Grupo Soulan

What Grupo Soulan does

Grupo Soulan is a São Paulo-headquartered HR consultancy founded in 1988 (approximately 37 years of operation) that delivers an integrated human resources ecosystem to enterprise and mid-market clients across Brazil. Its portfolio spans two core pillars: talent acquisition (SouTalent recruitment and selection, SouRPO recruitment process outsourcing, Middle & Executive Search, and Vagas Tech specialized IT/security recruitment) and talent management (SouFast temporary staffing, SouTemporários, SouTerceiros third-party management, SouBPO payroll and benefits outsourcing, SouEstagiários internship program management, plus SouFlow and SouOut administrative and outsourcing services). The company also delivers behavioral and psychometric assessments through a partnership with Thomas International and supports inclusive hiring via dedicated Diversity programs.

The underlying technology stack combines the Teamtailor ATS platform, the VAGAS/Pandape recruitment portal, Thomas International assessment tools, AI-powered candidate screening and process automation, proprietary BI dashboards for HR analytics, and employee-facing portals (Sou Funcionário and Sou Cliente) for payslip and document access. Soulan is LGPD-compliant and adheres to Brazilian labor regulations including Lei 6.019/74 (temporary work), Lei 13.429/17 (outsourcing), and Lei 11.788/08 (internships).

The business model is sales-led and services-based: revenue is generated through quote-based, multi-year professional services and managed services contracts with enterprise clients acquired via direct outreach, website lead capture, and sustained presence at 30+ HR industry events annually. The company reports a cumulative database of more than 30 million connected talents, more than 5,000 corporate clients served, more than 500,000 temporary contracts managed, and multiple industry awards (13x Best HR Supplier, 14x Top 5 Top of Mind RH, 3x HR Top of Mind). It is privately held with no disclosed institutional investors, and is led by CEO Marcelo Souza.

Name

Grupo Soulan

Legal name

Soulan Recursos Humanos

Website

https://soulan.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Soulan is a 37-year-old São Paulo-based Brazilian HR consultancy offering an integrated ecosystem of recruitment, RPO, temporary staffing, payroll BPO, executive search, and psychometric assessments to enterprise and mid-market clients across Brazil.

Ownership category

akta.pro rank

Product category

HR Services and Staffing

NAICS

Employment Placement Agencies (561311), Executive Search Services (561312), Professional Employer Organizations (56133), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

National Generalist Staffing Firms (BPACACAI)

Keywords

• HR consultancy services
• Recruitment and selection
• Temporary staffing
• Executive search
• HR outsourcing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Recruitment and Selection Services: End-to-end recruitment and selection processes for all hierarchical levels, including administrative, technical, and strategic positions. Services include sourcing, screening, interviews, assessments, and shortlist delivery.
2. Middle & Executive Search: Headhunting specialized for mid and senior leadership positions with market mapping and executive talent identification.
3. Tech Recruitment: Specialized recruitment for technology and information security positions covering Engineering, Systems Analysis, Mobile Development, BI, Data Science, Cybersecurity, and Technical Support.
4. Temporary Staffing Management (SouTemporario/SouFast): Complete temporary worker management including recruitment, hiring, payroll, benefits, time tracking, and termination. Covers all hierarchical levels from operational to strategic roles.
5. Third-Party Management (SouTerceiros): Management of third-party workers for continuous activities and permanent services, ensuring operational excellence and strategic alignment.
6. Payroll & HR BPO (SouBPO): Outsourcing of payroll administration, benefits management, and time tracking, allowing companies to focus on core business.
7. Internship Program Management (SouEstagiarios): Complete internship journey management including selection, hiring, tracking, and termination, ensuring legal compliance with Brazil's Internship Law.
8. RPO (SouRPO): Recruitment Process Outsourcing offering on-demand talent acquisition solutions. Includes Full Service (integrated to internal team), One Shot (high-volume hiring), and specific programs for Internship, Trainee, and Diversity.
9. Psychometric Assessments: Behavioral and psychological assessments using Thomas International methodology for candidate evaluation and cultural fit.
10. Seasonal Hiring Services: Specialized temporary hiring services for Black Friday and Christmas retail periods with strategic planning and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Grupo Soulan is a Brazilian HR consultancy that provides end-to-end talent acquisition and management services for corporate clients, including recruitment and selection, middle and executive search, specialized tech recruitment, temporary staffing, third-party workforce management, HR BPO (payroll, benefits, time tracking), and internship program management. The company combines human consulting expertise with proprietary technology (Teamtailor ATS, AI-powered screening, BI dashboards) and Thomas International psychometric assessments to deliver workforce solutions across all hierarchical levels.

Product overview

Grupo Soulan operates as a comprehensive human resources ecosystem offering integrated talent acquisition, strategic talent management, behavioral consulting, and intelligent technology solutions. The portfolio centers on two core pillars: SouTalent/SouRPO for recruitment and selection services (including Middle & Executive Search, Vagas Tech, and SouTalent as the core R&S offering), and talent management solutions comprising SouFast (fast temporary staffing), SouBPO (HR outsourcing), SouEstagiários (internship management), SouTemporários (temporary workforce), and SouTerceiros (third-party workforce). Supporting technologies include Teamtailor ATS for digital recruitment, Thomas International behavioral assessments, Business Intelligence (BI) for HR analytics, and SouFlow/SouOut for administrative services. The ecosystem connects over 30 million talents and serves more than 5,000 clients nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• SouFast: Agile solutions for managing recurring temporary workforce, providing flexibility for companies to grow with efficiency.
• Sou BPO
• Sou Temporários
• Sou Terceiros
• Sou Estagiários
• SouTalent
• SouRPO
• Soulan & Thomas
• SouFlow
• SouOut

Products and services

• SouTalent (Recruitment & Selection) Full-service recruitment and selection for all hierarchical levels and areas of expertise using structured methodology and technology. Targets corporate clients across all industries in Brazil seeking permanent hires.
• SouRPO (Recruitment Process Outsourcing) On-demand talent acquisition outsourcing providing flexibility to respond quickly to recruitment needs through Full Service, One Shot, and Diversity Programs (internship, trainee, and inclusion programs). For corporate clients needing scalable or specialized recruitment capacity.
• Middle & Executive Search Specialized headhunting for middle and upper leadership positions using structured methodology and market mapping to connect companies with highly qualified professionals. For organizations seeking C-level, director, and senior management talent.
• Vagas Tech (Tech Recruitment) Specialized recruitment for Technology and Information Security positions covering all seniority levels from Engineering and System Analysis to Mobile Development, BI, Data Science, Cybersecurity, and Technical Support. For tech hiring needs across Brazilian enterprises.
• SouFast (Temporary Staffing) Agile solutions for recurring temporary workforce management providing flexibility for companies to grow efficiently with specialized profiles ready for rapid team integration. Targets companies needing flexible temporary workforce solutions.
• SouTemporários (Temporary Worker Management) Temporary worker management across all hierarchical levels from operational to strategic positions, ensuring fast and accurate replacement with properly integrated professionals. Compliant with Brazil's Temporary Work Law (Lei 6.019/74).
• SouTerceiros (Third-Party Management) Third-party worker management for ongoing activities and permanent services, ensuring external operations are managed with excellence and strategic alignment. Compliant with Brazilian outsourcing law (Lei 13.429/17).
• SouEstagiários (Internship Program Management) Complete internship journey management covering selection, hiring, tracking, and termination, ensuring legal compliance with Brazil's Internship Law (Lei 11.788/08).
• SouBPO (HR BPO / Payroll Administration) HR Business Process Outsourcing handling payroll administration, benefits, and time tracking management, enabling companies to focus on core business. For organizations seeking to outsource HR administrative functions.
• Soulan & Thomas (Psychometric Assessments) Behavioral and psychometric assessment solutions using Thomas International tools to provide scientific data on candidate behavioral profiles for hiring aligned with vacancy profile and company culture. For HR teams seeking data-driven candidate evaluation.
• SouFlow (Personnel Administration) Personnel administration and HR BPO services handling payroll processing and all administrative HR functions.
• SouOut (Outsourcing Services) Outsourcing services for companies seeking to delegate non-core operational functions.
• Seasonal Hiring (Black Friday & Christmas) Specialized temporary hiring services for Black Friday and Christmas retail peak periods with strategic planning and execution. For retail and e-commerce companies needing high-volume seasonal staffing.

Quantifiable outcome

• Companies that use HR consultancies reduce average hiring time by up to 40%
• +4 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and support.

• VAGAScoreTechnology or IntegrationVAGAS is the operational partner for Soulan's career page and recruitment platform. Candidates are redirected to VAGAS's Pandape platform to view and apply to open positions. VAGAS provides the underlying ATS infrastructure for candidate management and job posting distribution.
• TeamtailorcoreTechnology or IntegrationTeamtailor is the global ATS platform integrated by Soulan to bring international best practices in recruitment, employer branding, and candidate experience to the Brazilian market. This partnership enables technology-enabled recruitment processes aligned with global standards.
• Thomas InternationalcoreTechnology or IntegrationThomas International provides scientifically validated psychometric and behavioral assessment tools used by Soulan for candidate evaluation. The assessments help ensure hiring aligned with vacancy profile and company culture, with certified consultants trained in Thomas methodologies.
• InfoDigitais (Folha Facil)supportTechnology or IntegrationInfoDigitais provides the Folha Facil payroll portal system used by Soulan to offer web payslip and income statement services to temporary and third-party employees. This enables digital access to payroll documents for Soulan's managed workforce.
• Google AdssupportGTM or Marketing PartnerGoogle Ads remarketing partnership enabling Soulan to share advertisements with users who previously visited their website, displayed on Google partner sites to maintain brand presence and generate leads.
• Facebook/Meta AdssupportGTM or Marketing PartnerFacebook and Instagram remarketing partnership using pixel tracking to identify website visitors and share targeted advertisements on Facebook and Instagram platforms, enhancing digital marketing reach.
• Event Organizations (CONARH, HR4Results, DHO Summit, APAS, CIESP)coreGTM or Marketing PartnerPartnership with event organizers for participation in 30+ HR industry events annually including CONARH (Latin America's largest HR congress), HR4Results, DHO Summit, APAS Show, and regional CIESP meetings. Soulan participates as exhibitor, speaker, and strategic visitor to build relationships with HR decision-makers.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Adecco: Global staffing leader with significant Brazilian operations across temporary staffing, permanent placement and workforce solutions — competing directly for the same enterprise and industrial clients as Soulan's SouTemporários and SouBPO lines.
• Hays: Global specialist recruitment firm with a Brazilian presence focused on mid-to-senior professional and executive placements across multiple verticals — directly overlapping Soulan's executive search and corporate recruitment offerings.
• Randstad: One of the world's largest staffing and HR services companies, with deep operations in Brazil across temporary staffing, permanent placement, RPO and HR solutions — a direct head-to-head competitor for Soulan's enterprise and mid-market clients.
• PageGroup: Global recruitment group (parent of Michael Page, Page Personnel, Page Executive) with multi-brand Brazilian operations spanning administrative, professional and executive search — overlapping with Soulan's full service-line portfolio.
• Michael Page: Global recruitment group with strong Brazil operations in mid-senior permanent placement and Page Executive executive search, competing directly with Soulan's SouTalent and Middle & Executive Search practices.
• Robert Half: Global staffing and recruitment firm with a substantial Brazilian operation offering permanent placement, temporary staffing and RPO across finance, administrative and professional roles — directly competing with Soulan for the same enterprise HR services wallet.

Others

• Vagas.com: Brazil's largest online job board (now part of the Pandape platform) and a current technology/integration partner of Soulan — an adjacent platform competitor and ecosystem participant whose productization of recruitment directly affects traditional agency demand.

Emerging players

• Gupy: Brazilian recruitment technology platform offering an AI-native ATS, automated screening and employer branding tools — a tech-led emerging competitor that overlaps with Soulan's Teamtailor-based ATS and AI screening proposition and is increasingly winning mid-market and enterprise RPO deals.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial executive search and talent acquisition practice in Brazil — competing with Soulan's Middle & Executive Search and RPO services from a broader talent management platform.
• Spencer Stuart: Global executive search and leadership advisory firm with a Brazil practice focused on board, CEO and senior leadership searches — competing with Soulan's Middle & Executive Search business for the same enterprise C-suite mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-soulan
• Instagraminstagram.com/soulanrh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Soulan