Great Southeast Flooring America

What Great Southeast Flooring America does

Great Southeast Flooring America is a family-owned, single-showroom retail flooring store operating from 2780 N Harbor City Boulevard in Melbourne, Florida. The store is a member of the Flooring America cooperative network (managed by CCA Global Partners, Inc., a Delaware corporation), which provides pooled buying power across more than 17,000 SKUs spanning carpet, luxury vinyl, hardwood, tile, laminate, custom area rugs, waterproof flooring, and floor-care products. The business serves residential homeowners in the Space Coast and Brevard County markets, with no commercial or enterprise customers disclosed.

The company's core operations combine product retail, professional installation, and consumer financing under one roof. Products are priced per square foot with a "Guaranteed Lowest Prices 365 days a year" promise and a 30-day price-protection refund; installation labor is quoted separately after on-site room measurement. Zero-interest financing (WAC) is offered through Synchrony Bank, and the store backs every sale with the "Adore Your Floor Guarantee" replacement warranty plus a lifetime installation workmanship warranty. The supporting technology footprint is modest — a website with a room visualizer tool (myfloorstyle), design blog, and SEO-oriented flooring guides — with no proprietary AI/ML systems, no app, no API surface, and no disclosed integrations.

Go-to-market is direct-to-consumer through the physical showroom plus a content-marketing and reputation-driven digital presence across Google, Facebook, Yelp, Instagram, YouTube, Pinterest, Houzz, LinkedIn, and X. The firm is privately held, employs approximately 7 people, has no disclosed revenue or funding history, and operates exclusively in a single U.S. domestic geography. Brand equity is reinforced by 430+ reviews averaging 4.7 stars and a "Best of Brevard" community designation.

Name

Great Southeast Flooring America

Legal name

CCA Global Partners, Inc.

Website

https://southeastflooringamerica.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Southeast Flooring America is a family-owned, single-showroom retail flooring store in Melbourne, Florida, affiliated with the Flooring America cooperative, serving residential homeowners in the Space Coast and Brevard County markets with carpet, vinyl, hardwood, tile, and laminate products, professional installation, and Synchrony-backed financing.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Flooring retail
• Carpet installation
• Hardwood flooring
• Luxury vinyl plank
• Residential flooring

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Core revenue from selling carpet, hardwood, luxury vinyl, laminate, and tile flooring products to residential consumers. Products sold include major brands with varying price points from budget-friendly to premium options.
2. Professional Installation Services: Installation labor charged separately, includes subfloor preparation and professional fitting. Installation costs are quoted after site inspection and are not included in initial product pricing.
3. Financing Programs: Zero interest financing available (WAC - with approved credit) through Synchrony Bank partnership, providing installment payment options to customers.
4. Credit Application Processing: Partner with Synchrony Bank to offer credit/financing for flooring purchases, earning referral or processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Great Southeast Flooring America sells residential flooring products — carpet, luxury vinyl, hardwood, tile, and laminate — directly to homeowners through its Melbourne, FL showroom, with over 17,000 product options available. The company also provides professional flooring installation services, custom area rugs, floor care products, and interest-free financing arranged through Synchrony Bank. The Room Visualizer digital tool supports customer selection, and purchases are backed by the Adore Your Floor replacement guarantee.

Product overview

Great Southeast Flooring America is a family-owned flooring retail store offering a comprehensive portfolio of flooring products. The core offering includes five main product categories: Carpet, Luxury Vinyl, Hardwood, Tile, and Laminate, supplemented by Custom Area Rugs and Floor Care products. The company operates with over 17,000 flooring options, offering professional installation services and interest-free financing. Additional services include a Room Visualizer tool for digital design assistance. The store also features a Price Protection Guarantee and the Adore Your Floor Guarantee warranty program.

Differentiator

Problem solved

Functional benefit

Brands

• Room to Explore: Flooring brand collection offered by Flooring America stores featuring both soft surface (carpet) and hard surface (hardwood, laminate, vinyl, tile) product lines with associated care and warranty guides.
• Adore Your Floor Guarantee
• Gold Star Program

Products and services

• Carpet Flooring Durable carpet flooring in a wide range of colors and styles for any residential space.
• Luxury Vinyl Flooring Resilient, versatile, and affordable luxury vinyl flooring for residential applications.
• Hardwood Flooring Hardwood flooring ranging from traditional to hand-scraped and exotic wood styles.
• Tile Flooring Tile flooring in a variety of shapes, patterns, and colors for timeless residential installations.
• Laminate Flooring Tile- and wood-look laminate flooring at an affordable price point.
• Custom Area Rugs Custom area rugs tailored to customer specifications, sourced through the Flooring America network.
• Floor Care Products Cleaning and maintenance products for all floor types.
• Professional Flooring Installation Professional flooring installation service performed by trained installers, including subfloor preparation, with lifetime workmanship warranty.
• Interest-Free Financing Zero interest financing (with approved credit) for flooring purchases, arranged through Synchrony Bank.

Quantifiable outcome

• 17,000+ flooring options available for customer selection
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Flooring America / CCA Global PartnerscoreChannel Partner/ Reseller/ DistributorGreat Southeast Flooring America is a member of the Flooring America cooperative network (managed by CCA Global Partners, Inc., a Delaware corporation). This franchise/affiliation provides massive buying power through pooled purchasing, access to 17,000+ flooring products, national brand recognition, shared technology platforms (room visualizer, website), coordinated marketing, and warranty support programs.
• Tunnel to Towers FoundationminorStrategic or Co-development PartnerFlooring America network partners with Tunnel to Towers Foundation to help fund and install flooring in mortgage-free homes built for injured veterans and Gold Star families who lost loved ones in the line of duty. Part of Flooring America's community giving program.
• Space Coast Community OrganizationsminorOthersLocal community support including sponsorship of youth sports teams, donations to Brevard Schools Foundation, support for nonprofits like Nana's House and The Children's Hunger Project, and a scholarship program for local students.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Build.com / Ferguson: Online-first home improvement retailer with expanding flooring assortment and direct shipping. Represents the DTC digital competition that could erode showroom foot traffic over time.

Others

• Shaw Industries: Major flooring manufacturer (Shaw, Coretec, Anderson Tuftex) supplying carpet, hardwood, LVP, and tile to retailers including Flooring America members. Critical upstream supplier shaping the store's product mix.
• Mohawk Industries: Largest U.S. flooring manufacturer whose products (Mohawk, Pergo, Karastan) are sold through this store. Acts as an upstream supplier and sets the product and pricing baseline for the retailer's assortment.

Broad incumbents

• Floor & Decor: Large-format specialty flooring retailer with massive SKU breadth and contractor/trade focus. Represents the primary specialty big-box threat that compresses pricing and assortment advantages for independent showrooms.
• Empire Today: Direct-to-consumer flooring retailer with in-home sales model and installation services. Comparable in the installer-led retail segment but with national reach and centralized marketing.
• Lowe's: National home improvement retailer with comparable flooring category, installation services, and financing options (including proprietary credit). Poses similar big-box competitive pressure as Home Depot.
• Home Depot: National home improvement retailer with deep flooring assortment and installation services. Competes on price, convenience, and one-stop shopping rather than on local service or curation.

Direct peers

• Flooring America (CCA Global Partners cooperative): The national cooperative that Great Southeast Flooring America is a member of. Other Flooring America affiliates operate the same retail-installation model with the same branding, supplier agreements, and digital tools, making them the closest direct peers.
• LL Flooring: Specialty flooring retailer historically focused on hardwood and laminate with strong direct-to-consumer and showrooms overlap. Closest specialty retailer peer by product mix before its 2024 wind-down.
• Carpet One Floor & Home: Competing cooperative of independent flooring retailers with similar co-op purchasing model, retail-plus-installation offering, and store-level brand identity. Most directly comparable competitive structure in the independent flooring retail space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FlooringAmerica
• YouTubeyoutube.com/channel/UCGpgaWD6yqnX6CIeWupJoeQ
• Facebookfacebook.com/SEFlooringAmer
• LinkedInlinkedin.com/company/seflooringamer
• Instagraminstagram.com/SEFlooringAmer
• Pinterestpinterest.com/SEFlooringAmer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Southeast Flooring America