Sorli

What Sorli does

Grup Sorli is a privately-held, Catalonia-based multi-format retail group headquartered in Granollers (Barcelona), Spain. Its core proposition, branded "Especialistes en Frescos" (Specialists in Fresh Products), centers on Supermercats Sorli, a regional supermarket chain emphasizing fresh, local, and proximity-sourced products, and serves general consumers across Catalonia with a horizontal segmentation strategy.

The group operates an integrated portfolio of wholly-owned sub-brands spanning the consumer lifestyle: traditional supermarkets (Supermercats Sorli), prepared-meal outlets (Sorlinyam), gas station convenience retail (Sorligo), hospitality including a restaurant, concept store, and hotel (SorliEmocions), and sports facilities at multiple sites (SorliSport). Digital infrastructure is delivered through the Sorliclic online shopping platform, the Sorli mobile application, the Espai Client customer portal, the Fulletó Digital digital flyer, and the Targeta SuperMaduixa loyalty program. Supporting capabilities include the Escola de Sorli training academy for fresh-food roles and an internal employee portal.

The business model is omnichannel grocery and lifestyle retail with revenue mechanics driven by in-store grocery sales, ancillary retail through fuel and prepared food, and hospitality revenue from restaurant, hotel, and sports facilities. Pricing is not publicly disclosed but is operationalized through promotional campaigns (SuperOfertes), digital discount vouchers in the client space, and loyalty-exclusive benefits. Technology partnerships are limited to standard tooling — Google Analytics for web traffic and Cookiebot for GDPR cookie consent — and a supplier partnership with Euromadi for the Alteza premium brand. The company employs 86 staff per the disclosed figure (likely HQ/corporate only, given the multi-vertical scale) and operates exclusively within Catalonia.

Name

Sorli

Legal name

Grup Sorli

Website

https://sorlidiscau.es

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Grup Sorli is a privately-held Catalonia-based multi-format retail group operating supermarkets (Supermercats Sorli), prepared food outlets, gas stations, hospitality venues, and sports facilities, serving general consumers with a focus on fresh and local products.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Eating Places (5812)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Supermarket retail
• Fresh produce grocery
• Multi-format retail
• Online grocery shopping
• Local proximity products

Headquarters

HQ city

Granollers

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels6 records

Marketing channels7 records

Core offering

Grup Sorli operates a multi-format retail group in Catalonia, Spain, anchored by the Supermercats Sorli supermarket chain that specializes in fresh and local/proximity products. The group also operates ready-to-eat food shops (Sorlinyam), gas stations (Sorligo), an online grocery platform (Sorliclic), a hospitality brand with restaurant and hotel (SorliEmocions), and sports facilities (SorliSport), all under a unified Sorli brand identity.

Product overview

Sorli is a supermarket chain group operating a multi-format retail portfolio centered on its Supermercats Sorli brand, which emphasizes fresh and local products. The group operates three distinct retail formats: Supermercats Sorli (main grocery), Sorlinyam (quick meal solutions), and Sorligo (gas stations). Digital customer engagement is delivered through Sorliclic (online shopping platform), the Sorli App, and the Espai Client customer portal, alongside a loyalty program via Targeta SuperMaduixa. Beyond retail, the group has diversified into hospitality (SorliEmocions restaurant and hotel) and sports facilities (SorliSport). Internal operations are supported by the Portal Equip Sorli employee portal and Escola de Sorli, a training school for food service professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Supermercats Sorli: Main supermarket chain offering a wide range of products, fresh items, and local/proximity products.
• Sorlinyam
• Sorligo
• SorliEmocions
• SorliSport
• Sorliclic

Products and services

• Supermercats Sorli

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EuromadiminorOthersEuromadi appears as a supplier partner featured on the Sorliclic online shopping platform, offering Alteza brand products. The partnership provides access to premium product lines through Sorli's online and physical stores.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mercadona: Spain's leading grocery chain with nationwide scale, private-label strength, and significant Catalonia presence; sets the competitive baseline on price, range, and store experience that Sorli must match.
• Carrefour España: Spanish arm of the French hypermarket and supermarket giant, competing with Sorli in grocery across Catalonia and beyond with substantially larger scale and broader assortment.
• Alcampo (Auchan Retail España): Hypermarket operator in Spain owned by Auchan, offering a broad grocery and non-food assortment that competes with Sorli's multi-format convenience-and-fresh proposition at larger box sizes.
• Dia España: Spanish proximity-grocery and discount chain with neighborhood stores that overlap with Sorli's convenience-oriented formats, putting pressure on basket size and visit frequency in shared local markets.
• Lidl España: German hard-discount chain expanding aggressively in Catalonia, competing primarily on price and forcing regional chains like Sorli to defend fresh-product differentiation against discount pressure.

Direct peers

• Condis: Catalan regional supermarket chain with a comparable proximity-and-fresh positioning, serving overlapping customer segments in the same Catalonia geography as Sorli.
• Caprabo: Catalan supermarket chain (part of the Eroski group) with overlapping neighborhood-store and fresh-product positioning in Catalonia, directly competing for the same regional shoppers.
• Eroski: Spanish cooperative retailer operating supermarkets alongside gas stations and other formats; particularly comparable to Sorli given its multi-format mix and regional Spanish footprint.
• Consum: Spanish cooperative supermarket group with deep presence in Catalonia and the Valencia region, operating a comparable regional supermarket and fresh-food proposition targeting similar consumer segments.
• Grupo Bon Preu: Catalan supermarket chain operating a regional multi-format grocery business with strong fresh-product positioning, directly comparable to Sorli's Supermercats and Sorlinyam formats in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFSSgZmN3Hy_9kO0o9mnYvw
• Facebookfacebook.com/sorlisupermercats
• Instagraminstagram.com/sorli_supermercats
• LinkedInlinkedin.com/company/sorli

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorli