Sonsray Rentals
Sonsray Rentals is a privately held, West Coast-based equipment rental and leasing company that rents construction equipment and refrigerated trailers to construction, agricultural, grocery, foodservice, and perishable goods customers across 30+ locations in the Western US.
- Company typePrivate
- Founded2003
- HeadquartersTorrance, California, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sonsray Rentals does
Sonsray Rentals is a privately held equipment rental and leasing company operating as part of the Sonsray family of companies, with corporate headquarters in Torrance, California. The business operates two principal divisions: Sonsray Rentals, which rents construction equipment (earthmoving, aerial lifts, material handling, and compaction/paving units from CASE, SkyJack, Kubota, and Hitachi) across 16+ West Coast branches; and Sonsray Rental & Leasing, Inc., which rents and leases refrigerated trailers in single-temp, multi-temp, electric, lift-gate, and stationary storage configurations across 12+ locations nationally. The company was founded in 2003 to address refrigerated transport and storage needs and expanded its construction equipment rental line in 2012. Sonsray rents and leases on daily, weekly, monthly, and multi-year (12–84 month) terms, with financing offered through CNH Capital's Productivity Plus rent-to-own program. Customers include construction firms, agricultural operators, grocery and food distributors, foodservice delivery operators, and producers of perishables, floral, meat, and seafood. Sonsray also owns the largest CASE CE distributor network on the West Coast (Sonsray Machinery) and the largest Thermo King dealer in North America (Sonsray Fleet Services), which provides 24/7 factory-certified maintenance, roadside support, and OEM parts. Recent product emphasis has been on all-electric refrigerated trailers that are CARB and DOT SmartWay compliant and eligible for ZEV credits, serving zero-emission zones, grocery storage, and last-mile foodservice delivery. The company is privately held under Sonsray Inc., a family-owned conglomerate, with no public listing, external institutional investment, or acquired capital disclosed.
Sonsray Rentals firmographics
Firmographics- Name
- Sonsray Rentals
- Legal name
- Sonsray Rental and Leasing, Inc.
- Website
- https://sonsrayrentals.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sonsray Rentals is a privately held, West Coast-based equipment rental and leasing company that rents construction equipment and refrigerated trailers to construction, agricultural, grocery, foodservice, and perishable goods customers across 30+ locations in the Western US.
- Ownership category
- akta.pro rank
Sonsray Rentals industry classification
Industry- Product category
- Construction Equipment & Refrigerated Trailer Rental
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Refrigerated Truck (Reefer) Leasing & Rental (TLABABAD)
Keywords
Where Sonsray Rentals is headquartered
LocationHeadquarters
- HQ city
- Torrance, California
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Sonsray Rentals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Construction Equipment Rentals: Daily, weekly, and monthly rental of construction equipment including excavators, backhoes, dozers, skid steers, wheel loaders, aerial lifts, compaction equipment, and material handling equipment. Part of the largest CASE CE distributor network on the west coast.
- Refrigerated Trailer Rentals & Leases: Short-term rentals (daily, weekly, monthly) and long-term full-service leases for refrigerated trailers including single-temp, multi-temp, electric, lift-gate, and stationary storage options. Includes 24/7 maintenance services.
- Equipment Financing: Productivity Plus rent-to-own financing program through CNH Capital. Allows customers to apply rental payments toward purchase of equipment.
- Parts & Service: Online parts store, preventive maintenance services, A/C recharge service, and insurance solutions for equipment customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Daily, weekly, and monthly rental terms for construction equipment |
| Subscription | Pay-as-you-go | Refrigerated trailer rentals with flexible terms |
| Subscription | Multi-year contract | Full-service lease for long-term trailer needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Sonsray Rentals product offering
Product offeringCore offering
Sonsray Rentals provides rental and leasing services for construction equipment (excavators, backhoes, dozers, skid steers, wheel loaders, aerial lifts, forklifts, telehandlers, compaction equipment) and refrigerated trailers (single-temperature, multi-temperature, electric, lift-gate, and stationary storage configurations) to commercial customers across the Western United States. Services include short-term daily/weekly/monthly rentals, long-term multi-year full-service leases, delivery and pickup, 24/7 roadside service, and a rent-to-own financing program (Productivity Plus) through CNH Capital.
Product overview
Sonsray Rentals operates two main divisions: Construction Equipment Rentals and Refrigerated Trailer Rentals & Leasing. Construction Equipment Rentals offers earthmoving equipment (excavators, backhoes, dozers, skid steers, wheel loaders), material handling (forklifts, telehandlers), aerial lifts, and compaction/paving equipment from brands including CASE, Kubota, Hitachi, and SkyJack across 16 West Coast locations. Refrigerated Trailer Rentals & Leasing provides five trailer types—Single-Temperature, Multi-Temperature, Electric, Lift-Gate, and Stationary Storage—all equipped with Thermo King refrigeration units. Both divisions are supported by comprehensive maintenance services including 24/7 roadside assistance, and the company offers financing options including a Productivity Plus rent-to-own program.
Differentiator
Problem solved
Functional benefit
Brands
- Productivity Plus: CNH Capital credit line financing program that lets customers apply rental payments toward purchase of equipment.
Products and services
- Construction Equipment Rentals Rental service for construction equipment including earthmoving (excavators, backhoes, dozers, skid steers, wheel loaders), material handling (forklifts, telehandlers), aerial lifts (boom lifts, scissor lifts, aerial work platforms), and compaction/paving equipment. Available from brands including CASE, SkyJack, Kubota, and Hitachi. Serves construction companies needing flexible equipment access for job sites across the Western United States with daily, weekly, and monthly rental terms.
- Single-Temperature Reefer Trailers
Quantifiable outcome
- 24/7 on-site service with no hidden fees for vendor drive time, after hours, or weekend service
- +1 more outcomes
Companies that use Sonsray Rentals
Customer profileSegments7 records
Ideal customer profiles4 records
Sonsray Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sonsray Rentals partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Thermo KingcoreSonsray Fleet Services is the #1 Thermo King dealer in North America. Every Rental & Leasing unit is backed by factory-certified Thermo King service, genuine parts, and 24/7 service across the network. All trailers equipped with Thermo King Precedent refrigeration units.
- Sonsray MachinerycorePart of the Sonsray family of companies. Sonsray Machinery is an authorized dealer for CASE IH, CASE Construction Equipment, Kubota, and Hitachi across the Western US with sales, parts, and service capabilities.
- Sonsray Fleet ServicescorePart of the Sonsray family of companies. Sonsray Fleet Services specializes in transport refrigeration units, parts, and service for the trucking industry. Provides 24/7 roadside support nationwide for all trailer rentals.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Sonsray Rentals competitors and assessment
Company assessmentDirect peers
- H&E Equipment Services: Major full-service equipment rental and sales company focused on aerial lifts, earthmoving, and material handling; comparable in fleet mix and customer base (construction contractors) to Sonsray Rentals.
- HERC Rentals: Full-line equipment rental company serving industrial and commercial customers with aerial, material handling, and earthmoving fleets; comparable competitor in the Western US construction rental market.
- Sunbelt Rentals: One of the largest equipment rental providers in North America with a wide fleet of construction equipment and specialty divisions, competing head-to-head with Sonsray in the Western US on earthmoving, aerial, and compaction rentals.
- Polar Leasing: Specialist in refrigerated and freezer container/trailer rental for on-site cold storage and emergency capacity, directly comparable to Sonsray's stationary storage trailer business.
- Ryder Refrigerated Leasing: Operates one of the largest commercial refrigerated trailer leasing fleets in North America with full-service leases and telematics, directly comparable to Sonsray Rental & Leasing's multi-temp, single-temp, and full-service lease offering.
- United Rentals: Largest equipment rental company in North America offering a broad range of construction and industrial equipment rentals, including aerial lifts, earthmoving, and material handling — directly overlapping with Sonsray's CASE CE, SkyJack, and material handling rental lines.
- Penske Truck Leasing: National provider of full-service truck leasing, fleet management, and specialized vehicle rentals including refrigerated trailers, competing with Sonsray on long-term trailer leases and rental fleet management.
- Ahern Rentals: Privately held equipment rental company with a broad fleet of aerial, earthmoving, and material handling equipment concentrated in the Western US, directly competing with Sonsray on construction rentals.
Broad incumbents
- Carrier Transicold: Manufacturer of transport refrigeration units (the principal competitor to Thermo King); as the dominant incumbent in trailer refrigeration, it competes indirectly with Sonsray's Thermo King-aligned offering and shapes the OEM landscape Sonsray depends on.
Regional players
- Volvo Trucks / Mack Trucks (West Coast dealer peers): Regional heavy-duty truck and trailer dealer networks across the Western US that overlap with Sonsray's customer base of fleet operators needing refrigerated transport and service support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Sonsray Rentals social profiles
Digital presenceSonsray Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonsray Rentals leadership team
Management profileNumber of profiles
Sonsray Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonsray Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonsray Rentals
What does Sonsray Rentals do?
Sonsray Rentals provides rental and leasing services for construction equipment (excavators, backhoes, dozers, skid steers, wheel loaders, aerial lifts, forklifts, telehandlers, compaction equipment) and refrigerated trailers (single-temperature, multi-temperature, electric, lift-gate, and stationary storage configurations) to commercial customers across the Western United States. Services include short-term daily/weekly/monthly rentals, long-term multi-year full-service leases, delivery and pickup, 24/7 roadside service, and a rent-to-own financing program (Productivity Plus) through CNH Capital.
Is Sonsray Rentals a public or private company?
Sonsray Rentals is a private company. It is classified as family owned and is currently operating.
When was Sonsray Rentals founded?
Sonsray Rentals was founded in 2003. It employs 1 to 10 people.
Where is Sonsray Rentals based?
Sonsray Rentals is headquartered in Torrance, California, United States, in the North America region.
How does Sonsray Rentals make money?
Four revenue lines are on record. Construction Equipment Rentals are the primary driver. The others are refrigerated Trailer Rentals & Leases, equipment Financing and parts & Service.
Who are Sonsray Rentals's main competitors?
Direct peers on record are H&E Equipment Services, HERC Rentals, Sunbelt Rentals, Polar Leasing, Ryder Refrigerated Leasing, United Rentals, Penske Truck Leasing and Ahern Rentals. Carrier Transicold is listed as a broad incumbent. Volvo Trucks / Mack Trucks (West Coast dealer peers) is listed as a regional player.
Does Sonsray Rentals have an API?
No public API is recorded for Sonsray Rentals.
What industry is Sonsray Rentals in?
Sonsray Rentals's product category is Construction Equipment & Refrigerated Trailer Rental. Its primary akta.pro industry code is TLABABAD, Refrigerated Truck (Reefer) Leasing & Rental. Its NAICS code is 532120 and its SIC code is 7510.