Soldier On / Sans Limites

What Soldier On / Sans Limites does

Soldier On / Sans Limites is a federally-supported program operated under Canadian Forces Morale and Welfare Services (CFMWS), itself an entity of the Department of National Defence, that serves ill and injured serving members and veterans of the Canadian Armed Forces (CAF). Founded in 2007 and headquartered at 295 Coventry Road in Ottawa, the program delivers adaptive sports, recreational, and creative activities designed to support physical and mental health recovery, social reintegration, and post-service identity reconstruction for a defined CAF constituency.

The program's core offerings include the Soldier On Grant Program (financial assistance for sporting, recreational, and creative equipment and memberships), an Activities and Events Program (structured activities such as kayaking, golf, equestrian, photography workshops, fishing, hiking, and adaptive snowsports), the Member-to-Coach Information Guide (a coaching certification pathway via the Coaching Association of Canada), and Team Canada participation in international adaptive competitions including the Invictus Games and DoD Warrior Games. Service delivery is organized through regional coordinators across Canada, with member access via registration and eligibility verification tied to CAF service status. Bilingual support is provided in English (soldieron.ca) and French (sans-limites.ca).

The business model is a hybrid of public-sector mandate and charitable fundraising. Soldier On operates as a non-profit program funded by donations (with 100% of donations directed to member support per its public claim) and institutional support from CFMWS. There is no fee charged to eligible members. Go-to-market relies on direct engagement via regional coordinators, event-driven outreach (Invictus Games, Warrior Games, partner fundraisers like Canada Army Run and Navy Bike Ride), and community-led peer networks supported by social media channels (Facebook, Instagram, Twitter, YouTube). Corporate partners — including Air Canada, Under Armour, PGA of Canada, True Patriot Love, Manulife, Veterans Affairs Canada, Canex, and Collins Aerospace — provide transport, gear, venues, sponsorship, and government linkage. No technology platform, software product, or proprietary IP is disclosed; operations are human-coordinator-driven rather than software-mediated.

Name

Soldier On / Sans Limites

Legal name

Canadian Forces Morale and Welfare Services (CFMWS)

Website

https://soldieron.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Soldier On is a federally-supported Canadian Armed Forces program, operated under CFMWS, that delivers adaptive sports, recreational activities, grants, and coaching pathways to ill and injured serving members and veterans across Canada.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Administration of Veterans' Affairs (92314)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL), Veterans & Military Family Benefits Administration (BPAIAKAI), Adaptive & Special Needs Personal Training (HSADAAAL)

Keywords

• Adaptive sports programs
• Veteran support services
• Military rehabilitation grants
• Adaptive recreation activities
• Veteran wellness programs

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization receives donations directly from the public and supporters, with funds used to support Soldier On Members through grant programs and event activities.
2. Government Funding (CFMWS): Soldier On is part of Canadian Forces Morale and Welfare Services (CFMWS), suggesting government funding and institutional support.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Soldier On provides free adaptive sports, recreational, and creative programming to ill and injured serving members and veterans of the Canadian Armed Forces. Its core offerings are the Soldier On Grant Program (financial assistance for sporting, recreational, and creative equipment and memberships), the Activities and Events Program (structured adaptive activities including kayaking, golf, equestrian, photography workshops, hiking, fishing, and sea kayaking certification), and support for Team Canada's participation in the Invictus Games and the DoD Warrior Games.

Product overview

Soldier On is a single, unified support program for ill and injured Canadian Armed Forces serving members and veterans. The program offers adaptive sports, recreational activities, creative workshops, and grant funding to support recovery and wellbeing. Key offerings include the Equipment Grant Program for purchasing sporting and recreational equipment, Activities and Events providing structured programs like kayaking, golf, photography, and hiking, the Member-to-Coach Information Guide for coaching certification, and Team Canada participation in Invictus Games. All services are designed to help members adapt, overcome, and engage in activities that support their physical and mental health recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Soldier On Grant Program Financial assistance program for eligible ill and injured Canadian Armed Forces serving members and veterans to help defray the cost of sporting, recreational, and creative equipment and memberships supporting physical and mental recovery.
• Activities and Events Program Structured adaptive sports and recreational activities including kayaking, sea kayaking certification, golf, equestrian, photography workshops, fishing, and hiking events designed to support recovery and wellbeing of ill and injured Canadian Armed Forces members and veterans.
• Get Support Services Core member support services connecting ill and injured Canadian Armed Forces serving members and veterans with regional coordinators, registration resources, and information about programs for physical and mental health recovery.
• Team Canada Adaptive Sports Program (Invictus Games and Warrior Games) Program selecting, training, and supporting Team Canada's participation in international adaptive sports competitions including the Invictus Games and DoD Warrior Games for wounded, ill, and injured service members.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, supporting and minor.

• Canada Army RuncoreOthersCanada Army Run is a major partner supporting Soldier On's mission to help ill and injured CAF members through adaptive sports and activities.
• Air CanadacoreOthersAir Canada provides transportation support, enabling members to participate in events and programs across Canada.
• True Patriot LovecoreOthersTrue Patriot Love is a foundation that supports Canadian veterans and their families, partnering with Soldier On for shared mission impact.
• Under Armour Inc.supportingOthersUnder Armour provides athletic apparel and gear support for Soldier On members participating in sports activities.
• PGA of CanadasupportingOthersPGA of Canada partners to support golf-related activities and events for Soldier On members.
• Invictus GamescoreOthersSoldier On selects and supports Team Canada competitors for the Invictus Games, an international adaptive sports competition for wounded service members.
• DoD Warrior GamescoreOthersSoldier On coordinates Team Canada's participation in the U.S. Department of Defense Warrior Games.
• CanexsupportingOthersCanex is the official merchandise partner, operating the Shop platform that supports Soldier On.
• Navy Bike RidesupportingOthersNavy Bike Ride supports Soldier On through cycling events and fundraising.
• ManulifesupportingOthersManulife provides sponsorship support for Soldier On activities and events.
• CADSsupportingOthersCanadian Association of Disability Sport partners with Soldier On for adaptive snowsports programs.
• Vancouver Island Adaptive SnowsportssupportingOthersVIAS provides adaptive snowsports instruction and programs for Soldier On members.
• Veterans Affairs CanadacoreOthersVeterans Affairs Canada is a key government partner supporting veteran services and programs.
• Collins AerospacesupportingOthersCollins Aerospace provides corporate sponsorship support for Soldier On programs.
• Whistler Adaptive Sports ProgramsupportingOthersWASP provides adaptive sports programs and facilities for Soldier On members in British Columbia.
• Worldwide SecurityminorOthersCorporate partner providing support for Soldier On activities.
• tillsonbrandsminorOthersMarketing and branding partner supporting Soldier On.
• CINTIQSminorOthersCorporate partner contributing to Soldier On support.
• Hudson SuppliesminorOthersCorporate partner providing supplies support for Soldier On.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DoD Warrior Games: U.S. Department of Defense adaptive sports competition for wounded, ill, and injured service members. Soldier On coordinates Team Canada's participation; direct programmatic counterpart in the U.S. ecosystem.
• Invictus Games Foundation: International adaptive sports competition for wounded, injured, and sick service personnel. Soldier On is a core partner and selects Team Canada athletes; the two organizations are programmatically intertwined and share the same beneficiary focus.
• Help for Heroes: UK-based charity supporting wounded, injured, and sick service personnel through recovery and adaptive sports. Direct counterpart to Soldier On in mission, beneficiary population, and funding model (donations + corporate partners), though operating at much larger scale in the UK.
• Wounded Warrior Project: Major U.S. nonprofit providing programs and services to wounded veterans, including physical wellness and adaptive sports. Most comparable peer in terms of target beneficiary and programmatic mix, though far larger and broader in scope than Soldier On.
• Support Our Troops: The overarching CFMWS charitable fund under which Soldier On operates. Provides fundraising infrastructure and branding for Soldier On; functionally a parent program with overlapping donor and beneficiary audiences.
• Wounded Warriors Canada: Canadian charity supporting ill and injured CAF members and veterans, including mental health programs such as the PTSD Service Dog Program. Closest Canadian nonprofit peer to Soldier On in beneficiary focus and operating model.
• True Patriot Love: Canadian foundation supporting veterans and their families through fundraising events and program partnerships. Listed as a core partner of Soldier On; similar donor base and Canadian veteran-focused mission.

Emerging players

• Team Rubicon Canada: Veteran-led disaster response organization operating in Canada and globally. Shares the veteran-focused mission but addresses a different recovery pathway (service to community) rather than adaptive sport.
• Canadian Adaptive Snowsports (CADS): National adaptive snowsport organization partnered with Soldier On for snowsports programming. Focuses on a single adaptive sport discipline but serves a similar beneficiary population of persons with disabilities.

Broad incumbents

• Veterans Affairs Canada: Federal department administering benefits and services to Canadian veterans. A key institutional partner and the broader policy/funding authority within which Soldier On operates; not a competitor but a coordinating incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SoldierOnCan
• YouTubeyoutube.com/channel/UC9FEajnuO3RuzcRiWNLgwmA
• Facebookfacebook.com/SoldierOnSanslimites
• Instagraminstagram.com/soldieroncanada
• LinkedInlinkedin.com/company/soldier-on-sans-limites-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soldier On / Sans Limites