Soofia International School

Name

Soofia International School

Legal name

Soofia International School

Website

https://soofiainternational.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Private K-12 International Education

NAICS

Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDAJAFAB

Instructional Delivery & Pedagogy (School-Led)

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

Keywords

• Private K-12 education
• Cambridge International curriculum
• Secondary school programs
• International curriculum delivery
• Educational enrichment services

Headquarters

HQ city

Butha-Buthe

HQ country

Lesotho

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and School Fees: Annual tuition fees charged to students across all programs from Preschool through A-Levels. Fee structure varies by grade level with A-Level fees at M15,000 as of 2018.
2. Registration and Admission Fees: One-time registration fees collected during enrollment process, including fees for entrance examinations and admission processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Soofia International School delivers Cambridge International curriculum education from Preschool through Advanced Levels (AS/A-Levels) at its Butha-Buthe campus in Lesotho. The school pairs the internationally recognized curriculum with the AI-powered Toodle Learning Management System, a flipped learning model, and the Soofia eTutor mobile app to personalize learning and support teachers. Students are admitted through entrance examinations (SIEE) and an online registration portal.

Product overview

Soofia International School is a Cambridge International School offering a comprehensive educational platform through multiple products and services. The core offering is the Cambridge International Curriculum spanning Pre-school, Primary, Secondary (IGCSE), and Advanced Levels (AS/A Levels). This is supported by technology products including the AI-powered Toodle Learning Management System for personalized digital learning and automated teacher assistance, and the Soofia eTutor mobile application. Together, these products form an integrated educational ecosystem combining international curriculum delivery with AI-enhanced learning tools for students and educators.

Differentiator

Problem solved

Functional benefit

Products and services

• Cambridge International Curriculum Program Comprehensive internationally recognized curriculum delivered across all school levels (Cambridge Preschool, Cambridge Primary, Cambridge Lower Secondary, Cambridge Upper Secondary/IGCSE, and Cambridge Advanced Levels AS and A Levels), preparing students for university admission worldwide including South African institutions.
• Toodle Learning Management System AI-powered learning management system that enhances digital learning through personalized learning recommendations, automated marking, progress analysis, and content suggestions, used by students and teachers at Soofia International School.
• Soofia eTutor Mobile App Mobile learning application for students providing e-learning facility, available on Google Play Store for Android devices, enabling students to access learning materials on-the-go.
• Soofia Preschool Program Early childhood education program for preschoolers following Cambridge Preschool curriculum, providing foundational learning through play-based activities for children aged 3-5 years.
• Cambridge Primary Program Primary school program following Cambridge International Primary curriculum, building foundational academic skills in literacy, numeracy, and STEM for children aged 6-11 years.
• Cambridge Secondary Program Secondary school program covering Cambridge Lower Secondary and Cambridge Upper Secondary (IGCSE) levels, preparing students for advanced level studies and international university admissions.
• Cambridge AS/A Level Program Advanced Level program offering Cambridge Advanced Subsidiary (AS) and full A-Level qualifications for university preparation, with annual tuition of M15,000 as of 2018 and Specialized Insurance Company sponsorship available.

Quantifiable outcome

• 100% pass rate maintained in English Language at JC level with 19% achieving Merit grades
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Merck Curiosity CubeminorStrategic or Co-development Partner · 10 December 2025Merck Curiosity Cube visited Soofia from November 10-14 bringing hands-on, AI-powered science experiences including interactive experiments such as swabbing cells for students and learners from neighboring schools.
• Butha-Buthe CommunityminorGTM or Marketing Partner · 25 November 2025Community Care Day 2025 initiative where students took to streets of Butha-Buthe demonstrating environmental stewardship and civic responsibility through campus and community cleaning activities.
• Nelson Mandela UniversityminorStrategic or Co-development Partner · 3 September 2024Soofia Geography class visited Nelson Mandela University for career presentations on Geography careers including GIS specialists, environmental consultants, and geologists. Students participated in hands-on activities exploring rock structures and properties.
• University of Free StateminorStrategic or Co-development Partner · 5 March 2024University of Free State visited Soofia AS/A-Level learners to provide insights into career paths and opportunities at their institution, fostering collaboration between academic institutions.
• Lesotho Career ExpocoreStrategic or Co-development Partner · 18 February 2019Soofia International School hosted the opening of the 10th Anniversary of Lesotho Career Expo, an annual event providing career guidance to high school students. Students from Butha-Buthe high schools attended with local institutions, South African universities, and other stakeholders providing information on acceptance, study loans, and bursaries.
• University of JohannesburgminorStrategic or Co-development Partner · 13 August 2018University of Johannesburg made presentations to Advanced Subsidiary and Advanced Level students based on available undergraduate programs, helping students choose from variety of programs.
• International Education LinkminorGTM or Marketing Partner · 30 July 2018International Education Link company visited Soofia to help students study abroad by providing university applications, financial advice, and career guidance.
• University of PretoriacoreStrategic or Co-development Partner · 24 April 2018University of Pretoria (ranked in top 1% in engineering, top 4% in accounting/business studies, and top 500 universities globally) visited Soofia to advise AS/A Level students about university programs and build a relationship that would advantage students selecting University of Pretoria for further studies.
• Higherlife Foundation LesothocoreStrategic or Co-development Partner · 14 August 2017Soofia English Medium School entered a memorandum of understanding with Higherlife Foundation Lesotho engaging learners in an extensive mentorship programme. Students discover their abilities and interests in building toward intended professional careers through live online presentations from successful people identified by Higherlife Foundation across the globe every Saturday evening.
• Resolute RoboticsminorStrategic or Co-development PartnerOrganizer of Roboticon robotics competitions that Soofia students participate in annually, providing platform for STEM learning and competition.
• Cambridge InternationalcoreStrategic or Co-development PartnerCambridge International provides the curriculum framework and examination standards that Soofia follows across all levels from Preschool through A-Levels.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Curro Holdings: Large JSE-listed private school operator across South Africa offering Cambridge and IGCSE programs; comparable as a regional incumbent running multi-campus Cambridge curriculum schools.
• St Stithians College: Leading private independent school in Johannesburg offering IGCSE and A-Level tracks; comparable as a high-performing, fee-charging southern African school targeting university placement.
• ADvTECH (JSE-listed education group): Largest private education operator in southern Africa running multiple Cambridge and IGCSE schools, colleges, and tertiary institutions; comparable as a broader incumbent serving the same regional Cambridge curriculum market.

Emerging players

• Spark Schools: Tech-enabled private school network in South Africa using blended/digital learning models; comparable as an innovation-focused private school operator in southern Africa with similar digital learning ambitions.
• African Leadership University: Pan-African education institution focused on tertiary preparation and leadership; comparable as an emerging Africa-focused provider building a pipeline of university-bound students from across the region.
• Nova Pioneer: Pan-African private school group offering Cambridge IGCSE/A-Levels with technology-integrated learning in Kenya, South Africa, and Tanzania; comparable as an emerging player using digital tools alongside international curricula in Africa.

Direct peers

• Waterford Kamhlaba United World College of Southern Africa: International boarding school in Eswatini offering Cambridge IGCSE and IB programs; comparable as a southern-African international school with similar curriculum mix and university-prep focus.
• Harare International School: International school in Zimbabwe offering IB PYP/MYP/DP and IGCSE; directly comparable as a private international school in a southern African capital region focused on university preparation.
• Machabeng College: Private secondary school in Maseru offering Cambridge IGCSE and A-Level programs in Lesotho; comparable as a domestic competitor for university-bound students seeking international qualifications.
• American International School of Lesotho: Another private international school operating within Lesotho, offering internationally recognized curricula to local and expatriate families; directly comparable as a Cambridge/international school competitor for the same small country-wide pool of premium-paying families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/soofiainternational
• LinkedInlinkedin.com/company/soofia-international-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soofia International School