New Mexico Office of the Secretary of State Maggie Toulouse Oliver

What New Mexico Office of the Secretary of State Maggie Toulouse Oliver does

The New Mexico Office of the Secretary of State, led by Maggie Toulouse Oliver since 2016, is a constitutional state government office headquartered at 325 Don Gaspar, Suite 300, in Santa Fe, New Mexico. The office administers elections statewide across all 33 New Mexico counties, oversees business entity filings, commissions notaries, issues apostilles for international document use, operates the Safe at Home address confidentiality program for survivors of domestic violence and similar crimes, and serves as the central registry for the state. It functions as a statutory monopoly — it is the sole authorized entity in New Mexico for issuing apostilles, certifying notarized documents for foreign use under the Hague Convention, and conducting the official election and corporate registry functions.

The office runs several core technology platforms: SERVIS (State Elections Registration and Voting Integrity System), a statewide voter registration database covering all 33 counties with real-time updates and voter history tracking; CFIS (Campaign Finance Information System) for political finance disclosures, financial disclosure statements, and lobbyist/lobbying records; the Enterprise Online Filing Portal (enterprise.sos.nm.gov), now the sole channel for business filings, UCC filings, trademarks, and notarial officer registration with mandatory multi-factor authentication; NMVOTE for voter information and online registration; a GIS Voting District Data Clearinghouse maintained in partnership with the University of New Mexico Earth Data Analysis Center per SB304; and an Election Statistics Data Hub plus a real-time Election Results Portal.

As a public entity, the office is funded through state appropriations and statutory fees — including $3.00 per apostille document, voter data sales ranging from $3 to $20 per 1,000 records with a $15 setup fee and $600 maximum per request, plus standard business filing and notary fees. Its customer segments span all New Mexico registered voters, all New Mexico businesses, political candidates and campaigns, notaries and document authenticators, and Safe at Home program participants. Firmographic data lists 13 employees, which is materially inconsistent with the operational footprint described and likely reflects a narrow reporting subset rather than total bureau staffing. There is no public API, no documented developer portal, and no parent company or ownership structure beyond the State of New Mexico government.

Name

New Mexico Office of the Secretary of State Maggie Toulouse Oliver

Legal name

New Mexico Secretary of State

Website

https://sos.nm.gov

Company type

Public

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Mexico Office of the Secretary of State is a constitutional state government office that administers statewide elections, business entity filings, notary commissioning, apostille issuance, and the Safe at Home address confidentiality program for all New Mexicans.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Others

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

The New Mexico Secretary of State operates as a constitutional state government office providing statewide election administration, voter registration, business entity filings (corporate, UCC, trademarks), notary commissioning, apostille certification for international documents, campaign finance disclosure, and the Safe at Home address confidentiality program for crime survivors. Services are delivered through dedicated online portals, in-person assistance, and phone support across all 33 New Mexico counties.

Product overview

The New Mexico Secretary of State's office provides a comprehensive suite of government services organized around five core areas: Voting & Elections (including voter registration, SERVIS, CFIS campaign finance, and election results), Business Services (corporate filings, UCC, trademarks via enterprise.sos.nm.gov), Notary & Apostille services, the Safe at Home address confidentiality program, and legal/legislative resources. The office operates multiple online portals for public access to voter information, business filings, campaign finance data, election statistics, and GIS voting district data. Key platforms include NMVOTE for voter services, SERVIS for statewide voter registration, CFIS for campaign finance, and a GIS clearinghouse maintained in partnership with the University of New Mexico. The portfolio is delivered as interconnected government service portals rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Safe at Home: Statewide address confidentiality program administered by the Secretary of State to assist victims of domestic violence, sexual assault, stalking or similar types of crimes.
• NMVOTE
• Native American Voting Task Force

Products and services

• Voting & Elections Portal Comprehensive voter information portal providing access to voter registration, polling location lookup, sample ballots, absentee ballot requests, election dates, and voter FAQs for New Mexico residents.
• NMVOTE One-stop shop for voting and election information and resources. Enables online voter registration, update of voter registration, absentee ballot requests, voting location lookup, and third-party voter registration agent lookup.
• SERVIS (State Elections Registration and Voting Integrity System) Statewide computerized voter registration system used across all 33 New Mexico counties, providing real-time voter data updates and voter history for authorized users.
• CFIS (Campaign Finance Information System) Streamlined portal for campaign finance information, financial disclosure statements, and lobbyist/lobbying records maintained by the Secretary of State's office.
• Online Business Services Portal Online filing portal for business filings, corporate and partnership report e-filing, UCC filings, business search, trademark registration, and notarial officer registration. All business filings moved to online-only process.
• Safe at Home Program Statewide address confidentiality program for domestic violence, sexual assault, and stalking survivors, providing a substitute address for mail forwarding and voter registration assistance.
• Notary & Apostille Services Services for becoming a notary, renewing notary commissions, obtaining apostilles or certifications for notarized documents going to foreign countries, and Remote Online Notarization (RON).
• GIS Voting District Data Clearinghouse State-maintained clearinghouse of GIS shape files for voting districts at local, county, state, and federal levels, maintained by the Secretary of State per SB304.
• New Mexico Political Subdivisions Web-Based Interactive Mapping Tool Interactive web map for citizens to open, view, and print custom voting district maps at varying scales, created in partnership with the University of New Mexico Earth Data Analysis Center.
• Voter Data Information System System for purchasing voter data including names, addresses, telephone numbers (with consent), dates of birth, party affiliation, and registration data in various electronic or printed formats.
• IPRA (Inspection of Public Records Act) Request System System for public records requests, providing access to voting and elections records, candidates and campaigns data, business filings, notary filings, apostille requests, UCC filings, and other public records.
• Election Statistics Data Hub Searchable database of historical election information from 2000 to the most recent statewide election, providing access to candidate races and ballot questions.
• Online Election Results Portal Real-time election results portal posting results as received from county offices on Election Day, with access to primary, general, and special election results.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• California Secretary of State: State constitutional officer performing the same statutory functions (election administration, business filings, notary, campaign finance disclosure) for the largest U.S. state. Directly comparable in mandate, regulatory monopoly, and digital portal structure (e.g., bizfile.sos.ca.gov vs. enterprise.sos.nm.gov).
• New York Department of State: Performs comparable functions for New York State including business entity filings (online via the Department of State's portal), notary commissioning, and oversight of elections (administered separately but coordination role). Direct regulatory peer in scope and authority.
• Texas Secretary of State: Texas's chief elections officer and business filings authority, operating analogous online portals (SOSDirect, SOS Search) for UCCs, trademarks, and corporate filings. Comparable scope and geographic scale as a large-state peer.
• Florida Department of State: Florida's combined executive-branch department handling elections (including Florida Voter Registration System, FVRS), business filings (Sunbiz), notary, and corporate records — directly analogous to the NM SoS portfolio.

Broad incumbents

• Tyler Technologies: Major provider of government software across multiple verticals including records management, election/poll book software (Tyler Election Poll Book), and licensing/regulatory platforms. Supplies back-office technology for many Secretary of State-equivalent offices, making it a comparable service ecosystem even though it is a private vendor.
• Hart InterCivic: U.S. election technology vendor providing voting machines, election management systems (Hart Verity), and ballot production used by many state and county election offices. Overlaps with the SoS's election administration mandate through technology procurement and integration.
• ES&S (Election Systems & Software): Largest U.S. provider of voting equipment and election management software, comparable as the technology backbone used by many state election offices including for voter registration integrations. Adjacent incumbent in the SoS's election administration function.
• Granicus: Government experience platform providing digital services, records management, and public-meeting technology to federal, state, and local agencies. Comparable to the SoS's online portal strategy (enterprise.sos.nm.gov) for citizen-facing government transactions.

Emerging players

• Catalist: Data and analytics platform focused on voter file management, targeting, and civic data infrastructure for progressive campaigns and progressive-aligned organizations. Directly comparable to the SoS's voter data assets (SERVIS) and campaign finance data (CFIS) from a data-product perspective.
• Democracy Works: Nonpartisan civic technology organization operating TurboVote (voter registration and reminders) and other voting-information tools. Comparable to NMVOTE and the SoS's voter-facing information services as a citizen-engagement platform with overlapping use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/NMSecOfState
• Facebookfacebook.com/NMSecOfState
• LinkedInlinkedin.com/company/nmsos-maggie-toulouse-oliver
• Instagraminstagram.com/nm_sos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico Office of the Secretary of State Maggie Toulouse Oliver