Sometimes Pole Studio

Name

Sometimes Pole Studio

Legal name

Sometimes Aerial & Pole Fitness AS

Website

https://sometimes.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly recurring memberships at multiple tiers (Mini, Silver, Gold, Diamond) with varying class allocations and commitment periods. Auto-pay monthly deductions.
2. Drop-in Classes: Single class attendance at 395 NOK per class for regular classes or 175 NOK for self-training sessions
3. Clip Cards: Multi-session pass cards valid for 6 months, including 20-clip (5635 NOK), 10-clip (3380 NOK), and 5-clip (1975 NOK) options for classes
4. Introductory Courses: 4-week beginner courses for Pole (1575 NOK) and Hoop (1820 NOK); 6-week Silks course (2445 NOK)
5. Bachelor/Private Events: Private group events for bachelorette parties and celebrations, priced from 2205-4310 NOK depending on group size and duration
6. Private Lessons: One-on-one instruction with instructor (1150 NOK/hr), senior instructor (1295 NOK/hr), or expert instructor (1385 NOK/hr)
7. Studio Rental: Hourly rental of studio space for self-practice or events, 590 NOK for 1 person or 1050 NOK for 2+ persons
8. Workshops: Specialized workshops with visiting instructors such as Angelina Usmanova, ranging from 480-780 NOK per session

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sometimes Pole Studio is a single-location aerial and pole fitness studio in Oslo offering group classes in pole dance, aerial hoop (Lyra), and aerial silks across beginner-to-advanced skill levels. It also runs multi-week introductory courses, trial classes, private one-on-one lessons, bachelorette/stag party events, specialized workshops with international guest instructors, and hourly studio rentals, sold via monthly memberships, clip cards, drop-in pricing, and event packages.

Product overview

Sometimes Pole Studio is an aerial and pole fitness studio offering a comprehensive range of classes and services centered around three core disciplines: Pole Dance, Aerial Hoop (Lyra), and Aerial Silk. The studio provides structured progression through multiple skill levels (from absolute beginner to advanced) with various membership tiers (Mini, Silver, Gold, Diamond) and flexible options including drop-in classes, clip cards, and private lessons. The offering portfolio includes introductory Discover courses (4-6 weeks), trial classes, specialized workshops featuring international guest instructors, and private group events for bachelorette parties and celebrations. The studio also rents its facilities and offers training passes for visiting polers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pole Dance Classes Group pole fitness classes teaching dance and acrobatic techniques on a vertical pole, ranging from absolute beginner through advanced levels and covering spins, climbs, inverts, and aerial moves. Targeted at adults seeking pole fitness training in Oslo.
• Aerial Hoop (Lyra) Classes Group aerial hoop fitness classes where participants perform movements suspended from a circular apparatus. Offered at multiple skill levels from beginner to advanced for adult fitness enthusiasts.
• Aerial Silk Classes Group aerial fabric/silk classes teaching climbing, wrapping, and fluid movements on suspended fabrics. Available from beginner through advanced levels for adult learners.
• Chair Dance Classes Group dance class using a chair as a prop, combining fun and sensual movements. Primarily offered as part of bachelorette party and group event bookings.
• Discover Pole/Hoop/Silks Beginner Courses
• Trial Classes
• Bachelorette and Stag Party Events
• Angelina Usmanova Workshop Series Specialized workshop series led by international guest instructor Angelina Usmanova covering Exotic Heels technique, Aerial Hoop Dynamic, and Aerial Silk Dynamic at advanced skill levels. Targeted at intermediate-to-advanced practitioners.
• Private Lessons
• Studio Rental
• Monthly Memberships (Mini / Silver / Gold / Diamond)
• Clip Cards (Multi-session Passes)
• Drop-in Class Access
• Traveling Poler Pass
• Gift Cards and Gift Course Packages

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Angelina UsmanovaflagshipStrategic or Co-development Partner · 1 October 2025World-renowned aerial and pole dance coach, Master of Sports in gymnastics, and Ukrainian champion in aesthetic gymnastics. Founder of Inversion Aerial Studios in Kyiv. Conducts workshops at Sometimes Pole Studio including Exotic Heels, Aerial Hoop, and Aerial Silk sessions. Over a decade of coaching experience with numerous trained champions.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Pole People: London-based pole dance studio offering group classes, private lessons, workshops, and bachelorette parties across multiple skill levels. Closely comparable in product mix (pole classes, intro courses, events, workshops) and direct-to-consumer model, but operating in a different geography (UK).
• Studio Veena: US-based online pole dance instruction platform offering subscription video lessons across beginner to advanced levels. Comparable to Sometimes Pole Studio in curriculum depth (pole technique and choreography) and customer demographic (adult pole/aerial enthusiasts), though delivered digitally rather than in-studio.
• Body & Pole: New York City pole and aerial studio offering classes, workshops, and private lessons across multiple aerial disciplines. Comparable multi-discipline pole/aerial studio with structured beginner-to-advanced progression and event programming, serving a similar urban fitness enthusiast customer.
• Pole Star Dance: Stockholm-based pole and aerial studio offering classes and events in the Swedish market. Highly relevant Nordic peer given similar demographic, climate, and consumer profile to Sometimes Pole Studio's Oslo customer base, with overlapping discipline offering.
• Bobbi's Pole Studio: Melbourne-based pole studio offering classes from beginner to advanced, plus workshops, private lessons, and memberships. Highly comparable in operating model and product breadth (multi-level pole instruction, tiered memberships, workshops with international guests), serving the same customer segment in a different geography.

Broad incumbents

• ClassPass: Global multi-studio fitness subscription platform that aggregates boutique studios (including pole and aerial) into a single membership. Relevant as the broader incumbent shaping how consumers discover and pay for boutique fitness classes like those offered by Sometimes Pole Studio.

Others

• Mindbody: SaaS booking and business management platform for fitness, wellness, and beauty studios—the underlying technology infrastructure that Sometimes Pole Studio uses for online booking, payments, and customer management. Ecosystem participant rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SometimesAerialPole
• Instagraminstagram.com/sometimespole
• LinkedInlinkedin.com/company/sometimes-pole-studio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sometimes Pole Studio