Soho Garden DXB
Soho Garden DXB is a privately-held multi-venue nightlife and entertainment operator in the UAE, running over nine branded clubs, beach clubs, and F&B venues across Dubai and Abu Dhabi. It serves nightlife enthusiasts, corporate event planners, and beach club visitors through DJ-led events, VIP table service, and private event hosting.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Soho Garden DXB does
Soho Garden DXB is a privately-held multi-venue nightlife and entertainment operator headquartered in Dubai, UAE, founded in 2017 with approximately 134 employees. The company runs a portfolio of branded venues across Dubai (Meydan, Palm Jumeirah, Nakheel Mall) and Abu Dhabi (Yas Island, opened April 2025), including CODE DXB (largest indoor House/Techno club in Dubai), Black (Hip-Hop/R&B), Playroom (underground), Hive (mega club), The Soho Club (VIP), The Club, The Green Room (upscale dining), The Terrace (rooftop), New Soho Garden (F&B), and Soho Beach Yas Island (beach club). The portfolio is segmented by music genre and experience type, targeting nightlife enthusiasts, corporate and private event clients, and beach club visitors.
The business operates on a multi-stream revenue model: door admissions and cover charges, VIP table and bottle service reservations booked via WhatsApp, food and beverage sales (Mediterranean-inspired cuisine, signature cocktails), private event hosting (corporate events, weddings, conferences, product launches, fashion shoots), and a festival vertical (Soho Garden Festival). Core technology is limited to state-of-the-art sound, lighting, and production equipment for event experiences rather than software or AI. The company has no app, no disclosed API, no integrations, and no AI/ML capabilities. Customer acquisition relies on social media (Instagram, Facebook, YouTube), influencer partnerships, word-of-mouth, and a direct WhatsApp booking channel.
Brand positioning is built on international DJ talent relationships (Peggy Gou, Sven Väth, Marco Carola, Boris Brejcha, Jamie Jones, Fisher, Rick Ross, Wiz Khalifa, Meek Mill) and self-described status as "Dubai's #1 entertainment destination." Geographic segmentation includes Dubai for nightlife and Abu Dhabi (Yas Island) for beach hospitality. The company is privately held with no disclosed funding rounds, no parent company, and no revenue figures publicly available.
Soho Garden DXB firmographics
Firmographics- Name
- Soho Garden DXB
- Legal name
- Soho Garden DXB
- Website
- https://sohogardendxb.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Soho Garden DXB is a privately-held multi-venue nightlife and entertainment operator in the UAE, running over nine branded clubs, beach clubs, and F&B venues across Dubai and Abu Dhabi. It serves nightlife enthusiasts, corporate event planners, and beach club visitors through DJ-led events, VIP table service, and private event hosting.
- Ownership category
- akta.pro rank
Soho Garden DXB industry classification
Industry- Product category
- Nightlife and Entertainment Venues
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- akta.pro primary industry
- Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
- akta.pro secondary industries
- DJ & Electronic Music Venues (MPAGAIAE), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Nightclubs & Dance Clubs (THAFAEAC), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)
Keywords
Where Soho Garden DXB is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Soho Garden DXB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Venue Entry and Cover Charges: Door admissions and cover charges for nightclub and beach club entry, with some events offering free entry for specific demographics (ladies & couples).
- Table and Bottle Service Reservations: VIP table bookings and bottle service through WhatsApp reservations, targeting high-spending customers seeking exclusive experiences.
- Private Event Hosting: Corporate events, weddings, cocktail receptions, and private parties booked as venue hire or customized packages with full event management services.
- Food and Beverage Sales: Mediterranean-inspired cuisine and signature cocktails at Soho Beach Yas Island and other venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General admission and VIP table reservations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Soho Garden DXB product offering
Product offeringCore offering
Soho Garden DXB operates a multi-venue nightlife and entertainment portfolio in Dubai and Abu Dhabi encompassing nightclubs (CODE DXB, Black, Playroom, Hive, The Soho Club, The Club, The Terrace), beach club (Soho Beach Yas Island), F&B and dining concepts (New Soho Garden, The Green Room), and the Soho Garden Festival. The company also provides corporate and private event services including conferences, weddings, cocktail receptions, product launches, and fashion shoots, leveraging state-of-the-art sound, lighting, and production infrastructure.
Product overview
Soho Garden DXB is a multi-venue entertainment destination operating across Dubai and Abu Dhabi. The portfolio includes CODE DXB (largest indoor House/Techno club), Playroom (underground experience), Black (Hip Hop/RnB club), The Soho Club (VIP venue), Hive (mega club at Meydan), New Soho Garden (F&B entertainment), The Club and The Green Room and The Terrace (Palm Jumeirah locations), Soho Beach Yas Island (Abu Dhabi beach club), and Soho Garden Festival (event series). The company also offers corporate event services including private events, conferences, weddings, cocktail receptions, product launches, and fashion shoots.
Differentiator
Problem solved
Functional benefit
Brands
- CODE DXB: The largest indoor House/Techno club in Dubai featuring performances by internationally renowned DJs including Peggy Gou, Sven Väth, Stephan Bodzin, Fisher, Deborah de Luca, Marco Carola, and many others.
- Black
- Playroom
- Hive
- New Soho Garden
- The Club
- The Green Room
- The Terrace
- Soho Beach Yas Island
- Soho Garden Festival
Products and services
- CODE DXB The largest indoor House/Techno club in Dubai featuring performances by international DJs including Peggy Gou, Sven Väth, Stephan Bodzin, Fisher, Marco Carola, Boris Brejcha, and Jamie Jones. Designed for immersive electronic music experiences.
- Playroom Underground nightlife venue in the heart of Soho Garden Meydan offering a sensory experience with pulsating music through the dancefloor.
- Black Dubai's ultimate Hip-Hop and R&B club featuring performances by hip-hop artists including Rick Ross, Wiz Khalifa, Meek Mill, and Designer.
- The Soho Club Exclusive VIP nightlife experience venue at the heart of Soho Garden Meydan.
- Hive Mega club in the buzzing heart of Soho Garden Meydan, inspired by the beehive, designed to host extravagant events with state-of-the-art sound and lighting.
- New Soho Garden Urban oasis of entertainment and F&B spread over multiple diverse kitchens and bars, combining dining, lounging, and partying experiences.
- The Club (Soho Garden Palm) Expansive club at Soho Garden Palm Jumeirah featuring state-of-the-art sound and lighting systems for nightlife entertainment.
- The Green Room Premium upscale dining experience at Palm Jumeirah with Italian classics and modern Asian twist cuisine, signature cocktails, and vibrant music, accessible via a restricted corridor for exclusivity.
- The Terrace Entertainment venue perched atop Nakheel Mall at Palm Jumeirah, blending luxurious ambiance with vibrant nightlife.
- Soho Beach Yas Island Ultimate beach destination on Yas Island, Abu Dhabi, blending relaxation with vibrant energy, featuring Mediterranean-inspired cuisine, signature cocktails, and world-class DJ entertainment.
- Soho Garden Festival First-of-its-kind festival clubbing experience described as a journey through time and space, pushing boundaries with imaginative concepts and ascending outdoor party destination for huge House music events.
- Private Events Corporate and private event hosting including birthday celebrations, charity balls, anniversaries, live music concerts, and bespoke event planning across Soho Garden venues.
- Conference Facilities Fully customizable conference facilities with tailor-made interiors and event management services for corporate clients.
- Wedding Receptions Wedding planning services including seating plans, flower arrangements, bespoke menus, and color schemes hosted at an intimate yet iconic Soho Garden venue.
- Cocktail Receptions Cocktail reception packages including venue exclusivity, signature bars such as Glasshouse Bar and Tiki Bar, and live music.
- Product Launch Hosting Event hosting for exhibitions and product launches featuring state-of-the-art production, visual equipment, and digital screens.
- Fashion Shoots and Shows Photoshoot and fashion show venue featuring distinctive design combining natural elements with modern Soho chic aesthetic.
Companies that use Soho Garden DXB
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Soho Garden DXB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Soho Garden DXB partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Soho Garden DXB competitors and assessment
Company assessmentRegional players
- Bla Bla Dubai: Large-format Dubai beach club with multiple stages and international DJs; direct in-market competitor to Soho Garden's outdoor/event venue positioning.
Broad incumbents
- TAO Group Hospitality: Global multi-brand nightlife/restaurant operator (TAO, Marquee, Hakkasan, Lavo) running upscale club and dining venues worldwide — broader scaled peer with similar multi-location nightlife and F&B model.
- Hakkasan Group: International luxury hospitality brand operating restaurants, nightclubs, and beach clubs including Meydan-adjacent venues in Dubai; competes at the high end of nightlife and events.
Emerging players
- Bootshaus Cologne: Indoor electronic music club consistently ranked among the world's best; comparable CODE DXB positioning as a destination indoor techno/house venue.
- Ushuaïa Ibiza: Iconic outdoor club/hotel in Ibiza globally renowned for resident DJ programming and poolside day-to-night events; benchmark for Soho Garden Festival's positioning.
Direct peers
- Billionaire Dubai: Premium nightclub/dinner-show concept in Dubai targeting VIP tables and bottle service; competes directly with Soho Garden's upscale Meydan and Palm Jumeirah venues.
- Nikki Beach Dubai: Global beach-club and entertainment brand with a Dubai location, combining daytime beach-club, F&B, and DJ-driven events — overlaps with Soho Beach Yas Island concept.
- Zero Gravity Dubai: Beach-club-by-day, club-by-night venue with multiple events per week and international DJ bookings — directly comparable hybrid beach-club/nightclub model.
- Barasti Beach Club: Long-running Dubai beach club hosting live DJs, events, and casual dining; similar day-to-night format with international artist bookings.
- White Club Dubai: One of the largest standalone nightclubs in Dubai, similar large-format venue targeting international DJs and a high-spend clientele — direct competitor for the same nightlife guests.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soho Garden DXB social profiles
Digital presenceSoho Garden DXB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soho Garden DXB leadership team
Management profileNumber of profiles
Soho Garden DXB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soho Garden DXB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soho Garden DXB
What does Soho Garden DXB do?
Soho Garden DXB operates a multi-venue nightlife and entertainment portfolio in Dubai and Abu Dhabi encompassing nightclubs (CODE DXB, Black, Playroom, Hive, The Soho Club, The Club, The Terrace), beach club (Soho Beach Yas Island), F&B and dining concepts (New Soho Garden, The Green Room), and the Soho Garden Festival. The company also provides corporate and private event services including conferences, weddings, cocktail receptions, product launches, and fashion shoots, leveraging state-of-the-art sound, lighting, and production infrastructure.
Is Soho Garden DXB a public or private company?
Soho Garden DXB is a private company. It is classified as unknown and is currently operating.
When was Soho Garden DXB founded?
Soho Garden DXB was founded in -1. It employs 101 to 250 people.
Where is Soho Garden DXB based?
Soho Garden DXB is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Soho Garden DXB make money?
Four revenue lines are on record. Venue Entry and Cover Charges are the primary driver. The others are table and Bottle Service Reservations, private Event Hosting and food and Beverage Sales.
Who are Soho Garden DXB's main competitors?
Bla Bla Dubai is listed as a regional player. Broad incumbents are TAO Group Hospitality and Hakkasan Group. Emerging players are Bootshaus Cologne and Ushuaïa Ibiza. Direct peers are Billionaire Dubai, Nikki Beach Dubai, Zero Gravity Dubai, Barasti Beach Club and White Club Dubai.
Does Soho Garden DXB have an API?
No public API is recorded for Soho Garden DXB.
What industry is Soho Garden DXB in?
Soho Garden DXB's product category is Nightlife and Entertainment Venues. Its primary akta.pro industry code is MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location), with a secondary code of MPAGAIAE, DJ & Electronic Music Venues. Its NAICS code is 722410.