Soldier On / Sans Limites
Soldier On is a federally-supported Canadian Armed Forces program, operated under CFMWS, that delivers adaptive sports, recreational activities, grants, and coaching pathways to ill and injured serving members and veterans across Canada.
- Company typePrivate
- Founded-
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Soldier On / Sans Limites does
Soldier On / Sans Limites is a federally-supported program operated under Canadian Forces Morale and Welfare Services (CFMWS), itself an entity of the Department of National Defence, that serves ill and injured serving members and veterans of the Canadian Armed Forces (CAF). Founded in 2007 and headquartered at 295 Coventry Road in Ottawa, the program delivers adaptive sports, recreational, and creative activities designed to support physical and mental health recovery, social reintegration, and post-service identity reconstruction for a defined CAF constituency.
The program's core offerings include the Soldier On Grant Program (financial assistance for sporting, recreational, and creative equipment and memberships), an Activities and Events Program (structured activities such as kayaking, golf, equestrian, photography workshops, fishing, hiking, and adaptive snowsports), the Member-to-Coach Information Guide (a coaching certification pathway via the Coaching Association of Canada), and Team Canada participation in international adaptive competitions including the Invictus Games and DoD Warrior Games. Service delivery is organized through regional coordinators across Canada, with member access via registration and eligibility verification tied to CAF service status. Bilingual support is provided in English (soldieron.ca) and French (sans-limites.ca).
The business model is a hybrid of public-sector mandate and charitable fundraising. Soldier On operates as a non-profit program funded by donations (with 100% of donations directed to member support per its public claim) and institutional support from CFMWS. There is no fee charged to eligible members. Go-to-market relies on direct engagement via regional coordinators, event-driven outreach (Invictus Games, Warrior Games, partner fundraisers like Canada Army Run and Navy Bike Ride), and community-led peer networks supported by social media channels (Facebook, Instagram, Twitter, YouTube). Corporate partners — including Air Canada, Under Armour, PGA of Canada, True Patriot Love, Manulife, Veterans Affairs Canada, Canex, and Collins Aerospace — provide transport, gear, venues, sponsorship, and government linkage. No technology platform, software product, or proprietary IP is disclosed; operations are human-coordinator-driven rather than software-mediated.
Soldier On / Sans Limites firmographics
Firmographics- Name
- Soldier On / Sans Limites
- Legal name
- Canadian Forces Morale and Welfare Services (CFMWS)
- Website
- https://soldieron.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soldier On is a federally-supported Canadian Armed Forces program, operated under CFMWS, that delivers adaptive sports, recreational activities, grants, and coaching pathways to ill and injured serving members and veterans across Canada.
- Ownership category
- akta.pro rank
Soldier On / Sans Limites industry classification
Industry- Product category
- Veteran Support Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Administration of Veterans' Affairs (92314)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL), Veterans & Military Family Benefits Administration (BPAIAKAI), Adaptive & Special Needs Personal Training (HSADAAAL)
Keywords
Where Soldier On / Sans Limites is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Soldier On / Sans Limites business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The organization receives donations directly from the public and supporters, with funds used to support Soldier On Members through grant programs and event activities.
- Government Funding (CFMWS): Soldier On is part of Canadian Forces Morale and Welfare Services (CFMWS), suggesting government funding and institutional support.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Soldier On / Sans Limites product offering
Product offeringCore offering
Soldier On provides free adaptive sports, recreational, and creative programming to ill and injured serving members and veterans of the Canadian Armed Forces. Its core offerings are the Soldier On Grant Program (financial assistance for sporting, recreational, and creative equipment and memberships), the Activities and Events Program (structured adaptive activities including kayaking, golf, equestrian, photography workshops, hiking, fishing, and sea kayaking certification), and support for Team Canada's participation in the Invictus Games and the DoD Warrior Games.
Product overview
Soldier On is a single, unified support program for ill and injured Canadian Armed Forces serving members and veterans. The program offers adaptive sports, recreational activities, creative workshops, and grant funding to support recovery and wellbeing. Key offerings include the Equipment Grant Program for purchasing sporting and recreational equipment, Activities and Events providing structured programs like kayaking, golf, photography, and hiking, the Member-to-Coach Information Guide for coaching certification, and Team Canada participation in Invictus Games. All services are designed to help members adapt, overcome, and engage in activities that support their physical and mental health recovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Soldier On Grant Program Financial assistance program for eligible ill and injured Canadian Armed Forces serving members and veterans to help defray the cost of sporting, recreational, and creative equipment and memberships supporting physical and mental recovery.
- Activities and Events Program Structured adaptive sports and recreational activities including kayaking, sea kayaking certification, golf, equestrian, photography workshops, fishing, and hiking events designed to support recovery and wellbeing of ill and injured Canadian Armed Forces members and veterans.
- Get Support Services Core member support services connecting ill and injured Canadian Armed Forces serving members and veterans with regional coordinators, registration resources, and information about programs for physical and mental health recovery.
- Team Canada Adaptive Sports Program (Invictus Games and Warrior Games) Program selecting, training, and supporting Team Canada's participation in international adaptive sports competitions including the Invictus Games and DoD Warrior Games for wounded, ill, and injured service members.
Companies that use Soldier On / Sans Limites
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Soldier On / Sans Limites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soldier On / Sans Limites partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, supporting and minor.
- Canada Army RuncoreCanada Army Run is a major partner supporting Soldier On's mission to help ill and injured CAF members through adaptive sports and activities.
- Air CanadacoreAir Canada provides transportation support, enabling members to participate in events and programs across Canada.
- True Patriot LovecoreTrue Patriot Love is a foundation that supports Canadian veterans and their families, partnering with Soldier On for shared mission impact.
- Under Armour Inc.supportingUnder Armour provides athletic apparel and gear support for Soldier On members participating in sports activities.
- PGA of CanadasupportingPGA of Canada partners to support golf-related activities and events for Soldier On members.
- Invictus GamescoreSoldier On selects and supports Team Canada competitors for the Invictus Games, an international adaptive sports competition for wounded service members.
- DoD Warrior GamescoreSoldier On coordinates Team Canada's participation in the U.S. Department of Defense Warrior Games.
- CanexsupportingCanex is the official merchandise partner, operating the Shop platform that supports Soldier On.
- Navy Bike RidesupportingNavy Bike Ride supports Soldier On through cycling events and fundraising.
- ManulifesupportingManulife provides sponsorship support for Soldier On activities and events.
- CADSsupportingCanadian Association of Disability Sport partners with Soldier On for adaptive snowsports programs.
- Vancouver Island Adaptive SnowsportssupportingVIAS provides adaptive snowsports instruction and programs for Soldier On members.
- Veterans Affairs CanadacoreVeterans Affairs Canada is a key government partner supporting veteran services and programs.
- Collins AerospacesupportingCollins Aerospace provides corporate sponsorship support for Soldier On programs.
- Whistler Adaptive Sports ProgramsupportingWASP provides adaptive sports programs and facilities for Soldier On members in British Columbia.
- Worldwide SecurityminorCorporate partner providing support for Soldier On activities.
- tillsonbrandsminorMarketing and branding partner supporting Soldier On.
- CINTIQSminorCorporate partner contributing to Soldier On support.
- Hudson SuppliesminorCorporate partner providing supplies support for Soldier On.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Soldier On / Sans Limites competitors and assessment
Company assessmentDirect peers
- DoD Warrior Games: U.S. Department of Defense adaptive sports competition for wounded, ill, and injured service members. Soldier On coordinates Team Canada's participation; direct programmatic counterpart in the U.S. ecosystem.
- Invictus Games Foundation: International adaptive sports competition for wounded, injured, and sick service personnel. Soldier On is a core partner and selects Team Canada athletes; the two organizations are programmatically intertwined and share the same beneficiary focus.
- Help for Heroes: UK-based charity supporting wounded, injured, and sick service personnel through recovery and adaptive sports. Direct counterpart to Soldier On in mission, beneficiary population, and funding model (donations + corporate partners), though operating at much larger scale in the UK.
- Wounded Warrior Project: Major U.S. nonprofit providing programs and services to wounded veterans, including physical wellness and adaptive sports. Most comparable peer in terms of target beneficiary and programmatic mix, though far larger and broader in scope than Soldier On.
- Support Our Troops: The overarching CFMWS charitable fund under which Soldier On operates. Provides fundraising infrastructure and branding for Soldier On; functionally a parent program with overlapping donor and beneficiary audiences.
- Wounded Warriors Canada: Canadian charity supporting ill and injured CAF members and veterans, including mental health programs such as the PTSD Service Dog Program. Closest Canadian nonprofit peer to Soldier On in beneficiary focus and operating model.
- True Patriot Love: Canadian foundation supporting veterans and their families through fundraising events and program partnerships. Listed as a core partner of Soldier On; similar donor base and Canadian veteran-focused mission.
Emerging players
- Team Rubicon Canada: Veteran-led disaster response organization operating in Canada and globally. Shares the veteran-focused mission but addresses a different recovery pathway (service to community) rather than adaptive sport.
- Canadian Adaptive Snowsports (CADS): National adaptive snowsport organization partnered with Soldier On for snowsports programming. Focuses on a single adaptive sport discipline but serves a similar beneficiary population of persons with disabilities.
Broad incumbents
- Veterans Affairs Canada: Federal department administering benefits and services to Canadian veterans. A key institutional partner and the broader policy/funding authority within which Soldier On operates; not a competitor but a coordinating incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soldier On / Sans Limites social profiles
Digital presenceSoldier On / Sans Limites financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soldier On / Sans Limites leadership team
Management profileNumber of profiles
Soldier On / Sans Limites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soldier On / Sans Limites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soldier On / Sans Limites
What does Soldier On / Sans Limites do?
Soldier On provides free adaptive sports, recreational, and creative programming to ill and injured serving members and veterans of the Canadian Armed Forces. Its core offerings are the Soldier On Grant Program (financial assistance for sporting, recreational, and creative equipment and memberships), the Activities and Events Program (structured adaptive activities including kayaking, golf, equestrian, photography workshops, hiking, fishing, and sea kayaking certification), and support for Team Canada's participation in the Invictus Games and the DoD Warrior Games.
Is Soldier On / Sans Limites a public or private company?
Soldier On / Sans Limites is a private company. It is classified as state government owned and is currently operating.
When was Soldier On / Sans Limites founded?
Soldier On / Sans Limites was founded in -1. It employs 1 to 10 people.
Where is Soldier On / Sans Limites based?
Soldier On / Sans Limites is headquartered in Ottawa, Canada, in the North America region.
How does Soldier On / Sans Limites make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are government Funding (CFMWS).
Who are Soldier On / Sans Limites's main competitors?
Direct peers on record are DoD Warrior Games, Invictus Games Foundation, Help for Heroes, Wounded Warrior Project, Support Our Troops, Wounded Warriors Canada and True Patriot Love. Emerging players are Team Rubicon Canada and Canadian Adaptive Snowsports (CADS). Veterans Affairs Canada is listed as a broad incumbent.
Does Soldier On / Sans Limites have an API?
No public API is recorded for Soldier On / Sans Limites.
What industry is Soldier On / Sans Limites in?
Soldier On / Sans Limites's product category is Veteran Support Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of MPAKAFAL, Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific). Its NAICS code is 71394 and its SIC code is 7997.