Soul Kitchen

What Soul Kitchen does

Soul Kitchen B.V. is a privately held Dutch boutique creative branding agency headquartered in De Bilt, Utrecht, and registered with the Kamer van Koophandel under number 86012320 (VAT NL863831473B01). The firm was founded in 2019 and operates with a team of six, delivering professional services rather than software products. Its offering is organized around three pillars: Build (brand strategy, brand identity, and website development), Flow (content strategy, content creation, and content management), and Grow (social media, traffic and leads, and data and analytics). Service delivery is supported by two proprietary tools — the Overview custom marketing dashboard for real-time KPI tracking and the Soul Canvas brand DNA framework — as well as the See-Think-Do-Care (STDC) content strategy methodology. Underlying technology is WordPress-based web development and content management.

The company serves primarily Dutch SMBs, with secondary segments in non-profits and healthcare providers. Select disclosed clients include Ecclesia Financieel Fit & Vitaal (financial services), Enovation Medimo and KNGF (healthcare), SAOZ and Barentsz Ontdekkingshuizen (real estate), SAAM Restaurant (hospitality), MaatschapWij (agriculture), Thirteen Barrels Magazine (food and wine), and Kuuma (construction). Pricing is quote-based with custom project scopes, supplemented by retainer and framework agreements with a two-month notice period. Distribution is direct: clients engage through the company's website, email ([email protected]), and phone (0633053655), with no intermediary channel structure.

No public listing, no external funding, no parent company, no patents or formal certifications, no disclosed management team beyond a single named principal contact (Raoul), and no quantified case-study outcomes are present in the available data. The company is operating and maintaining its digital presence as of late 2025, but its geographic footprint is regional (Netherlands only) and its revenue is not publicly disclosed.

Name

Soul Kitchen

Legal name

Soul Kitchen B.V.

Website

https://soulkitchen.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Soul Kitchen B.V. is a six-person Dutch boutique creative branding agency in De Bilt that delivers brand strategy, website development, content marketing, social media, and data/analytics services to SMB, non-profit, and mid-market healthcare and real estate clients across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

De Bilt

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding Services: Professional services including brand strategy, brand identity development, and brand positioning. Services are delivered through direct client engagements with custom project scopes.
2. Website Development: Custom website design and development services, from strategy to execution, tailored for sustainable brand and business growth.
3. Content Marketing Services: Ongoing content strategy, creation, and management services. May include retainer or framework agreements with monthly work as mentioned in terms and conditions (two-month notice period).
4. Social Media Services: Social media strategy, content creation, and campaign management services including reach, engagement, personal branding, and community management.
5. Data and Analytics Services: SEO and SEA strategy combined with creative content and data-driven campaigns, including traffic and lead generation services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Soul Kitchen is a boutique creative branding agency that delivers integrated brand strategy, brand identity development, custom website design and development, content strategy and creation, social media management, and SEO/SEA campaigns to Dutch businesses, non-profits, and healthcare organizations. Services are organized under three pillars — Build (brand and website), Flow (content), and Grow (social media, traffic & leads, data & analytics) — and are supported by proprietary tools including the Overview marketing dashboard and the Soul Canvas brand DNA framework.

Product overview

Soul Kitchen is a creative branding agency offering integrated marketing services organized around three pillars: Build (brand strategy, brand identity, and website development), Flow (content strategy, content creation, and content management), and Grow (social media, traffic & leads, and data & analytics). Their portfolio combines brand development services with digital marketing execution, supported by a proprietary Overview dashboard for marketing performance tracking. The agency serves SMB clients in the Netherlands across various industries including finance, healthcare, hospitality, and non-profits.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Brand Identity

Quantifiable outcome

• No specific quantified outcomes provided in sources

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mirabeau: Dutch digital agency with brand, technology, and marketing capabilities serving enterprise clients. Broader in scope but directly competitive for Dutch mid-market digital and brand engagements.
• DEPT®: Large Dutch-headquartered digital agency offering brand, technology, and marketing services globally. Operates in the same category but at much larger scale and broader scope, representing the upper-tier incumbent Soul Kitchen competes against.

Direct peers

• Springtime: Amsterdam-based creative agency delivering brand strategy, content, and digital marketing for purpose-driven and commercial brands. Comparable boutique creative agency with similar service mix and Dutch market focus.
• Fabrique: Amsterdam-based brand strategy and digital design agency serving Dutch and international clients across brand identity, content, and platforms. Closest Dutch peer in terms of integrated brand + digital offering and SMB/mid-market focus.
• Studio Dumbar: Rotterdam-based independent design agency focused on brand identity, visual design, and strategic design for cultural, public, and commercial clients. Comparable as a Dutch boutique design firm in the same creative category.
• Pentagram: Independent global design firm with partners across multiple cities, focused on brand identity, graphic design, and digital. Comparable as a partner-led creative agency whose model has scaled without traditional agency hierarchy.
• Bold & Noble: Rotterdam-based brand and design studio serving Dutch and international clients with brand strategy, identity, and digital design. Direct overlap in target customer and service offering.
• KODE Design Agency: European design agency offering branding, web design, and digital experiences to mid-market and enterprise clients. Comparable boutique branding-and-web agency with overlapping delivery model.

Emerging players

• Happycurio: Independent creative studio offering branding, content, and digital marketing for hospitality and lifestyle brands. Comparable as a small, niche studio with a similar overlap in branding and content services.
• Frankfurt Business Media: Creative services peer offering brand and digital services to SMBs across Europe, with a comparable integrated brand, content, and performance model targeting smaller clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soul-kitchen-online-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Kitchen