Southern Safety Supply

What Southern Safety Supply does

Southern Safety Supply is an independently owned industrial fire and safety supply distributor and service provider headquartered in Macon, Georgia. Founded in 1965 originally as Segler Refrigeration, the company was renamed in the 1980s when it pivoted to safety equipment sales and has been controlled by Jim and Barbara Jones since their 2002 acquisition. The firm serves four primary customer segments: industrial and manufacturing operators (concrete, construction, HVAC, mining, paper mills, plastics, power, railroads, steel, tire manufacturers), small businesses (accountants, attorneys, repair shops, daycares, doctors, electricians, roofers), government and municipal entities (city, county, and water authorities), and schools and universities. Customers rely on the company for fire safety compliance, personal protective equipment, and adherence to DOT, MSHA, NFPA, and OSHA regulations.

Name

Southern Safety Supply

Legal name

Southern Safety Supply

Website

https://southernsafety.net

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Safety Supply, founded in 1965 in Macon, Georgia, distributes industrial fire and safety supplies and provides fire extinguisher servicing. It serves manufacturers, small businesses, government entities, and schools across the Southeastern United States via physical storefront, e-commerce, and on-site services.

Ownership category

akta.pro rank

Product category

Industrial Safety Supplies

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Hardware Retailers (44414)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)

Keywords

• Industrial safety supplies
• Fire protection equipment
• Personal protective equipment
• Fire extinguisher servicing
• Occupational safety training

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Sale of industrial fire and safety supplies including fire extinguishers, personal protective equipment (PPE), safety footwear, portable barricade systems, gas detectors, and occupational safety training software.
2. Fire Extinguisher Services: Full-service shop providing inspection, repair, testing, and certification of fire extinguishers. Services include annual or monthly inspection, six-year maintenance, 12-year hydro testing, and recharging within 60 miles of Macon, Georgia.
3. Online Store Sales: E-commerce sales through their online storefront with account-based pricing (Sign In To View). Products shipped from Macon, Georgia location within 1-2 business days.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Southern Safety Supply sells industrial fire and safety supplies through both a physical storefront and an online store, offering products such as fire extinguishers, personal protective equipment (PPE), safety footwear, portable barricade systems, gas detectors, eyewash stations, and occupational safety training software. The company operates a full-service shop that performs fire extinguisher inspection, repair, testing, hydrostatic testing, and recharging, providing annual and monthly servicing within a 60-mile radius of Macon, Georgia. In-stock products ship across the continental United States within 1-2 business days, and non-stocked items are sourced through established vendor relationships.

Product overview

Southern Safety Supply operates as an industrial fire and safety supply distributor and service provider, offering both physical products and fire extinguisher servicing. The core product portfolio includes fire protection equipment (extinguishers, cabinets, hoses, foam), personal protective equipment (respirators, hard hats, safety glasses, fall protection harnesses, coveralls), gas detection monitors, eyewash stations, and occupational safety training software. The Rogers Learning System provides digital OSHA compliance training as a software complement to physical safety products. The company also sells first aid supplies, signage, lighting, and flashlights. Services include fire extinguisher inspection, repair, hydrostatic testing, and recharging within a 60-mile radius of Macon, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Extinguisher Products and Services Full-service fire protection offering including inspection, repair, testing, and recharging of fire extinguishers (ABC Multipurpose, BC Standard, Purple K, Class K Kitchen, Halotron, CO2). Services include annual and monthly inspection, six-year maintenance, and 12-year hydro testing. Also offers fire extinguisher cabinets (JL Industries, Larsen, Potter Roemer), fire hoses, and extinguishing foam (Scotty Firefighter, Cold Fire). Services are provided on-site within a 60-mile radius of Macon, Georgia, and in-shop drop-off service is available as a cost-effective alternative.
• Rogers Learning System (RLS) Occupational Safety Training System OSHA-compliant regulatory training and testing platform consisting of 48 training modules covering Safety, Environmental, and HR topics. Includes interactive training segments with automated testing, documentation, and record-keeping via Excel spreadsheet exports, operating on a menu-based point-and-click interface. Annual per-user licensing enables unlimited access across local PCs at the licensed site or facility-wide LAN.
• 4 Gas Monitor Multi-gas detection device with LEL, O2, CO, and H2S sensors. Includes rechargeable detector, sensors, single charger, calibration adapter, manual, and CD. Backed by a 3-year warranty on sensors and a lifetime warranty on electronics.
• Outback Bigstick Flashlight Heavy-duty flashlight featuring a 3-watt Cree LED bulb, 200 lumens output, 350+ yard beam distance, 360-degree refraction focused beam, and water-resistant construction. Includes batteries; measures 11.25 inches in length.
• Re-usable P100 Half Mask Respirator (Elipse) NIOSH-approved P100 half mask respirator with patented low-profile filter design. Features a soft thermoplastic elastomer mask (latex, silicone, and odor-free) available in S/M and M/L sizes. Provides 99.995% particulate protection against dust, fumes, and micro-organisms. Includes two P100 filters.
• USCLIMA Tech Spanset Safety Harness Full-body safety harness meeting ANSI Z359.1-2007 standards. Features 5-point adjustment, quick-connect buckles, front and side D-rings, padded waist belt with tool loops, and padded shoulder, back, and leg straps. Available in M/L size.
• Skullguard Fullbrim Hardhat (MSA Skullgard) Heavy-duty fiberglass hard hat designed for high-temperature environments such as steel mills. SEI Certified, meeting ANSI Z89.1-2003 Type 1 (top impact), Class G (electrical-low voltage) requirements. Features Fas-Trac Ratchet Suspension and CushionAire sweatband.
• Starlite Squared Safety Glasses Safety eyewear with contemporary squared lens design meeting ANSI Z87.1+ and CSA Z94.3 standards, and ballistic impact resistance requirements for MIL PRF-31013. Lightweight construction with soft nosepiece and rubber temples.
• Flame & Chemical Resistant Coverall Flame-resistant and chemical-resistant coverall with zipper front, storm flap, and attached respirator-fit hood. Features 2-mil thickness, elastic face, wrists, and ankles with sealed seams. Meets ANSI/ISEA 101-1996 standard. Sold in boxes of 25 (6 per case).
• Safety Kleen Eyes II Emergency Eyewash Fountain Emergency eyewash fountain that attaches directly to existing faucets with adjustable fountain tips (2.0 inches apart). Features automatic diverter valve and connection ring for difficult installations. No extra plumbing required.
• KN95 Masks Non-medical grade KN95 respirator masks meeting Chinese KN95 standards. Sold in quantities of 20 or more at $1.75 each (20-pack for $35.00). Technical bulletins comparing N95 and KN95 standards are available.
• Disposable Surgical Masks Surgical-type disposable face masks sold in boxes of 50, with certificate of compliance documentation available. Pricing and availability require direct contact.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered minor.

• Activar, Inc.minorOthersVendor partner providing fire protection and safety products
• Badger FireminorOthersVendor partner for fire protection products
• Banner StakesminorOthersVendor partner for portable barrier systems - Southern Safety Supply sells and rents Banner Stakes portable barrier systems with multiple OSHA color-compliant messages
• Brooks EquipmentminorOthersVendor partner for safety equipment
• CoframinorOthersVendor partner for safety footwear and clothing
• Eagle Manufacturing CompanyminorOthersVendor partner for safety products
• Edge Safety EyewearminorOthersVendor partner for safety eyewear and glasses
• ERB SafetyminorOthersVendor partner for safety equipment
• Gateway SafetyminorOthersVendor partner for safety products including eye wash equipment
• Gemtor, Inc.minorOthersVendor partner for fall protection and safety equipment
• Harris Industries, Inc.minorOthersVendor partner for safety products
• J L IndustriesminorOthersVendor partner for fire extinguisher cabinets - Southern Safety Supply carries JL Industries cabinets
• Larsen's Manufacturing CompanyminorOthersVendor partner for fire extinguisher cabinets - Southern Safety Supply carries Larsen cabinets
• NMCminorOthersVendor partner for safety products and signage
• Potter RoemerminorOthersVendor partner for fire extinguisher cabinets - Southern Safety Supply carries Potter Roemer cabinets
• Rogers Learning SystemminorOthersVendor partner for occupational safety training software - Southern Safety Supply sells Rogers Learning System (RLS) online training program covering 48 regulatory training modules
• Safe Guard SignsminorOthersVendor partner for safety signage products
• Safeway Products, Inc.minorOthersVendor partner for safety products
• Scotty FirefighterminorOthersVendor partner for fire extinguishing foam - Southern Safety Supply supplies Scotty Firefighter extinguishing foams and accessories
• Seattle Glove Inc.minorOthersVendor partner for safety gloves and hand protection
• Star Headlight & Lantern Co., Inc.minorOthersVendor partner for safety lighting and flashlights
• Sunrise Industries, Inc.minorOthersVendor partner for safety products
• USA-SIGNminorOthersVendor partner for safety signage products
• WYK SorbentsminorOthersVendor partner for sorbent products - Southern Safety Supply sells WYK sorbent products to absorb hazardous chemicals such as oil and hydraulic fluid
• Cold FireminorOthersVendor partner for fire extinguishing foam - Southern Safety Supply supplies Cold Fire extinguishing foams and accessories

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• W.W. Grainger: Largest US industrial MRO distributor with a deep safety products catalog and account-based pricing serving industrial and commercial buyers nationwide. Comparable to Southern Safety Supply on the safety product distribution side but vastly larger in scale and geographic reach.
• Cintas: Large national provider of workplace services including fire extinguisher inspection, first aid, and PPE supplies to industrial and commercial customers. Comparable to Southern Safety Supply on the recurring fire extinguisher service revenue model but at vastly greater scale.
• MSC Industrial Direct: Major US industrial MRO distributor with extensive safety, PPE, and facility maintenance offerings sold primarily to industrial customers. Overlaps with Southern Safety Supply on the industrial safety product distribution motion.
• McMaster-Carr: Premier US industrial supply distributor with broad PPE, safety, and facility maintenance products sold to industrial and commercial buyers. Comparable to Southern Safety Supply on industrial safety distribution but with national reach and transparent pricing.
• Brady Corporation: Manufacturer and distributor of workplace safety, identification, and compliance products including signage, labels, and lockout/tagout solutions. Adjacent to Southern Safety Supply's signage and safety product portfolio.
• Fastenal: National industrial supplies distributor with a growing safety product line and on-site vending/services model serving industrial customers. Comparable business model focused on industrial and safety supply distribution.
• Global Industrial: Multi-channel industrial and safety product distributor serving commercial, institutional, and government customers across the US. Comparable to Southern Safety Supply on safety product distribution and government-customer exposure.

Direct peers

• Northern Safety & Industrial: Specialty safety equipment distributor focused on PPE, fire protection, and facility safety products sold to industrial and commercial customers. Most directly comparable peer on product mix and customer base, though larger and with broader geographic reach.
• Koorsen Fire & Security: Regional fire protection services and safety products company serving industrial and commercial customers with inspection, testing, and compliance services. Closest comparable peer on the certified fire extinguisher service plus safety products motion, though operating across multiple Midwest/Southeast states.
• Direct Safety: Specialty safety products distributor offering PPE, first aid, and workplace safety supplies to industrial and commercial customers. Comparable to Southern Safety Supply on safety product distribution and customer type, with broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/southern-safety-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Safety Supply