PURE Real Estate Solutions

What PURE Real Estate Solutions does

PURE Real Estate Solutions is a privately held residential real estate brokerage headquartered at 349 Dahlonega Highway, Suite B, in Cumming, Georgia. The firm serves home buyers, home sellers, and real estate investors across Metro Atlanta and North Georgia — covering Cumming, Dawsonville, Gainesville, Alpharetta, Buford, Sugar Hill, Dahlonega, and Flowery Branch — through a distributed team of approximately 17 licensed agents led by Broker Cierra Young and Team Lead / Owner David Grove, with an internal sub-brand (Grove Homes Group) operating beneath the brokerage.

The company's underlying technology is conventional: a Squarespace-hosted marketing website at soldbypure.com, paired with a separate IDX-based property search portal, supplemented by individual agent subdomain pages built for local SEO. No proprietary AI, machine learning, or automation tooling is disclosed, and no mobile application, public API, or third-party platform integrations are documented. Distribution is direct-to-consumer through licensed agents in the field, supported by content marketing (blog, community pages), organic SEO, and Zillow testimonial marketing.

PURE earns revenue almost entirely through traditional real estate commissions on closed buyer and seller transactions, with rates of approximately 5-6% per side negotiated individually per deal. The firm supplements this transaction-fee base with two adjacent lines: a preferred-lender partnership with Stockton Mortgage (co-branded gopureloans.com, with Paige Grove holding dual roles as Associate Broker and Sales Manager) that delivers financing referrals, and a Georgia pre-licensing real estate education program operated under Grove Homes Group. The company is privately held with no disclosed funding rounds, parent company, or institutional ownership, and no financial figures (revenue, GCI, transaction volume) are publicly reported.

Name

PURE Real Estate Solutions

Legal name

PURE Real Estate Solutions

Website

https://soldbypure.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PURE Real Estate Solutions is a private residential real estate brokerage in Cumming, Georgia, serving home buyers, sellers, and investors across Metro Atlanta and North Georgia through ~17 licensed agents on a transaction-based commission model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller listing services
• Home valuation services
• Real estate agent services

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based model where agents earn commissions on completed buyer and seller transactions. Services include helping buyers find homes, sellers list and sell properties, and investors acquire real estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PURE Real Estate Solutions is a residential real estate brokerage that provides buyer representation, seller listing, and home valuation services through licensed agents across Metro Atlanta and North Georgia. The firm helps home buyers find and purchase properties, assists sellers with listing, pricing, and closing, and supports real estate investors in acquiring properties. Financing guidance is offered through a preferred partnership with Stockton Mortgage.

Product overview

PURE Real Estate Solutions is a full-service residential real estate brokerage operating as a single unified offering. The company provides real estate buying and selling services through licensed agents, home valuation tools via individual agent subdomains, and partners with Stockton Mortgage for financing services. Grove Homes Group is an internal team brand operating within the brokerage.

Differentiator

Problem solved

Functional benefit

Products and services

• PURE Real Estate Solutions Brokerage

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stockton MortgagecoreStrategic or Co-development PartnerPreferred mortgage lender partner offering financing solutions to PURE clients. Stockton Mortgage, led by Paige Grove (Sales Manager, NMLS #2743391), provides pre-qualification, mortgage advice, and home loan services to homebuyers working with PURE agents. Contact: 770-757-2773

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Compass: Tech-enabled residential brokerage operating across the U.S. with a similar buyer- and seller-representation model. Directly comparable as both compete for the same agent talent and listing inventory in major metros.
• eXp Realty: Cloud-based residential brokerage with a commission-only agent model and similar buyer/seller services. Competes for the same independent agents PURE recruits.
• Better Homes and Gardens Real Estate: Residential brokerage franchise with a full-service buyer and seller representation model. Directly comparable on services and target customer.
• Coldwell Banker Realty: Long-established U.S. residential brokerage franchise offering full-service buyer and seller representation. Comparable on business model and consumer-facing services.
• Keller Williams Realty: Largest residential brokerage franchise in the U.S. by agent count, with the same commission-based buyer/seller representation model. Competes with PURE for agents and listings in the Atlanta metro.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with full-service buyer and seller representation. Comparable on commission-based model and customer base.
• RE/MAX: Global residential brokerage franchise with a commission-based model and strong Georgia presence. Directly comparable on services offered and target customer.

Broad incumbents

• Redfin: Tech-enabled residential brokerage and consumer real estate platform operating nationally with an agent-mediated model in many markets. Comparable as a broader incumbent with overlapping buyer/seller services and stronger technology investment.

Regional players

• Atlanta Fine Homes Sotheby's International Realty: Atlanta-area residential brokerage with deep local market expertise. Comparable as a regional peer serving the same Metro Atlanta buyer and seller base.
• Harry Norman, Realtors: Long-standing Atlanta-area residential brokerage with similar buyer- and seller-representation services. Comparable as a regional peer competing in the same metro.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pure-real-estate-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE Real Estate Solutions