Sonat Game
Sonat Game is a Hanoi-based mobile game studio that develops and publishes casual puzzle and sorting games globally, with 80+ titles reaching 500M+ downloads, and also operates a publishing services arm for external developers.
- Company typePrivate
- Founded2017
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Sonat Game does
Sonat Game (Sonat Game Studio) is a privately held mobile game studio founded in 2017 and headquartered in Hanoi, Vietnam, with a 40-person team operating across the casual/puzzle gaming vertical. The company develops and publishes free-to-play mobile games on iOS and Android, shipping a catalog of 80+ titles — including sorting puzzles (Grill Cooking: Sort Challenge, Skewer Sort: Grill Jam Game, Wool Sorting: Unravel Yarn 3D), ASMR experiences (Satiszone: Perfect ASMR Game), bubble shooters, tile-matching, and 3D puzzle games — that have collectively reached 500M+ downloads, 25M+ subscribed users, and 4M+ daily active users. The studio's stated vision is to become the leading mobile game company in Vietnam and bring Vietnamese products to a global audience.
Sonat Game firmographics
Firmographics- Name
- Sonat Game
- Legal name
- Sonat Game Studio
- Website
- https://sonat.vn
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sonat Game is a Hanoi-based mobile game studio that develops and publishes casual puzzle and sorting games globally, with 80+ titles reaching 500M+ downloads, and also operates a publishing services arm for external developers.
- Ownership category
- akta.pro rank
Sonat Game industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Sonat Game is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Sonat Game business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-App Advertising (IAA): Monetization through ad placements including Rewarded, Interstitial, Banner, and Native ad formats across mobile games
- In-App Purchases (IAP): Revenue from players purchasing virtual goods, currency, or premium content within games
- Game Publishing: Publishing partnership model where Sonat provides comprehensive support to external developers in exchange for revenue sharing on successful games
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play mobile games |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sonat Game product offering
Product offeringCore offering
Sonat Game is a Hanoi-based mobile game studio that develops, publishes, and operates a portfolio of 80+ casual mobile puzzle and sorting games for global consumers, monetized through in-app advertising and in-app purchases. The company also runs a Game Publishing business that provides external developers with publishing infrastructure, UA campaign support, data-driven optimization, and revenue sharing to help scale their games globally.
Product overview
Sonat Game is a Vietnamese mobile game studio specializing in casual puzzle and sorting games. The company offers a portfolio of 30+ distinct game titles (part of 80+ total products) including puzzle games like Grill Cooking: Sort Challenge, Skewer Sort, Wool Sorting: Unravel Yarn 3D, Satiszone: Perfect ASMR Game, and various bubble shooter, tile-matching, and block puzzle games. The product portfolio spans multiple casual game subgenres including sorting puzzles, ASMR games, 3D puzzles, and match-3 mechanics. Beyond game development, Sonat also offers game publishing services for external developers, providing comprehensive support from concept to global launch with data-driven optimization and favorable revenue sharing.
Differentiator
Problem solved
Functional benefit
Products and services
- Grill Cooking: Sort Challenge A BBQ-themed match-3 puzzle game where players sort BBQ meats, fresh seafood, and colorful vegetables to serve mouthwatering skewers at a beachside pool party setting. Targets mobile gamers seeking casual puzzle entertainment.
- Skewer Sort: Grill Jam Game A sorting puzzle game where players organize skewers on a grill, combining grill cooking with jam-style sorting mechanics. Targets casual mobile gamers.
- Wool Sorting: Unravel Yarn 3D A 3D sorting puzzle game where players unravel and organize yarn in a colorful, engaging gameplay experience. Targets casual mobile gamers.
- Hole Master - Eat The World A casual puzzle game where players guide a hole to consume objects around the world in an engaging吞噬-style (consuming-style) gameplay. Targets casual mobile gamers.
- Satiszone: Perfect ASMR Game A relaxing ASMR-themed puzzle game providing satisfying sensory experiences through carefully designed gameplay mechanics. Targets casual mobile gamers.
- Coffee Sort: Pack Color A sorting puzzle game with a coffee theme where players organize coffee packs by color in engaging gameplay. Targets casual mobile gamers.
- Woody Screw: Nut and Bolt Jam A 3D puzzle game where players unscrew nuts and bolts to solve challenging puzzles with wooden aesthetic. Targets casual mobile gamers.
- Bus Out: Escape Traffic Jam A puzzle game where players solve traffic jam scenarios by moving buses to escape congested areas. Targets casual mobile gamers.
- Bubble Shooter - Cat Island A bubble shooter puzzle game with a cat theme set on a tropical island. Targets casual mobile gamers.
- Tile 3D: Triple Puzzle A 3D tile-matching puzzle game where players match and organize tiles in triple-match mechanics. Targets casual mobile gamers.
- Game Publishing Services Comprehensive publishing support including experienced team collaboration, full lifecycle partnership, data-driven optimization, transparent real-time metrics, and favorable profit-sharing models for external game developers. Targets independent game developers and studios seeking to scale games globally.
Quantifiable outcome
- 500M+ total game downloads
- +2 more outcomes
Companies that use Sonat Game
Customer profileSegments2 records
Ideal customer profiles2 records
Sonat Game technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Sonat Game partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and major.
- KinoaminorInternational guest speakers (CTO Ilia Seleznoyov and Co-founder Hen Gelberg) conducted LiveOps training session for Sonat team, connected through Google partnership
- ApplecoreApple App Store partnership for distributing iOS games to the global Apple user base
- GooglecoreGoogle Play partnership for Android game distribution; Google experts participate in Sonat events sharing insights on product quality and excellence
- UnitycoreUnity game engine partnership for mobile game development platform
- MintegralmajorAd network partner for in-app advertising monetization
- AppLovinmajorAd network and monetization platform partner for mobile game advertising
- ironSourcemajorMobile game ad monetization and mediation platform partner
- Facebook (Meta)majorFacebook ad network and marketing partnership for UA campaigns
- TikTokmajorTikTok advertising platform partnership for user acquisition
- AppFlyermajorMobile attribution and analytics platform for tracking campaign performance
- VunglemajorAd network partner for mobile game monetization
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sonat Game competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sonat Game social profiles
Digital presenceSonat Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonat Game leadership team
Management profileNumber of profiles
Profiles3 records
Sonat Game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonat Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonat Game
What does Sonat Game do?
Sonat Game is a Hanoi-based mobile game studio that develops, publishes, and operates a portfolio of 80+ casual mobile puzzle and sorting games for global consumers, monetized through in-app advertising and in-app purchases. The company also runs a Game Publishing business that provides external developers with publishing infrastructure, UA campaign support, data-driven optimization, and revenue sharing to help scale their games globally.
Is Sonat Game a public or private company?
Sonat Game is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sonat Game founded?
Sonat Game was founded in 2017. It employs 11 to 50 people.
Where is Sonat Game based?
Sonat Game is headquartered in Hanoi, Vietnam, in the Asia region.
How does Sonat Game make money?
Three revenue lines are on record. In-App Advertising (IAA) is the primary driver. The others are in-App Purchases (IAP) and game Publishing.
Does Sonat Game have an API?
No public API is recorded for Sonat Game.
What industry is Sonat Game in?
Sonat Game's product category is Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 339930 and its SIC code is 7900.