SPAR City Amersfoort
SPAR City Amersfoort is a Dutch SPAR franchise store and corporate catering partner in Amersfoort offering fresh sandwiches, salads, recurring office catering, and event services to local businesses and consumers via retail, SPAR.nl, and Thuisbezorgd.nl.
- Company typePrivate
- Founded-
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
SPAR City Amersfoort firmographics
Firmographics- Name
- SPAR City Amersfoort
- Legal name
- SPAR City Amersfoort
- Website
- https://sparcityamersfoort.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SPAR City Amersfoort is a Dutch SPAR franchise store and corporate catering partner in Amersfoort offering fresh sandwiches, salads, recurring office catering, and event services to local businesses and consumers via retail, SPAR.nl, and Thuisbezorgd.nl.
- Ownership category
- akta.pro rank
SPAR City Amersfoort industry classification
Industry- Product category
- Food Catering Services
- NAICS
- Caterers (722320), Food Service Contractors (72231)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
- akta.pro secondary industries
- Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Institutional Catering (Schools, Hospitals, Government) (THAFAIAE)
Keywords
Where SPAR City Amersfoort is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SPAR City Amersfoort business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Food Sales: In-store and online retail of fresh sandwiches, homemade salads, and other food products directly to consumers and corporate clients.
- Catering Services: Corporate lunch catering, weekly drinks events (borrel), one-time breakfast events, and custom food solutions for businesses. Revenue generated through per-order pricing.
- Delivery Orders: Orders placed via third-party delivery platforms (Thuisbezorgd.nl) and SPAR.nl for home or office delivery within the Amersfoort area.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
SPAR City Amersfoort product offering
Product offeringCore offering
SPAR City Amersfoort is a local food and beverage partner in Amersfoort, Netherlands that provides freshly prepared sandwiches and homemade salads via same-day and advance lunch ordering, alongside corporate catering solutions such as weekly fresh fruit, milk for office coffee machines, Friday drinks (borrel), and one-off breakfast or event catering for businesses. The company combines a walk-in SPAR retail store with B2B catering sales and delivery through SPAR.nl and Thuisbezorgd.nl.
Differentiator
Problem solved
Functional benefit
Products and services
- Lunch Bestellen
Companies that use SPAR City Amersfoort
Customer profileSegments2 records
Ideal customer profiles2 records
SPAR City Amersfoort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
SPAR City Amersfoort partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SPARcoreSPAR City Amersfoort operates as a franchisee/local partner under the SPAR brand. The partnership provides access to SPAR's supply chain, brand recognition, central marketing, and the SPAR.nl e-commerce platform. As a 'SPAR city' format, they combine brand strength with local ownership and responsiveness.
- Thuisbezorgd.nlminorThuisbezorgd.nl is a third-party food delivery marketplace through which SPAR City Amersfoort offers delivery services to customers within Amersfoort. This enables quick delivery orders and expands customer reach beyond those who can visit the store.
SPAR City Amersfoort competitors and assessment
Company assessmentOthers
- Deliveroo Netherlands: Deliveroo is a major third-party food delivery platform operating in the Netherlands. It competes indirectly with SPAR City Amersfoort for share of consumer lunch orders in Amersfoort and shapes delivery-channel economics broadly.
- Thuisbezorgd.nl (Just Eat Takeaway): Thuisbezorgd.nl is the dominant Dutch food delivery marketplace, used by SPAR City Amersfoort for one-hour delivery orders. It is an enabling platform rather than a direct competitor, but its commission and discovery mechanics materially shape SPAR City's delivery economics.
Direct peers
- Lunchroom.nl: Lunchroom.nl is a Dutch online platform aggregating local lunch and catering providers for corporate customers. It competes with SPAR City Amersfoort in the same office lunch and event catering buying process, often surfacing Amersfoort-area alternatives.
- BroodjeBoer: BroodjeBoer is a Dutch corporate sandwich and lunch delivery specialist serving offices nationwide. It competes directly with SPAR City Amersfoort for the same corporate lunch catering use case with a more centralized, scalable delivery model.
- Uitgekookt: Uitgekookt is a Dutch corporate meal and catering provider focused on fresh, daily-delivered office meals and events. It targets the same B2B catering and event use cases (weekly recurring, one-off events) that anchor SPAR City Amersfoort's B2B revenue.
- SPAR City (other Dutch franchise locations, e.g., SPAR City Utrecht): Other SPAR city franchise stores operate the same hybrid retail-plus-corporate-catering model under the SPAR brand with shared supply chain, SPAR.nl platform, and similar GTM. They are the most direct comparables for unit economics, menu range, and B2B catering positioning.
Broad incumbents
- Albert Heijn (AH): Albert Heijn is the largest Dutch supermarket chain with broad grocery delivery, prepared lunch offerings, and corporate solutions through ah.nl. It competes with SPAR City Amersfoort on retail fresh food, lunch delivery, and increasingly on B2B food solutions at national scale.
- Jumbo: Jumbo is a major Dutch supermarket chain offering online grocery ordering, prepared meals, and home delivery across the Netherlands. It overlaps with SPAR City Amersfoort across retail food sales, lunch delivery, and corporate convenience offerings at greater scale.
Market position
Customer concentration
SPAR City Amersfoort social profiles
Digital presenceSPAR City Amersfoort financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPAR City Amersfoort leadership team
Management profileNumber of profiles
Profiles1 record
SPAR City Amersfoort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPAR City Amersfoort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPAR City Amersfoort
What does SPAR City Amersfoort do?
SPAR City Amersfoort is a local food and beverage partner in Amersfoort, Netherlands that provides freshly prepared sandwiches and homemade salads via same-day and advance lunch ordering, alongside corporate catering solutions such as weekly fresh fruit, milk for office coffee machines, Friday drinks (borrel), and one-off breakfast or event catering for businesses. The company combines a walk-in SPAR retail store with B2B catering sales and delivery through SPAR.nl and Thuisbezorgd.nl.
Is SPAR City Amersfoort a public or private company?
SPAR City Amersfoort is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPAR City Amersfoort founded?
SPAR City Amersfoort was founded in -1. It employs 11 to 50 people.
Where is SPAR City Amersfoort based?
SPAR City Amersfoort is headquartered in Amersfoort, Netherlands, in the Europe region.
How does SPAR City Amersfoort make money?
Three revenue lines are on record. Retail Food Sales are the primary driver. The others are catering Services and delivery Orders.
Who are SPAR City Amersfoort's main competitors?
Others on record are Deliveroo Netherlands and Thuisbezorgd.nl (Just Eat Takeaway). Direct peers are Lunchroom.nl, BroodjeBoer, Uitgekookt and SPAR City (other Dutch franchise locations, e.g., SPAR City Utrecht). Broad incumbents are Albert Heijn (AH) and Jumbo.
Does SPAR City Amersfoort have an API?
No public API is recorded for SPAR City Amersfoort.
What industry is SPAR City Amersfoort in?
SPAR City Amersfoort's product category is Food Catering Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise), with a secondary code of THAFAIAB, Event Catering (Weddings, Social, Private Parties). Its NAICS code is 722320 and its SIC code is 5810.