SOGEHO

What SOGEHO does

SOGEHO, now operating as STAY Collection, is a privately held Alsatian hospitality group founded in 2002 and headquartered in Strasbourg, France. The group manages, designs, and develops a curated portfolio of 9 hotels totaling approximately 780 rooms and suites across Strasbourg and Colmar, spanning 3-star (Paul & Pia, Le Grand Hôtel), 4-star (Les Haras, Léonor, Cour du Corbeau, Boma, Grand Hôtel Bristol, Régent Contades), and 5-star (Régent Petite France) categories. The portfolio is anchored in heritage buildings and distinctive locations, with 7 properties holding Clef Verte (Green Key) sustainability certification.

Beyond lodging, the group operates 4 restaurants and bars (Restaurant Régent Petite France, Léonor, BOMA, and Brasserie L'Auberge in Colmar), 29 seminar and event spaces across 7 hotels, and 2 wellness/spa facilities offering sauna, hammam, and massage services. Revenue is generated through room rentals, F&B, corporate seminars and banquets, and wellness services, with go-to-market executed through the stay-collection.fr website, direct phone and email reservations, walk-in guests, third-party hotel booking engines (D-Edge/Secure Hotel Booking), and restaurant reservation platforms (TheFork, ZenChef). The customer base is split between leisure travelers exploring Alsace and corporate groups hosting seminars and events, with a secondary local dining clientele.

In 2026, the company completed a corporate rebrand from SOGEHO / Groupe Sogeho to STAY Collection, repositioning itself as an experience-led hospitality brand. The group is described as family-oriented with no disclosed institutional ownership, no public listing, and no external funding rounds in the source material.

Name

SOGEHO

Legal name

SOGEHO

Website

https://sogeho.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

STAY Collection (formerly SOGEHO) is a privately held Alsatian hospitality group managing 9 hotels and 780 rooms across Strasbourg and Colmar, serving leisure travelers and corporate groups with integrated lodging, restaurants, wellness, and event spaces.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGALAG

Conference Retreat Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGALAL

Historic/Heritage Conference Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGADAF

Wellness-Lifestyle Boutique Hotels

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

Keywords

• Hotel accommodation
• Hospitality services
• Seminar event venues
• Gastronomy restaurants
• Spa wellness facilities

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Revenue from room rentals across 9 hotels ranging from 3-star to 5-star properties in Strasbourg and Colmar. Includes 780 rooms and suites.
2. Food & Beverage: Revenue from on-site restaurants and bars including Restaurant Régent Petite France, Léonor, BOMA, and Brasserie L'Auberge in Colmar.
3. Seminar & Event Spaces: Revenue from 29 seminar spaces available for corporate events, cocktails, banquets, and showrooms across 7 hotels.
4. Spa & Wellness Services: Revenue from 2 wellness spaces offering sauna, hammam, relaxing pools, and massages.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

STAY Collection (formerly SOGEHO) operates 9 hotels (3- to 5-star) in Strasbourg and Colmar, France, offering approximately 780 rooms and suites. On-site amenities include multiple restaurants and bars, two spa/wellness areas (sauna, hammam, pools, massages), and 29 seminar and event spaces. The group generates revenue from accommodation, food and beverage, MICE (meetings, incentives, conferences, exhibitions), and wellness services, distributed through its own booking website and third-party platforms.

Product overview

STAY Collection (formerly SOGEHO) is a hotel management and development company operating a portfolio of 9 hotels across Strasbourg and Colmar in Alsace, France. The portfolio includes properties ranging from 3 to 5 stars: Régent Petite France (5-star), Les Haras, Léonor, Cour du Corbeau, Boma, Grand Hôtel Bristol, and Régent Contades (4-star), and Paul & Pia and Le Grand Hôtel (3-star). The company offers approximately 780 rooms and suites, 29 seminar spaces, and 2 wellness areas. Hotel services include restaurants and bars, spa/wellness facilities, and event/seminar spaces. The portfolio collectively holds 7 Clef Verte (Green Key) sustainability certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Régent Petite France: Five-star hotel located in Strasbourg
• Les Haras
• Léonor
• Cour du Corbeau
• Boma
• Paul & Pia
• Grand Hôtel Bristol
• Le Grand Hôtel
• Régent Contades

Products and services

• Régent Petite France (5-star hotel) Five-star luxury hotel located in Strasbourg, part of the STAY Collection portfolio.
• Les Haras (4-star hotel) Four-star hotel in Strasbourg, offering unique accommodations with equestrian heritage character.
• Léonor (4-star hotel) Four-star hotel in Strasbourg featuring restaurant and seminar facilities.
• Cour du Corbeau (4-star hotel) Four-star historic hotel in Strasbourg offering a distinctive heritage experience.
• Boma (4-star hotel) Four-star hotel in Strasbourg with restaurant and seminar facilities.
• Paul & Pia (3-star hotel) Three-star hotel in Strasbourg within the STAY Collection portfolio.
• Grand Hôtel Bristol (4-star hotel) Four-star hotel in Colmar featuring restaurant and spa facilities.
• Le Grand Hôtel (3-star hotel) Three-star hotel in Strasbourg within the STAY Collection portfolio.
• Régent Contades (4-star hotel) Four-star hotel in Strasbourg offering accommodations in the city center.
• Restaurants & Bars (Restaurant Régent Petite France, Léonor, BOMA, Brasserie L'Auberge) On-site restaurants and bars across hotels including gastronomic dining (Régent Petite France, Léonor), hotel restaurant (BOMA), and traditional Alsatian brasserie (Brasserie L'Auberge in Colmar). Reservations via TheFork, ZenChef, and direct email.
• Seminar & Event Spaces 29 seminar and event spaces available at 7 hotels across Strasbourg and Colmar for corporate seminars, cocktails, banquets, and showrooms, with dedicated B2B event coordination.
• Spa & Wellness Spaces 2 wellness areas available at select hotels featuring sauna, hammam, relaxing pools, and massages for guest relaxation.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• TheForkcoreChannel Partner/ Reseller/ DistributorTheFork restaurant booking widget is integrated into the STAY Collection website, enabling direct reservation links for Restaurant Régent Petite France. This platform partnership drives restaurant covers and customer acquisition for hotel dining establishments.
• ZenChefcoreChannel Partner/ Reseller/ DistributorZenChef booking platform is integrated for restaurant reservations at Léonor and BOMA restaurants. This partnership enables online table reservations and customer discovery for hotel dining venues.
• Green Key (Clef Verte)coreOthers7 hotels within the STAY Collection portfolio hold Green Key certifications, an international eco-label for tourism establishments demonstrating commitment to sustainable practices and environmental responsibility.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• B&B Hotels: European budget-to-mid-scale hotel chain with significant French regional footprint. Competes with STAY Collection's 3★ properties (Paul & Pia, Le Grand Hôtel) for price-sensitive leisure and corporate travelers in Strasbourg and Colmar.
• Louvre Hotels Group: French multi-brand hotel group operating mid-scale to upscale properties across France and Europe. Directly comparable to STAY Collection as a portfolio operator of 3★/4★/5★ hotels, with similar MICE and F&B offerings within a French operating context.
• Best Western France: Franchised mid-scale hotel network with broad regional France coverage including Alsace. Competes directly with STAY Collection's 3★/4★ properties on corporate and leisure demand in Strasbourg and Colmar.
• Barrière Group: French family-controlled luxury hotel and casino operator with heritage properties and integrated F&B/spa. Comparable to STAY Collection in its family ownership structure, premium French regional positioning, and integrated gastronomy/wellness offerings.

Broad incumbents

• Marriott International: Global lodging incumbent operating multiple brands (Marriott, Renaissance, Courtyard) in French cities. Competes with STAY Collection for MICE demand at the 4★ and 5★ tier and for loyalty-program-driven corporate travelers.
• Meliá Hotels International: Spanish-headquartered international hotel group with European urban and resort properties. Comparable at the 4★/5★ tier for leisure and MICE in French regional cities, though primarily operating under global brands rather than heritage positioning.
• Accor SA: France's largest hotel group and global hospitality incumbent. Overlaps with STAY Collection across all star categories and geographies, and competes for corporate seminar business in Strasbourg and Colmar; however, Accor is broadly diversified globally rather than focused on heritage Alsatian assets.

Regional players

• Oceania Hotels: Independent French hotel group operating 3★/4★ properties primarily across regional France. Highly comparable mid-scale operator focused on domestic French cities with mixed leisure and business demand.
• Residhome: French aparthotel/extended-stay operator with aparthotels in Strasbourg and other regional French cities. Adjacent competitor capturing long-stay corporate demand that STAY Collection addresses via its standard hotel rooms.

Emerging players

• Relais & Châteaux: Consortium of independent luxury and heritage hotels focused on gastronomy and unique locations. Highly comparable to STAY Collection's premium heritage properties (Cour du Corbeau, Les Haras, Régent Petite France) in terms of positioning, F&B emphasis, and curated guest experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sogeho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOGEHO