SoundStorm Trivia

What SoundStorm Trivia does

SoundStorm Trivia, legally SoundStorm Entertainment, is an Australian entertainment services company founded in 2003 in Melbourne that provides hosted trivia nights and adjacent live entertainment to pubs, corporates, charities, and schools. Operating from Moorabbin, Victoria with a 5-person team, the company runs approximately 2,000 trivia nights per year across Australia including regional areas. Its primary offering is turnkey event delivery: trained hosts, portable PA equipment, scoring systems, trivia materials, and proprietary question content, all supplied on-site at the client venue. SoundStorm claims to run Australia's longest continuously running weekly trivia night, dating to 2003 at the Mitre Tavern, and operates a 35+ venue partnership network across Melbourne metro.

The product portfolio comprises four core lines — Pub Trivia (flagship recurring venue service), Corporate Trivia (scalable 10 to 2,000+ attendees with bespoke content), Online Trivia (custom platform delivered via Zoom/Live Stream with real-time scoreboard and anti-Google timer, mobile-browser play without downloads), and Fundraising Trivia (charities, schools, sports clubs) — supported by add-ons including 'That's My Jam' Music Bingo (launched 2023), themed trivia nights, MC services, a named comedian roster, and risk-free memorabilia supply for fundraising auctions. The technology stack is modest and proprietary: a trivia delivery system configurable for any room size or crowd, plus an online platform supporting up to 50 rounds including media clips; no app is published and no AI/ML is disclosed.

Revenue is generated via quote-based professional services fees per event; pricing is not publicly disclosed. Go-to-market relies on direct sales (phone 1300 347 267, online inquiry forms) into three primary segments — enterprise corporate (logos include ANZ, NAB, Westpac, Telstra, Accenture, AMP, Australia Post, CSIRO, AXA, L'Oréal), hospitality venues, and non-profit/charity fundraisers — with marketing driven primarily by venue partner referrals and corporate word-of-mouth. The company is privately held with no disclosed external funding, parent company, or subsidiaries.

Name

SoundStorm Trivia

Legal name

SoundStorm Entertainment

Website

https://soundstormtrivia.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

SoundStorm Trivia is an Australian entertainment services company founded in 2003 that hosts approximately 2,000 trivia nights annually for pubs, corporates, charities, and schools across Australia, delivering turnkey events with professional hosts, portable equipment, and proprietary question content.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Pub trivia services
• Corporate trivia events
• Fundraising trivia nights
• Online trivia hosting
• Music bingo entertainment

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pub Trivia Services: Ongoing weekly or recurring trivia nights at pub and club venues, providing hosts and equipment for regular entertainment programming
2. Corporate Event Services: Customized trivia events for corporate clients for team building, conferences, and social events. Scalable from 10 to 2,000+ attendees with tailored question content
3. Fundraising Event Services: Trivia nights for schools, sports clubs, and charities to raise funds. Services include memorabilia sales assistance and live auction support
4. Online Trivia Events: Virtual trivia nights hosted via Zoom or Live Stream, allowing participation from multiple locations including interstate and international participants
5. Themed Event Services: Custom themed trivia nights with options including 70s, 80s, sports, music, movies, and business-specific content
6. Entertainment Add-ons: Additional entertainment services including comedians, MCs, bands, duos, DJs, and photographers to enhance trivia events
7. Music Bingo Events: Music Bingo nights branded as 'That's My Jam' offering classic song-based entertainment for fundraisers and corporate events

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

SoundStorm Trivia provides live, hosted trivia nights and related entertainment services for pubs, corporate clients, charities, schools, and sports clubs across Australia. The company supplies professional hosts, PA equipment, scoring systems, and proprietary trivia content for events ranging from 10 to 2,000+ attendees, delivered on-site at venues or via online platforms. Services are tailored to weekly pub programming, corporate team building, fundraising events, and themed entertainment.

Product overview

SoundStorm Trivia operates a portfolio of entertainment services centered on trivia nights and events. The core offerings include Pub Trivia (their flagship service since 2003), Corporate Trivia, Online Trivia, and Fundraising Trivia. These are complemented by specialized add-on services including Music Bingo (branded as 'That's My Jam'), Themed Trivia Nights, MC Services, Comedy Services, and Trivia Host hiring. The company also provides memorabilia for fundraising events. Services are available from 10 to 2,000+ attendees and can be delivered nationwide across Australia at venues, corporate offices, or online.

Differentiator

Problem solved

Functional benefit

Brands

• That's My Jam: A music bingo entertainment product offered by SoundStorm Trivia, featuring fast-paced music bingo suitable for fundraisers, social, and corporate events.

Products and services

• Pub Trivia Weekly trivia nights held at pubs, clubs, hotels, bars, and restaurants, featuring professional hosts, PA equipment, trivia materials, scoring, and promotional support. Designed for hospitality venues seeking regular entertainment programming, with services available nationwide across Australia.
• Corporate Trivia Tailored trivia events for corporate clients, team building exercises, conferences, social clubs, and client entertainment. Scalable from 10 to 2,000+ attendees with customizable question content including company-specific questions. Delivered at corporate function spaces, conference venues, or office locations.
• Online Trivia Virtual trivia nights hosted via Zoom or Live Stream, featuring real-time scoreboards, anti-Google timers, themed rounds, and support for individual or team formats. Accessible from any location in Australia or internationally without requiring downloads.
• Fundraising Trivia Trivia events designed for schools, sports clubs, and charities to raise funds. Includes professional hosting, Q&A sessions, games, challenges, PA equipment, scoring, and venue sourcing assistance. Includes memorabilia sales assistance and live auction support.
• That's My Jam (Music Bingo) Music-based bingo experience where participants sing, dance, and identify songs from classic hits to current tracks. Suitable for all ages and designed for fundraisers, social events, or corporate entertainment.
• Themed Trivia Nights Customized trivia nights tailored to specific themes including 70s, 80s, movies, music, sports, science & technology, pop culture, fancy dress, food & wine, or business-relevant content. Available as part of any trivia event booking.
• MC Services Professional MC hosting for events including auctions, charity events, Christmas functions, corporate events, engagements, fashion parades, festivals, product launches, and weddings. Provides skilled emcee services to run events smoothly.
• Comedy Services Stand-up comedy acts from professional Australian comedians for trivia nights and events. Available as an add-on to complement trivia or other event programming.
• Hire a Trivia Host Professional trivia hosts available for hire, including Holly, Kieran, Mel, Luisa, Lee, Mugsy, Scott, Bevan, Dean, and Luke, each with unique hosting styles. Suitable for venues or organizations that want to host their own trivia night with a professional presenter.
• Memorabilia for Fundraising Risk-free memorabilia supply service for fundraising events, providing signed items with modest reserves where proceeds above the reserve go directly to the organization. Examples include signed jockey silks and other collectibles.

Quantifiable outcome

• 33,000 fundraising result for Have a Crac for Jac cancer fundraiser
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TeamBonding: US corporate team-building and entertainment provider, including trivia nights and hosted virtual events. Overlaps with SoundStorm's corporate and online trivia offerings, especially for enterprise clients.
• Outback Team Building & Training: Australian team-building and corporate entertainment provider offering trivia, games, and hosted events for enterprise clients. Direct competitor in the corporate trivia and team-building segment.
• Sporcle Live: Pub trivia and live events arm of Sporcle, running weekly hosted trivia nights at venues across the US and beyond. Comparable in format, recurring venue programming, and consumer-trivia brand.
• Quizhead Trivia: UK pub and corporate trivia company delivering hosted trivia nights at venues and private events. Closely aligned hosted-delivery model and venue/corporate customer mix.
• QuizWorks: Corporate quiz and trivia provider offering hosted pub trivia, team-building events, and virtual trivia for businesses. Directly comparable in service mix (pub/corporate/online trivia) to SoundStorm's portfolio.
• Pure Trivia Events: Australian pub and corporate trivia operator running weekly trivia nights and bespoke events for venues and enterprises across Australia. Same geography, same customer segments, similar delivery model.
• GeeTrivia: UK pub trivia operator running weekly quiz nights and themed events at hospitality venues. Same venue-based service model and customer base as SoundStorm's pub trivia business.
• Trivia Mafia: US-based pub and private trivia event company offering hosted trivia nights at venues and corporate events. Closest international analog in terms of format and hosted-delivery model.

Emerging players

• Eventeam Australia: Australian corporate entertainment and team-building provider; while not trivia-specialised, it competes for the same corporate event budget and offers overlapping hosted entertainment formats.
• Professional Entertainment Group: Australian provider of MCs, comedians, and event hosts. Adjacent competitor for SoundStorm's MC, comedy, and host-hire add-on services within the same venue and corporate ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smn-talking-talent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoundStorm Trivia