Sound Telegraph

Regional News Mediasoundtelegraph.com.au

Company typePrivate
Founded-
Headquarters—
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

Sound Telegraph firmographics

Firmographics

Name: Sound Telegraph
Legal name: West Australian Newspapers Limited
Website: https://soundtelegraph.com.au
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Sound Telegraph industry classification

Industry

Product category: Regional News Media
NAICS: Periodical Publishers (513120)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

Regional news publishing
Digital news media
Local journalism
News subscriptions
Community news

Sound Telegraph business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Digital subscription - No lock-in contract
Subscription	Annual	Annual digital subscription
Subscription	Monthly	Digital + Weekend newspapers

Distribution channels2 records

Marketing channels3 records

Sound Telegraph product offering

Product offering

Core offering

Sound Telegraph is a regional digital news publication serving the Rockingham, Kwinana, Mandurah, and Peel regions of Western Australia. It sells digital news subscriptions, a digital replica of the print newspaper (Today's Paper), and advertising placement services to local readers, businesses, and community organizations. Content covers local news, courts and crime, politics, community events, and regional sports including WANL netball, AFL, cricket, and greyhound racing.

Product overview

Sound Telegraph is a regional digital news publication operated by West Australian Newspapers Limited (Seven West Media). It offers a core digital news product covering local and regional content, alongside supplementary services including a digital newspaper edition, subscription tiers (Digital, All access digital, Annual digital, Digital + weekend papers), and advertising placement services. The publication is part of a network of regional Western Australian mastheads including the Albany Advertiser, Bunbury Herald, Geraldton Guardian, and others.

Differentiator

Problem solved

Functional benefit

Products and services

Sound Telegraph Digital News A regional digital news publication covering local news, crime, courts, politics, sports, entertainment, and community stories for the Rockingham, Kwinana, and Peel regions of Western Australia. The core news product is accessible via the website with premium articles gated behind a digital subscription paywall.
Today's Paper (Digital Edition) A digital replica of the Sound Telegraph print newspaper edition, available online for subscribers via the /editions page, providing an e-paper reading experience of the daily print masthead.
Place an Ad An advertising service that allows businesses and individuals to place classified and display advertisements in the Sound Telegraph masthead, accessed via the /contact page, targeting the Peel region readership.

Companies that use Sound Telegraph

Customer profile

Segments1 record

Ideal customer profiles1 record

Sound Telegraph technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Sound Telegraph partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Sound Telegraph competitors and assessment

Company assessment

Direct peers

Bendigo Advertiser: Regional Victorian newspaper serving a smaller inland city with print + digital subscriptions. Comparable to Sound Telegraph in scale, target audience, and community-newspaper operating model.
Newcastle Herald: Australian regional daily covering Newcastle and the Hunter region with print + digital subscriptions. Directly comparable as a regional masthead with subscription tiers, court and sport coverage, and similar audience engagement model.
The Border Mail: Regional newspaper covering the Albury-Wodonga border region with subscription digital access and a similar local-news/court/sport editorial mix. Direct peer in regional masthead model and subscription pricing structure.
The Canberra Times: Regional capital-city newspaper with a print + digital subscription model covering local news, courts, and sport. Closely comparable to Sound Telegraph in operating model (subscription tiers, regional focus, part of larger media group) though larger in scale.
The Examiner (Launceston): Regional Tasmanian newspaper with print + digital subscription tiers serving a smaller geographic market. Comparable to Sound Telegraph in scale, audience size, and local-news-led content strategy.
The Mercury (Hobart): Regional Tasmanian newspaper with print + digital subscription offering covering local courts, council, and sport. Comparable to Sound Telegraph in operating model and regional masthead positioning.
Townsville Bulletin: Regional North Queensland daily covering local news, sport, and council affairs. Closely mirrors Sound Telegraph's regional masthead operating model within a larger media network (News Corp Australia).
Cairns Post: Regional newspaper serving far-north Queensland with a print + digital subscription model and similar local-news/community/court vertical mix. Directly comparable in scale, audience, and monetization approach.

Broad incumbents

The West Australian: Flagship metropolitan newspaper of West Australian Newspapers Limited — Sound Telegraph's direct parent publication. Overlapping coverage of WA news and shared editorial resources make it a broad incumbent peer operating in the same geographic market.
Australian Community Media (ACM): Australia's largest regional newspaper publisher, operating hundreds of regional mastheads across NSW, VIC, QLD, and TAS. Closest network-level competitor to SWM's regional portfolio in operating model, scale, and editorial mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Sound Telegraph financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sound Telegraph leadership team

Management profile

Number of profiles

Profiles3 records

Sound Telegraph funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sound Telegraph M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Telegraph

What does Sound Telegraph do?

Is Sound Telegraph a public or private company?

Sound Telegraph is a private company. It is classified as corporate owned and is currently operating.

When was Sound Telegraph founded?

Sound Telegraph was founded in -1. It employs 1 to 10 people.

Who are Sound Telegraph's main competitors?

Direct peers on record are Bendigo Advertiser, Newcastle Herald, The Border Mail, The Canberra Times, The Examiner (Launceston), The Mercury (Hobart), Townsville Bulletin and Cairns Post. Broad incumbents are The West Australian and Australian Community Media (ACM).

Does Sound Telegraph have an API?

No public API is recorded for Sound Telegraph.

What industry is Sound Telegraph in?

Sound Telegraph's product category is Regional News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513120 and its SIC code is 2711.