What Soul & Planet does

Soul & Planet is a Tunisian private company founded in 2020 and headquartered in Berges du lac, Tunis, with a 7-person team led by co-founder and CEO Fatma Midani. The company operates a dual business model: a direct-to-consumer e-commerce platform (soulandplanet.tn) selling curated healthy and ecological products across food, health, home, beauty, children, and beverages categories with 48–72 hour delivery across Tunisia; and a B2B enterprise RSE/ESG solutions arm providing water-saving devices, IoT-connected smart energy meters, reforestation services, office greening, eco-responsible corporate gifts, and La Fresque du Climat climate awareness workshops to corporate clients.

Consumer products are priced from 1 DT to 1,000 DT with free shipping on orders above 100 DT, and are gated through a proprietary 5-step curation process that excludes items containing endocrine disruptors, animal-tested ingredients, or greenwashing claims. Enterprise solutions are quote-based with multi-year contract cadence and built around measurable impact: smart energy meters with WIFI/GSM/Bluetooth connectivity enable real-time dashboards and guaranteed up to 20% energy savings; water economizers claim up to 80% reduction in water bills and 40% in gas bills; reforestation projects deliver QR-code-tracked certificates signed by the Direction des Forêts, with cumulative disclosed plantings of 100,244 trees.

The company has secured enterprise clients including Sodexo, BIAT, ODDO BHF Tunis, Agence Française de Développement, Banque de Tunisie, Orange, Etisalat, Star, Maghrebia, and ENAS, supported by strategic partnerships with Tunisia's Ministry of Agriculture, the Direction des Forêts, and Urban Green for delivery capability. Revenue mechanics rest on consumer one-time sales and customized B2B contracts; the company is founder-owned with no disclosed external funding or revenue figures.

Name

Soul & Planet

Legal name

Soul & Planet

Website

https://soulandplanet.tn

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Soul & Planet is a Tunisian company operating a curated B2C e-commerce platform for healthy and ecological products alongside a B2B enterprise RSE/ESG solutions business offering water-saving devices, smart energy meters, reforestation, office greening, eco-gifts, and climate training to corporate clients in Tunisia.

Ownership category

akta.pro rank

Product category

Sustainable E-commerce & ESG Solutions

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK)

akta.pro secondary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

Keywords

• Sustainable consumer goods
• Eco-friendly e-commerce
• Corporate ESG solutions
• Water energy savings
• Healthy lifestyle products

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of healthy, ecological, and sustainable products across categories including food, health, home, beauty, children, and beverages. Customers browse the online catalog and place orders for home delivery throughout Tunisia.
2. Enterprise RSE/ESG Solutions: B2B services including water economizer installation, energy management systems, reforestation projects, office greening, eco-responsible gift boxes, and climate awareness training workshops for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Soul & Planet operates a Tunisian B2C e-commerce platform that curates and sells healthy, ecological, and sustainable consumer products across categories including food, health, home, beauty, children, and beverages. It also delivers B2B enterprise RSE/ESG solutions — water-saving economizers, IoT energy management systems, reforestation programs with official certificates, office greening, eco-responsible corporate gifts, and climate awareness training workshops — to companies seeking measurable sustainability outcomes.

Product overview

Soul & Planet operates a dual business model: a B2C e-commerce platform offering eco-friendly consumer products across categories including food, health, home, beauty, children, and beverages; and B2B enterprise sustainability solutions including water saving (flow restrictors), energy management (smart meters), reforestation services, office greening, eco-responsible corporate gifts, and climate awareness training. The company serves both individual consumers seeking healthy/sustainable products and businesses seeking ESG/RSE solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Alimentation (Food)

Quantifiable outcome

• Up to 64% reduction in water consumption for enterprise clients
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Ministry of Agriculture, Water Resources and Fisheries (Tunisia)coreStrategic or Co-development PartnerSoul & Planet partners with the Ministry of Agriculture for reforestation initiatives. The partnership identifies priority reforestation zones across Tunisia and delivers official planting certificates signed by the Direction des Forêts. This unique official endorsement validates corporate environmental commitments.
• Direction des Forêts (Forestry Authority)coreStrategic or Co-development PartnerThe Direction des Forêts provides official oversight and signs reforestation certificates for corporate clients. Each certificate includes company name, planting location, tree count, and QR code for tracking progress. This governmental partnership provides credibility and legal validity to reforestation claims.
• Urban GreenmajorStrategic or Co-development PartnerPartnership with Urban Green for office greening and vegetation projects. Collaborated on BIAT's initiative to plant 500 trees and plants at Parc du Bélvédère. Urban Green provides expertise in plant selection and installation.
• BIAT (Banque Internationale Arabe de Tunisie)minorGTM or Marketing PartnerCorporate client for reforestation services. Planted 500 trees and plants at Parc du Bélvédère as part of BIAT's sustainability initiatives. Featured as case study demonstrating corporate environmental commitment.
• ODDO BHF TunisminorGTM or Marketing PartnerCorporate client for office greening project. 550 plants, trees, and flowers installed in Tunis office. Featured as case study demonstrating workplace sustainability transformation.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Honest Company: Eco-friendly consumer brand spanning baby, beauty, and household essentials with strict ingredient standards. Comparable to Soul & Planet on its commitment to ingredient transparency, eco-certification, and trust-based positioning.
• Eden Reforestation Projects: International reforestation organization that plants trees via corporate partnerships and offers verified impact reporting. Comparable to Soul & Planet's reforestation service model where enterprises fund planting and receive traceability artifacts.
• One Tree Planted: Nonprofit running corporate reforestation partnerships with tree-tracking, certificates, and ESG reporting. Closely comparable to Soul & Planet's enterprise reforestation service that delivers certificates and measurable impact to corporate clients.
• Grove Collaborative: US DTC retailer of certified natural, non-toxic, and sustainable household and personal care products. Direct analogue to Soul & Planet's curated eco-product marketplace across home, beauty, and cleaning categories.
• Thrive Market: US-based online membership marketplace curating healthy, organic, and sustainable products across food, beauty, and home. Closely comparable to Soul & Planet's B2C e-commerce side in curation model, value proposition, and target of health-conscious consumers.
• Urban Green: Tunisia-based office greening and urban vegetation specialist already partnered with Soul & Planet (e.g., BIAT Parc du Belvédère project). Directly comparable and partially overlapping in office greening and corporate vegetation services.

Broad incumbents

• EcoVadis: Global enterprise sustainability ratings and ESG consulting platform serving large multinationals. Comparable to Soul & Planet's enterprise RSE/ESG services motion (assessments, metrics, reporting) but at much larger global scale.
• South Pole: Global climate solutions provider offering carbon credit origination, nature-based solutions, and corporate decarbonization services. Comparable to Soul & Planet's enterprise carbon/reforestation and energy savings offerings but with global reach and broader portfolio.
• Climeworks: Global carbon removal company working with corporate buyers on measurable climate impact. Comparable to Soul & Planet's enterprise model of monetizing climate impact for corporate clients, though at far larger scale and via different technology.

Emerging players

• Pachama: Tech-driven reforestation and nature-based carbon credit marketplace with remote sensing and verification. Comparable to Soul & Planet's reforestation and impact-verification service, particularly the QR-code tree tracking concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soul-and-planet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul & Planet