Sơn Hà

What Sơn Hà does

Sơn Hà (legal name: Công ty Cổ phần Quốc tế Sơn Hà) is a Vietnamese manufacturer and distributor of residential and commercial water management solutions, headquartered in Hanoi and operating as a private joint-stock company. The company's product portfolio centers on stainless steel and plastic water tanks (vertical, horizontal, and underground configurations from 250L to 6,000L), solar water heaters (Thái Dương Năng), whole-house water filtration systems, kitchen sinks, septic tanks, heat pumps, and ancillary plumbing products. Sơn Hà manufactures using SUS304 stainless steel with high-frequency roller welding, vacuum tube solar thermal technology, and one-piece stamped lids, and holds ISO 9001:2008 certification since 2008 alongside compliance with US standards A312, A778, FED, and DAS certifications. It has been recognized as a Vietnamese National Brand (Thương hiệu Quốc gia). Product warranties range from 5 years (solar heaters) to 20 years (Sakura underground tanks).

The company distributes through a multi-channel model combining an e-commerce storefront (sonha.net.vn), 24/7 phone hotlines, Facebook Messenger and Zalo messaging, and over 40 owned branch offices and authorized dealer showrooms across Northern, Central, and Southern Vietnam. Free nationwide delivery and direct installation support in major cities are emphasized. Sub-brands include Sakura (underground tanks and filtration), SHC (Toàn Thắng), Toàn Mỹ, Sơn Hà Xanh (SHG premium line), with third-party distributed brands Karofi, Elizer, Kagol, and Konox extending the kitchen and filtration categories.

Revenue is generated through one-time hardware sales priced from ~2,000,000 VND (kitchen sinks) to ~57,780,000 VND (premium whole-house filtration units), with regular promotional discounts of up to 37%. The primary customer segment is individual Vietnamese households; secondary segments include small commercial operators, mini-apartment developers, and construction/real estate developers specifying water infrastructure for new builds. Marketing channels include content/SEO on the company website, organic social on Facebook and Zalo, inside-sales via regional hotlines, and a national authorized dealer network.

Name

Sơn Hà

Legal name

Công ty Cổ phần Quốc tế Sơn Hà

Website

https://sonha.net.vn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sơn Hà is a Vietnamese national-brand manufacturer and nationwide distributor of stainless steel water tanks, solar water heaters, underground tanks, water filtration systems, and kitchen sinks, serving millions of households and small commercial customers across Vietnam through 40+ branches and direct e-commerce.

Ownership category

akta.pro rank

Product category

Water Storage and Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Other Building Material Dealers (44418)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro industry

PRIMARYCRACACAF

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRAOAFAJ

HVAC, Water Heaters & Indoor Air Quality Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

SECONDARYCRADAKAK

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

Keywords

• Stainless steel water tanks
• Solar water heaters
• Underground water storage
• Water filtration systems
• Kitchen sinks and fixtures

Headquarters

HQ city

Hà Nội

HQ country

Vietnam

HQ region

Asia

Offices41 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Stainless Steel & Plastic Water Tanks: Sơn Hà's core revenue stream comes from manufacturing and selling water storage tanks (bồn nước) in stainless steel (SUS304) and plastic variants, including vertical, horizontal, and underground models ranging from 250L to 6000L capacity.
2. Solar Water Heaters (Thái Dương Năng): Solar-powered water heaters including Gold, ECO, Titan 316, Bình Minh, flat panel, and industrial lines. Revenue generated from one-time product sales with accessories and installation services as add-ons.
3. Water Filtration Systems: Whole-house water filtration and groundwater treatment systems including Sakura, Karofi, and branded units. Sold as one-time hardware purchases with optional accessories and replacement filter cartridges.
4. Kitchen Sinks & Fixtures: Stainless steel kitchen sinks (chậu rửa bát), mixer taps, and accessories. Includes premium handmade lines and branded Kagol and Konox products.
5. Ancillary Products & Accessories: Covers septic tanks (bồn tự hoại SEPTIC), covers, pumps, water heaters, dehumidifiers, kitchen appliances, and related plumbing accessories that complement the core product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sơn Hà manufactures and distributes stainless steel and plastic water storage tanks (Bồn nước), solar water heaters (Thái Dương Năng), underground stainless steel tanks (Bể nước ngầm), water filtration systems, septic tanks, and kitchen sinks for residential and commercial customers across Vietnam. Products are sold under the Sơn Hà master brand and sub-brands including Sakura, SHC, Sơn Hà Xanh (SHX), Toàn Mỹ, Kagol, and Konox, with capacities ranging from 250L to 6000L+ and warranties of 5 to 20 years depending on product line.

Product overview

Sơn Hà is a comprehensive water management solutions provider offering a portfolio of interconnected products for residential and commercial water storage, heating, and filtration needs. The core portfolio includes stainless steel and plastic water tanks (Bồn nước), solar water heaters (Thái dương năng), underground water tanks (Bể nước ngầm), septic tanks, kitchen sinks, and whole-house water filtration systems. The company operates multiple sub-brands including Sơn Hà Xanh (SHX), Toàn Mỹ, and SHC, while also distributing third-party brands like Sakura, Karofi, KAGOL, and Konox. Additional products include heat pumps, hot water tanks, water pumps, dehumidifiers, induction cookers, and range hoods. The products share a unified distribution network and installation services, with most products featuring SUS304 stainless steel construction and comprehensive warranties.

Differentiator

Problem solved

Functional benefit

Brands

• Sakura: Thương hiệu bể nước ngầm Inox và lọc nước (Underground water tanks and water filtration)
• SHC
• Sơn Hà Xanh
• Toàn Mỹ
• Karofi
• Elizer
• Kagol

Products and services

• Sơn Hà Stainless Steel Water Tanks (Bồn nước Inox Sơn Hà) Stainless steel water storage tanks manufactured from SUS304 material in vertical and horizontal configurations, ranging from 500L to 6000L capacity. Features high-frequency roller welding technology and 12-year warranty. Sold to households and businesses for residential and commercial water storage.
• Sơn Hà Plastic Water Tanks (Bồn nước Nhựa Sơn Hà) Cost-effective plastic water storage tanks available in vertical and horizontal models. Sold to households seeking affordable water storage solutions.
• Sơn Hà Solar Water Heaters (Thái Dương Năng) Solar water heaters utilizing sunlight to heat water, featuring 5-layer gold core vacuum tubes (F58 lõi vàng) achieving up to 99% solar heat absorption and 3-layer polyurethane insulation tanks maintaining hot water for up to 72 hours. Available in Gold, ECO, Titan 316, Bình Minh, and flat panel variants from 140L to 300L. 5-year warranty.
• Kitchen Sinks (Chậu rửa bát) Stainless steel kitchen sinks available in single-bowl, double-bowl, and handmade premium configurations. Brands include Sơn Hà Handmade, Kagol, and Konox. Distributed exclusively through Sơn Hà's network.
• Sakura Underground Stainless Steel Water Tanks (Bể nước ngầm Inox Sakura) Underground water tanks manufactured from SUS304 stainless steel, designed for underground installation with U-frame stainless steel reinforcement at 4 sides anchoring into concrete for structural stability. Available from 1000L to 6000L capacity. Features 20-year warranty.
• Sơn Hà SEPTIC Septic Tanks (Bồn tự hoại SEPTIC) Self-contained septic tanks for residential and commercial wastewater treatment applications.
• Whole-House Water Filtration Systems (Lọc nước tổng đầu nguồn) Whole-house water filtration systems including Sakura, Karofi, and Elizer brands with multi-stage filtering for sediment removal, calcium treatment, and heavy metal filtration. Capable of processing tap water, groundwater, and seawater. Karofi KTF-333CT achieves up to 2500L/hour filtration capacity.
• Heat Pump Water Heaters (Máy bơm nhiệt HeatPump) Heat pump water heaters that transfer heat from ambient air to water, offering energy-efficient hot water solutions as an alternative to solar water heaters.
• Hot Water Storage Tanks (Bình nước nóng)

Quantifiable outcome

• Solar water heaters save approximately 20x the cost of electricity compared to conventional electric water heaters over the product lifetime
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Toàn MỹminorChannel Partner/ Reseller/ DistributorBồn nước Toàn Mỹ (Toàn Mỹ water tanks) is a subsidiary brand that has been merged under Sơn Hà Group. Toàn Mỹ products are distributed through Sơn Hà's nationwide distribution network. Products maintain Toàn Mỹ branding while benefiting from Sơn Hà's manufacturing quality standards and distribution infrastructure.
• Toàn Thắng (SHC Brand)minorChannel Partner/ Reseller/ DistributorToàn Thắng company produces the SHC (Sơn Hà C) brand water tanks as a subsidiary under Sơn Hà Group. Products are manufactured using the same technology and quality standards as the main Sơn Hà brand but sold under the SHC sub-brand.
• SakuraminorChannel Partner/ Reseller/ DistributorSakura is an affiliated brand specializing in underground stainless steel water tanks and water filtration systems. Products are distributed exclusively through Sơn Hà's network. Sakura tanks carry a 20-year warranty and feature U-frame structural reinforcement design. Water filtration products include whole-house systems for groundwater treatment.
• KagolminorChannel Partner/ Reseller/ DistributorKagol is a brand of premium stainless steel kitchen sinks and accessories distributed through Sơn Hà. Products include single-bowl, double-bowl, and nano-coated sinks in various sizes and finishes. Distributed exclusively through Sơn Hà's distribution network.
• KonoxminorChannel Partner/ Reseller/ DistributorKonox is a brand of premium kitchen sinks and accessories distributed through Sơn Hà's network alongside Kagol products. Sold as part of the complete kitchen solutions offering.
• SeABank (Ngân hàng TMCP Đông Nam Á)minorOthersSeABank is the designated bank for wire transfer payments for Sơn Hà. Customers purchasing products can pay via bank transfer to SeABank account 868363 in the name of CÔNG TY CỔ PHẦN QUỐC TẾ SƠN HÀ at Đại An branch.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rheem Manufacturing: Global water heater manufacturer with established distribution in Southeast Asia. Broad incumbent competing with Sơn Hà across water heating technologies including solar, electric, and gas.
• Ferroli: Italian heating and water heater manufacturer with Vietnam distribution. Overlaps with Sơn Hà in water heating category, particularly for gas and electric water heaters in residential and small commercial segments.
• A. O. Smith Corporation: Global water heater and treatment manufacturer with strong Asia-Pacific footprint. Competes with Sơn Hà in premium water heating and water treatment categories, particularly for commercial and hospitality buyers in Vietnam.
• Ariston Group: Global water heating specialist selling electric, gas, and heat pump water heaters with established Vietnam presence. Competes with Sơn Hà in the premium water heater segment, particularly against the company's heat pump line.

Direct peers

• Karofi Group: Vietnamese water filtration brand specializing in RO and whole-house filtration systems. Karofi products are carried by Sơn Hà, indicating parallel go-to-market and category overlap; Karofi competes both as supplier and as direct competitor to Sơn Hà's own Sakura/Elizer filtration lines.
• Bình Minh Solar: Vietnamese manufacturer specializing in solar water heaters (Thái Dương Năng Bình Minh), directly competing with Sơn Hà's flagship Gold and ECO solar heater lines in the Vietnamese residential market.
• Tân Á Đại Thành Group: Vietnam's largest water tank and water heater manufacturer, producing stainless steel tanks, plastic tanks, and solar water heaters under the Tân Á brand. Directly competes with Sơn Hà across all core product lines and price tiers in the Vietnamese market.
• Kangaroo (Vietnam): Vietnamese home appliance and water filtration brand offering water purifiers, water heaters, and kitchen equipment. Competes with Sơn Hà in filtration and kitchen categories, with a similar mass-market distribution footprint across Vietnam.

Regional players

• Viglacera: Vietnamese state-linked building materials and sanitary equipment manufacturer. While primarily known for tiles and sanitaryware, Viglacera overlaps with Sơn Hà in the broader Vietnamese residential water and kitchen infrastructure category.

Emerging players

• Đại Việt Group: Vietnamese manufacturer of stainless steel and plastic water tanks with nationwide distribution. Directly comparable to Sơn Hà in core tank products though smaller in scale, positioning as a value-tier alternative in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/facebook
• LinkedInlinkedin.com/company/son-ha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sơn Hà