SOUP FILM

What SOUP FILM does

SOUP FILM (legal entity: soup.filmproduktion GmbH) is a Berlin-based boutique commercial film production company founded in 2000 by Stephan Fruth. The firm represents a curated roster of 30+ award-winning directors — including Lance Acord, Jake Schreier, Chris Wilcha, Zac Ella, and Bobby Louise & Brig — to advertising agencies and global brand clients across automotive, technology, food and beverage, telecommunications, and retail verticals. Revenue is generated through project-based professional services: production service fees for directing and executing commercials, plus an in-house full-service post-production offering covering editing, VFX, and finishing. A sub-brand called AMOXI MEDIA provides a lower-cost tier of commercial production and new-talent solutions. The go-to-market is sales-led and relationship-driven, with direct representation of directors to creative agencies and direct brand engagement; the company markets primarily through its professional website portfolio, industry directory presence, and participation in advertising markets. The firm is independently owned, registered in Berlin (HRB75236B), GDPR-compliant, and operates from a single headquarters at Torstrasse 164, Berlin, while servicing projects internationally across 14+ countries in EMEA and North America.

The company is currently led by Managing Directors Ada Zuiderhoek and Martin Richter, who assumed leadership from founder Stephan Fruth around 2020. SOUP FILM maintains 22-23 long-tenured employees, many of whom have been with the firm for over a decade, and differentiates on three dimensions: a deep international director roster, green production practices (100% green-energy offices, sustainability positioning), and equal gender representation with strong female leadership across production and creative functions. Notable client engagements include work for Apple, Volkswagen, Nike, McDonald's, Mercedes-Benz, Budweiser, Doritos, Amazon, and Xfinity. There is no disclosed AI/ML capability, no external funding, no parent company, and no public listing; the firm operates as a private German GmbH with revenue, headcount trajectory, and financial metrics not publicly disclosed.

Name

SOUP FILM

Legal name

soup.filmproduktion GmbH

Website

https://soup.film

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SOUP FILM is a Berlin-based boutique commercial film production company, founded in 2000, that represents 30+ award-winning directors to global brands and advertising agencies across EMEA and North America, offering full production, in-house post-production, and budget solutions via its AMOXI MEDIA division.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commercial Production Services: Production services for commercials and branded content, matching directors with agency and brand clients for campaign projects. Revenue generated through production fees for directing and production services.
2. Post-Production Services: Full-service post-production division providing VFX and post-production capabilities for commercial projects.
3. AMOXI MEDIA Division: Budget and new talent commercial solutions through the AMOXI MEDIA division.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

SOUP FILM is a boutique commercial production company based in Berlin that represents award-winning directors and provides full-service production and post-production services for advertising agencies and global brands. The company operates under the legal entity soup.filmproduktion GmbH and delivers commercial film production services from concept through final delivery.

Product overview

SOUP.FILM is a Berlin-based boutique commercial production company established in 2000. The company operates as an A-List production company representing a wide roster of award-winning directors, serves as a trusted service partner for the international market, and provides full service postproduction. They also have a division called AMOXI MEDIA for budget and new talent commercial solutions, combining vast experience with creative production approach.

Differentiator

Problem solved

Functional benefit

Brands

• AMOXI MEDIA: Division for budget and new talent commercial solutions

Products and services

• Commercial Film Production End-to-end commercial film production services delivered to advertising agencies and global brands through a roster of award-winning directors.
• Full-Service Post-Production Complete post-production workflow including editing, finishing and delivery for commercials produced through SOUP FILM.
• AMOXI MEDIA Sub-brand associated with SOUP FILM that extends the company's production and creative service capabilities.

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prettybird: Prettybird is a US-based director representation and commercial production company. Directly comparable to SOUP FILM on boutique director-roster model, premium brand work, and creative talent management.
• Radical Media: Radical Media is a global commercial and content production company with offices in NYC, LA, London, and Berlin. Comparable to SOUP FILM on premium brand client roster, full-service production offering, and Berlin presence.
• MJZ: MJZ is a globally recognized commercial production company and director representation house based in the US, with offices in LA, NYC, London, and Berlin. It is one of the most direct comparables to SOUP FILM, matching on boutique director-representation model, A-list commercial clients, and Berlin presence.
• Park Pictures: Park Pictures is a US boutique commercial production company with a director-driven roster serving global brands. Directly comparable to SOUP FILM on boutique scale, director representation, and enterprise brand client portfolio.
• B-Reel: B-Reel is a global creative and production company with offices including Berlin, known for premium commercial work. Comparable to SOUP FILM on Berlin base, brand-direct client relationships, and integrated production capabilities.
• Anonymous Content: Anonymous Content is a US-based production company representing a roster of award-winning directors and creators for commercials, music videos, and feature films. It is directly comparable to SOUP FILM on director-representation model and premium brand client base.
• Iconoclast: Iconoclast is a global commercial production company and director representation house with offices in multiple countries. Directly comparable to SOUP FILM on boutique scale, director-driven commercial production, and global brand client work.
• Stink Studios: Stink Studios is a global creative production company with offices in multiple cities, offering commercial film production and post-production. Comparable to SOUP FILM on full-service production-to-post offering and brand client roster.

Broad incumbents

• RSA Films: RSA Films is the long-established Ridley Scott-associated commercial production company with global offices. Comparable to SOUP FILM on director-driven commercial production and premium brand client base, but at much larger scale and broader portfolio.

Regional players

• Tempomedia: Tempomedia is a Hamburg-based commercial production company operating in the German market. Comparable to SOUP FILM as a German commercial production competitor serving similar brand and agency clients in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soupfilm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUP FILM