Sos Ortopedia Santa Monica

What Sos Ortopedia Santa Monica does

SOS Ortopedia Santa Monica is a private orthopedic and traumatology clinic headquartered in the Santa Mônica neighborhood of Florianópolis, Santa Catarina, Brazil. Founded in 1997 as "SOS Ortopedia e Traumatologia Ltda." under practitioner ownership, the clinic expanded to a second unit in the Kobrasol neighborhood of São José in December 2003 and has operated both facilities continuously since. The clinic provides outpatient orthopedic consultations, emergency orthopedic care (pronto atendimento), on-site X-ray diagnostics, and treatment across eleven subspecialties — acupuncture, spine, elbow, knee, hand, shoulder, general orthopedics, foot and ankle, pediatric orthopedics, hip, and trauma/fractures — staffed by approximately 17 board-certified specialists with memberships in SBOT, SBCOC, SBCM, SBOP, ABTPé, and international bodies including AAOS and ISAKOS. The Santa Mônica unit operates emergency hours from 8h–12h and 13h–17h on weekdays, while the Kobrasol unit runs extended emergency hours including 8h–20h weekdays and 9h–13h on Saturdays.

The clinic operates a fee-for-service professional services model. Revenue is generated from per-consultation fees, emergency orthopedic visits, and X-ray imaging, collected either through private payment or direct billing to ten accepted health insurance plans (convenios): Unimed, Saúde Caixa, Plano-SC-Saúde, Mondial, Elo Saúde, Cassi, Capesaúde, Brasil-Assistência, Sidesc, and Saudesc. The underlying technology stack is standard medical practice — clinical examination, X-ray imaging, and a WordPress-based website — augmented by a third-party online scheduling platform (GuardãSaúde) and a WhatsApp booking channel. Marketing is conducted through organic social media (Facebook, Instagram), an educational blog on orthopedic topics, and patient referrals built over 23 years of local presence. The company is LGPD-compliant (Lei Federal 13.709/2018) for patient data handling, holds no external funding, and operates as an independently owned limited partnership with no parent entity or institutional investors.

Name

Sos Ortopedia Santa Monica

Legal name

SOS Ortopedia e Traumatologia Ltda.

Website

https://sosortopedia.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

SOS Ortopedia Santa Monica is a private orthopedic and traumatology clinic founded in 1997 in Florianópolis, Brazil, operating two clinic units in the Greater Florianópolis region with approximately 17 subspecialty physicians serving individual patients via consultations, emergency care, and X-ray diagnostics across 11 orthopedic subspecialties.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKALAA

General Orthopedics

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Orthopedic care
• Traumatology services
• Emergency orthopedics
• Musculoskeletal diagnostics
• Sports injury treatment

Headquarters

HQ city

Florianopolis, Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consultation and medical services fees: The clinic generates revenue from outpatient orthopedic consultations, emergency orthopedic care, and diagnostic services (X-ray). Revenue is collected via private payment or through health insurance plan (convenio) billing arrangements with insurance providers.
2. Health insurance plan (convenio) billing: SOS Ortopedia accepts multiple health insurance plans and bills them for services rendered to covered patients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SOS Ortopedia Santa Monica operates a private orthopedic and traumatology medical clinic with two physical units (Santa Mônica in Florianópolis and Kobrasol in São José), serving the Greater Florianópolis region of Santa Catarina, Brazil. The clinic provides outpatient orthopedic consultations, on-site X-ray diagnostics, walk-in emergency orthopedic care, and treatment for musculoskeletal conditions across 11 subspecialties (acupuncture, spine, elbow, knee, hand, shoulder, foot and ankle, pediatric orthopedics, hip, and trauma/fractures).

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Consultations (Consultas Ortopédicas)

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Orthopride: Brazilian orthopedic specialty clinic chain focused on outpatient orthopedic consultations and procedures. Comparable as a specialist-only orthopedic operator serving similar patient profiles, though operating multi-unit in larger Brazilian metros.

Regional players

• Hospital de Caridade de Florianópolis: Historic Florianópolis-based hospital providing general and specialty care including orthopedics. Comparable as a direct regional competitor in the same Greater Florianópolis market, capturing inpatient and emergency orthopedic cases that could otherwise flow to SOS Ortopedia.
• Hospital Baía Sul: Florianópolis-based private hospital with orthopedic and trauma service lines. Comparable as a local competitor operating in the same metro, particularly for emergency and surgical orthopedic cases in Santa Catarina.

Broad incumbents

• Unimed: Largest Brazilian medical cooperative, operating its own specialty clinics and hospitals in addition to its insurance arm. Directly relevant because SOS Ortopedia accepts Unimed plans, making Unimed both a payer and an emerging competitor in the orthopedic space.
• Rede D'Or São Luiz: Brazil's largest private hospital network with extensive orthopedic and trauma services across dozens of facilities. Comparable as a multi-specialty healthcare operator with significant orthopedic presence, but operating at national scale with much broader service offerings.
• Hospital Sírio-Libanês: Premium São Paulo-based hospital with strong orthopedic surgery and traumatology departments. Comparable as a high-end specialty healthcare provider accepting major insurance plans, though competing at a national premium tier rather than regional outpatient scale.
• Hapvida NotreDame Intermédica: Major vertically integrated Brazilian health plan operator with owned clinics and hospitals across multiple states. Comparable as a large-scale operator combining insurance and orthopedic ambulatory delivery, exerting reimbursement and competitive pressure on independent clinics.
• Hospital Israelita Albert Einstein: One of Brazil's top-ranked hospitals with a well-established orthopedics and traumatology department. Comparable as a premium specialty healthcare provider in Brazil offering orthopedic services, though at vastly larger scale and broader service scope than the 2-unit SOS Ortopedia practice.

Others

• DASA — Diagnósticos da América: Brazil's largest medical diagnostics company, providing imaging including X-ray. Comparable as a complementary healthcare service provider in the orthopedic patient journey, though not a direct clinical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sosortopedia.com.br
• Instagraminstagram.com/sosortopedia.com.br
• LinkedInlinkedin.com/company/sos-ortopedia-santa-monica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sos Ortopedia Santa Monica