Soft Power

What Soft Power does

Soft Power is a London-based creative studio founded in 2018, operating across four disciplines: idea, image, film, and experience. The studio delivers an integrated creative offering—conceptual development, photographic/image production, and film/video production—executed as unified projects rather than modular services. The studio operates from London with a 10-person team and claims global operational reach, delivering work for multinational brand clients including Nike, Jordan Brand, The North Face, On, Puma, Post Archive Faction, Logitech, and Rapha, with additional engagements in fashion retail (Seeing Red x Dover Street Market), wellness (DeMamiel), events (London Fashion Week, Corsica Studios), and motorsport (Puma Mercedes F1).

The business model is B2B project-based creative services for enterprise brand clients. Pricing is not publicly disclosed; engagements are custom with no productized offering, no technology platform, and no recurring subscription revenue. Client acquisition is driven by portfolio credibility and direct outreach, with the studio's Instagram presence (softpower.global) functioning as the primary organic marketing channel. The portfolio is concentrated in athletic and sportswear brands, with Nike representing the largest share of disclosed projects (at least 12 distinct engagements across Pegasus, Streakfly, Vomero, Swoosh, Mambacita, Mercurial, and Running campaigns). No funding, institutional investment, M&A activity, or technology infrastructure is disclosed. The company is privately held and founder-operated.

Name

Soft Power

Legal name

Soft Power

Website

https://softpower.xyz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Soft Power is a London-based creative studio founded in 2018, delivering integrated film, photography, and conceptual creative services across idea, image, film, and experience for global athletic, fashion, and lifestyle brands.

Ownership category

akta.pro rank

Product category

Creative Studio Services

NAICS

Photographic Services (54192)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative studio services
• Brand film production
• Campaign photography
• Experiential creative
• Fashion sportswear creative

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Soft Power is a London-based creative studio that delivers integrated creative services spanning idea development, image/photography production, film/video creation, and experiential content for global brands. The studio executes end-to-end creative projects—from concept through to final production—including branded films, campaign photography, visual storytelling, and event creative, primarily for athletic, sportswear, fashion, and lifestyle clients such as Nike, On, The North Face, Jordan Brand, and Puma.

Product overview

SOFT POWER is a creative studio offering integrated creative services across idea development, image production, film creation, and experiential content. The studio operates as a unified offering rather than modular products—delivering concept development, photographic/image services, and film/video production as integrated creative projects for clients. Their portfolio demonstrates cross-disciplinary work spanning fashion, sportswear, and lifestyle brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production Services Motion picture and video content creation for brand campaigns, including branded films, promotional videos, and creative storytelling across client portfolios. Work includes Nike campaigns (Pegasus Premium, Peg.wav, Streakfly, Fast Pack, Vomero 17, Swoosh, Mambacita), The North Face Flora Alpina, On Cloudsurfer, and Puma Mercedes F1 x Christopher Raeburn 24AW.
• Image and Photography Services Visual content creation including photography, digital imaging, and visual campaigns for fashion, sports, and lifestyle brands. Includes project work for Nike (Trail Grip, Alphafly Next Nature, Pegasus TR3 GTX, Mercurial Swoosh, Running), The North Face Flora Alpina, Jordan Brand Luxury Collection, On Cloudsurfer, Puma, DeMamiel Rebrand, Seeing Red x Dover Street Market Collection One, and Post Archive Faction x On Current Form 1.0.
• Creative Consulting and Conceptual Development Strategic creative direction and idea development across brand storytelling, visual identity, and experiential content. Underpins the studio's integrated delivery across idea, image, film, and experience disciplines.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anonymous Content: Global film and content production company with a substantial commercial and brand division serving athletic and fashion clients. Larger and broader portfolio than Soft Power, but directly comparable on the branded film production service line.
• 72andSunny: Global creative agency with a deep athletic and consumer brand portfolio, including past Nike work. Larger incumbent overlapping with Soft Power on film, image, and integrated campaign production for athletic brands.
• Ridley Scott Creative Group: Ridley Scott's branded content and commercials arm producing high-end film for global brands. Overlaps with Soft Power on film production for athletic, luxury, and lifestyle clients at a larger production scale.

Direct peers

• Anomaly: Independent creative agency with offices in New York, London, and Los Angeles, known for work with athletic, consumer, and lifestyle brands. Comparable to Soft Power in integrated brand campaign delivery.
• Bureau Borsche: Munich-based creative studio specializing in art direction, image, and brand identity for fashion and luxury houses. Comparable to Soft Power on the image and visual identity side of premium fashion and lifestyle clients.
• Wanda Productions: London-based creative production company producing film, photography, and digital content for fashion, luxury, and lifestyle brands. Closely comparable on the fashion and luxury film production service line.
• COLLINS: Brand strategy and design studio with a portfolio spanning athletic, lifestyle, and consumer brands (Nike-adjacent, Hermès, The North Face-adjacent work). Comparable on integrated brand creative and image production for athletic and lifestyle categories.
• Somesuch & Co: London- and LA-based creative production company producing films, commercials, and branded content for fashion, luxury, and athletic brands — a closely aligned peer on the film and image production side of Soft Power's offering.
• M/M (Paris): Paris-based creative direction studio producing image, identity, and film for luxury, fashion, and cultural brands. Comparable to Soft Power on integrated creative direction for premium lifestyle and fashion clients.
• Mother London: Independent creative agency headquartered in London, working with global consumer and lifestyle brands on integrated campaigns. Direct peer in geography, client type, and integrated creative offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/softpower.global
• LinkedInlinkedin.com/company/softpowerlondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soft Power