Gramophone
- Company typePrivate
- Founded2016
- HeadquartersIndore, India
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
Gramophone firmographics
Firmographics- Name
- Gramophone
- Legal name
- Agstack Technologies Pvt. Ltd.
- Website
- https://gramophone.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Gramophone industry classification
Industry- Product category
- Digital Agriculture Platform (AgriTech)
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where Gramophone is headquartered
LocationHeadquarters
- HQ city
- Indore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Gramophone business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Agri-Input Commerce (Gram Bazaar): Gramophone acts as an e-commerce platform for agricultural inputs (seeds, crop protection, crop nutrition, supplements, agri hardware) sold directly to farmers via app, call center, or Gram Uday Centers. Revenue is generated through product margins on input sales, with access to 150+ agri-input company brands.
- Gram Vyapar — Output Marketplace Commission: Digital mandi platform enabling farmers to sell crops to traders directly. The platform facilitates trade listings, trader verification, and direct communication, with 100% Month-on-Month growth since launch in March 2021. Revenue likely derived from transaction facilitation fees or commissions on closed trades.
- Gram Salah — Premium Farm Management (SaaS): Personalized agronomic intelligence and farm management services offered as a paid SaaS product. Farmers pay for premium services including personalized crop calendars, disease alerts, soil health packages, and expert advisory. Farmers accessing premium services have 3x-4x higher agri-input purchase wallet on the platform, creating cross-sell revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tier — Basic Access |
| Subscription | Monthly | Gram Salah Premium — Farm Management SaaS |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Gramophone product offering
Product offeringCore offering
Gramophone operates a data-driven, full-stack AgTech platform for Indian farmers that bundles agronomy intelligence (Gram Salah), agri-input e-commerce (Gram Bazaar), an output crop-selling marketplace (Gram Vyapar), a farmer social network (Gram Sabha), and a soil testing program (Super Fasal). The platform is delivered through a multilingual mobile app, a Village Representative network using Gram Konnect, physical Gram Uday Centers, and a toll-free call center, providing personalized recommendations, home delivery of inputs, and post-harvest market access across 25,000+ villages.
Product overview
Gramophone is a data-driven full-stack technology platform offering an integrated suite of solutions for Indian farmers. The platform operates as a modular ecosystem combining Gram Salah (farm management and agronomic intelligence), Gram Bazaar (agri-input e-commerce), Gram Vyapar (digital mandi output marketplace), Gram Sabha (farmer social network), and Super Fasal (soil testing program). The Gram Konnect app serves Village Representatives managing last-mile fulfillment through Gram Uday Centers. Together these products cover the complete crop cycle from soil health assessment and input procurement through crop management advisory and post-harvest market linkages, enabling farmers to buy inputs, receive expert guidance, and sell produce on a single unified platform.
Differentiator
Problem solved
Functional benefit
Brands
- Gram Salah: Farm Management - Real-time solutions by agronomy experts providing personalized agronomic intelligence, weather updates, mandi prices, disease prediction and cure advisory, and higher crop yield recommendations.
- Gram Bazaar
- Gram Vyapar
- Gram Sabha
- Super Fasal
Products and services
- Gram Salah (Farm Management SaaS) Premium farm management and personalized agronomic intelligence service offering crop calendars, real-time disease prediction and cure advisory, weather updates, mandi prices, and expert recommendations on a monthly subscription basis. Targeted at Indian small and marginal farmers seeking scientific, data-driven crop management.
- Gram Bazaar (Agri-Input E-Commerce) One-stop-shop e-commerce platform for agricultural inputs (seeds, crop protection, crop nutrition, supplements, and agri hardware) from 150+ brands including Dhanuka, Bayer, UPL, Godrej, Crystal, and Corteva, with doorstep delivery. Targeted at Indian farmers purchasing agri-inputs for the upcoming crop cycle.
- Gram Vyapar (Digital Mandi Marketplace) Digital marketplace connecting farmers directly with traders, commission agents, and processors across India for post-harvest crop buying and selling, featuring sell/buy listings, verified trader profiles, and direct call-to-trade functionality. Targeted at Indian farmers (sellers) and traders (buyers) seeking to eliminate middlemen.
- Gram Sabha (Farmers' Social Network) Social network of 5 Lakh+ farmers and agronomy experts enabling peer-to-peer interactions, photo-based query resolution, real-time expert connect, and sharing of modern farming techniques and agri-machinery hacks. Targeted at Indian farmers seeking community-based learning and referrals.
- Super Fasal (Soil Testing Program) Soil testing service in which soil samples are tested by partner institutes, reports are delivered to the farmer's home within 10 days, and agronomy experts prepare a customized package of practices for the upcoming crop based on soil composition and crop type. Targeted at Indian farmers seeking scientific soil health management.
- Gramophone Smart Farming App Multilingual mobile application serving as the integrated platform combining agronomy intelligence, farm management (Gram Salah), agri-input commerce (Gram Bazaar), output marketplace (Gram Vyapar), social network (Gram Sabha), and soil testing (Super Fasal) into one user experience. Targeted at Indian smartphone-using farmers seeking a single entry point to all Gramophone services.
Quantifiable outcome
- 30-40% higher crop yield
- +6 more outcomes
Companies that use Gramophone
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Gramophone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Gramophone partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Unnati Agri (Akshamaala Solutions Pvt Ltd)flagshipGramophone was acquired by Unnati Agri in 2026 in a distressed share swap deal. Unnati acquired Info Edge's 50.94% stake in Gramophone for ~Rs 91.7 crore (~USD 10.2 million), giving Info Edge a 15.75% stake in Unnati. Post-acquisition, Gramophone was merged into Unnati to create India's largest integrated agri-input platform spanning digital agri distribution, aggregation, and financing. Gramophone co-founder Navneet Singh Batra subsequently left to join Superplum.
- Village Representatives (VRs) / Gram Konnect NetworkcoreVillage Representatives are microentrepreneurs managing farmer relationships and driving commerce using GramKonnect app. Each VR covers ~40 villages and ~1000 farmers. They serve as the first point of contact for farmers and the channel through which advice, inputs, and support are delivered. This network enables last-mile delivery within 48 hours and drives farmer acquisition at 1/3rd the cost of other channels.
Scale indicators15 records
Recent moves6 records
Expansion highlights3 records
Gramophone competitors and assessment
Company assessmentDirect peers
- DeHaat: DeHaat is a full-stack Indian agritech platform offering agronomy advisory, agri-input e-commerce, output market linkage, and financing to farmers — directly mirroring Gramophone's end-to-end model and serving the same small/marginal farmer segment.
- AgroStar: AgroStar is an Indian agri-input e-commerce and agronomy advisory platform for farmers, with mobile-first advisory and a deep input catalogue — directly overlapping Gramophone's Gram Bazaar and Gram Salah offerings.
- BigHaat: BigHaat is an Indian online agri-input marketplace selling seeds, crop protection, and nutrition directly to farmers — comparable to Gramophone's Gram Bazaar with overlapping brand partnerships and target customers.
- Unnati Agri (Akshamaala Solutions): Unnati Agri is an Indian agritech platform offering agri-input distribution, advisory, and financing — Gramophone's 2026 acquirer and merger partner, operating a directly overlapping full-stack model.
- Ninjacart: Ninjacart is an Indian agri supply-chain platform connecting farmers directly to retailers and processors, with growing agri-input adjacency — comparable on output marketplace (Gram Vyapar) and farmer-first supply chain.
- BharatAgri: BharatAgri is an Indian agritech platform offering personalised crop advisory, agri-input commerce, and farming subscriptions — closely matching Gramophone's Gram Salah + Gram Bazaar bundle.
Emerging players
- CropIn: CropIn is an Indian farm management and decision-support SaaS platform for agribusinesses and farmers — comparable on the FMIS/decision-support software layer that Gram Salah represents.
- Fasal: Fasal is an Indian precision agriculture platform using IoT and AI for crop, disease, and irrigation advisories — comparable as a precision-ag decision-support peer for Gramophone's recommendation engine.
Broad incumbents
- Bayer Climate FieldView: Climate FieldView is Bayer's global digital farming platform offering field-data analytics, agronomy recommendations, and input integration — a broad incumbent comparable on FMIS, predictive analytics, and the Bayer CropScience partnership angle.
- Indigo Ag: Indigo Ag is a large US-based agritech company spanning digital agronomy, biological inputs, and grain market-making — comparable as a broad incumbent operating an end-to-end farmer platform with data and marketplace layers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gramophone social profiles
Digital presenceGramophone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gramophone leadership team
Management profileNumber of profiles
Profiles4 records
Gramophone funding detail
Funding detailFunding overview
Funding rounds9 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gramophone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gramophone
What does Gramophone do?
Gramophone operates a data-driven, full-stack AgTech platform for Indian farmers that bundles agronomy intelligence (Gram Salah), agri-input e-commerce (Gram Bazaar), an output crop-selling marketplace (Gram Vyapar), a farmer social network (Gram Sabha), and a soil testing program (Super Fasal). The platform is delivered through a multilingual mobile app, a Village Representative network using Gram Konnect, physical Gram Uday Centers, and a toll-free call center, providing personalized recommendations, home delivery of inputs, and post-harvest market access across 25,000+ villages.
Is Gramophone a public or private company?
Gramophone is a private company. It is classified as corporate owned and is currently acquired.
When was Gramophone founded?
Gramophone was founded in 2016. It employs 501 to 1,000 people.
Where is Gramophone based?
Gramophone is headquartered in Indore, India, in the Asia region.
How does Gramophone make money?
Three revenue lines are on record. Agri-Input Commerce (Gram Bazaar) is the primary driver. The others are gram Vyapar — Output Marketplace Commission and gram Salah — Premium Farm Management (SaaS).
Who are Gramophone's main competitors?
Direct peers on record are DeHaat, AgroStar, BigHaat, Unnati Agri (Akshamaala Solutions), Ninjacart and BharatAgri. Emerging players are CropIn and Fasal. Broad incumbents are Bayer Climate FieldView and Indigo Ag.
Does Gramophone have an API?
No public API is recorded for Gramophone.
What industry is Gramophone in?
Gramophone's product category is Digital Agriculture Platform (AgriTech). Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware). Its NAICS code is 11511 and its SIC code is 700.