What The Soundproofing Store does

The Soundproofing Store (legally Soundproofing Store Ltd) is a privately held UK-based direct-to-consumer retailer of soundproofing products and acoustic treatment systems, headquartered in Harrogate, North Yorkshire, with 7 employees. The company sells physical soundproofing solutions for walls, floors, and ceilings, alongside ProSound-branded acoustic absorption products, serving primarily UK homeowners but also recording studios, home cinemas, architects and developers (Part E compliance), educational settings, and community/commercial spaces.

The product portfolio is anchored by the proprietary ReductoClip decoupling clip system — marketed as one of the slimmest isolation clip solutions on the UK market and the basis for the Independent Wall System (120mm, 65dB airborne) and Direct-to-Wall System (60mm). Complementary product lines include SoundBoard 4 (30mm, four-layer laminate, 29kg/m2), SoundMat 3 Plus and Reverso SoundMat floor underlays, SoundScreed WF28 (28mm, 77dB impact), and ProSound Class A acoustic panels, ceiling rafts, baffles, and sports panels. The underlying technology combines mass, damping, and decoupling principles using acoustic plasterboard, mass-loaded vinyl, closed-cell foam, acoustic mineral wool, and isolation strips; accessories such as FlexiSound 5 membrane, acoustic sealant, and isolation strips round out the system. The company holds no patents or trademarks on record and operates no app, API, or software product layer.

The business model is product-led, direct-to-consumer e-commerce through owned domain soundproofingstore.uk (checkout) and soundproofingstore.co.uk (content/marketing), with approximately 80% of customers installing systems themselves and the remainder referred to a local tradesperson network. Pricing is per-project — £705 for SoundBoard 4, £985 for ReductoClip Direct to Wall, £1,045+ for ReductoClip Independent, based on a reference wall of 4m x 2.3m inclusive of VAT, delivery, materials, and unlimited technical advisory accessible by phone, email, and WhatsApp. Revenue is one-time product sales with no subscription or recurring component. The company is founder/management-led (Phil Lyons and Ian Baker are both listed as Managing Director), privately funded with no external investment rounds disclosed, and operates exclusively in the UK market.

Name

The Soundproofing Store

Legal name

Soundproofing Store Ltd

Website

https://soundproofingstore.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Soundproofing Store is a UK-based, privately held direct-to-consumer e-commerce retailer selling proprietary and third-party soundproofing and acoustic treatment systems for walls, floors, and ceilings, serving primarily homeowners alongside studios, architects, schools, and community venues.

Ownership category

akta.pro rank

Product category

Soundproofing Building Materials

akta.pro primary industry

Soundproofing & Acoustic Insulation (Walls/Ceilings) (HSAPAFAH)

akta.pro secondary industries

Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK), Soundproofing & Thermal Comfort Upgrades (Basement/Attic) (HSAPACAK)

Keywords

• Soundproofing products
• Acoustic insulation systems
• Noise reduction materials
• Acoustic wall panels
• DIY soundproofing solutions

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of soundproofing products and systems through the company's online store (soundproofingstore.uk). Products include wall, floor, and ceiling soundproofing systems, acoustic panels, and accessories. DIY installation option available with optional trade installation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Soundproofing Store is a UK direct-to-consumer retailer that designs, supplies, and supports a proprietary range of DIY soundproofing systems for walls, floors and ceilings, alongside a ProSound range of Class A acoustic absorption panels and accessories. Products combine mass-loaded vinyl, acoustic plasterboard, closed-cell foam, mineral wool, and the proprietary ReductoClip decoupling system to reduce airborne and impact noise. Customers receive expert technical support via phone, email and WhatsApp, with 80% installing systems themselves.

Product overview

The Soundproofing Store offers a comprehensive range of professional soundproofing and acoustic treatment products and systems for residential and commercial applications. The core product portfolio includes three main wall soundproofing systems: the ReductoClip Independent Wall System (highest performing, 120mm, 65dB), the ReductoClip Direct to Wall System (60mm space loss), and SoundBoard 4 (30mm slim option). Floor soundproofing is addressed through SoundMat 3 Plus, Reverso SoundMat, and SoundScreed WF28 underlays. Acoustic treatment products include ProSound Acoustic Wall Panels, Ceiling Rafts, Ceiling Baffles, Easy-Fix Foam Panels, and Sports Panels. Supporting materials include Acoustic Mineral Wool 60kg, Acoustic Grade Plasterboard, FlexiSound 5, and Acoustic Sealant. The products are designed for DIY installation with expert technical support, serving domestic properties, recording studios, schools, and commercial spaces.

Differentiator

Problem solved

Functional benefit

Brands

• ProSound: ProSound is the company's product brand for soundproofing and acoustic solutions including SoundBoard, SoundMat, ReductoClip systems, and acoustic panels.
• ReductoClip
• SoundBoard
• SoundMat

Products and services

• ReductoClip Independent Wall System Highest-performing wall soundproofing system that completely decouples soundproofing layers from the existing wall using ReductoClips and furring bars, with acoustic mineral wool in the cavity and multiple layers of acoustic plasterboard laminated with FlexiSound membrane. Targets excessive noise through party walls in homes and is also used for music studios and home cinemas. Specified from £1,045 per average wall.
• ReductoClip Direct to Wall System High-performing wall soundproofing solution installed directly onto existing walls without a separate stud frame, providing decoupling through resilient clips. Offers a 60mm space loss as a compromise between performance and space constraints. Specified from £985 per average wall.
• SoundBoard 4 Slim 30mm direct-to-wall soundproofing panel made of four laminated layers: 3mm mass-loaded vinyl, 9mm closed-cell acoustic foam, 3mm mass-loaded vinyl, and 15mm acoustic-grade plasterboard, adding 29kg per m2. Suitable for mid-range household noise on stud or solid walls. Specified from £705 per average wall.
• SoundBoard 3 Direct-to-wall soundproofing panel for internal stud walls, providing effective reduction of standard household noise passing between rooms. Used by homeowners for internal partition walls.
• SoundMat 3 Plus 15mm thick acoustic underlay for timber and concrete floors providing up to 51dB reduction in both airborne and impact noise, with a mass of 16kg per m2. Suitable for carpet finishes or hard floor finishes with overboarding.
• Reverso SoundMat 18mm thick reversible acoustic underlay for floors with a mass of 17.50kg per m2 that can be installed under any soft or hard floor finish without overboarding. Provides up to 51dB airborne and 58dB impact noise reduction.
• SoundScreed WF28 28mm thick high-mass floor soundproofing system combining high-density screed and wood fibre resilient layer, providing 53dB airborne and 77dB impact noise performance. Designed to be overlaid directly on existing floorboards with a hard floor finish on top.
• ReductoClip Ceiling System Highest-performing ceiling soundproofing system using anti-vibration hangers and furring bars to reduce sound transmission and vibrations through ceilings, with only 60mm of space loss. Used in domestic and commercial ceilings to block airborne and impact noise from rooms above.
• ProSound Acoustic Wall Panels Class A performance sound absorption wall panels (90-100% sound energy absorption) used to reduce echo and reverberation inside rooms in offices, schools, churches and community spaces. Customisable in over 100 colours with photo print options.
• ProSound Acoustic Ceiling Rafts Class A ceiling-mounted sound absorption panels for improving room acoustics, customisable in size and colour. Designed for spaces with limited wall space such as offices, classrooms and community halls.
• ProSound Acoustic Ceiling Baffles Suspended ceiling baffles with Class A (NRC 0.95) absorption performance, custom made up to 600mm wide and 2.4m long. Available in over 70 colours with Cara, Lucia and Sonus fabric options. Used to reduce echo and reverberation in halls and large spaces.
• ProSound Easy-Fix Acoustic Foam Panels Peel-and-stick acoustic foam panels for quick DIY installation on walls and ceilings, with Class A sound absorption performance. Available in over 45 colours with custom print options.
• ProSound Acoustic Sports Panels Impact-resistant Class A sound absorption panels designed for installation in sports halls and other high-impact environments. Custom shapes and sizes available.

Quantifiable outcome

• ReductoClip Independent System achieves 65dB airborne noise reduction
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Knauf: Global plasterboard and insulation manufacturer with a strong UK presence. Comparable as a large-scale supplier of acoustic plasterboard and insulation products that anchor the category.
• B&Q: UK's largest DIY retailer carrying acoustic insulation and soundproofing accessories. Comparable as a mass-market incumbent with substantially greater reach and brand awareness than specialist retailers.
• Travis Perkins: UK's largest building materials merchant serving trade and DIY customers with broad product portfolios that include acoustic insulation. Comparable as a much larger distribution channel that could absorb soundproofing demand at scale.
• Saint-Gobain: Global building materials manufacturer (including British Gypsum, the source of the UK's leading acoustic plasterboard). Comparable as an upstream manufacturer whose branded products appear in The Soundproofing Store's specification.
• Wickes: UK home improvement retailer with a soundproofing and insulation category. Comparable as a DIY retail incumbent whose private-label ranges compete on price and convenience.

Direct peers

• iKoustic: UK-based specialist retailer of acoustic and soundproofing products for residential and commercial customers. Directly comparable as a domestic-focused soundproofing e-commerce specialist with similar DIY/consumer positioning.
• Noisestop Systems: UK soundproofing product specialist offering wall, floor, and ceiling systems to homeowners and trade. Direct competitor in the residential soundproofing DIY category.
• JCW Acoustic Supplies: UK supplier of acoustic and soundproofing products targeting both domestic and commercial buyers. Comparable product range, customer base, and direct-to-consumer e-commerce model.
• Acoustical Solutions: US-based specialist retailer of soundproofing and acoustic absorption products serving residential, commercial, and institutional customers. Comparable business model and product mix in a different geography.
• Sound Service (Oxfordshire): UK-based acoustic products retailer with a similar product mix covering walls, floors, ceilings, and absorption panels for residential customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-soundproofing-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Soundproofing Store