Sound Media

What Sound Media does

Sound Media (doing business as Sound Media & Public Relations) is a Seattle-based boutique marketing strategy, public relations, and creative services firm founded in 2010 by Richard L. Tso. The firm was originally established as Sound Consulting and rebranded to its current identity, positioning itself as an integrated "zen marketing" practice that combines publicity, advertising, design, and marketing disciplines into single engagements. The firm is headquartered in Lake Forest Park, Washington, operates with approximately 16 employees, and is privately held with no disclosed external funding, parent organization, or subsidiaries.

Sound Media delivers four core service modules: strategic marketing consulting, public relations, advertising and creative services, and social media marketing, all bundled under an integrated offering. The firm claims established relationships with journalists at major business, technology, and lifestyle publications including the New York Times, Wall Street Journal, Businessweek, TechCrunch, Mashable, GigaOm, VentureBeat, and Wired, which it leverages for earned media placements. Its go-to-market is sales-led and consultative, targeting Fortune 2000 enterprises, technology startups, non-profits, and venture capital firms. The customer base is represented by logos including NASA, Microsoft, Google, Salesforce, Yamaha Corporation of America, Stanford Graduate School of Business, Dell/EMC Media & Entertainment, The Standard Hotels, and several startups acquired by larger technology firms (Postini, Gigya, Spigit).

The business model is professional services, with quote-based custom engagements and no publicly disclosed pricing or productized offerings. Revenue is generated through retainer and project-based consulting, and the firm claims to serve clients globally despite a single Seattle operating location. Management is concentrated in the founder and co-founder, with no documented leadership transitions, M&A activity, or material growth investments in the available record.

Name

Sound Media

Legal name

Sound Media

Website

https://soundmediapr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sound Media is a Seattle-based boutique marketing strategy, public relations, and creative services firm serving Fortune 2000 enterprises, technology startups, non-profits, and venture capital firms globally through integrated "zen marketing" engagements. Founded in 2010 with a team of approximately 16, the firm delivers PR, advertising, social media, and strategic consulting under a single integrated offering.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Strategy Consulting: Professional consulting services for marketing strategy, advertising, design, and corporate communications. Services include strategic planning, competitive analysis, marketing programs tailored to market positions, and channel strategies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sound Media is a Seattle-based marketing strategy, public relations, and creative firm that delivers integrated "zen marketing" engagements for technology, B2B, B2C, music, fashion, and advertising clients. The firm combines strategic planning, media relations, advertising and creative production, social media programs, and integrated marketing services (SEO, PPC, content, web, events) into cohesive campaigns designed to build brands and drive business growth.

Product overview

Sound Media operates as a single integrated service offering rather than a modular software platform. Their core product is Integrated Zen Marketing Services, which unifies strategic consulting, public relations, advertising/creative design, and social media marketing under one cohesive approach. The company delivers these services to technology, B2B, B2C, music, fashion, and advertising clients worldwide through highly integrated communications campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Zen Marketing Services Holistic marketing and public relations service integrating strategy, advertising, creative design, media relations, and social media to build brands and drive business growth for technology, B2B, B2C, music, fashion, and advertising clients.
• Strategic Marketing Consulting Strategic planning, competitive analysis, market positioning, organizational design, and development of customized marketing programs and sales channel strategies for enterprise and growth clients.
• Public Relations Services Executive communications, reputation management, crisis communications, product launches, media and analyst relations, press release writing, byline articles, speaking opportunities, and rapid response media programs.
• Advertising and Creative Services Creative production, concept development, messaging and positioning, value proposition creation, and campaign management across online, print, and interactive media channels including PPC, CPM, and social media advertising.
• Social Media Marketing Strategic social media programs including audience segmentation, content creation, and engagement across Twitter, Facebook, YouTube, and Vimeo platforms.
• Integrated Marketing Services Full-service offerings including SEO, PPC/CPM management, website design and development, webinar logistics, affiliate marketing, content development, and partnership development.

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• CMO CouncilminorStrategic or Co-development PartnerFounder Richard L. Tso is an active member of the CMO Council, providing access to marketing executive network and industry insights.
• IAB (Interactive Advertising Bureau)minorStrategic or Co-development PartnerFounder Richard L. Tso is an active member of IAB, connecting with digital advertising and marketing industry professionals.
• PRSA InternationalminorStrategic or Co-development PartnerFounder Richard L. Tso is an active member of PRSA International, the leading professional organization for public relations practitioners.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Weber Shandwick: Global PR and communications network. Larger incumbent competitor with similar integrated communications capabilities across technology, consumer, and B2B verticals.
• FleishmanHillard: Global public relations and integrated communications agency. Larger incumbent offering overlapping services across technology, healthcare, consumer, and B2B segments.
• Edelman: Global public relations and communications firm. Larger incumbent offering overlapping capabilities in PR, brand, and integrated marketing across all industries.

Direct peers

• 5W Public Relations: Mid-size full-service PR agency with technology, consumer, and B2B practices. Comparable in its hybrid B2B/B2C client base and integrated marketing positioning.
• Walker Sands: Mid-size B2B tech-focused PR and integrated marketing agency. Comparable in its boutique-to-mid-tier positioning and emphasis on technology and growth-stage clients.
• RH Strategic: Seattle-area boutique PR firm focused on technology, healthcare, and education sectors. Strongly comparable given shared Pacific Northwest base and B2B technology vertical focus.
• Inkhouse: Tech-focused PR and integrated marketing agency serving enterprise and venture-backed clients. Directly comparable in customer segments and earned-media-driven service mix.
• Highwire PR: Technology-focused PR agency working with enterprise and emerging tech brands. Directly comparable in its technology vertical concentration and B2B communications offering.
• LaunchSquad: Boutique PR and communications firm focused on technology and consumer brands. Similar in size, tech-vertical focus, and consultative engagement model.
• PAN Communications: B2B tech and healthcare PR agency. Similar in its mid-tier size, integrated communications approach, and B2B technology client roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/soundmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Media