Activate Parts
Activate Parts is the UK automotive parts aggregator and supply chain division of Activate Group, providing OEM, aftermarket, and green parts to insurers, fleet operators, leasing companies, and 650+ bodyshops under bespoke multi-year contracts, supported by real-time demand analytics.
- Company typePrivate
- Founded2016
- HeadquartersHalifax, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Activate Parts does
Activate Parts is a UK-based automotive parts aggregator and supply chain division of Activate Group Limited, established around 2016 and headquartered in Halifax with distribution operations in Huntingdon and additional offices in Peterborough and Huddersfield. The business provides direct parts procurement to insurance companies, fleet operators and leasing companies, and approved network repairers, sourcing OEM components, approved aftermarket parts, and recycled or refurbished green parts through relationships with more than 150 manufacturers and suppliers. Its core proposition combines a fully-integrated parts supply chain with proactive, real-time market data analysis to forecast parts demand, pricing, and back-orders before shortages occur, alongside dedicated services for fleet consumables (tyres, fluids, bulbs), total loss salvage ringfencing, and proactive stocking for commonly used components.
The underlying platform is tightly woven into Activate Group's broader accident management ecosystem, which includes FNOL and collision response, the 650+ bodyshop repair network, fleet accident management under the sopp+sopp brand, and OEM advisory services via Avant. Activate Parts generates revenue primarily through transaction fees on parts supplied to insurers and fleets under multi-year bespoke contracts; pricing is negotiated per customer rather than published. Distribution is direct B2B via enterprise field sales, with the division listed as having 7 employees and leveraging the wider group's 850+ headcount, ISO 27001 certification, and group-level technology investments. Strategic positioning is reinforced by a three-time ABP Repairers Choice Award, Challenger of the Year recognition in 2024, and inclusion in the Financial Times 1000 fastest-growing European companies.
Following Elysian Capital's majority investment in January 2024, Activate Group has pursued an active roll-up strategy, acquiring Motorcare bodyshop sites in late 2024 and Avant Group in mid-2025, while extending enterprise fleet partnerships (SIXT UK, Holman) and forming an EV-data alliance with Gecko Risk. Activate Parts' strategic role within the group is to act as the captive and external parts procurement arm, channelling the group's claims and repair volume through a single supply chain function while offering the same capability to external insurer and fleet customers on a standalone basis.
Activate Parts firmographics
Firmographics- Name
- Activate Parts
- Legal name
- Activate Parts Limited
- Website
- https://soppparts.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Activate Parts is the UK automotive parts aggregator and supply chain division of Activate Group, providing OEM, aftermarket, and green parts to insurers, fleet operators, leasing companies, and 650+ bodyshops under bespoke multi-year contracts, supported by real-time demand analytics.
- Ownership category
- akta.pro rank
Activate Parts industry classification
Industry- Product category
- Automotive Parts Supply Chain
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Other Motor Vehicle Parts Manufacturing (33639)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Replacement Wear Parts Manufacturing (Filters/Belts/Hoses/Wipers/Spark Plugs) (IMACANAA)
Keywords
Where Activate Parts is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Activate Parts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Parts Supply to Insurers: Group-owned parts aggregator providing fully-integrated parts supply chain for personal lines accident management. Insurers receive direct control over parts procurement, reduced key-to-key times, sustainability benefits, and controlled claims expenditure.
- Parts Supply to Fleets: End-to-end fleet-tailored parts procurement for operators and leasing companies. Services include OEM, aftermarket, and green parts supply, fleet consumables partnerships, total loss salvage ringfencing, and proactive parts stocking for commonly used components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke pricing for insurers, fleets, and repairers based on volume, partnership terms, and parts requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Activate Parts product offering
Product offeringCore offering
Activate Parts is a group-owned automotive parts aggregator and supply chain division providing end-to-end parts procurement for UK insurers, fleet operators, leasing companies, and approved collision repair networks. The service delivers OEM, aftermarket, and green/recycled components through 150+ manufacturer and supplier relationships, combined with fleet consumables supply, total loss salvage ringfencing, and proactive parts stocking to reduce key-to-key repair times and control claims expenditure.
Product overview
Activate Parts is a group-owned parts aggregator and supply chain platform providing end-to-end automotive parts procurement for insurers, fleets, and repairers. The core offering combines OEM component supply, aftermarket parts sourcing, and green/circular recycling options through 150+ manufacturer relationships. Key sub-products include Fleet Consumables Supply (tyres, fluids, equipment), Total Loss & Salvage Ringfencing (vehicle breaking and recycled parts), and Proactive Parts Stocking services. The platform is fully integrated with sister brands Activate Accident Repair centres and the broader Activate Group collision management ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Activate Parts - Parts Procurement Group-owned parts aggregator and supply chain service for personal lines accident management, providing insurers and fleets direct control over parts sourcing, procurement, and delivery to reduce key-to-key repair times and control claims expenditure.
- Activate Parts - OEM & Manufacturer Parts Supply
Quantifiable outcome
- Reduced key-to-key repair times through integrated parts supply
- +1 more outcomes
Companies that use Activate Parts
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Activate Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Activate Parts partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Gecko RiskcoreStrategic partnership with Gecko Risk, an alternative fuel vehicle (AFV) data platform. The partnership enables Activate Group to provide rich EV data and insights to fleets via sopp+sopp and for insurance customers through Motor Repair Network. Gecko Risk brings together key information across the industry presenting it in visual dashboards covering make/model differentiation, charging points, and repair data.
- Tesco, DPD, OcadocoreCommercial vehicle repair network trusted by leading fleets including Tesco, DPD, and Ocado. Activate Collision Solutions provides dedicated commercial vehicle repair capabilities through partnerships with HGV and specialist LCV collision repairers.
- SIXT UKcoresopp+sopp signed accident management deal with SIXT UK fleet operations. Partnership provides end-to-end fleet accident management including parts procurement, repair management, and third-party handling.
- Holman Fleet ServicesmajorMajor new customer partnership for accident management services through sopp+sopp fleet division.
- AXAmajorInsurance partner for claims management services through Motor Repair Network.
- 150+ Manufacturers & SupplierscoreSolidified relationships with more than 150 manufacturers and suppliers covering everything from new OE components to approved aftermarket and green parts. Provides comprehensive parts coverage across OEM, aftermarket, and green parts categories.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Activate Parts competitors and assessment
Company assessmentBroad incumbents
- IAA (Insurance Auto Auctions): Large North American-headquartered salvage auction operator (part of Ritchie Bros.). Comparable on salvage-driven green parts supply and total-loss vehicle ringfencing, but operates at far larger geographic and volume scale.
- Cox Automotive UK: UK vehicle remarketing, dealer technology and fleet services business (parent of Manheim auction). Comparable on parts-and-remarketing ecosystem overlap with Activate Parts' total loss salvage ringfencing, though Cox's scale and scope are far broader.
- BCA Marketplace (Manheim): UK's largest vehicle remarketing company, handling fleet de-fleet and total-loss vehicle disposal. Comparable on total-loss vehicle handling and recycled parts supply to fleets, but operates as an auction-led marketplace rather than a B2B parts aggregator.
- ARI Fleet: Global fleet management services company with UK presence. Comparable on the fleet-side customer overlap (Activate Parts serves large UK fleets including Holman, Tesco, DPD, Ocado), though ARI is a fleet management outsourcer rather than a parts supplier.
Direct peers
- ATS Euromaster: UK-wide automotive service and parts supplier (tyres, exhausts, brakes, batteries). Comparable on fleet consumables and commercial-vehicle parts supply — a key Activate Parts sub-product — though ATS is workshop-network-led rather than insurer-claims-led.
- LKQ Euro Car Parts: The UK's largest aftermarket automotive parts distributor (part of LKQ Corporation), serving trade and retail customers with a multi-branch catalogue model. Directly comparable to Activate Parts on aftermarket parts supply, but operates at materially larger catalogue and branch scale.
- GSF Car Parts: UK aftermarket automotive parts distributor supplying trade workshops with OE and aftermarket components. Directly comparable on aftermarket parts distribution mechanics and customer base (UK repair trade), though GSF is trade-focused rather than insurer/fleet-led.
- Copart UK: Global salvage vehicle auctioneer with significant UK operations. Directly comparable on the salvage/green parts side of Activate Parts' offering — Copart supplies recycled OEM components via its salvaged-vehicle ecosystem, competing for the same circular-economics value pool.
- Kwik Fit: UK's largest independent automotive repair, tyre and servicing chain with ~600 centres. Comparable on aftermarket parts throughput for fleet and consumer repair demand, though Kwik Fit competes downstream in service delivery rather than upstream in parts aggregation.
Others
- Auto Trader UK: UK's largest digital automotive marketplace, providing vehicle data, valuations and marketplace infrastructure. Adjacent comparable: both businesses monetise UK automotive market data, and Auto Trader's valuation/vehicle-condition data is complementary to Activate Parts' market-data-driven sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Activate Parts social profiles
Digital presenceActivate Parts compliance and trust
Trust signalCompliance1 record
Activate Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activate Parts leadership team
Management profileNumber of profiles
Profiles3 records
Activate Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activate Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activate Parts
What does Activate Parts do?
Activate Parts is a group-owned automotive parts aggregator and supply chain division providing end-to-end parts procurement for UK insurers, fleet operators, leasing companies, and approved collision repair networks. The service delivers OEM, aftermarket, and green/recycled components through 150+ manufacturer and supplier relationships, combined with fleet consumables supply, total loss salvage ringfencing, and proactive parts stocking to reduce key-to-key repair times and control claims expenditure.
Is Activate Parts a public or private company?
Activate Parts is a private company. It is classified as private equity controlled and is currently operating.
When was Activate Parts founded?
Activate Parts was founded in 2016. It employs 1 to 10 people.
Where is Activate Parts based?
Activate Parts is headquartered in Halifax, United Kingdom, in the Europe region.
How does Activate Parts make money?
Two revenue lines are on record. Parts Supply to Insurers are the primary driver. The others are parts Supply to Fleets.
Who are Activate Parts's main competitors?
Broad incumbents on record are IAA (Insurance Auto Auctions), Cox Automotive UK, BCA Marketplace (Manheim) and ARI Fleet. Direct peers are ATS Euromaster, LKQ Euro Car Parts, GSF Car Parts, Copart UK and Kwik Fit. Auto Trader UK is listed as an others.
Does Activate Parts have an API?
No public API is recorded for Activate Parts.
What industry is Activate Parts in?
Activate Parts's product category is Automotive Parts Supply Chain. Its primary akta.pro industry code is IMACANAA, Replacement Wear Parts Manufacturing (Filters/Belts/Hoses/Wipers/Spark Plugs). Its NAICS code is 3363 and its SIC code is 3714.