Solgar Türkiye

What Solgar Türkiye does

Solgar Türkiye is the exclusive Turkish distributor for the global Solgar vitamin and dietary supplement brand, operating as Solgar Vitamin ve Sağlık Ürünleri Sanayi ve Ticaret A.Ş. from its headquarters in Beşiktaş, Istanbul since 1998. The company sells a comprehensive portfolio of vitamins, minerals, multivitamins, essential fatty acids, probiotics, amino acids, herbal supplements, CoQ10, calcium formulations, and specialty supplements spanning 14+ product categories, leveraging the parent brand's proprietary ingredient technologies such as Ester-C buffered Vitamin C, Standardized Full Potency (SFP) botanical extracts, and Advanced Multi-Billion Dophilus probiotic formulations, all manufactured under the Solgar 'Gold Standard' quality system (USP Water Filtration, HEPA Air Filtration) originating in 1947.

The company's business model is a pharmacy-exclusive distribution model with no direct-to-consumer online sales. Revenue is generated through one-time unit sales to end consumers across Turkey, with recommended retail prices ranging from approximately 462 TL to 4,154 TL per SKU, distributed exclusively through authorized pharmacies that consumers locate via the website's 'En Yakın Eczane' (Nearest Pharmacy) tool. Marketing is conducted through Facebook, Instagram, YouTube, and the official solgar.com.tr website to drive consumers into physical pharmacy channels where pharmacists provide professional dispensing guidance. The customer base is horizontal, targeting health-conscious consumers seeking premium supplements across multiple use cases including immune support, joint health, digestive health, cardiovascular health, prenatal nutrition, and energy metabolism.

With 76 employees and operating as a privately held Turkish Anonim Şirketi, Solgar Türkiye generates no public revenue disclosures and operates without institutional investment or parent company transparency beyond its role as the Turkish licensee of the global Solgar brand. The business is heavily dependent on the parent brand's global reputation, with operational focus on Turkish regulatory compliance (including KVKK personal data protection obligations formalized in November 2020) and Ministry of Health product registration requirements for sale in the Turkish market.

Name

Solgar Türkiye

Legal name

Solgar Vitamin ve Sağlık Ürünleri Sanayi ve Ticaret Anonim Şirketi

Website

https://solgar.com.tr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Solgar Türkiye is the exclusive Turkish distributor of the global Solgar brand, selling a 14+ category premium vitamin and dietary supplement portfolio exclusively through authorized pharmacies across Turkey since 1998. The company targets health-conscious consumers seeking pharmacist-guided supplementation.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Herbal & Botanical Supplements (CRADAGAD), Probiotics & Digestive Health Supplements (CRADAGAF), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Weight Management & Metabolic Supplements (CRADAGAG), Children’s Vitamins & Supplements (CRADAGAJ)

Keywords

• Vitamin supplements
• Dietary supplements
• Herbal supplements
• Probiotic supplements
• Mineral supplements

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Nutritional Supplement Sales: Solgar Türkiye generates revenue through the sale of vitamins, minerals, herbal supplements, probiotics, amino acids, essential fatty acids, and specialized dietary supplements exclusively through authorized pharmacy distribution channels in Turkey.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Solgar Türkiye distributes and markets the Solgar brand of vitamin, mineral, herbal, probiotic, amino acid, essential fatty acid, and specialized dietary supplements exclusively through authorized pharmacies across Turkey. The portfolio spans 14+ product categories (vitamins, B vitamins, multivitamins, minerals, calcium, CoQ10, essential fatty acids, herbal supplements, probiotics, special supplements, amino acids/proteins, and children's products) with research-based formulations built on the global Solgar 'Gold Standard' quality platform dating to 1947. Products are sold at recommended retail prices in Turkish Lira with no direct internet sales, and the company emphasizes pharmacist-guided dispensing.

Product overview

Solgar Türkiye is a vitamin and dietary supplement company operating as the Turkish distributor of the Solgar brand since 1998. The company offers a comprehensive portfolio of health supplements organized across 14 product categories: Vitamins (including Vitamin D3, B12, K2, and B-Complex), Minerals (Magnesium, Calcium, Chromium), Multivitamins (VM-75, VM-2000, Omnium), Essential Fatty Acids (Omega 3, Fish Oil, Tonalin CLA), Probiotics (Advanced Multi-Billion Dophilus), Amino Acids and Proteins (L-Carnitine), Herbal Supplements (Turmeric, Multiple Fiber, Psyllium), Special Supplements (No.7, Glucosamine Chondroitin MSM, Phytosterol, Thermogenic Complex, Lecithin, No Flush Niacin), Calcium Group, Coenzyme Q-10, Children's Products, and Specialty categories. Products are sold exclusively through pharmacies in Turkey, following Solgar's 'Gold Standard' quality philosophy established since 1947. The company emphasizes high-quality ingredients, scientific research-based formulations, and sustainable sourcing with rigorous quality control including USP water filtration and HEPA air filtration in manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamin D3 1000 IU Vitamin D3 supplement containing 1000 IU (25 mcg) D vitamin per soft gelatin capsule, supporting bone, muscle, and immune system health. Targeted at Turkish consumers purchasing through authorized pharmacies.
• Vitamin B12 1000 mcg Sublingual vitamin B12 supplement containing 1000 mcg cyanocobalamin, supporting energy metabolism, red blood cell formation, and immune function.
• Magnesium Citrate Magnesium supplement providing 200 mg elemental magnesium per tablet in highly absorbable citrate form, supporting muscle function, bone health, and energy metabolism.
• Advanced Multi-Billion Dophilus Probiotic supplement containing 5 billion live probiotic bacteria per capsule with four strains (L. acidophilus, B. lactis, L. paracasei, L. rhamnosus GG) supporting digestive and immune health.
• Vitamin K2 100 mcg Vitamin K2 supplement containing 100 mcg menaquinone-7 from natto extract per capsule, supporting normal bone preservation.
• VM-75 High-dose B vitamin complex multivitamin and mineral supplement containing B1 at 75 mg, supporting energy metabolism; available in 30, 90, and 180 tablet pack sizes.
• No.7 Award-winning joint health supplement containing 7 active ingredients including UC-II collagen, 5-Loxin Advanced (Boswellia serrata), Ester-C, turmeric, ginger, white willow bark, and BioPerine.
• Magnesium with Vitamin B6 Synergistic supplement combining 133.3 mg magnesium with 8.3 mg vitamin B6, supporting energy metabolism and reducing fatigue.
• Multiple Fiber Formula Natural fiber blend supplement containing 1000 mg of soluble and insoluble fibers including oat bran, apple pectin, grapefruit pectin, ground flaxseed, and psyllium husk.
• Calcium Citrate with Vitamin D3 High-absorption calcium and vitamin D supplement providing 1000 mg calcium (calcium citrate) and 600 IU vitamin D3 per 4 tablets, supporting bone and tooth preservation.
• VM-2000 Comprehensive multivitamin and mineral supplement containing 14 vitamins, 9 minerals, and 3 amino acids with chelated minerals for enhanced absorption; available in multiple pack sizes.
• Folate (Metafolin) 400 mcg Folic acid supplement containing 400 mcg calcium L-methylfolate in active form, supporting maternal folate levels and reducing neural tube defect risk.
• Omega 3 950 mg Fish oil supplement containing 504 mg EPA and 378 mg DHA per soft gelatin capsule, supporting heart, brain function, and visual health.
• Tonalin CLA Conjugated linoleic acid supplement derived from safflower oil, providing 1014 mg CLA per capsule, supporting body composition goals.
• Thermogenic Complex Thermogenic supplement containing green coffee bean extract, green tea extract, red pepper, choline, L-methionine, inositol, and chromium picolinate, supporting metabolic activity.
• Psyllium Husks Fibre 500 mg Psyllium husk fiber supplement containing 500 mg Plantago ovata fiber per capsule, supporting digestive health.
• Glucosamine Chondroitin MSM Joint support supplement providing 1500 mg glucosamine HCl, 1200 mg chondroitin sulfate, and 700 mg MSM per two tablets.
• Phytosterol Complex Plant sterol complex supplement providing 1000 mg phytosterol complex with 820 mg total plant sterols per two capsules, supporting cardiovascular health.
• L-Carnitine 500 mg Free-form L-carnitine amino acid supplement providing 500 mg per tablet in easily absorbable form.
• L-Carnitine 1500 mg Liquid L-carnitine supplement with natural lemon flavor providing 1500 mg L-carnitine and vitamin B5 per 15 ml tablespoon.
• Turmeric Root Extract Standardized turmeric root extract providing 400 mg with 93% (372 mg) curcuminoids, using Solgar's Standardized Full Potency process.
• No Flush Niacin 500 mg Non-flushing niacin supplement providing 500 mg inositol hexanicotinate (400 mg niacin and 100 mg inositol) per capsule.
• Lecithin 1360 mg Soy lecithin supplement providing 8160 mg lecithin per 6 soft gelatin capsules.
• Chromium Picolinate 200 mcg Chelated chromium mineral supplement providing 200 mcg chromium picolinate per capsule, supporting normal glucose metabolism.
• Fish Oil Concentrate 1000 mg Heavy metal-purified fish oil concentrate providing 1000 mg fish oil with 160 mg EPA and 100 mg DHA in natural triglyceride form.
• Vitamin B-Complex 50 Complete B vitamin complex supplement containing all B vitamins with high doses (B1, B2, B3, B5 at 50 mg each) plus choline, inositol, biotin, and folic acid.
• Folic Acid (Folacin) 400 mcg Folic acid supplement providing 400 mcg per tablet, matching WHO's recommended daily intake for maternal folate status support.
• Omnium Comprehensive vitamin-mineral and phytonutrient complex supplement containing minerals, vitamins, alpha lipoic acid, CoQ10, and standardized turmeric extracts.
• Coenzyme Q-10 100 mg Coenzyme Q-10 supplement providing 100 mg per capsule, supporting cellular energy production.

Quantifiable outcome

• Over 70 years of quality commitment since 1947

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Direct peers

• Puritan's Pride: Long-established vitamin and supplement brand with broad category coverage. Comparable on portfolio breadth, vitamin/mineral/herbal positioning, and supplement distribution scale.
• NOW Foods: Large US-based premium vitamin, mineral, and supplement manufacturer offering a comparable broad portfolio (vitamins, minerals, herbal, EFAs, probiotics, amino acids) at similar premium quality positioning. Direct product/market overlap with Solgar's range.
• Nature's Way: Premium herbal and dietary supplement brand with broad category coverage and pharmacist/health-channel distribution heritage. Comparable on premium botanical and supplement positioning that Solgar Türkiye occupies in Turkish pharmacies.
• Life Extension: Premium clinically-positioned vitamin and supplement brand. Comparable to Solgar on quality-led formulation philosophy, broad multivitamin/specialty supplement portfolio, and premium price tier.
• Solgar (Global Parent Brand): Solgar Türkiye is the exclusive Turkish distributor for the global Solgar brand founded in 1947. Same product formulations (Ester-C, SFP botanicals, multi-strain probiotics) and quality system; directly comparable on product, positioning, and quality claims.
• Nordic Naturals: Premium omega-3 and supplement brand with strong quality/purity positioning. Directly comparable on premium essential fatty acids and quality-system differentiation that Solgar emphasizes (Ester-C, SFP, Gold Standard).

Regional players

• Pharmavita: Turkish dietary supplement and nutrition manufacturer with pharmacy-channel distribution. Direct Turkish-market peer competing on similar vitamin/supplement categories in the same pharmacy channel.
• Berko İlaç: Turkish pharmaceutical and supplement manufacturer distributing through Turkish pharmacies. Most direct Turkish-market comparable on category (vitamins/supplements), channel (pharmacy), and customer (Turkish health-conscious consumer).

Broad incumbents

• GNC: Global specialty health and wellness retailer/manufacturer with broad vitamin/supplement portfolio. Comparable on category and customer overlap (premium supplement consumers), though GNC's specialty-retail model differs from Solgar Türkiye's pharmacy-only distribution.
• Centrum (Haleon): Mass-market global multivitamin brand owned by Haleon. Competes with Solgar's multivitamin SKUs (VM-75, VM-2000, Omnium) at lower price points in Turkish pharmacy shelves; broader incumbent with mass positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SolgarTurkiye
• Facebookfacebook.com/SolgarTurkiye
• Instagraminstagram.com/SolgarTurkiye
• LinkedInlinkedin.com/company/solgarturkiye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solgar Türkiye