-sector focus, with broader global reach.
• Allies and Morrison: Major UK architecture practice with deep heritage, masterplanning and cultural-sector credentials. Competes with SODA for London-based cultural, hospitality and residential commissions but at a significantly larger scale.
• John McAslan + Partners: UK architecture practice with strong heritage and adaptive-reuse credentials, including cultural and civic projects. Comparable on heritage retrofit specialization and UK cultural-sector competition.

Direct peers

• Universal Design Studio: London design studio specializing in hospitality, workspace, and cultural interiors with an integrated architecture and interiors offering. Closely comparable to SODA's hospitality/workspace focus and project-based delivery.
• Heatherwick Studio: London-based multidisciplinary design studio combining architecture, interiors, and product design. Highly comparable to SODA in scale (~200 staff), London base, multidisciplinary model, and cultural/creative sector focus.
• Studio Egret West: London architecture and urban-design studio with comparable headcount and a focus on mixed-use, residential and adaptive-reuse projects — similar scale and sector mix to SODA.

Emerging players

• Bureau de Change: Independent London design studio working at the intersection of architecture, interiors and materials innovation. Comparable to SODA's multidisciplinary, materials-led, craft-oriented approach, at similar emerging scale.
• Projects Office: London architecture and design practice working across cultural, hospitality and workspace projects. Comparable in scale and sector mix, with a similarly design-led, narrative-driven studio approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soda--studio-of-design-&-architecture
• Instagraminstagram.com/sodalondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SODA Studio