So Peculiar, LLC
So Peculiar, LLC is a two-person indie studio in Knoxville, Tennessee that develops cozy video games (Bug & Seek, Closer Than You Know, Borbs), self-publishes young adult fiction (The Monster of Seven Falls), and sells branded merchandise, serving casual gamers, families, and teen readers through digital storefronts and direct e-commerce.
- Company typePrivate
- Founded2022
- HeadquartersKnoxville, Tennessee, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What So Peculiar, LLC does
So Peculiar, LLC is a two-person independent studio based in Knoxville, Tennessee, founded around 2022 by the married co-founders Chera and Craig. The company develops and self-publishes family-friendly entertainment across three product lines: casual video games, young adult fiction, and branded merchandise. Its flagship title, Bug & Seek, is a relaxing creature-collector game featuring a hand-curated codex of 220–250+ real insect species with humorous and educational descriptions, released sequentially on Steam (December 2023), iOS/Android (January 2024), and Nintendo Switch (June 2024). A second game, Closer Than You Know, a fully voice-acted point-and-click adventure, is scheduled for 2025, and a third title (Borbs, a puzzle game) appears in active development. A third format — young adult supernatural mystery novels authored by co-founder Craig under the pen name CL Monroe — was launched in January 2025 with The Monster of Seven Falls, distributed via Amazon in paperback, eBook, and audiobook.
The studio operates on a product-led, direct-to-consumer go-to-market model. Revenue is generated through one-time purchases of digital games on major app stores and Steam, book sales on Amazon, and physical merchandise (apparel, journals, mugs, plush blankets) through a Wix-powered company storefront. Pricing is consistent at approximately $14.99 for games, $13.99 for books, and $14.99–$44.99 for merchandise. Distribution relies entirely on third-party digital storefronts and marketplaces — Steam, Nintendo eShop, Apple App Store, Google Play, Amazon — without any direct enterprise or B2B customers. The company is bootstrapped (no funding rounds disclosed), employs only its two co-founders, and markets through organic social channels (Discord, YouTube, Twitter/X, Instagram, TikTok, Facebook) with no paid acquisition or sales motion evident in the data.
So Peculiar, LLC firmographics
Firmographics- Name
- So Peculiar, LLC
- Legal name
- So Peculiar, LLC
- Website
- https://sopeculiar.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- So Peculiar, LLC is a two-person indie studio in Knoxville, Tennessee that develops cozy video games (Bug & Seek, Closer Than You Know, Borbs), self-publishes young adult fiction (The Monster of Seven Falls), and sells branded merchandise, serving casual gamers, families, and teen readers through digital storefronts and direct e-commerce.
- Ownership category
- akta.pro rank
So Peculiar, LLC industry classification
Industry- Product category
- Indie Video Games
- NAICS
- Software Publishers (5132), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
- akta.pro secondary industry
- Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)
Keywords
Where So Peculiar, LLC is headquartered
LocationHeadquarters
- HQ city
- Knoxville, Tennessee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
So Peculiar, LLC business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Video Game Sales: Digital sales of video games across multiple platforms including Steam, Nintendo Switch, and mobile iOS/Android. Games are sold as one-time purchases with prices ranging from $14.79 to $14.99 USD.
- Book Publishing: Self-published young adult supernatural mystery novels sold through Amazon in paperback, eBook, and audiobook formats. Monster of Seven Falls priced at $13.99 USD.
- Merchandise Sales: Physical merchandise including branded apparel (t-shirts at $22.99), accessories (coffee mugs at $14.99), journals ($15.99), and plush blankets ($44.99). Sold directly through company e-commerce store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Video Game Downloads |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
| Unit Pricing | Pay-as-you-go | Published Books |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
So Peculiar, LLC product offering
Product offeringCore offering
So Peculiar, LLC is a two-person indie game studio and book publisher based in East Tennessee that develops and self-publishes cozy video games (Bug & Seek, Closer Than You Know) and young adult novels (The Monster of Seven Falls), and sells branded merchandise such as apparel, journals, mugs, and plush blankets.
Product overview
So Peculiar, LLC is a two-person indie game studio and book publisher based in East Tennessee. Their portfolio consists of three main products: (1) Bug & Seek, a cozy bug-catching creature collector game released across Steam, Nintendo Switch, and mobile platforms featuring 250+ real-life bugs; (2) Closer Than You Know, a point-and-click adventure game about saving a planet where Hope is outlawed, currently in development for 2025 release; and (3) The Monster of Seven Falls, a young adult supernatural mystery book published in January 2025. The company also sells Bug & Seek-themed merchandise including apparel, accessories, and home goods through their online shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Bug & Seek A relaxing open-ended bug catching sim and creature collector with a mystery twist. Players purchase an abandoned Insectarium, catch 220+ real-life bugs with humorous taglines and informative codex entries, customize and expand their Insectarium, meet 20+ local NPCs, and solve the Great Bug Heist mystery. Available on Steam, Nintendo Switch, and iOS/Android.
- Closer Than You Know A cozy, updated point-and-click adventure game in which player character Sam quests to save her home planet where Hope has been outlawed. Features collectible Hope fragments, bespoke puzzles, fully voice acted characters, and a custom soundtrack.
- The Monster of Seven Falls
- Bug & Seek Branded Merchandise Physical merchandise featuring Bug & Seek pixel art, including Accent Coffee Mugs ($14.99), Just Bee You Hardcover Journals ($15.99), Bug & Seek Velveteen Plush Blankets ($44.99), Bug & Seek T-Shirts ($22.99), and Luna Moth T-Shirts.
Quantifiable outcome
- 220+ real insect species available for collection in Bug & Seek
- +1 more outcomes
Companies that use So Peculiar, LLC
Customer profileSegments3 records
Ideal customer profiles3 records
So Peculiar, LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
So Peculiar, LLC partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
So Peculiar, LLC competitors and assessment
Company assessmentDirect peers
- Toby Fox: Toby Fox is the solo developer of Undertale and Deltarune. Comparable as an independent solo/small-team creator building a multi-game portfolio with cross-platform releases and a strong personal brand within the indie ecosystem.
- Team Cherry: Team Cherry is a small Australian indie studio behind Hollow Knight, a critically acclaimed creature-exploration game. Comparable team size, indie self-publishing model, and similar bug/creature thematic territory to So Peculiar's Bug & Seek.
- Supergiant Games: Supergiant Games is an independent game studio behind Hades, Bastion, and Pyre. Comparable as a small-team indie studio self-publishing narrative-rich games with strong art direction across multiple platforms.
- Re-Logic: Re-Logic is the small independent studio behind Terraria, a long-running indie hit. Comparable as a small-team self-publishing developer of a single landmark title sustained across multiple platforms and a long lifecycle.
- ConcernedApe (Stardew Valley): ConcernedApe is the solo developer behind Stardew Valley, one of the most successful indie cozy games. Highly comparable to So Peculiar: solo/small-team indie developer of a relaxing life/creature-collection game with cross-platform self-publishing.
- InnerSloth: InnerSloth is the small studio behind Among Us, an indie breakout success. Comparable team size and self-publishing model; both studios launched a single title that achieved notable reach without significant external funding.
- Finji: Finji is an indie game studio and publisher behind titles like Tunic and Night in the Woods. Comparable as a small independent publisher/developer focused on artistic, accessible indie games with cross-platform distribution.
- Chucklefish: Chucklefish is the indie publisher and developer behind cozy titles like Stardew Valley (publishing), Starbound, and Wilmot's Warehouse. Directly comparable as a small-team indie studio focused on cozy, accessible games with self-publishing infrastructure.
Broad incumbents
- Devolver Digital: Devolver Digital is a larger, publicly-traded publisher of indie games including Hotline Miami, Fall Guys, and Cult of the Lamb. Comparable in market category but operates at much greater scale, acting as an indie publishing platform rather than a single-studio developer.
- Nintendo (Animal Crossing): Nintendo is the platform holder for the Nintendo Switch eShop and the developer of Animal Crossing, the dominant cozy-game franchise. Directly comparable product category (relaxing, collection-driven cozy game) but operates at vastly larger scale as a platform incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
So Peculiar, LLC social profiles
Digital presenceSo Peculiar, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
So Peculiar, LLC leadership team
Management profileNumber of profiles
Profiles2 records
So Peculiar, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
So Peculiar, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about So Peculiar, LLC
What does So Peculiar, LLC do?
So Peculiar, LLC is a two-person indie game studio and book publisher based in East Tennessee that develops and self-publishes cozy video games (Bug & Seek, Closer Than You Know) and young adult novels (The Monster of Seven Falls), and sells branded merchandise such as apparel, journals, mugs, and plush blankets.
Is So Peculiar, LLC a public or private company?
So Peculiar, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was So Peculiar, LLC founded?
So Peculiar, LLC was founded in 2022. It employs 1 to 10 people.
Where is So Peculiar, LLC based?
So Peculiar, LLC is headquartered in Knoxville, Tennessee, United States, in the North America region.
How does So Peculiar, LLC make money?
Three revenue lines are on record. Video Game Sales are the primary driver. The others are book Publishing and merchandise Sales.
Who are So Peculiar, LLC's main competitors?
Direct peers on record are Toby Fox, Team Cherry, Supergiant Games, Re-Logic, ConcernedApe (Stardew Valley), InnerSloth, Finji and Chucklefish. Broad incumbents are Devolver Digital and Nintendo (Animal Crossing).
Does So Peculiar, LLC have an API?
No public API is recorded for So Peculiar, LLC.
What industry is So Peculiar, LLC in?
So Peculiar, LLC's product category is Indie Video Games. Its primary akta.pro industry code is CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming), with a secondary code of MPAJAAAN, Humor, Gift & Specialty Format Books (Journals, Coloring, etc.). Its NAICS code is 5132 and its SIC code is 5945.