Best Western Hotel Baltic

What Best Western Hotel Baltic does

Best Western Plus Hotel Baltic is a privately held, four-star hotel in Sundsvall, Västernorrland, Sweden, operating under the Best Western franchise and owned by Sleepingfox Hotel Group AB. Founded in the mid-1890s by Augusta Pierrou, it is Sundsvall's oldest hotel, situated in the historic stone city at Sjögatan 5 near the harbour. The property comprises 87 individually styled rooms (economy to suite), 7 longstay apartments with full kitchens (55–90 sqm), a conference floor including the Skeppsredaren and Styrelserummet rooms, an on-site restaurant called Mamma Augustas Kök (named after the founder), and a gym, sauna, and relax area.

The hotel serves three primary customer segments: business travelers and corporate groups (the primary segment, served via day conference packages, Best Sport team packages, and express check-out), leisure and holiday guests (served via themed packages such as Golf, MC Motorcycle, Family Adventure, Wedding, and Stay & Dine), and longstay professionals on extended assignments. Distribution occurs through the Best Western global booking platform and loyalty program (4,300+ hotels), the hotel's own website (baltichotell.com), phone and email reservations, the EasyTableBooking restaurant reservation system, and destination marketing partnerships with Destination Sundsvall.

The business model is transaction-based with multiple revenue streams: nightly room bookings, restaurant and catering, conference hire and day packages (460 SEK/person), themed bundled packages (750–1,425 SEK/person), room add-ons, and longstay apartment rentals. Pricing is dynamic by room type and season, with Best Western Rewards members receiving 10–15% discounts in Scandinavia. The hotel is certified under VISITAS (4 stars), Green Key (international sustainability), and Kranmärkt (tap water for the restaurant), and participates in the Green Highway EV corridor.

Name

Best Western Hotel Baltic

Legal name

Best Western Hotel Baltic

Website

https://baltichotell.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Plus Hotel Baltic is a privately held, four-star franchise hotel in central Sundsvall, Sweden, operating 87 rooms, 7 longstay apartments, a conference floor, and the on-site Mamma Augustas Kök restaurant. It serves business travelers, leisure guests, and longstay professionals via Best Western's global distribution network and themed packages.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Conference meetings
• Restaurant dining
• Longstay apartments
• Themed packages

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: Core revenue from renting 87 hotel rooms and 7 longstay apartments. Rooms range from economy single (10-12 sqm) to suite (40 sqm). Breakfast buffet is included in room rates. Revenue is transaction-based per night, with pricing varying by room type, season, and package.
2. Restaurant & Catering (Mamma Augustas Kök): On-site restaurant generating revenue from breakfast buffet, à la carte dining, classic lunch (weekdays), afternoon brunch (Saturdays), Sparkling Thursdays, Moules Wednesdays, VIP lunch, Chef's Table experience, and banquet/event catering. Alcohol sales from the hotel bar also contribute.
3. Conference & Meeting Facilities: Revenue from hiring out conference rooms (Skeppsredaren 50 sqm, Styrelserummet 12-15 sqm, plus clubroom) and day conference packages (460 SEK/person including venue, AV equipment, meals). Catering (lunch, dinner) is bundled with conference bookings.
4. Themed Hotel Packages: Bundled packages combining room + dining + activities: Golf package (1,135 SEK/person), MC package (750 SEK/person), Dinner & Stay (995 SEK/person), Stay & Dine (1,300 SEK/person), Family Adventure, Bröllopspaket/wedding (2,950 SEK/night), Deal/flamberad pepparstek (1,425 SEK/person), Best Sport team packages (500 SEK/person double, 450 SEK/person quad).
5. Room Add-ons & Upsells: Optional add-ons booked with rooms: wine & cheese (+175 SEK), sparkling in room (+250 SEK), fruit & chocolate (+145 SEK), flowers (+300 SEK), robe rental (+50 SEK), small relax package (+270 SEK), beer & nachos (+130 SEK), cheese & olives (+55 SEK). Extra bed (250 SEK), crib (100 SEK), pet fee (200 SEK/night).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Best Western Plus Hotel Baltic is a 4-star hotel offering 87 uniquely designed rooms (economy, standard, family, suite) with harbour or courtyard views, 7 fully equipped longstay apartments (55-90 sqm), the on-site restaurant Mamma Augustas Kök serving breakfast, lunch, and à la carte dinner, and conference/meeting facilities. Located centrally in Sundsvall's stone city, the hotel sells accommodation, food and beverage, conference services, and themed packages (golf, motorcycle, family adventure, wedding, sports team, stay & dine, chef's table) directly to consumers and corporate clients.

Product overview

Best Western Plus Hotel Baltic is a four-star independently-owned hotel operating under the Best Western brand franchise and Sleepingfox Hotel Group AB. The property functions as a unified hotel with multiple integrated service modules: 87 hotel rooms across room categories (economy, standard, family, suite) as the core accommodation product; Mamma Augustas Kök restaurant serving breakfast, lunch, and à la carte dinner as the primary F&B outlet; conference and meeting facilities (Skeppsredaren, Styrelserummet) for business events; a gym and relax area with Life Fitness equipment and sauna; 7 longstay apartments for extended visits; and pet-friendly rooms. The hotel also offers themed packages including golf, motorcycle, wedding, family adventure, sports team, and romantic dining packages. Best Western Rewards loyalty program connects guests to 4,300+ properties globally.

Differentiator

Problem solved

Functional benefit

Brands

• Mamma Augustas Kök: Classic restaurant serving breakfast, lunch, and dinner with local Swedish cuisine and seasonal menus.

Products and services

• Hotel Rooms (87 rooms) Four-star hotel accommodation offering 87 uniquely decorated rooms across multiple categories (economy single 10-12 sqm, economy double/queen 10-14 sqm, standard single 12-14 sqm, standard double 18-20 sqm, family 20-25 sqm, suite approx. 40 sqm) with views of Sundsvall harbour or courtyard, all accessible by elevator and including breakfast buffet.
• Mamma Augustas Kök Restaurant Classic on-site restaurant serving breakfast buffet, à la carte lunch (classic lunch weekdays), à la carte dinner, and signature dishes such as flamberad pepparstek (flambéed pepper steak). Features local Medelpad-inspired cuisine, the Meet the Locals / Taste of the North concept with regional ingredients, themed dining events (Sparkling Thursdays, Moules Wednesdays, Saturday afternoon brunch), and Chef's Table experiences. Open to hotel guests and walk-in customers.
• Conference & Meeting Facilities

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sleepingfox Hotel Group ABcoreOthers · 1 January 2005Sleepingfox Hotel Group AB is the parent company and franchisee that owns and operates Hotel Baltic along with 5 other Best Western hotels in Sweden: Best Western and hotel (Stockholm), Best Western and hotel Linköping, Best Western Plus Sthlm Bromma, Best Western Gustaf Wasa (Borlänge), and Dalecarlia Hotel & Spa (Tällberg). The group develops and owns attractive hotels on strategic locations. Org. no. 5556816-6689.
• Green Highway (Sundsvall, Östersund, Trondheim municipalities)minorStrategic or Co-development PartnerGreen Highway is a fossil-free transport corridor spanning 450 km from the Bothnian Sea to the Norwegian Sea, connecting Sundsvall, Östersund, and Trondheim. Hotel Baltic participates by hosting one of the EV charging stations directly outside the hotel. The initiative aims to create sustainable travel and tourism along the corridor, benefiting hotels that welcome EV travellers.
• Fairtrade SwedenminorStrategic or Co-development PartnerHotel Baltic participates in Fairtrade Challenge initiatives, arranging Fairtrade coffee breaks for staff and guests and educating about Fairtrade principles as part of its environmental and social responsibility programme.
• Taste of the North / Smak av MedelpadminorStrategic or Co-development PartnerThe Meet the Locals menu concept at Mamma Augustas Kök was developed under the Taste of the North initiative in collaboration with local food producers from Medelpad. The concept aims to create new dishes with a strong local profile using regional ingredients, to be served at local restaurants and contribute to the visitor economy.
• VISITASminorStrategic or Co-development PartnerVISITAS is the Swedish hospitality industry's official classification system. Hotel Baltic has undergone VISITAS inspection and earned a 4-star classification, providing guests with an independent quality assurance benchmark.
• Sundsvalls GK (Golf Club)minorOthersPartner golf course included in Hotel Baltic's Golf Package. Tee times are pre-booked through the hotel and green fee tickets are collected at reception.
• Öjestrand GC (Golf Club)minorOthersPartner golf course included in Hotel Baltic's Golf Package as an alternative to Sundsvalls GK. Tee times are pre-booked through the hotel.
• Destination SundsvallminorGTM or Marketing PartnerDestination Sundsvall is the official destination management organisation for Sundsvall. Hotel Baltic is featured on its platform (destinationsundsvall.se) as a recommended hotel, receiving referrals from its event listings and local tourism content.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Elite Hotels of Sweden: Elite Hotels is a Swedish hotel chain operating multiple 4-star properties nationwide. It competes broadly with Hotel Baltic in the upper-mid hotel tier across Sweden, offering comparable F&B and conference facilities in several major and regional cities.
• Scandic Hotels: Scandic is the largest hotel operator in the Nordics with 280+ properties across multiple countries. It competes broadly with Hotel Baltic's 4-star full-service positioning and serves the same target segments, though it operates at a much larger pan-Nordic scale.
• Nordic Choice Hotels: Nordic Choice Hotels operates Quality, Clarion, and Clarion Collection brands across the Nordics. It competes broadly with Hotel Baltic across multiple Swedish markets with comparable 4-star full-service offerings and significant distribution scale.

Direct peers

• Elite Hotel Knaust: Elite Hotel Knaust is a 4-star full-service hotel in central Sundsvall, the same city as Hotel Baltic. Both compete directly for business travellers, conference groups, and leisure guests in Sundsvall, offering comparable F&B and conference facilities at the same tier.
• Quality Hotel Sundsvall: Quality Hotel Sundsvall is a Nordic Choice Hotels property operating in the same Sundsvall market as Hotel Baltic. Both target business and leisure guests with full-service 4-star accommodation, restaurants, and conference facilities at similar price points.
• Hotell Södra Berget: Hotell Södra Berget is a hotel and conference facility in Sundsvall offering accommodation and event services in the same regional market as Hotel Baltic. It serves both corporate and leisure segments in Västernorrland with comparable 4-star positioning.
• Scandic Sundsvall City: Scandic Sundrvall City is a centrally located full-service hotel in Sundsvall competing head-to-head with Hotel Baltic for business and leisure demand in the same city. Part of the largest Nordic hotel chain, offering comparable 4-star facilities including F&B and conference venues.
• First Hotel Strand: First Hotel Strand is a centrally located hotel in Sundsvall operating in the same market as Hotel Baltic. Both compete for business travellers, conference bookings, and leisure guests in the city centre with comparable 4-star full-service offerings.
• Dalecarlia Hotel & Spa: Dalecarlia Hotel & Spa is a sister property to Hotel Baltic under Sleepingfox Hotel Group AB in Tällberg, Sweden. Both are Best Western-affiliated 4-star full-service hotels in Swedish regional markets, sharing parent group infrastructure, distribution, and loyalty benefits.
• Best Western and hotel Linköping: Best Western and hotel Linköping is another Sleepingfox Hotel Group property in Sweden. Both are Best Western-branded 4-star hotels in Swedish regional cities, sharing parent group resources, central reservations, and Best Western Rewards loyalty program benefits.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/best.western.hotel.baltic
• Instagraminstagram.com/bestwesternhotelbaltic
• LinkedInlinkedin.com/company/best-western-hotell-baltic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Hotel Baltic