HockeyPark Betriebs GmbH & Co. KG

What HockeyPark Betriebs GmbH & Co. KG does

HockeyPark Betriebs GmbH & Co. KG is a privately held German limited partnership (GmbH & Co. KG) that operates the SparkassenPark open-air stadium and indoor event venues (NEW Box, NEW Kunstwerk) in Mönchengladbach, North Rhine-Westphalia. Founded in 2006 and approaching its 20th anniversary in October 2026, the company functions primarily as a live-events promoter, venue operator, and concert booker. It runs three primary event brands: SparkassenPark (the home venue in Mönchengladbach), SparkassenPark on Tour (a touring series that books concerts into partner arenas across Germany including LANXESS Arena Köln, SAP Arena Mannheim, and E-Werk Köln), and Olé Party (a nationwide Mallorca-style party tour, described as Germany's largest of its kind). The company also co-produces the annual BOBfest rock festival with RADIO BOB! and operates MainStage Booking, an artist booking and event-management service.

The business monetizes primarily through transactional ticket sales distributed via Eventim and venue box offices, supplemented by sponsorship and naming-rights revenue anchored by the Sparkassen banking group partnership (which also underwrites discounted concert access for young Sparkassen customers). Its offering spans rock, pop, Schlager, party, and family entertainment formats across multiple price tiers (e.g., €34 for a Nina Chuba concert with up to 4 tickets per person). Headcount is unusually lean at 6 reported employees, indicating an asset-light promoter/operator model in which on-the-ground event execution is largely outsourced to contracted staff, partner venues, and touring production crews. The company has no disclosed parent, no external investors, no M&A history, and no public revenue disclosure.

Customers are predominantly mass-market consumers purchasing tickets directly, with secondary B2B exposure to the Sparkassen youth banking program and arena venue partners. Strategic partnerships include Sparkassen (core, naming rights + youth program), RADIO BOB! (core, BOBfest co-production), Eventim (core, ticketing infrastructure), and the indoor venue operators NEW Box and NEW Kunstwerk. The company has received industry recognition including the Deutscher Tourismuspreis 2020 (1st Prize) and BVMID TOP Unternehmen 2024, and operates across NRW and the broader German market without any international footprint.

Name

HockeyPark Betriebs GmbH & Co. KG

Legal name

HockeyPark Betriebs GmbH & Co. KG

Website

https://sparkassenpark.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

HockeyPark Betriebs GmbH & Co. KG operates the SparkassenPark open-air stadium and indoor venues (NEW Box, NEW Kunstwerk) in Mönchengladbach, Germany, and runs nationwide touring event brands including SparkassenPark on Tour and Olé Party, Germany's largest Mallorca party tour, serving mass-market concert-goers across rock, pop, and Schlager genres.

Ownership category

akta.pro rank

Product category

Live Event Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

Keywords

• Live event management
• Concert venue operations
• Outdoor stadium hosting
• Artist booking services
• Party tour promotion

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from concert and event tickets sold through Eventim ticketing platform and at venue box offices.
2. Venue Operations: Operating the SparkassenPark outdoor stadium and indoor venues (NEW Box, NEW Kunstwerk) for concerts, festivals, and private events.
3. Sponsorship and Branding: Naming rights and sponsorship arrangements including SparkassenPark naming partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HockeyPark Betriebs GmbH & Co. KG operates the SparkassenPark open-air stadium and the NEW Box / NEW Kunstwerk indoor venues in Mönchengladbach, producing live music concerts and events. The company also runs the nationwide SparkassenPark on Tour concert series and the Olé Party Mallorca-style party tour, plus the annual BOBfest rock festival in cooperation with RADIO BOB!. Tickets are sold directly via Eventim and at venue box offices, with artist booking handled in-house through MainStage Booking.

Product overview

HockeyPark Betriebs GmbH & Co. KG operates the SparkassenPark in Mönchengladbach as its core venue, an open-air stadium hosting major music concerts. The company manages several sub-brands: Olé Party (a nationwide Mallorca party tour), SparkassenPark on Tour (touring concerts across German cities), and BOBfest (an annual rock festival with RADIO BOB!). Additional services include artist booking through MainStage Booking, and venue operations including NEW Box and NEW Kunstwerk indoor venues.

Differentiator

Problem solved

Functional benefit

Products and services

• SparkassenPark Mönchengladbach (open-air stadium)

Quantifiable outcome

• Over 180,000 visitors attracted in 2025
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Sparkassen (SparkassenBank)coreGTM or Marketing PartnerNaming rights partnership for SparkassenPark venue. Sparkassen also partners for exclusive youth customer concert programs offering discounted tickets to young banking customers.
• RADIO BOB!coreStrategic or Co-development PartnerAnnual BOBfest rock festival organized in cooperation with RADIO BOB! radio station featuring major rock artists. Partnership includes cross-promotion and brand collaboration.
• EventimcoreTechnology or IntegrationPrimary ticketing platform partner for online ticket sales across all events. Eventim handles online ticket purchasing and distribution.
• NEW Box / NEW KunstwerkcoreStrategic or Co-development PartnerIndoor venue partnerships in Mönchengladbach for concerts and events including ROCKTOBERfest, Silent Night, and other indoor shows.
• Initiativkreis MönchengladbachminorStrategic or Co-development PartnerLocal business initiative partnership supporting regional development and events in Mönchengladbach.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barracuda Music: German concert promoter and tour operator active in rock, pop, and Schlager. Comparable because Barracuda operates touring concerts into partner arenas and venues across Germany, similar to SparkassenPark on Tour.
• BB Promotion GmbH: German concert and tour promoter active in rock, pop, and Schlager. Comparable because BB Promotion books touring concerts into partner venues across Germany, directly mirroring SparkassenPark's touring model.
• Semmel Concerts: German concert promoter and event organizer with strong Schlager and family entertainment roster. Closely comparable because Semmel books touring acts into regional venues nationwide, mirroring the SparkassenPark on Tour and Olé Party business model.
• FKP Scorpio: One of Germany's largest independent concert promoters and festival operators. Directly comparable because FKP Scorpio books and tours rock, pop, and Schlager artists across German venues — the same booking and touring model SparkassenPark on Tour executes.
• Karsten Jahnke Konzertdirektion: Hamburg-based concert promoter with strong rock and indie roster and festival operations. Comparable because KJ tours acts into German venues and operates a venue/festival portfolio with similar booking and event-management capabilities.
• Four Artists Konzertagentur: German concert promoter focused on Schlager, Volkstümliche Musik, and family entertainment. Directly comparable because Four Artists tours the same artist segments (e.g., Santiano-adjacent Schlager) into regional venues across Germany.

Broad incumbents

• DEAG Deutsche Entertainment AG: German publicly listed live entertainment group operating venues, promoting tours, and running festivals. Comparable as a larger incumbent combining venue operation, touring, and festivals across Germany.
• CTS Eventim: Europe's largest ticketing platform and concert promoter, and SparkassenPark's primary ticketing partner. Highly comparable because Eventim combines venue operation, artist promotion, and nationwide touring — the same vertical integration SparkassenPark pursues at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/sparkassenparkmg
• Facebookfacebook.com/SparkassenPark
• LinkedInlinkedin.com/company/hockeypark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HockeyPark Betriebs GmbH & Co. KG