Southern Salon Supplies

What Southern Salon Supplies does

Southern Salon Supplies Trade is a privately held New Zealand wholesale distributor of professional haircare, colour, electrical, and salon-supply products, founded in 1989 and operating from headquarters in Dunedin with a secondary office in Hamilton. The company sells exclusively to professional hair salons through a B2B trade-account model, offering both cash and credit accounts via a Shopify-based e-commerce storefront (southernsalonsupplies.co.nz). Its product portfolio centres on nine exclusive brand distribution rights in New Zealand — Clever Curl, Pure, Juuce, Reuzel, Manic Panic, JRL, EverEscents, Framar, and Oli G — alongside stocked third-party professional brands including Wella, Schwarzkopf, Matrix, ghd, Dyson, Wahl, Babyliss, Redken, L'Oreal Professional, and Joico. The assortment spans hair colour and chemicals, professional haircare, electrical styling tools, barber supplies, salon furniture, and consumables, with pricing tiered through trade accounts and Spend & Save promotional discounts (5% at NZD $200+, 8% at NZD $300+, 10% at NZD $400+).

The business model is straightforward wholesale distribution with markup-based margins on branded professional products. Distribution is single-country/domestic across New Zealand, with no international footprint. GTM relies on direct trade-account sales (cash and credit) and digital marketing through the e-commerce platform; no channel partners, resellers, or third-party distribution networks are used. The company employs seven people across its two offices and serves "hundreds of salons nationwide," positioning itself as "NZ's Leading Salon Wholesaler" with 36+ years of industry experience. Pricing examples span NZD $10.85 for Clever Curl Long Hold Gel to NZD $550 for the Dyson Supersonic Pro Hair Dryer, reflecting a mid-market to premium assortment.

Technology is limited to the Shopify e-commerce platform with trade-login functionality; no proprietary technology, AI/ML capabilities, APIs, or integrations are disclosed. Ownership is private and not detailed in public sources, with no parent company, subsidiaries, funding rounds, or M&A activity reported. Promotional features include Afterpay for end customers and monthly brand promotions, but no app, no data assets, and no disclosed strategic expansion plans beyond brand-portfolio additions are evident.

Name

Southern Salon Supplies

Legal name

Southern Salon Supplies Trade

Website

https://southernsalonsupplies.co.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Salon Supplies is a New Zealand B2B wholesale distributor, founded in 1989, supplying professional haircare, colour, electricals, and salon supplies exclusively to trade hair-salon accounts across New Zealand through exclusive brand distribution rights and a Shopify e-commerce platform.

Ownership category

akta.pro rank

Product category

Professional Salon Supplies Wholesale

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Haircare & Hair Color Distribution (CRAOAEAE), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Salon wholesale supplies
• Professional haircare products
• Salon equipment distribution
• Hair colour chemicals
• Barber supplies wholesale

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale product sales to trade customers: B2B wholesale distribution of professional haircare products, salon equipment, and beauty supplies to registered trade customers (hair salons). Revenue generated through product markup on branded professional beauty and haircare products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Southern Salon Supplies is a New Zealand wholesale distributor that supplies professional hair salons with haircare products, hair colour and chemicals, electrical styling tools, salon furniture and consumables. The company operates a B2B trade account model (cash and credit) supported by an e-commerce storefront, and distributes both exclusive house brands (Clever Curl, Pure, Juuce, Reuzel, Manic Panic, JRL, EverEscents, Framar, Oli G) and stocked third-party professional brands (Wella, Schwarzkopf, Matrix, ghd, Dyson, Wahl, Babyliss).

Product overview

Southern Salon Supplies is a New Zealand wholesale distributor serving professional salons since 1989, operating as both a B2B e-commerce platform and supplier. Their product portfolio centers on exclusive house brands (Clever Curl, Pure, Juuce, Reuzel, Manic Panic, JRL, EverEscents, Framar, Oli G) alongside stocked third-party professional brands (Wella, Schwarzkopf, Matrix, ghd, Dyson, Wahl, Babyliss, Redken, L'Oreal Professional, Joico). The offering spans hair colour/chemicals, professional haircare, electrical styling tools, barber equipment, salon furniture, and consumables. Products are available to trade accounts only, with cash and credit account options for salon operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Clever Curl Haircare Australian-made curly hair care range inspired by the Curly Girl Method, featuring cleansers, conditioners, styling gels, and treatments; vegan, cruelty-free, with Certified Organic ingredients and 100% recycled plastic bottles. Distributed exclusively in New Zealand to professional salons.
• Pure Professional Haircare Australian-made professional haircare line including Pure Evolve Permanent Colour, Pure Evoke Semi Permanent Colour, Pure Creme Developers, Colour Activator, and the Lamellar range, distributed exclusively in New Zealand to salon trade customers.
• Juuce Haircare Professional haircare brand featuring Bond Blonde, Bond Repair, Silver Blonde, Wake Up Wax and other treatment and styling products for salon use, distributed exclusively in New Zealand.
• Reuzel Grooming Men's grooming line including pomades, waxes, gels, creams and beard care products for classic barber-style styling, distributed exclusively in New Zealand.
• Manic Panic Hair Colour Vegan and cruelty-free hair colour range offering Classic High Voltage and Amplified semi-permanent colours, lightening kits and fashion colours; originally founded over 40 years ago by Tish and Snooky.
• JRL Electrical Tools Professional electrical tools brand including clippers, trimmers, foil shavers, hair dryers and styling brushes, with ranges such as FreshFade clippers, Forte Pro dryers and ONYX professional tools.
• EverEscents Organic Haircare Australian certified organic haircare range including Bergamot, Blonde and Fragrance Free lines with shampoos, conditioners and treatments available in 250ml, 1L and 5L bulk sizes.
• Framar Salon Accessories Salon accessories brand offering pop-up foils, balayage boards, brushes, clips, bowls, capes and styling tools used by colourists and stylists.
• Oli G Professional Haircare Professional haircare line featuring Atomic Hair Repair Leave-In Treatment, Chemical Addiction Peptide Bonding Spray, Pure Detox Clarifying Shampoo and pH Balancing products.
• Dyson Professional Electrical Premium professional hair electricals including Airwrap multi-styler, Airstrait straightener, Corrale cordless straightener and Supersonic Pro/Supersonic R PRO hair dryers with associated accessories and filters.
• Matrix Professional Colour and Care Professional colour, care and styling line including Bond Ultim8, Color Insider, Color Sync, So Color, So Lite Developers, Total Results and Style Controller ranges.
• Wella Professional Colour Professional colour and care brand including Koleston Perfect ME+, Color Touch, Illumina and Shinefinity lines for permanent and semi-permanent colouring.
• Schwarzkopf Professional Colour

Quantifiable outcome

• 36+ years of industry experience supporting the professional haircare industry
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Clever CurlcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Clever Curl curly hair care products in New Zealand. Products include cleansers, conditioners, styling gels, treatments, and accessories. Brand features Certified Organic ingredients and Curly Girl Method inspired formulations.
• Pure HaircarecoreChannel Partner/ Reseller/ DistributorExclusive distributor for Pure haircare brand including Pure Colour, Pure Evolve, Pure Evoke, and Pure Creme Developers. Australian-made professional colour and haircare range.
• JuucecoreChannel Partner/ Reseller/ DistributorExclusive distributor for Juuce haircare products in New Zealand. Range includes shampoos, conditioners, treatments, styling products and gift packs.
• ReuzelcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Reuzel grooming products. Men's hair and beard care including pomades, waxes, gels, and creams.
• Manic PaniccoreChannel Partner/ Reseller/ DistributorExclusive distributor for Manic Panic hair colour products. Vegan and cruelty-free semi-permanent hair colour with iconic brand history of 40+ years.
• JRLcoreChannel Partner/ Reseller/ DistributorExclusive distributor for JRL electrical tools including clippers, trimmers, hair dryers, and styling equipment. Professional barber and salon electrical tools.
• EverEscents OrganiccoreChannel Partner/ Reseller/ DistributorExclusive distributor for EverEscents Organic haircare range. Australian certified organic haircare products including shampoos, conditioners, and treatments.
• FramarcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Framar beauty accessories including brushes, pop-up foils, capes, bowls, and styling tools.
• Oli GcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Oli G professional haircare range. Products include Atomic Hair Repair treatments and chemical addiction peptide bonding sprays.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ellisons: UK-based professional hair and beauty wholesaler with broad brand portfolio including Wella, Schwarzkopf, ghd, and Wahl. Comparable B2B trade distributor with overlapping third-party brand coverage and similar scale in its home market.
• SalonCentric: US professional beauty distributor (L'Oréal-owned) supplying salons with colour, haircare, and styling tools. Broad incumbent in the same wholesale category, serving similar trade customers with comparable brand mix.
• CosmoProf: North America's largest professional salon product distributor, part of Henkel/BSG. Comparable professional-beauty wholesale business with exclusive and third-party brand portfolio at far greater scale.
• Armstrong McCall Professional: US professional salon supply distributor with multi-brand assortment including colour, electricals, and barbering tools. Comparable trade-only wholesale distribution to professional salons.

Direct peers

• Merv's Hair & Beauty Supplies: Australian wholesale distributor of professional salon products, including colour, electricals, and consumables, supplying salons nationwide. Closely comparable ANZ wholesale model with multi-brand catalogue and trade-account structure.
• Salon Services: European professional salon supplies wholesaler with trade accounts and exclusive brand lines across colour, haircare, and electrical. Mirrors SSS's B2B trade-only distribution model and exclusive-brand strategy.
• Capital Hair & Beauty: UK-based professional hair and beauty wholesaler distributing branded colour, electrical, and salon supplies to trade accounts. Comparable B2B trade-only model with broad multi-brand assortment and exclusive brand relationships.

Regional players

• Salon Brands Direct: Australian distributor of professional salon brands operating in the same ANZ region. Comparable trade-only model carrying major colour and electrical brands to salon customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/southern-salon-supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Salon Supplies