Sound and Spirit

What Sound and Spirit does

Sound and Spirit is a Netherlands-based sole proprietorship offering sound-based therapy, meditation, and counselling services to individual consumers and corporate clients. The company was established by Kevin, who holds a Higher Level Diploma in Sound Therapy (with distinction) from the British Academy of Sound Therapy and transitioned into wellness practice following a long prior career in corporate support desk management. The firm operates from studios in Heukelum with the firmographic address recorded in Den Haag, Zuid-Holland.

The core technology is acoustic rather than digital: services are delivered using natural instruments including gongs, chimes, drums, Himalayan bowls, and crystal bowls to induce meditative and deeply relaxed states. The proprietary methodology combines sound therapy with reflective psychotherapy, mindfulness training, self-awareness, and experiential processing. Service offerings span individual sound therapy (60-90 minute one-on-one sessions), individual counselling/coaching, group sound baths, and a corporate suite including stress management courses, team events, intensive half-day programs, and individual therapy for staff. Delivery modes include on-site corporate sessions for groups up to 30 persons, in-studio appointments, and Google Meet virtual consultations.

The business model is professional services, sales-led, with pay-as-you-go billing across all tiers. Pricing is described as "modest cost" but not publicly disclosed, and all services are by arrangement following an initial session. The go-to-market relies on a single website (sound-and-spirit.nl), client testimonials and referrals, and direct contact via phone and email. Named customers include the European Patents Office, a national government department, a large logistics company, and a risk and security agency, alongside individual clients. The firm has no external funding, no disclosed revenue, no AI or digital platform layer, and no disclosed certifications, awards, or regulatory actions.

Name

Sound and Spirit

Legal name

Sound and Spirit

Website

https://sound-and-spirit.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound and Spirit is a Netherlands-based sole proprietorship that delivers sound therapy, sound baths, counselling, and corporate stress management programs using natural acoustic instruments for individual and enterprise clients, principally in the Netherlands.

Ownership category

akta.pro rank

Product category

Wellness Services

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Sound Meditation & Sound Bath Sessions (HSADAJAD)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Sound therapy services
• Guided meditation programs
• Workplace stress management
• Reflective psychotherapy sessions
• Holistic wellness coaching

Headquarters

HQ city

Heukelum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Individual Sound Therapy Sessions: 60-90 minute one-on-one sound therapy sessions for individuals with specific issues requiring personal attention. Sessions take place at studios by appointment. Minimum of four sessions recommended for effectiveness.
2. Individual Counseling/Coaching: Tailored individual coaching to help clients reach their goals in health and emotional/spiritual matters. Services by arrangement following an initial session.
3. Corporate Sound Relaxation Programs: Stress Relief and Stress Management Therapy programs tailored to organizational needs. Includes group sessions (up to 30 persons), team events, and intensive courses. Can be conducted in-house or at alternative venues.
4. Sound Bath Events: Group sound bath experiences where participants immerse themselves in therapeutic vibrations of instruments for meditative and deeply relaxing states.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sound and Spirit delivers sound therapy, guided meditation, and counselling services using natural instruments such as gongs, chimes, drums, Himalayan bowls, and crystal bowls. Offerings span individual sound therapy and reflective psychotherapy sessions, group soundbaths, one-on-one counselling, and tailored corporate stress management programs (group sound relaxation, team events, intensive courses, and individual therapy for staff) for organizations in the Netherlands.

Product overview

Sound and Spirit is a holistic wellness service provider offering a unified portfolio of sound-based therapy and meditation services. The core offerings include Soundbaths (group therapeutic sound experiences using gongs, Himalayan bowls, crystal bowls, and other instruments), Sound Therapy and Meditation (one-on-one reflective therapy sessions), and individual Counselling. Corporate services encompass Stress Management courses, Team Events, Individual Therapy for staff, Intensive Courses (four half-day programs), and Group Stress Management Sessions (60-90 minute programs). All services combine sound, rhythm, guided meditation, and self-reflection to achieve restorative relaxation and spiritual calm. The company operates primarily in the Netherlands, serving both individual clients and corporate organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Soundbaths Group immersive sound bath experiences where participants surrender to the therapeutic vibrations of gongs, chimes, drums, Himalayan bowls, crystal bowls, and other instruments to achieve a meditative, deeply relaxing state, de-stress, and improve personal and business productivity.
• Sound Therapy and Meditation One-on-one sound therapy sessions that combine natural instrument sounds with reflective self-enquiry, enabling clients to gain deeper insight into their life processes and make life-changing improvements to health and wellbeing. Sessions are 60-90 minutes and delivered by appointment at the studio, with a minimum of four sessions recommended for effectiveness.
• Counselling Individual coaching tailored wholly to client needs to help reach goals in the healthiest and most comfortable way, resolve emotional and/or spiritual issues, or benefit from an unconditional listening ear.
• Corporate Stress Management Group courses in sound meditation for relaxation and stress management, tailored to an organization's needs with groups of up to 30 persons, delivered in-house or at an alternative venue.
• Corporate Team Events Relaxation Soundbaths tailored to specific requirements and integrated into management away-days, team building events, or successful-team thank-you sessions, with an effective group size of around 20 persons and multiple sessions per day if needed.
• Corporate Individual Therapy Personal, individual sound therapy for staff members with particularly difficult issues, provided at the company's premises or in studio, with a minimum of four sessions recommended for effectiveness.
• Intensive Courses Four half-day Meditation-Based Stress Management training programs covering the elements of mindfulness, self-awareness and self-monitoring, applying a model of experiential processing, and ending each day with a sound-guided meditation, tailored to organizational needs.
• Group Stress Management Sessions 60-90 minute sessions for groups up to 30 persons, in three parts: discussion and teaching about mindfulness, stress, self-awareness, self-monitoring and experiential processing, followed by approximately 45 minutes of sound-assisted meditation, and a review; a program of 6-13 weekly sessions is recommended for long-term effectiveness.

Quantifiable outcome

• Over 95% of participants achieve meditative state easily
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• British Academy of Sound TherapycoreStrategic or Co-development PartnerKevin holds his Higher Level Diploma in Sound Therapy (with distinction) from the British Academy of Sound Therapy. This is the foundational qualification that enables him to provide individual Sound Therapy (reflective psychotherapy), Group Sound Relaxation Therapy, and Group Sound/Reflective Therapy services.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• BetterUp: BetterUp is an enterprise coaching and mental wellness platform combining 1:1 coaching with digital tools. It targets the same corporate stress/wellness budgets as Sound and Spirit's enterprise programs but at vastly greater scale through a tech-enabled delivery model.
• Modern Health: Modern Health is a global mental health platform for employers offering coaching, therapy, and self-guided resources. It competes for the same corporate wellness procurement dollars that Sound and Spirit pursues with its in-person stress management programs.
• Calm: Calm is a major meditation, sleep, and mindfulness app with a Calm Business offering for employers. It competes for the same corporate wellness budget Sound and Spirit targets with stress management programs, but reaches scale through self-serve digital delivery rather than live group sessions.
• Headspace: Headspace is a leading meditation and mindfulness platform serving both consumers and corporate clients (Headspace for Work). It is a broad incumbent in the same meditation/wellness category that Sound and Spirit's sound-guided meditation competes in, though delivered via a digital app rather than live sessions.
• Insight Timer: Insight Timer is the world's largest free meditation app, hosting tens of thousands of teachers offering guided meditations, music, and sound-based practices. It is a broad incumbent that includes sound bath and music meditation categories overlapping with Sound and Spirit's core offerings, plus live session features that compete with corporate and group experiences.

Emerging players

• Wim Hof Method: The Wim Hof Method is a branded breathwork and cold exposure practice with strong corporate workshop offerings and a global instructor network. It is an emerging player in the corporate wellness/alternative modality space that overlaps with Sound and Spirit's adjacent positioning in stress management and mind-body practices.

Direct peers

• The Soundbath Center: The Soundbath Center is a sound bath and sound therapy practice offering individual and group sessions using gongs and singing bowls. It is a direct peer competing in the same niche — sound-based meditation and therapy sessions — as Sound and Spirit, though based in a different geographic market.

Others

• British Academy of Sound Therapy: The British Academy of Sound Therapy is the institution where founder Kevin earned his Higher Level Diploma. It is an enabling/training partner rather than a direct competitor, but it also represents the broader ecosystem of credentialed sound therapy practitioners that Sound and Spirit belongs to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sound-and-spirit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound and Spirit