South Wales Vets

What South Wales Vets does

South Wales Vets is a private first-opinion veterinary practice operating three branches across South Wales (Newport, Abertillery, and Blackwood), serving individual pet owners in the region. The legal entity, Inspiring Vet Care Limited, trades under the South Wales Vets and South Wales Vet Group brands and operates as part of the IVC Evidensia veterinary group, Europe's largest, which provides group-level branding, the Pet Health Club subscription platform, and operational support. The practice was founded around 2014 on Malpas Road in Newport, previously traded as Budget Vets, and expanded to a peak of four branches before closing its Risca site in September 2025.

The clinical offering covers general veterinary services — consultations, vaccinations, soft tissue and orthopaedic surgery, dental procedures, imaging, and nurse-led clinics — supported by standard modern equipment including in-house laboratory testing, digital X-ray, ultrasound, digital capnography for anaesthesia monitoring, and dedicated dental suites with high-speed drills and ultrasonic scalers. Specialist animal kennels are sourced from UK manufacturer Poltec. The practice is RCVS-accredited and offers home visits for elderly or disabled clients and unwell animals.

Revenue is generated through a mix of one-time fees for consultations and procedures, a recurring monthly Pet Health Club subscription covering preventative care (vaccinations, flea/worm treatments, health checks, and unlimited consultations on the Plus tier), retail product sales (Eukanuba and Specific diets, parasite treatments, dental kits), and referral income as an Introducer Appointed Representative for Animal Friends Insurance. Distribution is exclusively direct through branches, telephone, online booking (Vetstoria), and the Pet Health Club platform; there are no enterprise or B2B customers.

Name

South Wales Vets

Legal name

Inspiring Vet Care Limited

Website

https://southwalesvets.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

South Wales Vets is a private first-opinion veterinary practice operating three branches in Newport, Abertillery, and Blackwood, serving individual pet owners across South Wales. It operates under Inspiring Vet Care Limited as part of the IVC Evidensia group, offering consultations, surgery, dental care, diagnostics, and a subscription-based Pet Health Club.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Veterinary services
• Pet healthcare
• Animal dentistry
• Preventative pet care
• Veterinary diagnostics

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Veterinary Consultations and Procedures: One-time fees for consultations, vaccinations, surgeries, dentals, and other veterinary procedures. Prices vary by service type.
2. Pet Health Club Subscription: Monthly subscription plans (Essential and Plus tiers) covering preventative healthcare including vaccinations, flea/worm treatments, health checks, with discounts on other services. Auto-renews annually.
3. Retail Products: Sale of pet food (Eukanuba, Specific diets), parasite treatments, dental kits, and other pet care products from practice
4. Pet Insurance Referrals: Introducer Appointed Representative of Animal Friends Insurance - receives referral fees for pet insurance introductions to Pet Health Club members

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

South Wales Vets is a first-opinion veterinary practice providing consultations, vaccinations, surgical procedures, dental care, diagnostic imaging (digital X-ray, ultrasound), in-house laboratory testing, and wellness screening for companion animals across three branches in Newport, Abertillery, and Blackwood. The practice also operates the Pet Health Club, a monthly subscription covering preventative healthcare, and retails pet food, parasite treatments, and dental products.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Consultations and Procedures One-time fee-based first-opinion veterinary services including standard consultations (£68), re-exam consultations (£63), prescriptions (£40), vaccinations, neutering, dental assessments, and surgical procedures for dogs, cats, rabbits, and small furries across the Newport, Abertillery, and Blackwood branches.
• Pet Health Club Subscription Monthly subscription plan for preventative pet healthcare with Essential and Plus tiers covering dogs (from £24.99/month), cats (from £22.99/month), and rabbits (from £19.99/month). Includes vaccinations, flea and worm treatment, health checks, unlimited consultations (Plus tier), and discounts on dental work and medications. Auto-renews annually and is sold directly through the practice and online via pethealthclub.com/uk.
• Retail Pet Products Sale of pet food including Eukanuba and Specific diets, parasite treatments, dental kits, and other pet care products sold directly from the practice.
• Pet Insurance Referrals Introducer Appointed Representative arrangement with Animal Friends Insurance offering Pet Health Club members a 20% discount and one month free cover for new IVC customers; South Wales Vets receives referral fees.
• Summer Dental Offer Seasonal dental promotion offering examination, comprehensive cleaning under general anaesthetic, and pain relief at £349 (reduced from £435) until 15 August 2026.
• Interest-Free Veterinary Credit Credit arrangement with Care Free Credit enabling customers to spread payment for veterinary treatments interest-free, regulated by the FCA.

Quantifiable outcome

• Wellness screening can catch early signs of illness - two out of three pets have undiagnosed conditions
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PetAir UKminorGTM or Marketing PartnerPetAir provides pet relocation services for clients moving abroad. South Wales Vets offers registered clients 10% off PetAir services as part of IVC Evidensia family partnership with trusted vet-led travel provider.
• Animal Friends InsurancecoreGTM or Marketing PartnerExclusive pet insurance partnership offering 20% discount for Pet Health Club members. Inspiring Vet Care Limited is an Introducer Appointed Representative. Insurance covers accidents, illnesses, dental, complementary treatments. One month free for new IVC customers.
• Care Free CreditminorGTM or Marketing PartnerInterest-free credit provider for veterinary services. Customers can apply for credit to spread payment for treatments. Regulated by FCA.
• IVC EvidensiacoreOthersParent company network. Inspiring Vet Care Limited is part of IVC Evidensia group, Europe's largest veterinary group. Provides scale, resources, national campaigns, Pet Health Club platform, and operational support.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Medivet: UK veterinary group with a network of community practices and 24-hour centres. Closely comparable primary-care companion animal model with regional branch structure and recurring pet care plans.
• Vets4Pets: Large UK chain of companion-animal veterinary practices operating inside Pets at Home stores and standalone sites. Directly comparable general practice offering, subscription-style health plans, and multi-branch regional footprint.
• Village Vet (part of Linnaeus): Multi-branch London-area primary care practices under the Linnaeus/IVC family. Closely comparable community companion-animal GP model with multi-site operations and health plans.
• Companion Care (Pets at Home): Joint venture veterinary practices operating inside Pets at Home stores. Comparable first-opinion small animal clinics with health-plan subscriptions and national group backing.

Regional players

• PDSA: UK charity operating low-cost veterinary clinics for eligible pet owners. Adjacent primary care provider that competes on price for budget-conscious pet owners in overlapping geographies.
• Blue Cross Veterinary Services: UK charity providing veterinary care, with hospital and clinic locations. Comparable companion-animal clinical services aimed at a specific (charity-eligible) customer segment.

Broad incumbents

• CVS Group: UK-listed consolidator operating companion animal, farm, and equine practices plus laboratories and crematoria. Larger incumbent with overlapping first-opinion services but also specialist referral and ancillary veterinary businesses.
• Linnaeus Veterinary Group: UK veterinary group combining primary care practices with referral hospitals. Comparable primary-care offering with materially larger specialty/referral capabilities that compete for advanced cases South Wales Vets must refer out.

Others

• Animal Friends Insurance: UK pet insurance partner of South Wales Vets. Adjacent ecosystem participant whose distribution through practices shapes the demand for veterinary services and complements subscription bundles.
• IVC Evidensia: Corporate parent and Europe's largest veterinary group. Relevant as the network to which South Wales Vets belongs; provides comparative context on group-level subscription platforms, branding, and consolidation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThePetHealthClub
• LinkedInlinkedin.com/company/south-wales-vets

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Wales Vets