somedays
somedays is a Vancouver-based direct-to-consumer brand that sells plant-based, vegan topical creams, herbal teas, castor oil treatments, and heat therapy products for natural menstrual pain relief, serving individuals with period discomfort, endometriosis, PCOS, and PMDD.
- Company typePrivate
- Founded2021
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What somedays does
Somedays is a Vancouver-based direct-to-consumer consumer packaged goods company that develops, manufactures, and sells plant-based, vegan, and cruelty-free products for natural menstrual pain relief. The product line spans topical treatments (Cramp Cream with a 5X higher concentration of active plant-based ingredients than competing topicals, plus the Belly Jelly gel-based castor stick described as the only gel-based castor pack on the market), ingestible herbal teas (Moodshine and Raspberry Relief), bath and body oils (Hot Spell and After Flow Mini), and textile items (Flaxseed Heatpad with custom embroidery and a Bamboo Belly Band). Core offerings are sold individually and bundled into multi-step relief systems such as Period Plus ($79) and Period Pro ($149). The business model is unit-priced, one-time-purchase DTC e-commerce through somedays.com, augmented by Vancouver local pickup, an emerging wholesale channel for retail stores, and a Workplace Programming vertical that sells corporate workshops and period pain simulator activations to employers. The company also operates an ambassador and influencer Collab program and maintains the Betterdays editorial blog, which together function as the primary top-of-funnel demand engine and have collectively driven 3 billion+ views on the proprietary period pain simulator activations and 300K+ reported 'Better Cycles' from customers.
somedays firmographics
Firmographics- Name
- somedays
- Legal name
- somedays
- Website
- https://somedays.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- somedays is a Vancouver-based direct-to-consumer brand that sells plant-based, vegan topical creams, herbal teas, castor oil treatments, and heat therapy products for natural menstrual pain relief, serving individuals with period discomfort, endometriosis, PCOS, and PMDD.
- Ownership category
- akta.pro rank
somedays industry classification
Industry- Product category
- Menstrual Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Soap and Cleaning Compound Manufacturing (32561), Spice and Extract Manufacturing (311942)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Menstrual Pain Relief & Period Care Supplements (CRABAIAJ)
- akta.pro secondary industries
- OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Spa Body Wraps & Cocoon Treatments (HSALAFAD)
Keywords
Where somedays is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
somedays business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales of period pain relief products through the company's own e-commerce storefront. Products include individual items (Cramp Cream, teas, body oils), consumables (Belly Jelly), and textile/wearable items (Belly Band, Heat Pad). Multi-product bundles and kits drive higher AOV.
- Wholesale / B2B Distribution: Bulk sales of products to retail stores and other businesses. Contact channel listed for wholesale inquiries. Products are also sold via marketplace listing (currently limited per FAQ: 'Currently you can only purchase somedays products through our website').
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing — one-time purchase, no subscription required |
| Unit Pricing | Pay-as-you-go | Bundled system kits combining multiple products |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
somedays product offering
Product offeringCore offering
Somedays manufactures and sells plant-based, vegan, cruelty-free period pain relief products directly to consumers through its own e-commerce website. The product line includes topical pain relief creams (Cramp Cream), castor oil treatments (Belly Jelly stick, Bamboo Belly Band), heat therapy (Flaxseed Heatpad), bath oils (Hot Spell), herbal teas (Moodshine, Raspberry Relief), and body oils (After Flow Mini), as well as bundled multi-step relief systems (Period Pro, Period Plus, Better Cycle Kit).
Product overview
Somedays is a natural period pain relief company offering a comprehensive line of wellness products. The core offering consists of topical relief creams (Cramp Cream), pain-relieving systems (Period Pro, Period Plus, Better Cycle Kit), and support products including castor oil treatments (Belly Jelly, Mess-free Castor Oil Set, Bamboo Belly Band), heat therapy (Flaxseed Heatpad), bath oils (Hot Spell), and herbal teas (Moodshine, Raspberry Relief). Products are designed as an integrated system where the Period Pro System provides 3-step relief combining instant topical treatment with long-term castor oil therapy and supportive herbal teas. All products are plant-based, vegan, cruelty-free, and made in Canada with plastic-free packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Cramp Cream Fast-acting topical pain relief cream formulated with plant-based ingredients (wintergreen, camphor, arnica, castor oil, calendula, chamomile, geranium, marjoram, cypress, clove oils) for individuals experiencing period cramps. Contains 5X more active plant-based ingredients than other topical pain relievers, claimed to work within 5 minutes.
- Period Pro System Complete 3-step relief system combining herbal tea, castor oil treatment, Cramp Cream, and Flaxseed Heatpad for instant and long-term period pain relief.
- Period Plus 2-step routine combining the Mess-Free Castor Oil Set for daily long-term treatment with Cramp Cream for instant period relief.
Quantifiable outcome
- 9/10 users reported complete reduction in period pain within 5 minutes of using Cramp Cream
- +2 more outcomes
Companies that use somedays
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
somedays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
somedays partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights5 records
somedays competitors and assessment
Company assessmentDirect peers
- The Honey Pot: The Honey Pot sells plant-based feminine hygiene washes, wipes, and period care products across D2C and major retail (Target, Walmart). It directly parallels somedays' plant-based ingredient philosophy and D2C-born CPG model targeting menstrual and vaginal wellness.
- Dame: Dame sells natural, plant-based period care products (topical relief, supplements, body care) directly to consumers. It overlaps directly with somedays on category (menstrual pain), positioning (natural/clean ingredients), and GTM (D2C e-commerce with quiz-based personalization and influencer community).
- Livia: Livia makes a TENS-style wearable device that electrically stimulates the abdomen to relieve period pain. It is the closest functional analogue to somedays' Period Pain Simulator and competes for the same menstrual pain-relief consumer, despite a device (vs. topical/ingestible) format.
- Saalt: Saalt is a period care brand offering reusable menstrual cups, period underwear, and clean personal care. It shares somedays' mission-led, sustainable positioning and D2C/retail omnichannel model in the menstrual wellness space.
- Cora: Cora sells organic tampons, pads, liners, and menstrual wellness products via D2C and retail. It overlaps with somedays on the natural/organic feminine care positioning, mission-driven brand narrative, and growing focus on period comfort beyond just absorbents.
- Rael: Rael is a clean, plant-based feminine care brand offering pads, tampons, skincare, and period relief supplements across D2C and major retail (Target, CVS, Whole Foods). It competes head-to-head with somedays on ingredient-led positioning, category (menstrual care), and omnichannel expansion.
Regional players
- Thinx: Thinx pioneered period underwear and has expanded into adjacent period care. It is comparable to somedays as a mission-driven, period-positive D2C brand in the same menstrual wellness category, though its core product (reusable underwear) is a different SKU format.
Emerging players
- Myoovi: Myoovi offers a small TENS device marketed specifically for period pain. It overlaps with somedays' Period Pain Simulator concept and targets the same consumer with a different delivery mechanism (device vs. topical/wearable).
- Queen V: Queen V sells vaginal wellness, period care, and pelvic health products (creams, supplements, washes) targeted at women. It overlaps with somedays on topical plant-based formulations, mission-led feminine care positioning, and D2C-first distribution.
Broad incumbents
- LOLA: LOLA is a broader feminine care brand offering organic tampons, pads, liners, and sexual wellness products. It overlaps with somedays on natural feminine care positioning and D2C-first GTM, though with a wider product portfolio anchored in absorbents rather than pain relief.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
somedays social profiles
Digital presencesomedays compliance and trust
Trust signalCompliance1 record
somedays financial estimates
Financial estimateRevenue estimate
Valuation estimate
somedays leadership team
Management profileNumber of profiles
Profiles1 record
somedays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
somedays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about somedays
What does somedays do?
Somedays manufactures and sells plant-based, vegan, cruelty-free period pain relief products directly to consumers through its own e-commerce website. The product line includes topical pain relief creams (Cramp Cream), castor oil treatments (Belly Jelly stick, Bamboo Belly Band), heat therapy (Flaxseed Heatpad), bath oils (Hot Spell), herbal teas (Moodshine, Raspberry Relief), and body oils (After Flow Mini), as well as bundled multi-step relief systems (Period Pro, Period Plus, Better Cycle Kit).
Is somedays a public or private company?
somedays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was somedays founded?
somedays was founded in 2021. It employs 11 to 50 people.
Where is somedays based?
somedays is headquartered in Vancouver, Canada, in the North America region.
How does somedays make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale / B2B Distribution.
Who are somedays's main competitors?
Direct peers on record are The Honey Pot, Dame, Livia, Saalt, Cora and Rael. Thinx is listed as a regional player. Emerging players are Myoovi and Queen V. LOLA is listed as a broad incumbent.
Does somedays have an API?
No public API is recorded for somedays.
What industry is somedays in?
somedays's product category is Menstrual Wellness Products. Its primary akta.pro industry code is CRABAIAJ, Menstrual Pain Relief & Period Care Supplements, with a secondary code of CRADAMAC, OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief). Its NAICS code is 456191 and its SIC code is 2844.