Soshine Marketing Company

Name

Soshine Marketing Company

Legal name

Soshine Marketing Company

Website

https://soshinebd.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Video Surveillance Equipment Distribution

NAICS

Communications Equipment Manufacturing (3342)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Commercial & Multi-Site CCTV Deployment Services (HSAHACAG)

akta.pro secondary industry

CCTV Camera & NVR/DVR System Installation (HSAHACAA)

Keywords

• CCTV surveillance systems
• Video surveillance equipment
• Security system distribution
• Access control solutions
• Network video recorders

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue from selling CCTV cameras (HD, IP, Analog), Network Video Recorders (NVR), Digital Video Recorders (DVR), and access control systems. Products are sold to system integrators, corporate clients, government institutions, and resellers across Bangladesh.
2. Security Solutions & Installation: Revenue from providing complete surveillance and security solutions including system design, installation, and technical support services for enterprise and government projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Soshine Marketing Company is the sole authorized distributor and importer of AVTECH (Taiwan) CCTV surveillance products in Bangladesh, distributing HD cameras, IP cameras, PTZ speed dome cameras, Network Video Recorders, Digital Video Recorders, analog cameras, WiFi cameras, and complementary Hundure/ZKTECO biometric access control systems. The company sells these products to enterprises, government institutions, system integrators, dealers, and resellers across Bangladesh, and provides system design, installation, and technical support services for project-based deployments.

Product overview

Soshine Marketing Company operates as a security surveillance solutions provider and authorized distributor of Avtech (Taiwan) products in Bangladesh. The product portfolio centers on Avtech-brand CCTV surveillance equipment including HD analog cameras (2MP-8MP), IP network cameras, PTZ speed dome cameras, Network Video Recorders (NVR) in 4CH-64CH configurations, Digital/XVR hybrid recorders, analog cameras and DVRs, and WiFi wireless cameras. The offering functions as an integrated surveillance ecosystem where cameras connect to NVRs or DVRs for recording, with remote access via CMS Lite (desktop), EagleEyes mobile app (iOS/Android), and web browsers. Additional complementary products include Hundure and ZKTECO biometric time attendance and access control systems. The company distributes across all divisions of Bangladesh covering 64 districts.

Differentiator

Problem solved

Functional benefit

Products and services

• HD CCTV Cameras High-definition analog CCTV cameras supporting TVI, CVI, AHD, and CVBS video formats, available in 2MP, 5MP, and 8MP resolutions with IR night vision, weatherproof IP66/IP67 housing, and varifocal or motorized lenses. Distributed to enterprises, government, and system integrators across Bangladesh.
• IP Network Cameras Internet protocol cameras with H.264/H.265 compression, resolutions from 2MP to 5MP, motorized lenses, PoE support, WDR, IR night vision, and ONVIF compatibility for network integration. Distributed for enterprise and government surveillance projects.
• Network Video Recorder (NVR) Network video recording systems supporting IP camera inputs in 4CH, 8CH, 16CH, 36CH, and 64CH models, with H.265 compression, 4K2K HDMI output, up to 16 x 16TB HDD storage, PoE on select models, and remote monitoring via CMS/EagleEyes. Target users are enterprise and government CCTV installations.
• Digital Video Recorder (DVR/XVR) Digital and hybrid video recorders supporting analog HD (TVI/CVI/AHD), IP, and 960H formats, available in 4CH, 8CH, 16CH, and 32CH configurations with H.264/H.265 compression, up to 8 SATA HDD bays, and Pentabrid/Quadbrid technology for mixed camera compatibility.
• Analog CCTV Cameras Traditional analog surveillance cameras in bullet and dome form factors, including AVC482A (CCD with SONY Effio DSP) and KPC172 (540 TVL with IR LEDs up to 15m). Used for legacy and cost-sensitive CCTV installations.
• WiFi/IP Wireless Cameras Wireless IP cameras with H.265 compression, P2P cloud connectivity, and mobile app support. Model YGN2003 features 2MP resolution, 350-degree pan, 45-degree tilt, two-way audio, and up to 128GB microSD storage. Suited for small business and residential deployments.
• Analog DVR Traditional analog DVRs supporting composite video inputs, including KPD677D (8-channel) and KPD679 (16-channel) with H.264 compression and BNC video connections. Used for legacy analog surveillance systems.
• PTZ Speed Dome Cameras Pan-tilt-zoom speed dome cameras with 20X to 33X optical zoom, including DGM5937T (5MP, 33X, 200m IR), AVM5937 (5MP, 30X), AVZ593 (2MP, 30X), and AVZ592 (2MP, 20X). Support RS-485 control and preset positions for wide-area surveillance.
• Hundure Time Attendance & Access Control Biometric time attendance and access control systems from Hundure, including fingerprint readers and card-based systems (models RAC 940PE, RAC 2200, RAC960PE, HAC100PE, and HTA series). Distributed for workforce management and access security in Bangladesh.
• ZKTECO Biometric Solutions Fingerprint time attendance terminals and access control readers from ZKTECO, providing fingerprint identification and card-based authentication for workforce management and access security.
• Security Solutions, Installation & Technical Support Professional services covering system design, installation, and 24/7 technical support for enterprise and government surveillance deployments, including training programs such as 'How To Install Avtech Camera'. Provided alongside hardware sales to corporate clients, government institutions, and system integrators.
• Wi-Tek Networking Equipment Distribution Official master distributor and importer of Wi-Tek (Wireless-Tek Technology Limited) products in Bangladesh, supplying PoE switches, wireless access points, CPE devices, routers, fiber networking equipment, and cloud-managed networking systems to system integrators, corporate clients, resellers, and ISP professionals.

Named customers12 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• AVTECHcoreChannel Partner/ Reseller/ DistributorAVTECH is a Taiwan-based CCTV manufacturer founded in 1996, ranked as the world's largest public-listed company in Taiwan's surveillance industry. Soshine Marketing Company is the sole agent and authorized importer/distributor of AVTECH products in Bangladesh, distributing the complete product line including HD cameras, IP cameras, NVRs, DVRs, and access control systems.
• Wi-Tek (Wireless-Tek Technology Limited)minorChannel Partner/ Reseller/ DistributorWi-Tek is a networking solutions provider. Soshine Marketing Company is the official master distributor and importer of Wi-Tek products in Bangladesh, supplying PoE switches, wireless access points, CPE devices, routers, fiber networking equipment, and cloud managed networking systems to system integrators, corporate clients, resellers, and ISP professionals across Bangladesh.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Axis Communications: Swedish manufacturer of premium network/IP cameras. Axis competes in the higher-end of the same enterprise and government IP surveillance market segments where Soshine's AVTECH-branded solutions are deployed.
• Dahua Technology: Second-largest global CCTV manufacturer headquartered in China. Dahua's surveillance product line competes head-to-head with AVTECH in Bangladesh and the broader South Asia market through local distribution channels.
• Bosch Security and Safety Systems: Global manufacturer of integrated security and surveillance systems. Bosch competes with AVTECH/Soshine in enterprise, banking, and government segments in Bangladesh and across South Asia through its regional distribution channels.
• Honeywell Building Technologies: Global provider of building security and surveillance solutions. Honeywell competes with Soshine/AVTECH in large-enterprise and government segments where integrated video and access control systems are procured together.
• Hikvision: World's largest CCTV/surveillance manufacturer. Hikvision's IP cameras, NVRs, and DVRs directly compete with the AVTECH-branded products Soshine distributes in Bangladesh, often through competing local distributors. Most relevant direct brand competitor.

Emerging players

• Vivotek: Taiwanese IP surveillance camera manufacturer with similar geographic origin to AVTECH. Vivotek offers competing IP camera products in the Bangladesh/South Asia market that overlap with Soshine's AVTECH IP camera portfolio.
• Uniview (UNV): Chinese IP video surveillance manufacturer rapidly expanding in emerging markets. UNV's IP cameras and NVRs compete with AVTECH products Soshine distributes, particularly in price-sensitive segments of the Bangladesh market.

Direct peers

• CP Plus: Indian-origin CCTV and security equipment manufacturer with strong distribution across South Asia. Closely mirrors Soshine's business model (regional brand distribution + integration) and target market (enterprise, government, hospitality) in a neighboring geography.

Others

• ADI Global Distribution: Global wholesale distributor of security, AV, and low-voltage products. ADI mirrors Soshine's distribution-and-integration business model at much larger scale, providing a benchmark for how multi-brand security distribution operates in mature markets.
• ZKTeco: Global biometric and access control manufacturer. ZKTeco is both a Soshine distribution partner (for biometric time attendance/access control) and an adjacent competitor whose direct-selling channels overlap with Soshine's access control business in Bangladesh.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soshinebd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soshine Marketing Company