Son Spa

Name

Son Spa

Legal name

Son Spa AS

Website

https://sonspa.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wellness Resort & Spa Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Spa and wellness
• Hotel accommodation
• Conference venues
• Wellness resort
• Fitness center

Headquarters

HQ city

Son

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Spa & Wellness Services: Day spa access, spa treatments, and wellness experiences. Revenue from individual treatments, spa packages, and membership club subscriptions offering discounted access.
2. Hotel Accommodation: Overnight stays with breakfast, access to spa and fitness. Packages include romantic weekends, summer stays, and girls' trip experiences.
3. Conference & Meeting Services: 15 meeting rooms and conference suites with sea views. Conference packages include accommodation, meals, and meeting facilities for corporate events.
4. Restaurant & Bar: On-site restaurant serving seasonal Norwegian cuisine with local sourcing focus. Bar offerings including cocktails, wine, and light bites. Room service available.
5. Activity Rentals & Experiences: Kayak and SUP rentals, hot tub bookings, sauna raft experiences, tennis court rentals, golf bookings, and group team-building activities.
6. Gift Cards: Prepaid gift cards for spa services, accommodation, dining, and spa products.
7. Membership Club: Subscription-based membership offering free gym access, discounted spa entrance, reduced breakfast rates, and exclusive treatment menus.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Son Spa is a waterfront resort in Son, Norway, operating a 2,000 m² spa and wellness facility integrated with hotel rooms, conference facilities, a restaurant and bar, and a guest marina on the Oslo Fjord. The core commercial offering combines overnight accommodation, day spa access, signature floating sauna raft experiences (Badstuflåte), spa treatments, fitness and group classes, corporate conference and meeting rooms, and on-site dining using seasonal Norwegian ingredients. The business sells these primarily as bundled packages, individual stays, day passes, treatment bookings, and a recurring membership club.

Product overview

Son Spa is a waterfront spa resort hotel in Son, Norway (40 minutes from Oslo), offering an integrated hospitality portfolio combining accommodation, spa and wellness, dining, conference facilities, and recreational activities. The core product is hotel rooms paired with a 2000 m² spa facility (Spa & Fitness) spanning indoor/outdoor zones, hot pools, and relaxation areas. Spa access is also sold as a standalone Day Spa product. The spa is complemented by signature offerings including a Sauna Raft (Badstuflåte) with two floating rafts on the Oslo Fjord, hot tubs on the pier, and ice bathing experiences. The resort offers 15 conference/meeting rooms (including the newly launched 'The View') and group activity products ranging from kayaking, SUP, and RIB boat tours to team-building via Camp Soon and murder mystery events. Dining is served through the Restaurant & Bar with seasonal menus. Add-on revenue products include a Membership Club, Gift Cards, Spa Shop, and a Guest Dock. Packages (Sommeridyll, Spa Suite) bundle accommodation with spa and dining. The resort was opened in 2008 and is part of Nordic Hotels & Resorts, owned by Norwegian Hospitality Group (NHG).

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms Hotel accommodation with breakfast, spa access, and gym access, located by the waterfront in Son for leisure travelers, couples, friend groups, and corporate guests.
• Day Spa (Dagspa) Day spa access to 2,000 m² of spa facilities including indoor and outdoor zones, hot pools, relaxation areas, sauna raft, and spa programming, sold as a standalone day product for local visitors and tourists.
• Spa Treatments Massage, facial, body treatments, and duo treatments delivered by spa professionals, available to hotel guests, day spa visitors, and members.
• Badstuflåte (Sauna Raft) Two sauna rafts, Babord and Styrbord, floating on the Oslo Fjord, offering saltwater sauna experiences with aufguss rituals and fjord views, available for individuals and groups.
• Circle of Senses A sensory spa experience area within the spa with a separate entrance for guests aged 18 and older, offering ritual-based wellness experiences.
• Spa & Fitness Center 2,000 m² spa area with indoor and outdoor zones, hot pools, relaxation rooms, and a fitness center equipped with TechnoGym cardio and strength equipment, plus daily group exercise classes including yoga, spinning, and Tai Chi.
• Conference & Meeting Rooms 15 modern meeting rooms and conference suites with sea views, including Hollendersalen (up to 150 people), Octava, Skutebauen, and The View, all equipped with conference technology for corporate events.
• Restaurant & Bar On-site restaurant serving seasonal à la carte and lunch menus using locally sourced Norwegian ingredients with a seafood focus, full bar service including cocktails and wine, and room service available.
• Membership Club Paid monthly membership offering free group exercise classes, fitness room access, 50% spa discount on selected times, 10% spa shop discount, 50% breakfast discount, 25% sauna raft rental discount, and 20% accommodation discount on select days.
• Gift Cards Prepaid gift cards available for accommodation, day spa, treatments, dining experiences, spa products, or any chosen amount usable throughout the hotel.
• Guest Dock (Gjestebrygge) Guest marina with dock spaces reservable via Dockspot, rental from 12:00 on arrival day to 12:00 on departure day, with SUP and kayak rentals also available.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Norwegian Hospitality Group (NHG)coreOthersNorwegian Hospitality Group (NHG) is the parent company and property owner behind Son Spa. NHG operates under Thor Halvorsen Holding AS and also owns Strömstad Spa & Resort, Clarion Collection Hotel Halden, Farris Bad AS property, and is responsible for revitalization projects including Dalen Hotel and MS Henrik Ibsen in Telemark.
• Nordic Choice Hotels (now Strawberry)coreOthersSon Spa is part of Nordic Choice Hotels, rebranded as Strawberry. The portfolio includes Strömstad Spa, Hotell Riviera, The Thief in Oslo, Farris Bad in Larvik, Yasuragi in Stockholm, and Copperhill in Åre. Son Spa operates under the Nordic Hotels & Resorts collection.
• Soon Golf ClubminorStrategic or Co-development PartnerGolf partnership with Soon Golf Club located 5 minutes from Son Spa. The partnership offers guests access to a 9-hole course, 6-hole course, covered driving range, putting green, and practice area. Clubs and equipment available for rent.
• Camp SoonminorImplementation/ SI/ Consulting PartnerTeam-building activity partner offering Amazing Race Son Edition, Outdoor Pentathlon, and Best When It Counts indoor team building activities. Activities conducted at Son Spa and around the town of Son for groups of 20-100 participants.
• Dynamic EventsminorStrategic or Co-development PartnerProvider of murder mystery and team-building events. Activities include role-based mystery solving games with clues and secrets, suitable for groups of 8-100 participants. Can be combined with dinner or refreshments at Son Spa.
• Storm EventminorStrategic or Co-development PartnerRIB (Rigid Inflatable Boat) tour operator offering experiences including RIB Safari, Oscarsborg with pub visit, Island Lunch, and Rhododendron at Risholmen tours. Tours depart from Son Spa guest dock and include safety equipment.
• Trine Wiik-LehmannminorImplementation/ SI/ Consulting PartnerBeer, wine, and spirits reviewer for Dagens Næringsliv and experienced sommelier. Offers tasting courses including Sparkling Wine Tasting, Experience France, Experience Italy, Learn to Taste Wine, Beer Tasting, Mead Tasting, and Spirits Tasting. Courses can be customized for groups.
• Monica FløgstadminorImplementation/ SI/ Consulting PartnerArt therapist facilitating Sip & Paint team-building experiences at Son Spa. Guides groups through creative painting sessions with bubbles, suitable for team building and social events.
• Nordic Hotels & ResortscoreOthersNordic Hotels & Resorts is described as 'a collection of independent hotels and resorts' that Son Spa is part of. The collection positions Son Spa among premium Scandinavian spa and wellness properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scandic Hotels: Scandic is the largest Nordic hotel operator, offering conference and leisure stays across the region. It competes with Son Spa for Oslo-area corporate and weekend leisure demand at a broader, less spa-specialized scale.
• Strawberry (formerly Nordic Choice Hotels): Strawberry is the parent hotel platform that distributes Son Spa alongside sister properties such as Clarion and Quality brands. While not a direct spa competitor, it shapes distribution, pricing, and loyalty dynamics for Son Spa's guests and is central to its go-to-market motion.
• The Thief: The Thief is an NHG-owned luxury design hotel in Oslo's Tjuvholmen district. While not primarily a spa property, it shares Son Spa's parent group, premium positioning, and Nordic Hotels & Resorts distribution, and partially overlaps with Son Spa's luxury weekend-stay and conference clientele.

Direct peers

• Lysebu: Lysebu is a historic spa and conference hotel near Oslo combining accommodation, wellness, dining, and meeting facilities. It targets a similar Oslo-region corporate and leisure customer base as Son Spa and competes directly for conference bookings and weekend spa getaways.
• Yasuragi: Yasuragi is a Japanese-inspired spa hotel in Stockholm operated under the Nordic Hotels & Resorts / NHG umbrella. It is comparable to Son Spa in offering a destination spa experience with accommodation, onsen-style bathing, and conference facilities, and is a sibling property within the same distribution platform.
• Strömstad Spa & Resort: Strömstad Spa is an NHG-owned waterfront spa resort on the Swedish west coast, also part of the Nordic Hotels & Resorts collection. It mirrors Son Spa's integrated hotel-spa-conference model and competes with Son Spa for cross-border Nordic wellness and conference demand.
• Copperhill Mountain Lodge: Copperhill is an NHG/Nordic Hotels & Resorts ski-spa resort in Åre, Sweden. Like Son Spa, it is part of the same collection of independent Nordic spa and wellness resorts, and shares the integrated accommodation-spa-conference business model.
• Farris Bad: Farris Bad is a Larvik-based spa and hotel property owned by Norwegian Hospitality Group (NHG), Son Spa's parent. It is a directly comparable Nordic destination spa resort combining accommodation, large spa facilities, dining, and conference offerings, and competes for the same corporate and leisure guest in the greater Oslo region.
• Quality Spa & Resort: Quality Spa & Resort is a Norwegian chain of spa-focused resort hotels offering accommodation, wellness, dining, and conference facilities. It competes head-on with Son Spa for Norwegian leisure and corporate wellness guests and is the closest non-affiliated comparable operator.

Others

• Oslofjord Convention Center / Destination Son activity providers: Local Oslofjord providers of RIB tours, kayaking, paddleboarding, and team-building activities (e.g., Storm Event, Camp Soon) are partners and partial substitutes for Son Spa's experiential revenue. They compete for the same activity wallet of corporate and leisure guests visiting the Son coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/son-spa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Son Spa