Spargelhof Winkelmann
Spargelhof Winkelmann is a family-owned German farm and agri-tourism destination in Rahden-Tonnenheide that grows and sells seasonal asparagus, strawberries, raspberries, and blueberries through farm shops, on-site restaurants, self-pick fields, and group events, with two affiliated farms in Brandenburg.
- Company typePrivate
- Founded-
- HeadquartersRahden (Tonnenheide), Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Spargelhof Winkelmann does
Spargelhof Winkelmann is a multi-generational family-owned agricultural business headquartered in Rahden-Tonnenheide, North Rhine-Westphalia, Germany, legally organized as Winkelmann GmbH & Co. KG (HRA 9771) with Winkelmann Beteiligungsgesellschaft mbH as general partner and Ernst-August Winkelmann and Friedrich Winkelmann as limited partners. The company's core economic activity is the cultivation and direct-to-consumer sale of seasonal produce — asparagus (April–June), strawberries (May–July), raspberries (mid-May to mid-August, approximately 1 hectare under tunnels), and blueberries (June–August) — sold through two permanent farm shops (Hofladen Tonnenheide and Hofladen Hahlen), seasonal roadside stands, and self-pick blueberry fields.
The business is structured as a diversified agri-tourism and farm hospitality destination rather than a pure-play grower. Revenue is generated across five streams: farm shop and roadside produce sales, on-site restaurant and beer garden dining (Spargeldiele, 400 barrier-free seats, daily 12:00–22:00), an ice cream café (Eiscafé, daily 10:00–18:00), seasonal experience-based attractions (corn maze, summer cinema, pumpkin exhibition, Christmas market, blueberry self-pick), and event hosting for groups of 50+ including weddings, corporate events, and bus tour packages. The core operating technology is conventional — a WordPress/Elementor website, Brevo newsletter, and HRworks recruitment portal — with no disclosed proprietary software or platform.
The Winkelmann group extends the same farm-to-table concept geographically through two wholly-owned subsidiaries: Winkelmanns Hof Klaistow GmbH (Glindower Str. 28, 14547 Klaistow, near Potsdam) and Hof Kremmen GmbH (Groß-Ziethener Weg 2, 16766 Kremmen, north of Berlin), each replicating the asparagus-plus-experience-farm model with restaurants, playgrounds, maize labyrinths, and seasonal pumpkin exhibitions. Customers are primarily individual consumers and families in search of fresh regional produce and rural leisure, supplemented by group event organizers and organized bus tour groups; the operation is marketed through Facebook, Instagram, YouTube, a Brevo email newsletter, and earned media in the regional Westfalen-Blatt newspaper. Pricing is not publicly disclosed beyond the corn maze (€5 adults, €3 children).
Spargelhof Winkelmann firmographics
Firmographics- Name
- Spargelhof Winkelmann
- Legal name
- Winkelmann GmbH & Co. KG
- Website
- https://spargelhof.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spargelhof Winkelmann is a family-owned German farm and agri-tourism destination in Rahden-Tonnenheide that grows and sells seasonal asparagus, strawberries, raspberries, and blueberries through farm shops, on-site restaurants, self-pick fields, and group events, with two affiliated farms in Brandenburg.
- Ownership category
- akta.pro rank
Spargelhof Winkelmann industry classification
Industry- Product category
- Fresh Produce Farming
- NAICS
- Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)
- akta.pro secondary industries
- Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
Keywords
Where Spargelhof Winkelmann is headquartered
LocationHeadquarters
- HQ city
- Rahden (Tonnenheide)
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Spargelhof Winkelmann business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Farm Shop Sales: Direct sales of fresh produce (asparagus, strawberries, raspberries, blueberries) through on-site farm shops and seasonal roadside stands
- Restaurant and Dining: On-site restaurant (Spargeldiele) with beer garden, offering seasonal menus featuring own-grown produce, buffet services, and à-la-carte dining. Also includes ice cream café operations.
- Pick-Your-Own berries: Self-harvest experiences where customers pick their own blueberries and other berries directly from the fields, paying per unit of produce
- Group Events and Celebrations: Catering and venue rental for groups of 50+ persons, including weddings, birthdays, corporate events, with customized menu and beverage packages
- Seasonal Events and Attractions: Revenue from seasonal attractions including summer cinema, maize labyrinth (5€ adults, 3€ children), and seasonal festivals. Also includes admission for children's play areas and animal feeding activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maize Labyrinth admission |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Spargelhof Winkelmann product offering
Product offeringCore offering
Spargelhof Winkelmann is a multi-generational family farm that grows and sells fresh seasonal produce — asparagus (April–June), strawberries (May–July), raspberries (mid-May to mid-August), and blueberries (June–August) — directly to consumers through on-site farm shops, seasonal roadside stands, and pick-your-own berry fields. The farm complements its produce sales with an on-site restaurant (Spargeldiele) and beer garden, an ice cream café, seasonal buffet packages, and agritourism experiences (corn maze, summer cinema, children's playground, petting zoo), plus venue hosting for group events of 50+ guests.
Product overview
Spargelhof Winkelmann is a multi-generational family farm and agri-tourism destination offering a diverse portfolio centered around seasonal produce and rural experiences. The core offerings include fresh asparagus (April-June), strawberries (May-July), raspberries (mid-May to mid-August), and blueberries (June-August) sold through farm stores in Tonnenheide and Hahlen, as well as mobile sales stands. The farm operates the Spargeldiele restaurant with beer garden serving dishes made from farm-grown ingredients, an Eiscafé (ice cream café), and seasonal buffets. Experiences include blueberry self-picking, a corn maze (July-October), summer cinema events, and extensive children's activities with playground and petting zoo. The Winkelmann group also includes affiliated farms at Klaistow (near Potsdam) and Kremmen (north of Berlin), extending the brand across multiple regions. With approximately 400 barrier-free seating capacity, the venue also caters to group events, celebrations, and corporate functions.
Differentiator
Problem solved
Functional benefit
Products and services
- Spargel (Asparagus)
Companies that use Spargelhof Winkelmann
Customer profileSegments3 records
Ideal customer profiles3 records
Spargelhof Winkelmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spargelhof Winkelmann partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Barre BrauereiminorLocal brewery partnership. Barre is a brewery located in the region.
- Mosterei OevermannminorJuice press/cider producer supplying fresh juices.
- Meyer zum BueschenfeldeminorEgg supplier providing farm-fresh eggs for restaurant and farm shop.
- Röstgrad KaffeeminorCoffee roaster supplying freshly roasted coffee for the restaurant and café operations.
- Bäckerei SchmidtminorRegional bakery supplying fresh bread and baked goods.
- Schmidt Schlachthof DiepenauminorLocal butcher supplying meat products for restaurant operations.
- Westfalen-BlattminorRegional newspaper partnership for media coverage and marketing visibility in the Minden-Lübbecke district.
- Kattelmann BackwarenminorPastry/bakery supplier for cakes and pastries.
- Taxi BlankeminorPartnership with Taxi Blanke from Rahden to provide shuttle service from Rahden train station to the farm during asparagus season. The taxi service is subsidized by Spargelhof.
- EurobahnminorTrain operator partnership providing rail access to Rahden station. Combined with Taxi Blanke shuttle service to offer convenient public transport access to the farm.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Spargelhof Winkelmann competitors and assessment
Company assessmentDirect peers
- Spargel- und Erlebnishof Klaistow: Wholly owned subsidiary of Winkelmann at Klaistow near Potsdam, offering the same integrated asparagus farm + restaurant + playground + seasonal attractions model. Operationally identical to the parent, making it the most direct internal comparable.
- Hof Kremmen: Wholly owned subsidiary of Winkelmann north of Berlin, offering farm-fresh products, free-range geese and ducks, seasonal blueberries, and pumpkin displays. Mirrors the parent company's agritourism-plus-retail structure.
- Bauernhof Severloh: Family farm in Lower Saxony with farm shop and on-site culinary offerings. Comparable farm-to-table agritourism model in northern Germany.
- Spargelhof Rickerts: Asparagus farm operation with farm shop and direct sales channels. Closely comparable in core crop, seasonality, and DTC retail model.
- Spargelhof Schwetje: Family-run asparagus farm in Lower Saxony with farm shop and direct-to-consumer sales. A direct crop-and-channel comparable in the same German asparagus market.
- Hof Lütke Holzum: NRW farm offering farm shop, asparagus, and seasonal experiences. Regional comparable in the same North Rhine-Westphalia market.
- Hof Butendiek: Established farm destination on Sylt with farm shop, restaurant, and seasonal events. Comparable in combining farm retail with on-site dining and family experiences.
- Obst- und Spargelhof Panknin: Fruit and asparagus farm in Mecklenburg with farm shop, pick-your-own, and seasonal events. Closely comparable in crop mix and regional agritourism concept.
- Hof Schulze Wethmar: NRW farm with farm shop, asparagus, and farm experiences. Same regional geography and integrated farm-plus-retail model as Spargelhof Winkelmann.
- Hofgut Panker: Agritourism estate in Schleswig-Holstein with farm-to-table dining, farm shop, and event hosting. Comparable integrated farm-retail-hospitality model in northern Germany.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Spargelhof Winkelmann social profiles
Digital presenceSpargelhof Winkelmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spargelhof Winkelmann leadership team
Management profileNumber of profiles
Profiles2 records
Spargelhof Winkelmann subsidiaries and ownership
Company hierarchySubsidiaries2 records
Spargelhof Winkelmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spargelhof Winkelmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spargelhof Winkelmann
What does Spargelhof Winkelmann do?
Spargelhof Winkelmann is a multi-generational family farm that grows and sells fresh seasonal produce — asparagus (April–June), strawberries (May–July), raspberries (mid-May to mid-August), and blueberries (June–August) — directly to consumers through on-site farm shops, seasonal roadside stands, and pick-your-own berry fields. The farm complements its produce sales with an on-site restaurant (Spargeldiele) and beer garden, an ice cream café, seasonal buffet packages, and agritourism experiences (corn maze, summer cinema, children's playground, petting zoo), plus venue hosting for group events of 50+ guests.
Is Spargelhof Winkelmann a public or private company?
Spargelhof Winkelmann is a private company. It is classified as family owned and is currently operating.
When was Spargelhof Winkelmann founded?
Spargelhof Winkelmann was founded in -1. It employs 1 to 10 people.
Where is Spargelhof Winkelmann based?
Spargelhof Winkelmann is headquartered in Rahden (Tonnenheide), Germany, in the Europe region.
How does Spargelhof Winkelmann make money?
Five revenue lines are on record. Farm Shop Sales are the primary driver. The others are restaurant and Dining, pick-Your-Own berries, group Events and Celebrations and seasonal Events and Attractions.
Who are Spargelhof Winkelmann's main competitors?
Direct peers on record are Spargel- und Erlebnishof Klaistow, Hof Kremmen, Bauernhof Severloh, Spargelhof Rickerts, Spargelhof Schwetje, Hof Lütke Holzum, Hof Butendiek, Obst- und Spargelhof Panknin, Hof Schulze Wethmar and Hofgut Panker.
Does Spargelhof Winkelmann have an API?
No public API is recorded for Spargelhof Winkelmann.
What industry is Spargelhof Winkelmann in?
Spargelhof Winkelmann's product category is Fresh Produce Farming. Its primary akta.pro industry code is THAJAGAK, Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals), with a secondary code of CRAHAHAE, Farmers’ Markets & Farm Stands (Fresh Food). Its NAICS code is 111334 and its SIC code is 100.