What Best Western Solhem Hotel does

Best Western Solhem Hotel is a 99-room midscale hotel located in Visby on the island of Gotland, Sweden, operated by the privately held Swedish limited company Strand Hotel i Visby AB under a Best Western franchise. Founded in 1970, the property is positioned as 'Solhem Basecamp Gotland,' marketing itself as a basecamp for visitors exploring Gotland's nature, culture, and the UNESCO World Heritage town of Visby. The hotel is Nordic Swan Ecolabel certified (license 30550387) and maintains continuous environmental compliance monitoring across its operations.

The hotel's product surface spans three core verticals: accommodation (99 rooms across 5 categories with complimentary breakfast), meeting and conference facilities (2 conference rooms plus social spaces with full catering), and food and beverage (breakfast buffet open to non-guests at SEK 195 adult / SEK 75 child). A distinctive capability is the hotel's curated 'Utforska Gotland' content platform — a library of 50 outdoor activities (hiking, road cycling, MTB, gravel cycling, surfing) integrated with Komoot's GPS navigation system. Supporting infrastructure includes Klarna for payments, Parkster for parking, and a dedicated group/conference booking phone line. Distribution runs through Best Western's global booking platform and Best Western Rewards loyalty program, the hotel's own website (solhemhotel.se), and phone reservations.

The business operates direct-to-consumer, serving leisure travelers, outdoor enthusiasts, and corporate conference guests primarily through Best Western's brand platform and direct channels. Pricing is unit-based and not publicly disclosed for rooms, with seasonal parking rates (SEK 15/hour in summer, first 2 hours free off-season) and à la carte breakfast for non-guests. The 'Livslabbet' initiative addresses employee and guest wellbeing. No public revenue, funding, or expansion data is disclosed.

Name

Best Western Solhem Hotel

Legal name

Strand Hotel i Visby AB

Website

https://solhemhotel.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Western Solhem Hotel is a 99-room Nordic Swan Ecolabel-certified hotel in Visby, Gotland, Sweden, operating as a Best Western franchise under Strand Hotel i Visby AB. It serves leisure travelers, outdoor enthusiasts, and conference guests as a basecamp for exploring Gotland.

Ownership category

akta.pro rank

Product category

Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Luxury Eco-Resorts (THAGACAK)

Keywords

• Hotel accommodation services
• Conference meeting facilities
• Eco certified lodging
• Outdoor tourism activities
• Restaurant breakfast service

Headquarters

HQ city

Visby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from overnight accommodation across 99 rooms in 5 categories. Revenue generated through Best Western's booking platform, direct website bookings, and phone reservations. Includes Best Western Rewards loyalty program integration.
2. Conference and Meeting Services: Revenue from conference room rentals (2 conference rooms and social spaces), catering services for meetings including breakfast, coffee breaks, lunch, and dinner. Group booking handled via dedicated phone line.
3. Food and Beverage: Breakfast buffet service included with rooms and available to non-guests (adult 195 SEK, child 75 SEK). Simple dishes, drinks, and snacks in lobby. Lunch and dinner available for groups and conference guests on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Best Western Solhem Hotel operates a 99-room lodging property in Visby, Gotland, providing overnight accommodation, on-site restaurant and bar service, and meeting and conference facilities. The hotel also supports guest leisure activities through a Komoot-powered Explore Gotland guide and bike rental partnerships. It positions itself as an eco-certified, peaceful island retreat serving both individual leisure travelers and small-to-mid-size group bookings.

Product overview

Best Western Solhem Hotel is a Nordic Swan Ecolabel-certified hotel in Visby, Gotland, operating as a single unified property rather than a platform architecture. The hotel offers core accommodation services (99 rooms in 5 categories), meeting and conference facilities (2 conference rooms), and restaurant services. Additional offerings include Best Western Rewards loyalty program, seasonal travel packages and offers, and the Livslabbet social sustainability initiative. The hotel also provides curated outdoor activity experiences through an integrated Komoot platform with 50 GPS-navigated tours. Parking is managed through Parkster integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 99 overnight rooms available to leisure travelers and conference guests as a base for visiting Visby and exploring Gotland. Rooms include standard amenities such as free Wi-Fi and access to on-site restaurant and bar.
• Meeting and Conference Facilities Conference rooms and meeting spaces available for corporate meetings, small conferences, and team off-sites, combined with on-site accommodation and dining.
• Restaurant and Bar Service On-site restaurant and bar providing breakfast, dinner, and drinks to hotel guests and visitors, supporting both leisure and conference group dining.
• Travel Packages and Special Offers Bundled travel offers combining accommodation with add-on services such as breakfast, parking, or activities, sold directly through the Best Western booking channel.
• Explore Gotland Outdoor Activity Experience Curated hiking and cycling route guidance and recommendations for exploring Gotland, delivered via a Komoot partnership, often combined with bike rental, enabling guests to plan self-guided outdoor activities.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Best Western Hotels SwedencoreChannel Partner/ Reseller/ DistributorBest Western Solhem Hotel operates as a franchise member of the Best Western hotel brand in Sweden. The hotel uses Best Western's booking platform, brand marketing, and Best Western Rewards loyalty program. The hotel is listed on bestwestern.se with booking functionality.
• Strand Hotel i Visby ABcoreStrategic or Co-development PartnerThe hotel is operated by Strand Hotel i Visby AB (corporate entity). The company's privacy policy applies to hotel operations and data handling. Contact address: Strandgatan 34, 621 56 Visby.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• First Hotels: Scandinavian hotel marketing and distribution group with multiple Swedish properties. Comparable as an alternative brand-affiliated mid-tier accommodation provider for Swedish and Nordic travelers in regional destinations.
• Scandic Hotels: Largest hotel operator in the Nordics with broad leisure and conference offerings, including Visby properties. Comparable as a competing accommodation and conference venue in the same Swedish market, though it serves many destinations and customer segments beyond Gotland.
• Best Western Premier Hotels: Upper tier of the Best Western brand portfolio in Sweden. Comparable on distribution and loyalty infrastructure, and an aspirational benchmark for Solhem within the same brand family if it pursues rate or amenity upgrades.
• Elite Hotels of Sweden: Swedish hotel chain operating multiple properties nationwide, including in Gotland-adjacent regions. Comparable as a mid-to-upscale domestic hotel competitor with both leisure and conference capabilities, though operating a broader portfolio.

Others

• Komoot: Outdoor activity routing and navigation platform that Solhem integrates with. Listed because the partnership is a meaningful part of the hotel's value proposition and Komoot is the de facto standard for cycling and hiking route discovery in the region.

Direct peers

• Slottshotellet: Visby-based hotel targeting leisure travelers and small group bookings in the heritage district. Comparable to Solhem in destination, scale, and customer mix, and competes for the same Visby/Gotland visitor pool.
• Best Western Hotel Baltic: A Best Western-branded hotel in Visby, Gotland. Direct same-brand competitor operating in the same destination market with overlapping leisure and conference demand, and sharing the Best Western booking and Rewards infrastructure.
• Hotell St Clemens: A small independent hotel located inside Visby's medieval ringmur. Competes directly with Solhem for heritage-seeking leisure travelers visiting the UNESCO World Heritage town, with comparable room count and similar mid-scale positioning.
• Donners Hotell: A historic boutique hotel in Visby targeting cultural tourists and small conferences. Competes directly with Solhem on the Visby leisure and small-meeting segments, with similar room scale and historical-town positioning.
• Clarion Hotel Wisby: A larger branded hotel in central Visby (within Clarion/Nordic Choice Hotels). Overlaps Solhem on leisure tourism and conferences in the same destination, with a broader amenity set and stronger chain distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-solhem-hotel-visby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Solhem Hotel