Sol Academy

Name

Sol Academy

Legal name

Sol Academy

Website

https://solacademylex.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness and Wellness Education

NAICS

Technical and Trade Schools (6115), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Fitness certification programs
• Personal training education
• Yoga teacher training
• Wellness career education
• NASM certification courses

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Certification Program Tuition: One-time tuition fees for certification programs including NASM Certified Personal Training (CPT) and Yoga Alliance-approved 200-hour Yoga Teacher Training. Students pay upfront with discount or select payment plans with 0% financing.
2. Payment Plans: In-house 0% financing with low monthly payments available to all registered students. Tuition must be paid in full by course start date. Scholarships available for Yoga Teacher Training (BIPOC, LGBTQ+, Light the Way).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sol Academy is a private fitness education provider that sells NASM Certified Personal Training (CPT) certification courses and a Yoga Alliance-certified 200-hour Yoga Teacher Training program. Programs combine self-paced online coursework with in-person expert-led hands-on training, career placement support, and flexible 0% payment plans. The company serves aspiring fitness and yoga professionals seeking affordable, community-driven certification pathways.

Product overview

Sol Academy offers two core certification programs: a NASM-certified personal training course (CPT) available in two tiers (Self Study + Support at $1,350 or Self Study + Pro Series at $2,750), and a 200-hour Yoga Alliance-certified Yoga Teacher Training program ($3,300). The institution also provides three scholarship programs (BIPOC, LGBTQ+, and Light the Way) for yoga teacher training, each valued at $500. Programs combine in-person and virtual learning components with expert instruction, career placement support, and payment plan options.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Personal Training Course - Self Study + Support A NASM Certified Personal Training program combining self-paced online coursework with virtual support, including NASM CPT exam voucher, digital textbook, practice exams, and live Zoom support. Priced at $1,350 with 0% payment plans available.
• Certified Personal Training Course - Self Study + Support + Pro Series A comprehensive NASM Certified Personal Training program with self-paced online coursework plus 12 consecutive months of hands-on Pro Series sessions, business/marketing training, and one live 3-hour session per month. Priced at $2,750.
• 200-Hour Yoga Teacher Training Program A Yoga Alliance-certified 200-hour in-person yoga teacher training program held over 8 weekends, integrating yoga tradition, functional fitness, and business skills. Priced at $3,300 with $300 deposit, 10% early-payment discount, and payment plans available.
• BIPOC Scholarship A $500 scholarship extending access to yoga teacher training for communities historically excluded from the industry.
• LGBTQ+ Scholarship A $500 scholarship certifying LGBTQ+ community members as yoga teachers to create safe, inclusive spaces for yoga practice.
• Light the Way Scholarship A $500 scholarship providing career path opportunities for those facing economic hardship to become yoga teachers.

Quantifiable outcome

• 90% attendance required for pass guarantee
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kentucky Yoga CollectivecoreStrategic or Co-development PartnerSol Academy partners with Kentucky Yoga Collective to offer Yoga Alliance-certified training. Co-founder Erin Short leads yoga teacher training, bringing expertise as an ERYT-500 instructor and trauma-informed facilitator.
• NASM (National Academy of Sports Medicine)coreTechnology or IntegrationNASM is Sol Academy's certification partner for the Certified Personal Training program. As an official NASM Education Partner, Sol provides their curriculum, digital learning platform, exam vouchers, and continuing education resources.
• Local and National Gyms, Studios, and Wellness CenterscoreChannel Partner/ Reseller/ DistributorSol Academy has established partnerships with gyms, studios, and wellness centers to provide job placement assistance for graduates. These partnerships offer diverse career opportunities matching student preferences and professional goals.
• Seriously Sabrina PhotographyminorGTM or Marketing PartnerGraduates of Yoga Teacher Training receive a professional photoshoot as a graduation gift from Sol Academy, supporting their professional branding and marketing as new yoga teachers.

Scale indicators5 records

Direct peers

• NESTA (National Exercise & Sports Trainers Association): Online fitness and wellness certification provider offering personal trainer, group fitness, and specialty programs with similar self-paced, career-focused positioning to Sol Academy's CPT program.
• NCSF (National Council on Strength and Fitness): NCCA-accredited personal training certification provider offering self-paced online programs aimed at career entrants. Comparable to Sol Academy in accreditation standard, delivery model, and target customer.
• National Personal Training Institute (NPTI): Multi-state personal training school offering diploma programs combining CPT certification with hands-on practical training. Closely comparable to Sol Academy's Self Study + Pro Series tier in hybrid model, hands-on emphasis, and job placement focus.
• YogaFit: Major Yoga Alliance-approved yoga teacher training provider offering 200-hour and specialty certifications with hybrid online/in-person delivery. Directly competes with Sol Academy's YTT program on curriculum structure, certification standards, and target audience.
• ISSA (International Sports Sciences Association): Online fitness and personal training certification provider offering self-paced CPT programs with exam preparation and digital learning. Closely mirrors Sol Academy's CPT Self Study + Support model in delivery format, target customer, and price point.
• YogaRenew: Yoga Alliance-approved online yoga teacher training provider offering affordable, self-paced 200-hour programs. Competes directly with Sol Academy's YTT on price, accessibility, Yoga Alliance certification, and online delivery option.
• AFPA (American Fitness Professionals & Associates): Online personal training and nutrition certification provider offering self-paced, affordable programs aimed at career changers. Directly comparable to Sol Academy's CPT offering in target customer, accreditation approach, and delivery model.

Regional players

• CorePower Yoga: National yoga studio chain with in-house 200-hour teacher training programs integrated with studio employment. Comparable YTT offering with built-in placement pathway, but operates primarily in major metros outside Sol's Lexington market.

Broad incumbents

• ACE (American Council on Exercise): One of the largest US fitness certification bodies offering CPT, Group Fitness, Health Coach, and Medical Exercise credentials. Broader portfolio than Sol Academy but competes head-to-head for the same aspiring personal trainer student segment.

Others

• NASM (National Academy of Sports Medicine): Sol Academy's CPT certification partner, but also a direct competitor offering its own self-paced CPT programs, study materials, and exam delivery. Comparable as both upstream content supplier and downstream competitor in the same CPT certification market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/solacademylex
• LinkedInlinkedin.com/company/sol-academy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sol Academy