Hotel Sonnbichl
Hotel Sonnbichl is a family-run 70-bed hotel, restaurant, and Day Spa (Auszeit) in Lam, Bavaria, serving domestic German leisure travelers with panoramic mountain views, seasonal vacation packages, wellness treatments, and on-site Bavarian dining.
- Company typePrivate
- Founded-
- HeadquartersLam, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hotel Sonnbichl does
Hotel Sonnbichl is a family-run 70-bed hotel and on-site restaurant located in Lam, Bavaria, within the Lamer Winkel region of the German Bavarian Forest (Bayerischer Wald), operated as a sole proprietorship (Hotel Sonnbichl e.K., registered at Amtsgericht Cham) under proprietor Stephanie Obermeier-Frisch. The property sits on a hillside above the market town of Lam and markets itself on its panoramic views of the surrounding mountains including the Großer Arber and Osser; most rooms and apartments have balconies oriented to this view. Core offerings span three product lines: accommodation (single rooms, double rooms, and holiday apartments priced from €56–€75 per person per night inclusive of breakfast), an on-site restaurant serving breakfast buffet, half-board dinners, à la carte Bavarian/regional cuisine, and signature tableside grill experiences (open Wednesday through Sunday), and the Auszeit Day Spa providing massages, Ayurvedic treatments, facials, body treatments and couple experiences priced from €30–€155 per service (Monday–Saturday by appointment).
The business supplements its core rooms with curated seasonal packages (Romantic Days, Family Package, Biker Package, Winter Package, Wellness Getaway, Kurzmalweg short stays) priced from €187–€471, plus personalized gift vouchers distributed by mail or self-print. Pricing is direct, pay-as-you-go, with children’s discounts (0–2 free, 3–7 at 50%, 8–14 at 30%) and a €10/night pet fee. Distribution runs through the hotel’s own SoftTec-powered online booking portal (ibev5.hotels-online-buchen.de), telephone reservations, email inquiry, Facebook (facebook.com/hotelsonnbichl), Instagram (instagram.com/hotelsonnbichl), the Lamer Winkel Tourism Association portal, the Arberland-Bayerischer-Wald regional marketing ecosystem, and the WellCard wellness partner network.
The customer mix is overwhelmingly domestic German leisure and family travelers (hikers, mountain bikers, skiers, cross-country skiers, spa enthusiasts, and pet owners), supplemented by event bookings for weddings, communions, corporate parties, and Christmas celebrations, and by day-spa visitors who are not overnight guests. Technology consists of standard hospitality management (SoftTec IBE booking, WiFi throughout) with no proprietary platforms, no mobile apps, no API exposure, and no AI/ML systems documented; operations lean on personal service and family management rather than automated systems. No revenue figures, funding rounds, acquisitions, or ownership changes are disclosed, consistent with a privately held family enterprise operating at sub-€5M annual turnover scale with 6 employees listed firmographically.
Hotel Sonnbichl firmographics
Firmographics- Name
- Hotel Sonnbichl
- Legal name
- Hotel Sonnbichl e.K.
- Website
- https://sonnbichl.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hotel Sonnbichl is a family-run 70-bed hotel, restaurant, and Day Spa (Auszeit) in Lam, Bavaria, serving domestic German leisure travelers with panoramic mountain views, seasonal vacation packages, wellness treatments, and on-site Bavarian dining.
- Ownership category
- akta.pro rank
Hotel Sonnbichl industry classification
Industry- Product category
- Boutique Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industry
- Family-Oriented Full-Service Hotels (THAGAAAF)
Keywords
Where Hotel Sonnbichl is headquartered
LocationHeadquarters
- HQ city
- Lam
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hotel Sonnbichl business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Accommodation: Room rentals for hotel rooms (single, double) and apartments. Revenue generated per person per night with seasonal variations. Base prices range from €56-75 for rooms and €70-72 for apartments.
- Restaurant Services: On-site restaurant serving breakfast, half-board dinners, and à la carte meals. Breakfast buffet available for €16 per person. Dinner menus and themedbuffets offered. Open Wednesday through Sunday.
- Wellness and Spa Services: Day Spa 'Auszeit' offering massages, cosmetic treatments, and wellness packages. Treatments range from €38-155 per service. Spa packages and multi-day wellness retreats available.
- Package Deals and Packages: Pre-arranged vacation packages including accommodation, meals, and activities. Examples: Romantic Days (€379-455), Biker Package (€187-225), Winter Package (€349-425), Family Package (€407-471).
- Gift Vouchers: Personalized value vouchers available for purchase for overnight stays or restaurant visits. Can be mailed or self-printed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Double Room North Side (no balcony) |
| Subscription | Pay-as-you-go | Double Room South Side (with balcony and panoramic view) |
| Subscription | Pay-as-you-go | Single Room North Side (no balcony) |
| Subscription | Pay-as-you-go | Single Room South Side (with balcony) |
| Subscription | Pay-as-you-go | Apartment North Side (with balcony) |
| Subscription | Pay-as-you-go | Apartment South Side (with balcony and panoramic view) |
| Subscription | Pay-as-you-go | Short Stay Package (Kurzmalweg) |
| Subscription | Multi-year contract | Romantic Days Package (4 nights) |
| Subscription | Multi-year contract | Family Package (4 nights) |
| Subscription | Pay-as-you-go | Biker Package |
| Subscription | Pay-as-you-go | Winter Package |
| Subscription | Pay-as-you-go | Wellness Getaway (2 nights) |
| Unit Pricing | Pay-as-you-go | Breakfast Buffet |
| Unit Pricing | Pay-as-you-go | Hut Dinner (Grill specialty) |
| Unit Pricing | Pay-as-you-go | Italian Pasta Buffet |
| Unit Pricing | Pay-as-you-go | Spa Treatments |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Hotel Sonnbichl product offering
Product offeringCore offering
Hotel Sonnbichl is a family-run 70-bed hotel in Lam, Bavarian Forest, providing overnight accommodation in double rooms, single rooms, and holiday apartments, complemented by an on-site restaurant serving breakfast buffet, half-board dinners, and à la carte regional Bavarian cuisine. The hotel also operates the Auszeit Day Spa offering massages, cosmetic treatments, Finnish sauna, and infrared cabin, alongside curated vacation packages combining accommodation, dining, and activities.
Product overview
Hotel Sonnbichl is a family-run 70-bed hotel in the Lamer Winkel region of the Bavarian Forest (Bayerischer Wald), Germany. The hotel operates a unified hospitality platform offering accommodation (hotel rooms and holiday apartments), on-site dining (restaurant with half-board and à la carte options), and wellness/spa services through its dedicated Auszeit Day Spa. The product portfolio centers on core hospitality services with add-on modules including curated travel packages, gift vouchers, and an online booking system. Additional facilities include Finnish sauna, infrared cabin, massage treatments, cosmetics, and outdoor activity coordination (hiking, biking, winter sports).
Differentiator
Problem solved
Functional benefit
Brands
- Auszeit Day Spa: Wellness and spa facility offering massages, cosmetics, beauty treatments, and relaxation services.
Products and services
- Hotel Rooms (Hotelzimmer)
Companies that use Hotel Sonnbichl
Customer profileSegments4 records
Ideal customer profiles3 records
Hotel Sonnbichl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Hotel Sonnbichl partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- WellcardminorTop WellCard Partner. WellCard is a wellness card program that connects wellness-focused travelers with partner hotels and spas offering discounts and special offers.
- Lamer Winkel Tourism AssociationcoreRegional tourism partnership with the Lamer Winkel vacation region. The hotel is promoted on the official Lamer Winkel website and participates in the regional event calendar and marketing materials.
- Arberland Bayerischer WaldminorRegional tourism marketing partnership with the Arberland-Bayerischer-Wald region for cross-promotional marketing of the destination.
- SoftTec GmbHcoreBooking software provider. SoftTec provides the hotel's online booking system (IBE) for real-time availability and reservations.
- Klapp CosmeticsminorProfessional cosmetics and skincare products used in spa treatments. GK Medical Beauty also used for treatments.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Hotel Sonnbichl competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hotel Sonnbichl social profiles
Digital presenceHotel Sonnbichl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Sonnbichl leadership team
Management profileNumber of profiles
Profiles1 record
Hotel Sonnbichl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Sonnbichl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Sonnbichl
What does Hotel Sonnbichl do?
Hotel Sonnbichl is a family-run 70-bed hotel in Lam, Bavarian Forest, providing overnight accommodation in double rooms, single rooms, and holiday apartments, complemented by an on-site restaurant serving breakfast buffet, half-board dinners, and à la carte regional Bavarian cuisine. The hotel also operates the Auszeit Day Spa offering massages, cosmetic treatments, Finnish sauna, and infrared cabin, alongside curated vacation packages combining accommodation, dining, and activities.
Is Hotel Sonnbichl a public or private company?
Hotel Sonnbichl is a private company. It is classified as family owned and is currently operating.
When was Hotel Sonnbichl founded?
Hotel Sonnbichl was founded in -1. It employs 1 to 10 people.
Where is Hotel Sonnbichl based?
Hotel Sonnbichl is headquartered in Lam, Germany, in the Europe region.
How does Hotel Sonnbichl make money?
Five revenue lines are on record. Accommodation is the primary driver. The others are restaurant Services, wellness and Spa Services, package Deals and Packages and gift Vouchers.
Does Hotel Sonnbichl have an API?
No public API is recorded for Hotel Sonnbichl.
What industry is Hotel Sonnbichl in?
Hotel Sonnbichl's product category is Boutique Hotel Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGAAAF, Family-Oriented Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.