Spa Adeline

What Spa Adeline does

Spa Adeline is a multi-location boutique spa operator founded in 2020 and headquartered in Monterey, California, with a lean team of approximately five employees. The company runs four spa sites inside the Monterey/Carmel premium hospitality corridor: a premier full-service location at Hyatt Regency Monterey (1 Old Golf Course Rd) and three boutique locations at Hyatt Highlands in Carmel (120 Highlands Dr), The Quail Lodge Golf Resort (8205 Valley Greens Dr), and Carmel Beach Hotel (San Antonio Ave & 13th Ave). Services span massages (relaxation, deep therapeutic, hot basaltic stone, prenatal, lymphatic, couples), facials (custom, luxury, Hydro with Aquabrasion, Glo2 with Geneo, Lift and Glow with micro-current, dermaplaning), body treatments, hydrotherapy, waxing, acupuncture, and CranioSacral Therapy, priced at $110–$745+ per session with a 20% service fee distributed directly to providers.

The business has no proprietary technology platform. Booking is handled through the third-party Booker system at the premier Hyatt Regency location only, while the three boutique sites require phone reservations. There is no disclosed use of AI/ML, no patents, and no in-house software assets. Distribution runs through direct-to-consumer channels — the company website (spaadeline.com), local SEO/Google Maps, organic social, and hotel property referrals — supplemented by a sales-led motion for group and corporate wellness buyouts ($5,040 half-day for up to 20 guests; $10,080 full-day for up to 40; $252 per additional guest).

The revenue model is direct service delivery plus an Epionce skincare e-commerce partnership. Customer segments consist of individual consumers (hotel guests, tourists, local residents), corporate groups booking buyouts or private yoga sessions, and hotel/resort guests reached through Hyatt and Quail Lodge partnerships. No funding rounds, acquisitions, ownership disclosures, or strategic investors are identified in the source data; the company appears to be an independently operated private business.

Name

Spa Adeline

Website

https://spaadeline.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Spa Adeline is a Monterey, California-based boutique spa operator founded in 2020 running four in-hotel spa locations (Hyatt Regency Monterey, Hyatt Highlands, Quail Lodge, Carmel Beach Hotel), offering massages, facials, body treatments, hydrotherapy, wellness services, corporate group buyouts, and Epionce retail to hotel guests, tourists, and local residents.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Personal Care Services (8121), Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Spa services
• Wellness treatments
• Massage therapy
• Facial treatments
• Day spa

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Spa and Wellness Services: Direct service revenue from massages, facials, body treatments, hydrotherapy, waxing, acupuncture, and other wellness treatments. Services priced at per-session rates ranging from $110 to $745+. A 20% service fee is added to all services, distributed directly to service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Spa Adeline operates four boutique spa locations in the Monterey/Carmel, California area, delivering in-person spa and wellness services including massages (relaxation, deep therapeutic, hot stone, prenatal, lymphatic, couples), facials (custom, Glo2, luxury, hydro, dermaplaning, purifying), body treatments (scrubs, wraps), hydrotherapy, waxing, eyelash services, acupuncture, and CranioSacral therapy. The company also offers group and corporate wellness experiences including private yoga sessions and full or half-day spa buyouts, priced at $5,040 (half day, up to 20 people) and $10,080 (full day, up to 40 people).

Product overview

Spa Adeline is a wellness spa operator with four locations in the Monterey/Carmel area: Hyatt Regency Monterey (premiere full-service location), Hyatt Highlands Carmel, The Quail Lodge, and Carmel Beach Hotel. The company offers a unified spa service portfolio centered on facials (including Luxury, Lift and Glow, Hydro, Glo2, Dermaplaning, and Purifying treatments), massages (Relaxation, Deep Therapeutic, Hot Basaltic Stone, Prenatal, Lymphatic, and Couples options), body treatments (scrubs, wraps, body glow services), wellness services (CranioSacral Therapy, Private Yoga), waxing, hydrotherapy (bath soaks, therapy tubs), and eyelash services. Services are available à la carte or bundled into packages such as the Ocean Serenity Package. The company also provides corporate and group wellness offerings including Private Yoga Sessions and Spa Buyouts. A retail component offers Epionce skincare products for online purchase. Only the Hyatt Regency Monterey location offers online booking; other locations require phone reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Services A range of facial treatments including Luxury Facial (80-minute, $210-$290), Lift and Glow Facial (80-minute micro-current tightening facial, $180), Hydro Facial (70-minute Aquabrasion technology, $195), Glo2 Facial (60-minute Geneo technology, $310), Dermaplaning Facial, Purifying Plus (60-minute, $185), Mini Focus Facial (40-minute, $120), and Carmel Custom Facial (60-minute, $255). Designed for individual consumers seeking skincare, anti-aging, hydration, brightening, and complexion improvements.
• Massage Services A range of massage therapies including Relaxation Massage (60/90-min, $200-$375), Deep Therapeutic Massage (60/90-min, $215-$400), Hot Basaltic Stone Massage (60/90-min), Prenatal Massage (60/90-min), Lymphatic Massage, Couples Massage (Relaxation/Deep Therapeutic/Hot Stone, $430-$745), and targeted 30-minute massages. Targeted at individual consumers and couples seeking stress relief, muscle relaxation, therapeutic pain relief, and pregnancy comfort.
• Body Treatments Full body services including Invigorating Body Scrub (sugar or salt), Warm Vanilla Body Glow, Strawberries and Cream Body Scrub, Nurturing Essential Oil Wrap with Scalp & Foot Massage, Ocean Serenity Package (140-minute, $635), and CranioSacral Therapy (60-minute). Targeted at individual consumers seeking full-body exfoliation, hydration, and relaxation experiences.
• Hydrotherapy Services Soaking services including CBD Mineral Bath Soak with Lavender & Bergamot (30-minute single, $50; two, $70), Therapy Soak (30-minute single, $60), and Couples Therapy Tub Soak, using Vital Body bath salts and essential oils. Targeted at individual consumers and couples seeking therapeutic soaking and relaxation.
• Waxing Services Professional waxing services including Bikini ($50), Brazilian, Brow Shaping (30-minute), Full Facial Wax (45-minute, $80), and Full Legs (1-hour, $105). Targeted at individual consumers seeking hair removal services.
• Eyelash Lift and Tint Professional eyelash lifting and curling service with custom tint (30-minute), lasting 2-3 months depending on hair growth. Targeted at individual consumers seeking eyelash enhancement.
• Acupuncture Services Acupuncture services offered at the premier Hyatt Regency Monterey location as part of the spa's wellness offerings. Targeted at individual consumers seeking traditional Chinese medicine and wellness therapies.
• Ocean Serenity Package A 140-minute restorative package ($635) including 60-minute customized massage with CBD infusion, warm oil scalp treatment, and 80-minute luxury facial with cooling jelly mask. Targeted at individual consumers seeking a premium bundled spa experience.
• Group Wellness Experiences and Spa Buyouts Custom wellness services for groups and corporate retreats including Private Yoga Sessions and Spa Buyout options. Half-Day Spa Buyout priced at $5,040 (up to 20 people, 1 hour); Full-Day Spa Buyout at $10,080 (up to 40 people, 1 hour); additional guests at $252 per person. Targeted at corporate event planners, retreat organizers, and group coordinators.
• Private Yoga Sessions Private morning or afternoon yoga sessions on resort grounds led by wellness professionals for groups. Targeted at corporate groups, retreat participants, and event organizers seeking wellness programming.
• Epionce Skincare Products Retail e-commerce offering of Epionce professional skincare products available for online shopping through Spa Adeline's website. Targeted at individual consumers seeking luxury skincare products to complement in-spa treatments.

Quantifiable outcome

• 20% service fee goes directly to service providers, incentivizing quality
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Cal State Monterey Bay School of Hospitality, Tourism & Marketing (SHTM)coreStrategic or Co-development PartnerSpa Adeline has a strategic partnership with Cal State Monterey Bay's School of Hospitality, Tourism & Marketing as part of their commitment to sustainability and student success. This partnership supports educational development and sustainability initiatives in the local community.
• Hyatt Regency Monterey Hotel and SpacoreStrategic or Co-development PartnerPremier spa location operating within the Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course. Offers the widest range of services including facials, massages, acupuncture, body services, waxing, hydrotherapy. Online booking available exclusively at this location.
• Hyatt Highlands CarmelminorStrategic or Co-development PartnerBoutique spa location at Hyatt Highlands offering a range of massage services. Available by appointment only.
• The Quail Lodge Golf ResortminorStrategic or Co-development PartnerBoutique spa location at The Quail Lodge Golf Resort offering a range of massage and facial services. Available by appointment only; includes access to steam room, shower, and lockers.
• Carmel Beach HotelminorStrategic or Co-development PartnerSpa location at Carmel Beach Hotel offering facials, massages, and body treatments. Available by appointment.
• EpionceminorGTM or Marketing PartnerE-commerce partnership offering Epionce skincare products for online shopping through Spa Adeline's website. Epionce is a professional skincare line.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Aman Spa: Ultra-luxury resort spa brand integrated into Aman hospitality properties globally. Comparable premium positioning inside hotel/resort settings; relevant for understanding the upper bound of hotel-anchored spa monetization.
• Bliss Spas: Established hotel-anchored spa brand with locations inside major hospitality properties. Demonstrates the hotel-partnership model at scale and represents a potential acquirer or expansion template for Spa Adeline.
• Hand & Stone Massage and Facial Spa: National franchise chain offering massage and facial services at accessible price points. Overlaps heavily in core service categories and represents competitive pressure for boutique spa operators.
• Massage Envy: Largest U.S. massage and skin-care franchise network with membership-driven recurring revenue model. Represents the membership-based approach Spa Adeline could pursue; serves as competitive alternative in many markets.

Direct peers

• Burke Williams Spa: California-based day spa chain offering facials, massages, and body treatments across multiple hotel-anchored locations. Most directly comparable operator with multi-location premium spa model and similar service portfolio.
• Woodhouse Spas: Multi-location boutique day spa concept operating in upscale markets across the U.S. Comparable business model targeting affluent clientele with full-service massage, facial, and body treatment offerings.

Others

• Epionce (skincare brand): Professional skincare brand already partnered with Spa Adeline for retail e-commerce. Adjacent ecosystem participant representing the retail product side of the spa value chain and potential wholesale expansion partner.

Regional players

• The Spa at Pebble Beach: Luxury resort spa located within The Lodge at Pebble Beach in the same Monterey Peninsula market. Directly comparable in geography and luxury positioning; competes for same affluent hotel-guest clientele.
• Cal-a-Vie Health Spa: Destination spa in Southern California offering retreats, wellness programs, and corporate group buyouts. Comparable premium wellness positioning with group/corporate offering that overlaps with Spa Adeline's buyout model.
• Spa Bernardus (Bernardus Lodge & Spa): Resort spa at Bernardus Lodge in Carmel Valley, directly adjacent to Spa Adeline's Quail Lodge location. Comparable luxury spa offering competing for the same Carmel Valley resort guests and corporate retreat market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spa-adeline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spa Adeline