What Solinco does

Solinco is a Los Angeles-based, privately held tennis equipment brand operating with 27 employees that designs, markets, and sells performance-engineered racquets, strings, and accessories through a direct-to-consumer e-commerce storefront, wholesale accounts with tennis specialty retailers, and B2B relationships with academies and stringers. The portfolio spans co-polyester strings (Hyper-G, Tour Bite, Mach-10, Confidential, Barb Wire, Outlast, Revolution and variants), multifilament and synthetic-gut strings, hybrid string systems, multiple racquet families (Blackout power series, Whiteout control series, Prizm platform, and JR Shadow junior line), and accessories including an electronic stringing machine, ball cart, and racquet customization modules.

Product technology centers on proprietary chemical formulations and mechanical racquet engineering rather than software or AI systems. String-side IP includes TruTension (tension maintenance) and CloudFORM (power/comfort), while racquet-side IP includes Foam Tech Core (vibration dampening via PU foam), Power Flex Zone (beam geometry for power), 40T Carbon Fiber placement at the impact zone, Liquid Crystal Fiber integration, Arch-2 Construction layup, and an interchangeable Weight Control Module for balance tuning. The flagship Blackout V2 series (launched September 2025) and Whiteout V2 series (January 2025) integrate these technologies.

The business model is hardware sales across three revenue streams (racquets, strings, accessories), with strings as a recurring consumable anchored by set, mini-reel, and reel SKUs at unit price points from $5.50 to $179.99 and racquets spanning $115-$239.99 (junior racquets $21-$26). Customer segments include professional ATP/WTA players, junior players, recreational/weekend players, and tennis coaches, supported by elite athlete sponsorships (Taylor Fritz, Hubert Hurkacz, Bryan Brothers, Jenson Brooksby, Vera Zvonareva, Rajeev Ram, Austin Krajicek) that serve as primary marketing and credibility assets. Go-to-market combines athlete-driven brand awareness, content marketing, and the Team Solinco coach program with no disclosed revenue, funding, or ownership data.

Name

Solinco

Legal name

Solinco

Website

https://solincosports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Solinco is a privately held, Los Angeles-based tennis equipment brand with 27 employees that designs and sells performance-engineered racquets, proprietary strings, and accessories through DTC e-commerce, specialty retail, and academy/stringer channels. It serves professional ATP/WTA players, juniors, recreational players, and coaches.

Ownership category

akta.pro rank

Product category

Tennis Equipment

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industry

Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF)

Keywords

• Tennis equipment
• Tennis racquets
• Tennis strings
• Co-polyester strings
• Sporting goods

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Racquet Sales: Solinco designs and sells tennis racquets including Blackout and Whiteout series. Revenue is generated through one-time hardware sales at various price points ranging from entry-level to premium frames.
2. String Sales: Sale of tennis strings including co-polyester, multifilament, synthetic gut, and hybrid systems. Strings are sold in various configurations: individual sets (40 ft), mini-reels (328 ft), and full reels (656 ft).
3. Accessories Sales: Sale of tennis accessories including bags, grips, apparel, and equipment such as the GT Falcon Stringing Machine, 180-Ball Cart, and Weighted Grommet Kit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Solinco designs, manufactures, and sells performance-engineered tennis equipment including racquets, strings, and accessories. The company offers a full catalog of co-polyester, multifilament, synthetic gut, and hybrid string systems; power and control-oriented racquet series across multiple weights and lengths; and accessories such as electronic stringing machines, ball carts, and racquet customization tools. Products are sold directly to consumers through their e-commerce storefront and through B2B wholesale accounts with tennis shops, academies, and stringers worldwide.

Product overview

Solinco is a tennis equipment company offering a diversified portfolio of performance-engineered products centered around three main categories: racquets, strings, and accessories. The racquet lineup includes multiple families: the power-focused Blackout series (V1 and V2 variants at weights from 245g to 300g, plus extended XTD versions), the control and feel-oriented Whiteout series (V1 and V2 at 290g-305g with extended options), the oversized Prizm 115, and junior Shadow racquets ranging from 19 to 25 inches. The string catalog spans co-polyester strings (Hyper-G, Hyper-G Soft, Hyper-G Round, Tour Bite, Tour Bite Soft, Tour Bite Diamond Rough, Confidential, Confidential Soft, Mach-10, Barb Wire, Revolution, Outlast), multifilament strings (Vanquish, X-Natural), synthetic gut (Pro Stacked), and hybrid systems (Hyper-G Hybrid, Hyper-Mach BD, Tour Bite + Vanquish, Outlast + Pro Stacked). Accessories include the GT Falcon electronic stringing machine, 180-ball cart, Weight Control Module, Weighted Grommet Kit, and Colored Grommets. The company also offers special collections like the Brain Dead collaboration and Hall of Fame Edition Blackout V2 for the Bryan Brothers. Racquet technologies include Power Flex Zone, Foam Tech Core, Arch-2 Construction, Liquid Crystal Technology, Weight Control Module, and 40T Carbon Fiber.

Differentiator

Problem solved

Functional benefit

Brands

• Brain Dead Collection: A collaborative product collection featuring Brain Dead design aesthetic integrated with Solinco equipment including Hyper-Mach BD strings.

Products and services

• Hyper-G Co-Polyester String Award-winning high-performance co-polyester string offering playability and control while generating extreme power, spin, and bite. Features TruTension technology for lasting performance. Used by top professional players including the Bryan Brothers.
• Tour Bite Co-Polyester String High-performance versatile co-polyester string designed to generate extreme power and intense spin and bite using innovative high-powered monofilament fiber.
• Mach-10 Co-Polyester String Co-polyester string featuring CloudFORM technology for best-in-class power, comfort, and tension maintenance, with explosive power, superior feel, and long-lasting playability.
• Confidential Co-Polyester String High-performance versatile co-polyester string offering improved playability, feel, and comfort while generating extreme power, control, and spin amplification.
• Tour Bite Diamond Rough Co-Polyester String High-performance polyester string with Diamond Rough texturing process for extreme power and intense spin and bite with superior ball pocketing and feel.
• Hyper-G Soft Co-Polyester String Softer high-performance versatile co-polyester string with softening chemical formula for improved feel while maintaining power, spin, and control.
• Hyper-G Round Co-Polyester String Smooth surface co-polyester string designed to improve court penetration, power, and directional control, engineered for hybrid setups with enhanced durability.
• Barb Wire Co-Polyester String Ultra-performance co-polyester string with spin-coiled design engineered to generate maximum spin and bite potential while providing superior all-around playability.
• Outlast Co-Polyester String High-performance well-rounded co-polyester string designed for maximum durability and all-court playability with innovative monofilament fiber.
• Revolution Co-Polyester String High-performance responsive co-polyester string designed to generate maximum power and unbeatable control with six-sided design for spin generation.
• Pro Stacked Synthetic Gut String Enhanced high-performance synthetic gut string offering unbeatable all-around playability with added feel and durability featuring power-core and multifibers.
• Vanquish Multifilament String Superior arm-friendly multifilament string offering optimal combination of touch and control using Du Pont High Modulus polyamide multifilament core.
• X-Natural Multifilament String Next-generation arm-friendly multifilament string using TPU resin and Diamond Rough texturing for superior performance, playability, and spin generation.
• Hyper-G Hybrid System Dual-poly hybrid combining spin-enhancing shaped Hyper-G with smooth control-focused Hyper-G Round for fine-tuned power, penetration, and spin.
• Tour Bite + Vanquish Hybrid System Hybrid system combining Tour Bite main string with Vanquish cross string for power and control-oriented setup.
• Outlast + Pro Stacked Hybrid System Hybrid system combining Outlast main string with Pro Stacked cross string for durability and all-court playability.
• Hyper-Mach BD Hybrid String Advanced poly-poly hybrid featuring Hyper-G Round and Mach-10 as part of the Brain Dead Collection collaboration, with shaped-round configuration for customized performance.
• Confidential Soft Co-Polyester String Softer version of Confidential co-polyester string with electric pink Prizm Project colorway, adding plushness and pop while preserving directional control, feel, spin, and playability.
• Blackout V1 300 Racquet Power-focused racquet engineered with Power Flex Zone for explosive ball off the stringbed and generous spin for control, featuring 100 sq in head, 300g weight, 16x19 string pattern.
• Blackout V1 285 Racquet Power-focused racquet at 285g with Power Flex Zone for explosive ball and generous spin, lighter option for players seeking easier maneuverability.
• Blackout V1 265 Racquet Lighter power-focused racquet at 265g with Power Flex Zone, featuring 100 sq in head and 335mm balance.
• Blackout V1 245 Racquet Lightest Blackout model at 245g with 100 sq in head and 26 inch length, serving as entry-level/intermediate option with Power Flex Zone technology.
• Blackout V2 300 Racquet Updated V2 version of the Blackout 300 racquet with Power Flex Zone and Foam Tech Core technology for dampening vibrations, featuring 100 sq in head, 300g, 16x19 pattern.
• Blackout V2 285 Racquet Updated V2 Blackout at 285g with Power Flex Zone and Foam Tech Core, featuring 100 sq in head and 330mm balance.
• Blackout V2 300 XTD Racquet Extended length (27.5 inch) V2 with Power Flex Zone and Foam Tech Core, same specs as V2 300 in a longer frame.
• Blackout V2 110 Racquet Ultra-light oversize frame (110 sq in) built to make power feel effortless and contact feel consistent for recreational and developing players.
• Whiteout V1 305 Racquet Control and feel-oriented racquet for faster swing speeds with thinner constant beam width, greater flexibility, and Foam Tech Core, featuring 98 sq in head and 305g weight.
• Whiteout V1 290 Racquet Lighter control and feel-oriented racquet at 290g with thinner constant beam width and greater flexibility, featuring 98 sq in head.
• Whiteout V1 XTD Racquet Extended length (27.5 inch) Whiteout for increased reach and stability with thinner beam design and Foam Tech Core.
• Blackout V1 300 XTD Racquet Extended length (27.5 inch) version of Blackout 300 for increased reach and court coverage with same Power Flex Zone technology.
• Whiteout V2 305 Racquet Updated V2 control racquet with thinner constant beam width, greater flexibility, and Foam Tech Core technology, featuring 98 sq in head and 305g weight.
• Whiteout V2 290 Racquet Lighter V2 control racquet at 290g with thinner beam and greater flexibility for faster swing speeds.
• Prizm 115 Racquet Racquet designed for effortless tennis play, suitable for recreational and developing players seeking an oversized head for easier shot execution.
• JR Shadow 25 Junior Racquet Junior racquet at 25 inch length, 102 sq in head, 230g weight, red color, designed for older junior players transitioning to adult frames.
• JR Shadow 21 Junior Racquet Junior racquet at 21 inch length, 93 sq in head, 200g weight, blue color, designed for younger developing players.
• JR Shadow 23 Junior Racquet Junior racquet at 23 inch length, 98 sq in head, 210g weight, green color, designed for mid-range junior players.
• JR Shadow 19 Junior Racquet Junior racquet at 19 inch length, 88 sq in head, 190g weight, orange color, designed for the youngest junior players.
• GT Falcon Stringing Machine Electronic stringing machine with LED display control panel, self-elevating linear pulling system, 6-point mounting system, stainless steel frame supports, 360-degree rotating turntable, and utility drawer, designed for tennis shops, stringers, and academies.
• 180-Ball Cart Ball cart for tennis court use, providing portable ball storage and transport for coaching sessions and practice.
• Weight Control Module Interchangeable 5 gram and 10 gram butt-cap plates for modifying, adjusting, and tailoring racquet weight and balance across Solinco racquet models.
• Weighted Grommet Kit Customization tool for Whiteout V2 and Whiteout V1 racquet series with three ways to adjust racquet performance without lead tape, featuring Mach Blue finish inspired by Mach-10.
• Colored Grommets Customization option allowing players to add color personalization to their Solinco racquets via replaceable grommets.

Quantifiable outcome

• Bryan Brothers: 1,108 match wins, 119 ATP titles, 438 weeks at No. 1 doubles ranking, 16 Grand Slam titles
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Formula Race PromotionsminorStrategic or Co-development Partner · 1 May 2026Solinco partnered with Formula Race Promotions for a motorsport collaboration featuring tennis coach and driver Greg Peluso in the F1600 racing series. The partnership marked the debut of the first Solinco-branded car in the series and the first-ever tennis x FRP collaboration of its kind. Part of Solinco's brand expansion into lifestyle partnerships beyond tennis.
• Brain DeadminorStrategic or Co-development PartnerSolinco collaborated with Brain Dead (streetwear/creative brand) on the 'Brain Dead Collection.' Features the Hyper-Mach BD hybrid string (combining Hyper-G Round and Mach-10) in Brain Dead's distinctive design aesthetic. Targets players looking for both performance and unique style expression.
• Roman ProkescoreStrategic or Co-development PartnerRoman Prokes, the celebrated racquet technician for Andre Agassi, collaborated with Solinco on the design of the Blackout and Whiteout racquet series. His expertise in racquet technology contributed to the performance characteristics of these flagship racquets.
• LTP AcademycoreStrategic or Co-development PartnerMultiple Team Solinco coaches (Patrick Hieber, Peter Ayers) are associated with the LTP Academy in South Carolina. LTP Academy is a prominent tennis training facility producing professional players including WTA athlete Emma Navarro.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yonex: Japanese racquet-sport brand with strong tennis (EZONE, VCORE) and badminton portfolio. Comparable to Solinco in engineering-led racquet design and pro-player endorsement strategy.
• Wilson Sporting Goods: Dominant incumbent in tennis racquets (Pro Staff, Blade, Clash) and strings, with global retail distribution and large-scale ATP/WTA sponsorships. Competes head-on with Solinco but at much greater scale and broader category scope.
• Dunlop Sports: Long-standing tennis racquet and string brand (CX, SX series) with global distribution. Comparable to Solinco as a specialist racquet/string brand, though operating at significantly larger scale.
• Head: Established tennis racquet and string manufacturer (Speed, Radical, Lynx strings). Competes directly with Solinco's racquet and string lines and operates extensive ATP/WTA sponsorship programs.

Direct peers

• Babolat: Heritage French tennis brand offering racquets (Pure Drive, Pure Aero), strings (RPM Blast), and accessories. Closest direct competitor to Solinco's tennis equipment portfolio and ATP/WTA sponsorship approach.
• Tecnifibre: France-based tennis equipment specialist with a similarly engineered string and racquet portfolio (e.g., Black Code, Razor Code). Highly comparable to Solinco as a challenger tennis brand built on proprietary string chemistry and pro-athlete endorsement.
• Luxilon: Premium co-polyester tennis string maker (Big Banger, Original Rough) with strong ATP/WTA usage. Highly comparable to Solinco in the high-performance string niche and tour-athlete credibility.
• Volkl Tennis: German-engineered tennis racquet brand (V-Cell series). Comparable as a smaller, engineering-led tennis racquet maker competing against the larger Wilson/Babolat/Head trio in the same specialty retail channel.
• Prince Tennis: Heritage tennis brand specializing in racquets (Phantom, Textreme) and strings. Directly comparable niche racquet-and-string player competing for similar specialty retail channels and tour visibility.
• Gamma Sports: US-based tennis specialist focused on strings, stringing machines, and accessories — closely overlapping with Solinco's strings and accessories category and core stringer/academy channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/solinco
• LinkedInlinkedin.com/company/solinco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solinco