Soft Power
Soft Power is a London-based creative studio founded in 2018, delivering integrated film, photography, and conceptual creative services across idea, image, film, and experience for global athletic, fashion, and lifestyle brands.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Soft Power does
Soft Power is a London-based creative studio founded in 2018, operating across four disciplines: idea, image, film, and experience. The studio delivers an integrated creative offering—conceptual development, photographic/image production, and film/video production—executed as unified projects rather than modular services. The studio operates from London with a 10-person team and claims global operational reach, delivering work for multinational brand clients including Nike, Jordan Brand, The North Face, On, Puma, Post Archive Faction, Logitech, and Rapha, with additional engagements in fashion retail (Seeing Red x Dover Street Market), wellness (DeMamiel), events (London Fashion Week, Corsica Studios), and motorsport (Puma Mercedes F1).
The business model is B2B project-based creative services for enterprise brand clients. Pricing is not publicly disclosed; engagements are custom with no productized offering, no technology platform, and no recurring subscription revenue. Client acquisition is driven by portfolio credibility and direct outreach, with the studio's Instagram presence (softpower.global) functioning as the primary organic marketing channel. The portfolio is concentrated in athletic and sportswear brands, with Nike representing the largest share of disclosed projects (at least 12 distinct engagements across Pegasus, Streakfly, Vomero, Swoosh, Mambacita, Mercurial, and Running campaigns). No funding, institutional investment, M&A activity, or technology infrastructure is disclosed. The company is privately held and founder-operated.
Soft Power firmographics
Firmographics- Name
- Soft Power
- Legal name
- Soft Power
- Website
- https://softpower.xyz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soft Power is a London-based creative studio founded in 2018, delivering integrated film, photography, and conceptual creative services across idea, image, film, and experience for global athletic, fashion, and lifestyle brands.
- Ownership category
- akta.pro rank
Soft Power industry classification
Industry- Product category
- Creative Studio Services
- NAICS
- Photographic Services (54192)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Soft Power is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Soft Power business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
Soft Power product offering
Product offeringCore offering
Soft Power is a London-based creative studio that delivers integrated creative services spanning idea development, image/photography production, film/video creation, and experiential content for global brands. The studio executes end-to-end creative projects—from concept through to final production—including branded films, campaign photography, visual storytelling, and event creative, primarily for athletic, sportswear, fashion, and lifestyle clients such as Nike, On, The North Face, Jordan Brand, and Puma.
Product overview
SOFT POWER is a creative studio offering integrated creative services across idea development, image production, film creation, and experiential content. The studio operates as a unified offering rather than modular products—delivering concept development, photographic/image services, and film/video production as integrated creative projects for clients. Their portfolio demonstrates cross-disciplinary work spanning fashion, sportswear, and lifestyle brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Film Production Services Motion picture and video content creation for brand campaigns, including branded films, promotional videos, and creative storytelling across client portfolios. Work includes Nike campaigns (Pegasus Premium, Peg.wav, Streakfly, Fast Pack, Vomero 17, Swoosh, Mambacita), The North Face Flora Alpina, On Cloudsurfer, and Puma Mercedes F1 x Christopher Raeburn 24AW.
- Image and Photography Services Visual content creation including photography, digital imaging, and visual campaigns for fashion, sports, and lifestyle brands. Includes project work for Nike (Trail Grip, Alphafly Next Nature, Pegasus TR3 GTX, Mercurial Swoosh, Running), The North Face Flora Alpina, Jordan Brand Luxury Collection, On Cloudsurfer, Puma, DeMamiel Rebrand, Seeing Red x Dover Street Market Collection One, and Post Archive Faction x On Current Form 1.0.
- Creative Consulting and Conceptual Development Strategic creative direction and idea development across brand storytelling, visual identity, and experiential content. Underpins the studio's integrated delivery across idea, image, film, and experience disciplines.
Companies that use Soft Power
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Soft Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soft Power partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Soft Power competitors and assessment
Company assessmentBroad incumbents
- Anonymous Content: Global film and content production company with a substantial commercial and brand division serving athletic and fashion clients. Larger and broader portfolio than Soft Power, but directly comparable on the branded film production service line.
- 72andSunny: Global creative agency with a deep athletic and consumer brand portfolio, including past Nike work. Larger incumbent overlapping with Soft Power on film, image, and integrated campaign production for athletic brands.
- Ridley Scott Creative Group: Ridley Scott's branded content and commercials arm producing high-end film for global brands. Overlaps with Soft Power on film production for athletic, luxury, and lifestyle clients at a larger production scale.
Direct peers
- Anomaly: Independent creative agency with offices in New York, London, and Los Angeles, known for work with athletic, consumer, and lifestyle brands. Comparable to Soft Power in integrated brand campaign delivery.
- Bureau Borsche: Munich-based creative studio specializing in art direction, image, and brand identity for fashion and luxury houses. Comparable to Soft Power on the image and visual identity side of premium fashion and lifestyle clients.
- Wanda Productions: London-based creative production company producing film, photography, and digital content for fashion, luxury, and lifestyle brands. Closely comparable on the fashion and luxury film production service line.
- COLLINS: Brand strategy and design studio with a portfolio spanning athletic, lifestyle, and consumer brands (Nike-adjacent, Hermès, The North Face-adjacent work). Comparable on integrated brand creative and image production for athletic and lifestyle categories.
- Somesuch & Co: London- and LA-based creative production company producing films, commercials, and branded content for fashion, luxury, and athletic brands — a closely aligned peer on the film and image production side of Soft Power's offering.
- M/M (Paris): Paris-based creative direction studio producing image, identity, and film for luxury, fashion, and cultural brands. Comparable to Soft Power on integrated creative direction for premium lifestyle and fashion clients.
- Mother London: Independent creative agency headquartered in London, working with global consumer and lifestyle brands on integrated campaigns. Direct peer in geography, client type, and integrated creative offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Soft Power social profiles
Digital presenceSoft Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soft Power leadership team
Management profileNumber of profiles
Soft Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soft Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soft Power
What does Soft Power do?
Soft Power is a London-based creative studio that delivers integrated creative services spanning idea development, image/photography production, film/video creation, and experiential content for global brands. The studio executes end-to-end creative projects—from concept through to final production—including branded films, campaign photography, visual storytelling, and event creative, primarily for athletic, sportswear, fashion, and lifestyle clients such as Nike, On, The North Face, Jordan Brand, and Puma.
Is Soft Power a public or private company?
Soft Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soft Power founded?
Soft Power was founded in 2018. It employs 1 to 10 people.
Where is Soft Power based?
Soft Power is headquartered in London, United Kingdom, in the Europe region.
Who are Soft Power's main competitors?
Broad incumbents on record are Anonymous Content, 72andSunny and Ridley Scott Creative Group. Direct peers are Anomaly, Bureau Borsche, Wanda Productions, COLLINS, Somesuch & Co, M/M (Paris) and Mother London.
Does Soft Power have an API?
No public API is recorded for Soft Power.
What industry is Soft Power in?
Soft Power's product category is Creative Studio Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 54192 and its SIC code is 7812.