Sounds Good Corporation
Sounds Good Corporation operates as simpleHome and Audio Video Design, a privately-held home automation integrator designing, installing, and servicing integrated Control4, Lutron, and smart home systems for luxury residential clients in the Greater Boston and Cape Cod region of Massachusetts.
- Company typePrivate
- Founded1973
- HeadquartersWestwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sounds Good Corporation does
Sounds Good Corporation is a privately-held home automation technology integrator founded in 1973 as Architectural Electronics and operating under the trade names simpleHome and Audio Video Design (AVD). Headquartered in Westwood, Massachusetts with a secondary Experience Center in Boston, the company designs, engineers, installs, and services integrated smart home systems for luxury residential clients across the Greater Boston area, Cape Cod, and surrounding Massachusetts communities. Core offerings center on the Control4 home automation platform integrated with Lutron lighting and shading systems (HomeWorks QS, RadioRA 3, Ketra tunable lighting, and Sivoia QS shading), with complementary Hunter Douglas motorized window treatments, distributed 4K video, home theater, Sonance outdoor audio, S\ufffdura outdoor TVs, smart surveillance, Wi-Fi 6 networking, and landscape lighting. A small commercial AV practice serves business clients with conference room and audio/video solutions.
The company monetizes through three intertwined revenue streams: project-based custom installation services, hardware and equipment sales as an authorized dealer for premium brands, and recurring service plans offering routine maintenance, remote monitoring, and 24/7 on-site support. The go-to-market is consultative, beginning at the Westwood and Boston Experience Centers and reinforced by a trade Partner Program targeting architects, builders, and interior designers, including CEDIA-accredited CEU courses. Pricing is quote-based and not publicly disclosed; each engagement is scoped to the home, system complexity, and equipment selection. The leadership team is led by Brad Smith as Chief Performance Officer and Principal, with no disclosed institutional investors, parent company, or M&A activity.
Sounds Good Corporation firmographics
Firmographics- Name
- Sounds Good Corporation
- Legal name
- Architectural Electronics
- Website
- https://soundsgoodboston.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sounds Good Corporation operates as simpleHome and Audio Video Design, a privately-held home automation integrator designing, installing, and servicing integrated Control4, Lutron, and smart home systems for luxury residential clients in the Greater Boston and Cape Cod region of Massachusetts.
- Ownership category
- akta.pro rank
Sounds Good Corporation industry classification
Industry- Product category
- Home Automation Integration Services
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)
- akta.pro secondary industries
- Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), Smart Home Entertainment & Multiroom Control Retail (CRACAGAK), Multiroom / Whole‑Home Audio Systems (CRACANAJ), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM)
Keywords
Where Sounds Good Corporation is headquartered
LocationHeadquarters
- HQ city
- Westwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sounds Good Corporation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Custom Installation Services: Project-based revenue from designing and installing custom home automation and AV systems. Includes consultation, engineering, installation, and programming services tailored to each client's home.
- Hardware and Equipment Sales: Revenue from selling integrated technology products including lighting controls, shades, audio/video equipment, displays, speakers, and networking equipment.
- Service Plans: Proactive service plans including routine maintenance, remote monitoring, and rapid on-site service for ongoing system support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sounds Good Corporation product offering
Product offeringCore offering
Sounds Good Corporation (operating as simpleHome/Audio Video Design) designs, engineers, installs, and services custom whole-home automation and integrated technology systems for luxury residences. Core deliverables include unified control of lighting, motorized shading, audio/video distribution, networking, security, climate, and home theater through platforms such as Control4 and Lutron. The company also sells supporting hardware and offers recurring service plans with 24/7 support.
Product overview
Sounds Good Corporation (operating as SimpleHome) is a home automation technology integrator offering a platform-plus-installation approach. The core offering centers on Control4 home automation systems integrated with Lutron lighting control (HomeWorks QS, RadioRA 3), Ketra tunable lighting, and Hunter Douglas motorized shades. Supporting products include distributed video systems, Sonance outdoor speakers, invisible loudspeakers, outdoor TVs (Séura, Sunbrite), smart surveillance, home theater systems, landscape lighting, conference room technology, and professional network setup using Wi-Fi 6. Services include design, installation, integration, and ongoing service plans with 24/7 support. The company operates a Partner Program for trade professionals including architects and builders.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Automation Systems
Quantifiable outcome
- Systems designed for years of enjoyment and peace of mind with 24/7 support coverage
- +1 more outcomes
Companies that use Sounds Good Corporation
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Sounds Good Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature4 records
Sounds Good Corporation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LutroncorePrimary brand partner for lighting control and motorized shading solutions. Offers HomeWorks QS, RadioRA 3, Sivoia QS, and Ketra tunable lighting products. SimpleHome is a Lutron dealer providing installation and integration services.
- Hunter DouglascorePartner for motorized window treatments including sheer shades, roller shades, cellular shades, and Roman shades. Products integrated with PowerView controller for smart home compatibility.
- Control4coreHome automation platform partner enabling unified control of lighting, audio, video, climate, intercom, and security systems. SimpleHome is an authorized Control4 dealer.
- CrestroncoreHome automation and control systems partner providing enterprise-grade home automation solutions. Compatible with Alexa voice control integration.
- KetracoreTunable lighting partner providing full spectrum lighting solutions that mimic natural sunlight for improved health, wellness, and home aesthetics. Integrates with Lutron HomeWorks QS.
- CEDIAminorContinuing education partner providing CEU courses for architects to learn smart technology integration while earning credits for license renewal.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sounds Good Corporation competitors and assessment
Company assessmentBroad incumbents
- Vivint Smart Home: Large national smart home provider with professionally installed security, lighting, and climate control. Competes for adjacent home automation spend but does not serve the luxury custom integration niche.
- Best Buy Magnolia: National home theater and smart home installation service offering premium AV and automation through in-home consultations. A broader incumbent that competes for high-end residential installation work but offers less custom integration depth.
Direct peers
- Zebra Audio Video: Custom integrator focused on smart home automation, lighting control, motorized shading, and home theater for high-end residential clients. Offers design, installation, and ongoing service plans.
- Audio Advice: Large U.S. custom home technology integrator specializing in home theater, smart home automation, and whole-home audio/video distribution. Comparable as a high-end residential integration firm with showrooms, multiple brand partnerships, and recurring service plans.
- Smart Home Solutions: Luxury home automation and AV integration firm serving affluent homeowners with Control4, Lutron, and premium audio brand installations. Comparable scale, customer profile, and revenue model.
- Gramophone: Mid-Atlantic luxury home technology integrator offering smart home automation, home theater, lighting control, and networking design/installation. Operates showroom experience centers and a service plan model very similar to SimpleHome.
Others
- Savant: Premium home automation platform with whole-home audio and control systems; partners with SimpleHome for installed projects. Competing platform with a similar dealer-installer model.
- Control4: Core home automation platform partner whose authorized dealer network (including SimpleHome) installs and services its systems. Platform-level adjacency rather than direct competitor; competing platforms include Crestron and Savant.
- Crestron Electronics: Enterprise-grade home and commercial automation platform partner. Provides the ecosystem in which Luxury integrators like SimpleHome operate, and is a technology supplier rather than direct competitor.
Regional players
- Edge Home Integration: Regional luxury home technology integrator providing Control4, Lutron, and home theater integration with experience centers. Comparable service offering in a different regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Sounds Good Corporation social profiles
Digital presenceSounds Good Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sounds Good Corporation leadership team
Management profileNumber of profiles
Profiles1 record
Sounds Good Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sounds Good Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sounds Good Corporation
What does Sounds Good Corporation do?
Sounds Good Corporation (operating as simpleHome/Audio Video Design) designs, engineers, installs, and services custom whole-home automation and integrated technology systems for luxury residences. Core deliverables include unified control of lighting, motorized shading, audio/video distribution, networking, security, climate, and home theater through platforms such as Control4 and Lutron. The company also sells supporting hardware and offers recurring service plans with 24/7 support.
Is Sounds Good Corporation a public or private company?
Sounds Good Corporation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sounds Good Corporation founded?
Sounds Good Corporation was founded in 1973. It employs 11 to 50 people.
Where is Sounds Good Corporation based?
Sounds Good Corporation is headquartered in Westwood, United States, in the North America region.
How does Sounds Good Corporation make money?
Three revenue lines are on record. Custom Installation Services are the primary driver. The others are hardware and Equipment Sales and service Plans.
Who are Sounds Good Corporation's main competitors?
Broad incumbents on record are Vivint Smart Home and Best Buy Magnolia. Direct peers are Zebra Audio Video, Audio Advice, Smart Home Solutions and Gramophone. Others are Savant, Control4 and Crestron Electronics. Edge Home Integration is listed as a regional player.
Does Sounds Good Corporation have an API?
No public API is recorded for Sounds Good Corporation.
What industry is Sounds Good Corporation in?
Sounds Good Corporation's product category is Home Automation Integration Services. Its primary akta.pro industry code is HSAHADAE, Multiroom Audio/Video & Home Theater Control Integration, with a secondary code of CRACAEAK, Home Theater Installation, Calibration & Custom AV Services Retail. Its NAICS code is 334512 and its SIC code is 3651.